Blog
This is the kind of stuff that actually makes guests want to come BACK to your hotel
Last year I spent several months researching seven key areas of personal approachability. These categories came from over 300,000 articles, resources, journals, case studies, evaluations, training modules and college course notes from various disciplines; and ultimately led to the creation of The Approachability Indicator™. Now, the one word which seemed to show up the most in all these resources was availability. But there seemed to be two kinds: personal…
Nationwide WAS “on my side,” till they 180’ed me; now they’re on my BAD side
It’s impossible to pass this advertisement for Nationwide in the Columbus Airport without stopping; or at least slowing down to take a gander and say, “Cool!” I actually passed it by, backed up and went over to take a closer look. Upon further inspection, I noticed dozens of picture cubes that revolved on axes when you spun them. I re-read the headline, “Nationwide is on your side.” Each box…
Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers
I finally finished Naked Conversations, the best (and first?) book that truly captures the essence, importance and value of why businesspeople need to blog. It’s written by Robert Scoble and Shel Isreal. Robert Scoble helps run Microsoft’s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble’s blog has earned acclaim in Fortune magazine, Fast Company, and The…
After 1944 days, stories like these still make wearing a nametag 24-7 worthwhile
For over five years now, I’ve kept a rather obsessive compulsive journal of every nametag-related encounter that’s happened to me. From “Hey Scott!” to “Do you have a memory problem?” to “Dude, what’s the deal with the nametag?” all stories are accounted for. Now, while not every anecdote can be hilarious or life-changing (people still think they’re the first ones to EVER say “Your name must be Scott”) sometimes…
Top 10 Ways to Make Your Website More Approachable
Fantastic post from Google Blogoscoped, covering Google, the search engine world, online research, and other related (and unrelated) topics. It’s run by Philipp Lenssen and the basis for many stories are news tips sent via email or posted in the forum. Phillip finally connected after a few weeks. After reading The Power of Approachability, he posted about adopting the principles from the book to websites. It’s pretty cool. After…
Be fearless when asking for help; especially from the Big Shots
Well, since I’m stuck here in Columbus thanks to that no-good ground hog, I just read an article in BusinessWeek this morning called “The Art of Doing It Yourself,” which said, “Share your ideas with those who have done it before. You can learn a lot from the experiences of seasoned entrepreneurs, and they are much more approachable than you think.” I couldn’t agree more. It reminds me of…
First Impressions Get Faster: Scott Ginsberg Featured in Today’s Wall Street Journal!
It’s 6:00 AM here in Columbus. I’m delivering the closing keynote at the Ohio Workforce 411 Conferencein about 6 hours. Couldn’t sleep last night. I was too excited about the article in the the Wall Street Journal by Jeffrey Zaslow called “First Impressions Get Faster.” I WAS going to share the link to the article in this blog post, but I couldn’t view the online text unless I became…
The best birthday wish I got yesterday came from…MBNA Elite Rewards?
Just got my new MBNA Elite Rewards Credit Card in the mail. When I called the 800 number to activate my account, I was prompted with the standard recording which requested, “Please enter your account number to expedite your call.” I punched it in and pressed the pound key. Two seconds later the woman’s voice on the recording said, “Thank you…and we would like to wish you a happy…
Leave it to my mother to make Valentine’s Day more approachable
God bless my mom. She loves to go all out for Valentine’s Day, mainly because it also happens to be my birthday. (Yeah, I know. Insert corny joke here.) During our Sunday night hoo-rah, she made it a point to include all invitees in a game called Conversation Cards. According to the rules: “The object is to give people an opportunity to learn more about their friends, spouses, boyfriends…
If you’re a service provider who’s even thinking about writing a book, read this first!
I’ve been writing a regular column for RainToday.com for several months now. If you haven’t heard of these guys already, here’s what they’re all about. RainToday.com is the premier online source for insight, advice, and tools for service business rainmakers, marketers, and leaders. Based in Framingham, Massachusetts, RainToday.com’s core offerings include: Free articles by well-respected marketing, sales, and service business experts on core topics in selling and marketing professional…
