Keep the oxygen of optimism continually in the process

Momentum is hard to build and easy to lose. 

Especially when you’re the sole employee. You’re an ocean under a fickle moon. Even the slightest whiff of meaninglessness can derail your progress and deflate your enthusiasm. And since there are no bosses and coworkers around to hold your feet to the fire, getting that train back on track can feel overwhelming. 

My first concert documentary took about two years to make. Which wasn’t a long cycle in the film world, but to me, it felt like an eternity. Because every other project I’d ever worked on took less than a year. 

And so, at every stage of production, I made a conscious effort to keep the oxygen of optimism continually in the process. I kept reminding myself why I was making a movie in the first place. I kept assuring myself that the result would be worth more than the slog. I kept surrounding myself with inspiring art to keep the flame of inspiration burning. I kept accumulating a series of small, but vital, successes, one after the other. And I kept rewarding myself for every milestone along the way. 

As my wife likes to say, keep adding energy to the system, keep moving the story forward. 

Do what you have to do to feel the you need to feel. Because if something is successful in giving you meaning and purpose and energy, there is no failure. 


How will you distance the hounds of stagnation from nipping at your heels?


For a copy of the list called, “8 More Ways to Make Your Email More Approachable,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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