When I interviewed with the WSJ a few weeks back, the article addressed the narrow window in which people have to make first impressions: 10 seconds? 5 seconds? 2 seconds?
Whatever. Just remember that it’s quick.
But also remember that some of our most UNFORGETTABLE first impressions come from our LAST impressions.
By that I mean, “The last words out of your mouth during the final transaction with a customer.”
For example, when I stayed at the Paradise Point Resort in San Diego last week, I made notes about various interactions with the hotel staff. Throughout the weekend, everything was awesome. But when I checked out, one of the concierge staff (Liz) said something I’ll never forget.
“Checking out Scott?”
“Are you sure…?” she smiled.
“Ha ha…nice. Yeah, I’m sure. Gotta get back home,” I replied.
In all my years of traveling, I’ve NEVER heard a front desk attendant say something like that before. I thought it was awesome. Fun, memorable and welcoming. Most importantly, it was the last touch point during my stay. The last chance to project approachability to a guest.
And it was UNFORGETTABLE.
LET ME ASK YA THIS…
How can you make your closing lines more memorable?
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Author/Speaker/That guy with the nametag