Ideas are free, execution is priceless.
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Our actions will affect their company in no way whatsoever
Here’s the type of online review that breaks my heart: They can afford not to care. Have you ever been a customer at this kind of establishment? Whether it’s a retail shop, boutique hotel or large apathetic global monolith, few things make people feel more frustrated and helpless than dealing with a business that’s in some kind of monopoly position. Because for whatever reason, that company is not incentivized…
Today is my 8,000th consecutive day wearing a nametag
Here’s a common reaction people have to my social experiment. You’ve been wearing a nametag every day for twenty years? I don’t think I’ve done anything for twenty years. It always gives me a good laugh, since it’s patently absurd that over half of my life has been lived as a labeled man. But you have to admit, that’s one hell of a run. And in fact, streak psychology…
It feels like you’re taking two steps back
Do you love food, but don’t like waiting around for it to cook? Omni, the outdoor appliance company, recently launched an amazing portable pizza oven. It’s capable of heating up to nine hundred degrees, almost double the capability of conventional ovens. With its revolutionary gas powered technology, this appliance can cook a small neopolitan pizza in sixty seconds. Only sixty seconds! This is great news for the restaurant world….
Facing your fears instead of driving around them
My mentor used to joke that he was going to write a personal development book that only contained one sentence. You know what you need to do, you just need to do it. Guaranteed to become a bestseller by the holidays. But looking back, his insight might have been inaccurate. Because for so many of us, myself included, the issue isn’t a matter of knowing or not knowing. The…
Happy birthday! Now try not to think of a polar bear.
Holiday marketing campaigns used to be centered around joy, gratitude, appreciation and love. Now the universal sentiment that companies use to coerce customers is some version of: Just don’t screw it up. The message they’re sending is, love it or resent it, this special holiday is about covering your ass. This is the wrong kind of pressure to put on people. It comes from a narrow place of fear,…