Things I’ve recently unlearned, part 3

(Read part 1 of this post series here!)
(Read part 2 of this post series here!)

11. Well-roundedness is overrated. Let go of your past programmed, liberal education mindset. Instead, just get really, really good at one (maybe two) specific things.

THEN, be known for them.
THEN, be the first hit on Google for them.
THEN, let them become your leading attributes.
THEN, keep doing more OF and getting better AT those things.
THEN, let them become your number one income generating activities.
THEN, delegate or outsource the rest.

You have better things to do.

12. You don’t have to please everybody who comes to your website. If you get an angry email from an 81 year-old WWII vet who’s having trouble reading the articles on your website, and that type of person is NOT your target customer, who the hell cares?

Let it go. Just please the people who PAY.

13. You don’t have to prove yourself every ten seconds. This was a BIG realization for someone like me, who tends to be the youngest person in the room.

Let your actions and credentials do that for you. Don’t be so intentional. Relax. People will (eventually) discover how smart and cool you really are. Unless you’re a putz.

14. You don’t have to use all your bullets. For example, you don’t have to ask people questions every ten seconds. They might get the feeling you’re interrogating them. Or that they did something wrong. Or that you’re too lazy to think of anything good to say.

See, effective questioning is about the questions, yes; but it’s also got a lot to do with timing.

Two perfectly pitched questions usually beats five rapid-fire questions.

What three things have you recently UN-learned?

Post them here!

* * * *
Scott Ginsberg
That Guy with the Nametag

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