Sufficient structure to contain the complexity

Most creative projects are only complex logistically, not spiritually. 

Yes, there are countless details and documents and calendars and tasks and challenges and expectations to manage. And that’s no easy task. 

But the good news is, if you’re crystal clear on who you are and what you want, and if you’re willing to trust smart people to show up and support your vision with their brilliance, that will be sufficient structure to contain the complexity. 

In the last few years, I’ve written, produced and scored three full length music films. The first movie was a concert documentary about identity and belonging, the second was a motivational masterclass on following your dreams, and the third was an animated folk rock opera. 

Sound like substantial undertakings? They were. Filmmaking has been the single most expensive, laborious, time consuming and exhausting endeavor I’ve ever undertaken. Doing so has made me feel engaged, tested and stretched in every possible way. 

But to my surprise and delight, it’s not complex. It isn’t overwhelming. 

Because we intentionally created very little friction in the process. 

I remember editing one afternoon with my director, and I asked him how on earth we were able to execute so quickly. His response was priceless. 

Because we don’t have a deadline, and there’s nobody yelling at us. 

And so, if you’re on the edge of a fiery new creative pursuit, excited to turn your brain over to some magnificent obsession, begin by building sufficient structure to complain the complexity. Be clear on who you are, what you want, and whom to trust. 

And instead of introducing complexity for no reason, reducing friction at every opportunity.

You’ll cross the finish line before you know it.


Do you harbor contempt for simplicity because you believe only complexity is worthy of your attention? 
For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of 

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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