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Entrepreneurs need to be aware of seven truths, trends and realizations. I call it “The IF Factor.” Here goes… 1. IF … everybody loves your idea, you’re doing something wrong. Stop trying to please everybody. Stop trying to be so well rounded. Stop trying to appeal to the masses. Pick a lane, narrow your focus and start polarizing some people. It won’t kill you. REMEMBER: There’s a LOT of…

Email addresses are VERY telling. About your personality. About your creativity and uniqueness. About your professionalism (or lack thereof). What’s more, email addresses elicit certain emotions when people first see them. Let’s look at a few examples. NOTE: None of these emails are actually real (to my knowledge). I just made them up. However, if any of them ARE real, I don’t mean to offend anybody. My apologies to…

Walk into any Lush store around the world, and most customers will have the same response: “These guys are SO good, their soaps don’t even look like soap!” When was the last time YOU took a picture of SOAP? Probably never. But the people at Lush are just THAT good. Tune in to The Ace of Cakes on Food Network (Staring culinary arr-teest Duff Goldman), and most viewers will…

Calm is approachable. So, if you want to become more approachable to others, start by being calmer yourself. See, when you’re at ease with yourself, other people will feel the same. And as a result, they will feel more comfortable in your presence, which will make them more comfortable opening up. THINK ABOUT IT: Do you really want to approach (or be approached by) someone who is overly stressed,…

Video not working? Click here for Adobe Flash 9! – – – After 15 months of HARD work, today is the official launch of my latest project! NametagTV.com is the world’s ONLY Online Training Network that teaches approachability! For example… Want your customers and guests to be INSISTENT? Tune in to the The Approachable Frontline channel for video lessons on delivering unforgettable service! Ready to enable customers to BUY?…

THE essential word in entrepreneurship is leverage. It means, “To increase the rate of return from an investment.” And it’s not just something you do. Leveraging is an attitude. A lifestyle. A pattern of thinking. An approach to business. Always thinking about what’s next. Always creating with the end in mind. Always transforming your thoughts to things. AFTER ALL: Ideas are free. But execution is priceless. That’s what makes…

Rehearsal. Meditation. Visualization. Deep breathing. Perusing your notes. Reading affirmations. Practicing your Powerpoint slide transitions. Listening to the Rocky IV soundtrack in the bathroom down the hall. All of these are examples of how someone might prepare herself to speak. Which brings up an interesting question: How much time do you spend preparing yourself to listen? Odds are, not that much. And this is dangerous. Because listening requires just…

A few months back I wrote a post that encouraged readers to complete the following sentence: “It’s never too early to…” The responses were AWESOME. And I wanted to keep that same spirit alive in today’s post by asking you to complete the exact opposite sentence: “It’s never too LATE to…” Here’s what I’ve come up with so far: It’s never too late to … be happy! It’s never…

Do you remember the first time you were asked out on a date? It probably caught you a little off guard. Holy crap. You really want to go out with ME? Like, you came up to MY locker and asked for MY number? Oh-boy-oh -boy-oh-boy! Hot dog! This is so exciting! Someone was seeking ME out for a change! What time should I pick you up? Wow. Can you…

OK, so, you want to be more creative. You want to become a Thought Leader. And you want to make REAL changes in the world. Right? Cool! You sound like my kinda guy. (Or gal.) So, here’s the plan. Because before you start changing the world, there’s something you need to do first: Prime your brain. See, the word “prime” actually means just that: FIRST. As in, “The First…