The Approachability of Web 2.0

It’s true: blogs, instant messaging, wikis, widgets, podcasts and the like are all contributing to a higher level of approachability on the internet.

This article from Brand Republic says, “It’s better to let users talk about you in a branded environment: A brand can gain so much in terms of the credibility it will receive by being approachable and having a human face rather than just communicating one way.”

<-----Look here. This is a Meebo Widget. It’s the coolest thing I’ve ever seen on the Internet.

Here’s how it works: click on the above image (or here) and you’ll be transfered to my website’s Contact page. This widget enables you to simply type a private message in the box below, and if I’m online, I will chat right back!

Unbelievable.

Here’s a toast to you, Web 2.0! (Holds up a glass of Crystal Light)

LET ME ASK YA THIS…
What’s your favorite part of Web 2.0?

LET ME SUGGEST THIS…
Get a Meebo Widget today. Start interacting with your customers. Let me know what happens.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?
Find out in Scott’s latest book at www.hellomynameisscott.com