Leaving fingerprints on your audience’s imagination

There are some people who are talented in ways that we never even dared to dream. 

Their special gifts rise from pools we cannot fathom and help this world achieve the impossible. 

And it’s a beautiful thing. If only we could touch the hem of their garment, maybe some of their magic will rub off. 

But on the other end of the genius spectrum, there are other people whose value isn’t so much their talent, but the context that their talent enables. 

Springsteen’s memoir makes a powerful point about this distinction. He says that in his fifty years in the rock and roll business, there were many musical acts where he never quite knew if they were great, but what he did know was that they did something great. And in certain cases, that was more important. 

Bruce said it best. 

It ain’t what you’re doing, but what happens while you’re doing it that counts. 

And so, instead of asking yourself the same old tired questions about following your passion and finding your talents, consider it contextually. Operationally. Communally. 

When your talent is flourishing fully, how do the people around you change? When you find a vehicle worthy of your talents, where does it take your team? When you get hired for a new position, what will be the impact of the company’s ownership of your value? 

Perhaps your talent is less of a purpose and more of a platform. 


Are you worried about being great, or doing something that enables greatness? * * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  



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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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