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“If you’re seeking more notoriety, more fame and more success – or if you just want to be more approachable – grab Scott’s book and DEVOUR it now!”–Jeffrey Gitomer, Bestselling author of The Little Red Book of Selling There are 47 chapters in this book. 47 ideas, techniques and tools that will help you create an UNFORGETTABLE brand that MAGNETIZES more business. And I’m going to give you 9…

LET ME ASK YA THIS… Do you always come prepared? LET ME SUGGEST THIS… Do not try this at home! * * * * Scott Ginsberg Author/Speaker/That Guy with the Nametag Do you want to be That Guy? Find out how TOMORROW with the release of Scott’s forthcoming third book! Check out www.hellomynameisscott.com for all the juicy details!

A is for ATTITUDE B is for BREAK PATTERNS C is for CONSISTENCY D is for DISCIPLINE E is for EVOLUTION F is for FRIENDLINESS G is for GOOD WITH NAMES In his basic writings, Freud explains that a person’s name is the single context of memory most apt to be forgotten. Guess Dale Carnegie forgot to mention that, huh?! But we’ve all done it. We all do it….

Seeing that I’m still in the middle of Swiss Nowhere, my wifi keeps going in and out. Better make this quick… A fascinating study from Ohio State proved that customers whose clothes were rated as more fashionable and attractive, and who showed better grooming and make-up skills, received better service than those whose appearance was not rated as highly. Also, I read a great piece in the Canadian Business…

Whew! I’m exhausted… Just finished a full day of workshops with two different student leadership groups out here in Switzerland. The morning session was held in a 50+ year old auditorium with no electricity and some serious acoustical echoing. So I ditched the ol’ PowerPoint, used the sun as my light, and just spoke really, really loudly, which actually ended up sounding way better than a microphone. The highlight…

This week I’m in Leysin, Switzerland (outside of Geneva) speaking at YPO’s Junior Leadership University. How I got this stinkin’ wifi to work, I have no idea. This is my second year here. It’s absolutely breathtaking. Last night we watched the storm come in through the mountains, which made for one heck of a skyline! Today I have two sessions with the students, both of which are called “Make…

According to this article from the Rockford Register Star, MeetMe, a business dedicated to bringing singles together, uses the ever popular silicone bracelet worn by people who want to show they’re available and approachable. MeetMe.bz (not a typo!) explains that the bracelet is a symbol that announces a person’s availability and encourages people to approach him or her. Some wear them so they can meet people when they’re out…

The April 10-23, 2006 issue of Canadian Business Magazine reported a FASCINATING study about the characteristics of effective workplaces. The Great Place to Work model, developed more than two decades ago in the U.S. and now used to survey some 750 companies in that country each year, has since been exported to 28 nations in Europe, Latin America and Asia. In 2005, 3,000 organizations around the globe completed the…

That was easy. I spent last Friday in Boston speaking with my new friends @ STAPLES! Man, I was SO excited for this speech, as one of my favorite stories (that I’ve been telling for years to 1000’s of people) involves an old lady asking me to help her find the envelopes in a STAPLES aisle. I, of course, helped her find what she needed; although I did not…

A is for ATTITUDE B is for BREAK PATTERNS C is for CONSISTENCY D is for DISCIPLINE E is for EVOLUTION F is for FRIENDLINESS Friendly always wins. Cheesy? Maybe. But it’s true. It’s not possible to go wrong with friendliness. It’s also not possible to max out on friendliness. You can always increase it. And I only say that because after all these years of wearing a nametag…