The goal is to create a holy shit moment.
An interaction so soaked in wow, that people can’t help but
tell the world.
Try making an intentional point of over delivery. When customers
ask you for an arm and a leg, hand them a hacksaw.
Try responding promptly, not just when you can. When customers
send you a message, get back to them instantly and watch what happens.
Try stalking just enough to learn what they love. When
customers show up, give them a personalized gift you couldn’t possibly have
Try invoking something obscure. When customers come back,
mention something from their last visit they barely remember.
Trying memorializing their brand. When customers get your
email, demonstrate a valid reason for your persistence with a value forward
The more holy shit moments we create, the more money we