Schomburg, the famous writer and historian, described his creative moment of conception in the most beautiful way.
A novel had announced itself. It was coming to town. Posters were plastered on every wall in my cerebellum, a vacant lot in that vicinity had been reserved.
That moment is the most intoxicating part about making things. When you know in your heart that something wants to be born, and you make the commitment to bring that baby into the world.
Holy smokes. There’s nothing better. Makes my knees wobble with excitement. T
he question is, what happens if that moment never comes? What if, despite your bestest intentions and boldest ideas, you can’t locate harmony within hierarchy?
The advice I give to my clients is:
Structure is the side effect of volume. It manifests incidentally, not intentionally.
And so, if you’re fatigued and frustrated because you haven’t uncovered the organizing principle of your new project yet, just keep creating. Trust that order comes later.
For now, just keep your head down and keep making the pile bigger. Because with every new piece that you add, the easier it will become to notice patterns within the whole. Before you know it, you’ll understand exactly how the project is supposed to build out.
It’s like my mentor used to tell me at the start of my career. You haven’t written enough to know what kind of writer you are yet.
When in doubt, create your way out.
LET ME ASK YA THIS...
What did you write today?
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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
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