Ideas are free, execution is priceless.

Fitbit, the leading wearable technology brand, recently launched a historic initiative. Users can now choose to sync their accounts to help researchers unlock deeper insights into the relationships between health indicators such as physical activity, heart rate, sleep and health outcomes. By consenting to sync their personal data, people now have the opportunity to contribute to one of the world’s largest precision medicine studies and help build one of…

Loglines are fascinating to me. If you’re not familiar with this term, it’s a brief summary of a television program, film, or book that states the central conflict of the story, synopsis of the plot, not to mention a titillating emotional hook to stimulate interest. Jaws, for example, has the following logline: A police chief, with a phobia for open water, battles a gigantic shark with an appetite for…

One of my friends has an interesting family boundary. No phone calls with mom at the house. Turns out, his mother is an alcoholic and very difficult to engage with, so that’s the rule he made for himself. She doesn’t even know about it, nor does she mind, apparently. It’s nothing dramatic, unkind or vindictive. This boundary comes from a place of love. For my friend, his home is…

ConEdison, one of the largest energy companies in the country, recently launched a sustainability initiative that’s quite the turn on. Residents in family households within eligible neighborhoods can schedule to receive a free lightbulb installation that reduces lighting related energy costs by up to ninety percent. Customers simply schedule their installation, and then a representative contacts them to confirm the date and time of their appointment. Within days, they’ll…

Here’s the type of online review that breaks my heart: They can afford not to care. Have you ever been a customer at this kind of establishment? Whether it’s a retail shop, boutique hotel or large apathetic global monolith, few things make people feel more frustrated and helpless than dealing with a business that’s in some kind of monopoly position.  Because for whatever reason, that company is not incentivized…