1. “If you build it, they will come.”
ORIGINATOR: Kevin Costner, Field of Dreams.
WHY IT’S INCOMPLETE: because just building it is not enough. You’ve got to get people talking about it.
A BETTER VERSION: “If you build it consistently, remarkably and with unique value … they MIGHT come.”
REMEMBER: doing business without marketing is like winking in the dark.
2. “Positive thinking begets success.”
ORIGINATORS: The Bible, Normal Vincent Peale and James Allen
WHY IT’S INCOMPLETE: because just thinking about is not enough. You’ve got to work your ass off too!
A BETTER VERSION: “Positive thinking PLUS positive doing equals success.”
REMEMBER: ideas are free, but execution is priceless.
3. “Think and grow rich!”
ORIGINATOR: Napoleon Hill.
WHY IT’S INCOMPLETE: thinking without action is self-delusion.
A BETTER VERSION: “Think and ACT … and grow rich.”
REMEMBER: action is eloquence.
4. “What’s in a name?”
WHY IT’S INCOMPLETE: because you have more than just your name. You have your name PLUS what people say after it.
A BETTER VERSION: “What in AND after a name?”
REMEMBER: if you don’t make a name for yourself, someone will make one for you.
5. “Ask and you shall receive.”
ORIGINATOR: The Bible.
WHY IT’S INCOMPLETE: the world isn’t an order form. Asking only gets you so far.
A BETTER VERSION: “Ask and ACT … and you shall receive.”
REMEMBER: never underestimate the power of working your ass off.
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That Guy with the Nametag
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