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Maybe you differentiate through … your service. By making it quick. By making it unexpectedly responsive. By making the mundane into memorable. Like Nashville’s Hotel Preston, which, instead of just a bible, offers a choice of 10+ religious books to ANY guest who asks. Wow! Maybe you differentiate through … your diagnosis. By noticing new patterns. By challenging people to reexamine their assumptions. By seeing what others can’t see…

Growing bigger ears isn’t just about what you DO. It’s also about what you DON’T DO. 1. Don’t react. Respond coolly, objectively and non-judgmentally. 2. Don’t think. Just perceive without interpreting or labeling. 3. Don’t perform. Because some people view listening as a performance. 4. Don’t tell someone not to feel a certain way. This cheats her out of having her feelings. 5. Don’t get bored. Because that means…

Video not working? Click here for Adobe Flash 9! Watch the original video on The Sales Channel here! LET ME ASK YA THIS… What’s your favorite question to ask customers? LET ME SUGGEST THIS… Share it here! * * * * Scott Ginsberg That Guy with the Nametag scott@hellomynameisscott.com What’s YOUR approach? Join The Nametag Forums! Share stories, best practices and connect with a like-minded community of business professionals…

1. Start off by giving yourself an idea quotient. The bigger the better. 2. Don’t think. Just write. 3. Find a really important item on your list and repeat it a few times. At first, people will think you made a mistake; but eventually they’ll get the point. 4. Make your title absurdly LOOOOOOOOOOOONG. 5. Make your title ridiculously generic. 6. Make your title totally hilarious. 7. Make your…

LET ME ASK YA THIS… What are you unquestionably committed to? LET ME SUGGEST THIS… Share an example of how you visually demonstrate that to people here! * * * * Scott Ginsberg That Guy with the Nametag scott@hellomynameisscott.com Sick of selling? Tired of cold calling? Bored with traditional prospecting approaches? Buy Scott’s new book and learn how to sell enable people to buy! Pick up your copy (or…

Marketing is evil. Or at least, that’s the perception. That marketing is dishonest. That marketing is contrived. That marketing is manipulative. That marketing is interruptive. That marketing is disrespectful. Which, in many cases, it CAN be. And which, in many cases, it IS. But that’s only if you continue to call it “marketing.” SO, HERE’S YOUR CHALLENGE: Eliminate the word “marketing” from your vocabulary. Reframe it in a way…

“Ideas are free; execution is priceless.” That’s one of my mantras. And it all starts with that first step. Go! Now! Start! Let’s move! Giddy up! LESSON LEARNED: Move quickly on new opportunities. Here are seven ways to do so: 1. WRITING things down as soon as you hear them. Because if you don’t write it down, it never happened. 2. ASKING yourself, “What’s the next action?” Because ultimately,…

Video not working? Click here for Adobe Flash 9! Watch the original video on The Frontline Channel here! LET ME ASK YA THIS… When someone says “but,” how does it make you feel? LET ME SUGGEST THIS… Check out the latest addition to NametagTV, The Nametag Forums. Join for free and keep the conversation going about how to GET noticed, GET remembered and GET business! * * * *…

“Honey, I got fired this afternoon.” “Wow.” “Boss, I lost the Gregory Account today…” “Wow.” “Dude, I’m thinking about moving to Pamplona!” “Wow.” “Yes, um, your airline recently lost both of my bags!” “Wow.” “Wow.” It’s a great word. A beautiful word. It’s a complete sentence. A wonderful sentence. And, it’s an effective way to show someone you’re listening. For LOTS of reasons… First, here’s what WOW is: WOW…

We had a blast at the annual “Fire Sessions” @ Brains on Fire this week. I got to share the stage with Richard Tait, creator of Cranium. Coolest CEO ever! Spike “Wrong Way” Jones has a nice wrap-up of the conference here. Then, I flew across the country to Seattle to work with my friends from The American Gem Society. Also awesome! And last night Vogue put on their…