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That’s my thesis, philosophy, dangerous idea and theory of the universe.
My name is Scott, and I’ve been wearing a nametag for past four thousand days.
after traveling to hundreds of cities, a dozen countries, four
continents, meeting tens of thousands of people, constant
experimentation and observation, building a enterprise and writing a
dozen books in the process, I believe, with all my heart, that the
societal implications of wearing nametags could change everything.
This is my manifesto:
18. The End of Discrimination
If everybody wears
nametags, cultural understanding spreads.
As humans, we tend to avoid what we don’t understand. But knowing
the name of someone – especially from another ethnicity, race or culture – not
only brings us closer to them, but also makes us more understanding of who they
are as a person and what brought them where we find them.
It’s an unmasking.
And because diversity is respecting people’s right to be,
while honoring that same right in ourselves, nametags bridge connections across
different cultures. The break silence and break walls, because knowing each
other’s names overrules the silent, lazy judgments we would otherwise make
about them in the absence of knowing their real identity.
Now, it’s harder to treat people with disrespect. We’re
reminded that they’re a person with a name. And only through knowing a human’s
name can you learn about the heart beating behind it.
No longer do we avoid contact with people who aren’t like us
for fear of social contamination. No longer do we hold ourselves hostage by our
If everybody wears
nametags, no more hatred, no more judgments and no more bigotry.
# # #
You can read The Nametag Manifesto, in full, for free, right now, here.
LET ME ASK YA THIS…
What’s your manifesto?
LET ME SUGGEST THIS…
For the list called, “7 Ways to Out Leverage Your Competition,” send an email to me, and you win the list for free!
* * * *
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
My job is to help companies make their mission more than a statement, using limited edition social artifacts.
Want to download your free workbook for The Brandtag Strategic Planning Crusade?
Meet Scott’s client from Nestle Purina at www.brandtag.org!