Ideas are free, execution is priceless.
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Just be like the sun
People don’t need information, they need affirmation. Google can give them information to their heart’s content. But only a living, breathing human being can sit down, listen to that person’s story, look them in the eye, and say something like, oh wow, that really sucks. Or hey, you’re doing great, so keep it up. Or, yeah, that’s amazing, I knew you could do it, way to go. Affirmation really…
Do all of that work necessary to grow up
The brain does not reach full maturity until our middle twenties or thirties. Adolescence isn’t finished just because the word teen no longer appear in our age. It usually take two or three decades of life before we can genuinely build an adult understanding of the world. And so, if not a number, then what are the defining characteristics of adulthood? How do we know that we’re actually growing…
What would you say, ya do here?
Determining the market value of your talents is difficult. Pinpointing the vehicle of your uniqueness requires the intersection of two types of understanding. Knowing thyself, and knowing thy customer. Here are a few questions that have been helpful in the appraisal of my own value, both as an entrepreneur and an employee. Let’s start with the first category. Knowing thyself. What is everybody always asking you about? What do…
How much are you paying to learn about your customers?
My old newsletter used to go out to twenty thousand people worldwide. This was over a decade ago, when email marketing wasn’t quite as sophisticated as it is today. However, that permission asset was a powerful source of leverage for my business. The case study that comes to mind was inspired by a piece of advice my mentor gave me. He told me that anytime you launch something new,…
Usefulness will arrive in many unexpected forms
Here’s the text of an actual email that showed up in my inbox. Scott, our chamber of commerce recently ordered new name tags with the new logo for all the directors and staff. Some of the directors are very pleased with their nametags, while others are not so impressed. We have written an article for our newsletter on the benefits of wearing of nametags, as per the article on…