The Power of Selective Indifference

May 18, 2012 1:53 PM

The greatest advantage is to not give a shit.

To reach a point where you let go of attachment to goals, zero
out any expectations and drop the need for approval and permission.

In his later years, George Carlin touted
the importance of not giving a shit. He attributed much of his success as a
writer and performer to this very concept, saying that when we act from
that posture, good things start to come to us.

I call it selective indifference. The willingness to have no stake in any set outcome creates a unique brand of
freedom unavailable anywhere else. When we expect nothing, failure is
impossible.

The secret is, selective indifference isn’t
about being too cool to care.

It’s about being discerning enough not to
dwell.

Refusing to push out our creativity to
make room for all the backwards, soul killing mental traps that keep us from
bringing new life to what might be.

And this is especially relevant in the
sales world. Because the easiest sale to make is the one you don’t need. When
you walk into a room with no attachment to outcomes, you’re ten times more
buyable.

Now that’s something worth giving a
shit about.

LET ME ASK YA THIS…

How could you practice selective indifference?

LET ME SUGGEST THIS…

For the list called, “123 Questions Every Marketer Must Ask” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

[email protected]

My job is to help companies make their mission more than a statement, using limited edition social artifacts.