Opinions are the only thing people pay for. Have them.

July 07, 2015 1:32 PM

Thanks to the internet, the sum of all
human knowledge is now free, instant, ubiquitous and accurate.

And so, your value
isn’t about information, it’s about context and perspective and judgment and
process. Truth is, clients don’t want to know what you know, they want to know how you think.

Meaning, your processes.
The structures you place around yourself to make sure you get things done
consistently. Meaning, your self talk. The questions you ask yourself to make
sense of the world. Meaning, your personal standards. The values that make you
feel fully alive when you honor them. Meaning, your limits. The boundaries that
make you feel whole when you establish them. Meaning, your awareness plans.
Mental recipes for perceiving and thinking about the environment around you.
Meaning, your organizing principles. The frameworks which govern action and
allow everything else in its proximity to derive value.

As a consultant, I’ve
had a number of clients who hired me to spend two hours on the phone with them,
solely to answer questions about my thinking process. That was worth the price
of admission for them. They weren’t interested in solving specific problems,
they just wanted the opportunity to try on my brain.

A good reminder that
opinions are the only thing people pay for. Have them. You don’t need people to follow your social media, you need people
to follow your thinking.

LET ME ASK YA THIS…

How are you bringing intellectual capital to the table?

LET ME SUGGEST THIS…

For a copy of the list called, “24 Questions to Discover Which Word You Own,” send an email to me, and you win the list for free!

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Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

[email protected]

www.nametagscott.com