Never Underestimate the Profitability of Can’t

Most headphone companies tout their
ridiculous bass quality, masterful sonic performance, superb tonal balance and
revolutionary planar magnetic orthodynamic reference capacity. 

Whatever the hell that means.

Meanwhile, Bose is the only headphone
company whose value proposition is based on what you can’t hear. And every year, they’re always the best selling in their category.

Never underestimate the profitability of can’t.