Opportunity without leverage, isn’t

January 18, 2015 2:48 PM

My first book went viral within weeks of its release.

The website received so much traffic, the server crashed. But I didn’t care. I felt like a rockstar. All my dreams were coming true at once. My work was being recognized, my voice was being heard and my brand was being talked about. What more could a writer want?

The only problem was, the traffic wasn’t converting. I didn’t sell any books. I didn’t capture any email address. I didn’t connect with any users. And I didn’t leverage any of opportunities that were presented to me.

Because I wasn’t ready. I didn’t possess the personal bandwidth or the professional machinery to process all that attention. What a waste.

What I did learn, though, was a valuable business lesson. You can’t sell from an empty wagon. You can’t leverage what you don’t have. That’s the big misconception about launching something. Everybody wants to come out of the gate strong, but few are prepared to cope with the demands of actually being out in front. Like the eager dog chasing the proverbial car, even if they did catch it, they wouldn’t know what to do with it if they did.

So be careful what you wish for. Be ready when it’s your turn. Because if you follow your dreams for long so that you actually catch up to them, you’d better have a game plan when you get there.

Because opportunity without leverage, isn’t.

LET ME ASK YA THIS…

Where can you create the most leverage?

LET ME SUGGEST THIS…

For a copy of the list called, “16 Ways to be the Best,” send an email to me, and you win the list for free!

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Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Filmmaker. Publisher. Songwriter.

[email protected]

www.nametagscott.com