We are all full of shit, but knowing that is what sets us free

Nobody knows anything.

We’re all just guessing.

Humans are poor historians and even poorer predictors of the future. In a world where people have falsely predicted armageddon over two hundred times, not to mention the coincidence that the average person stores between five and ten pounds of feces in their colon, maybe it’s time to admit to ourselves that we are all full of shit.

And so, let’s stop pretending that knowledge is the panacea for our power. Let’s stop assuming that expertise is the skeleton key that will unlock the doors of our dreams. Let’s stop telling ourselves that knowing what we’re doing is the prerequisite for success.

Having worked as an entrepreneur for the past twenty years, and also as an employee for the past ten years, my career is proof positive that you don’t need to know as much as you think you do.

In my experience, knowing deeply isn’t as critical as caring intensely, imagining creatively, connecting genuinely, launching quickly, working passionately, executing efficiently and enjoying wildly.

Besides, isn’t the bulk of life swimming in a state of not knowing, feeling that adrenaline rush of panic and disbelief when we are caught unprepared, in situations beyond our control?

Hansel, the mythological male model and also my role model, is a perfect example. He cares desperately about what he does. Does he know what product he’s selling? No. Does he know what he’s doing today? No. But he’s here, and he’s gonna give it his best shot.

This philosophy may seem absurd, but to me, it points out the inherent hypocrisy of the human condition.

We are all full of shit, but knowing that is what sets us free. 

When you do not know what to do, what do you find yourself doing to find your way?


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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