Sit at that table and be sick with longing

Burnt is a movie that performed dimly at the box office and received terrible reviews from critics and audience members alive. 

Personally, I thought it was the most inspiring and accurate movie about the creative process that I’ve seen in years. 

Chef says it beautifully as he shares his vision for what he thinks food should be. 

People eat because they’re hungry. I want to make food that makes people stop eating. Anyone can keep on cooking and being interesting, but I want people to sit at that table and be sick with longing. 

This is what every artist strives for. To create as many holy shit moments as possibly. To disturb people into a new way of seeing the world. 

The only problem is, there are far too many elitist fuckwits in the audience who pride themselves on not being impressed by anything. 

You know, the arm crossers who hide their joy, just to prove how much they’re not impressed. The people who have no tolerance for earnestness, lest their cultural passports be reprimanded by the taste police. 

Congress ought to pass a law requiring each of these heroes to be publicly disemboweled by a wooden cooking spoon. 

Look, art isn’t a decoration, it’s an activation. It’s the best technology for taking an audience to the limits of human experience. It’s the best shortcut to transcendence that mankind has. 

Seth said it best in his book about humanity and generosity:

The more people you change, the more effective your art is. 

Chef was right. 

We need to create food that makes people stop eating. That makes them sit at the table and be sick with longing. 


How is your work bright star up ahead in the darkness of the world?

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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