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NOTICING … ancillary answers. Because their unintended, incidental nonchalance might be exactly what you didn’t realize you were looking for. NOTICING … anomalies. Because NOT questioning or challenging standard scripts is dangerous. NOTICING … happy accidents. Because making mistakes has proven to be a leading cause of creative breakthroughs. NOTICING … how quickly people understand your idea. Because if they don’t “get it” right away, they never will. NOTICING…

First, you write out a description of your perfect customer. THAT will enable your Target Marketing Scanner to be on high alert. Which will filter out the WRONG customers. Which will make room to attract the RIGHT customers. Which will enable you to focus your time and efforts on serving a specific niche. Which will enable you to charge a higher fee, because people demand specialists. Which will not…

CONSIDER THIS PHRASE: “Opportunity only knocks once.” OK. Now, let tell you why that sentence is a big, fat LIE. See, opportunity knocks all the time. All day. All afternoon. All night. THE PROBLEM IS: Most people don’t know how to SPOT opportunity. And, as we all learned from GI-JOES, knowing is half the battle. So, here are five practices to help make opportunity knock more frequently: 1. Look…

I’ve been wearing a nametag every day for the past 2,695 days. And I’m often asked WHY I choose to wear the simple, plain-white, handwritten nametags that only display my first name. Why don’t you put your last name on it? Why don’t you get a nice, permanent nametag? Why don’t you put your logo or company name on it? Those are all fair questions. Unfortunately, I can’t offer…

Video not working? Click here for Adobe Flash 9! Click here to watch the original video on NametagTV! LET ME ASK YA THIS… When someone asks, “So, what do YOU do?” what’s your reply? LET ME SUGGEST THIS… Share your Point of Dissonance here! * * * * Scott Ginsberg That Guy with the Nametag [email protected] SEE SCOTT LIVE TODAY! Come to the St. Louis Business Expo and learn…

PICTURE THIS: You receive word that one of your employees might have screwed up. Naturally, your job is to get to the bottom the situation. So, you invite her into your office. You close the door and she takes a seat. As you sit down, you can already identify an aura of defensiveness in the air. Maybe even a little guilt. So. What’s your approach? FOUR WORDS: Say what…

1. You start by posting a few dozen articles (better yet, a few HUNDRED articles!) on your website, blog or on www.ezinearticles.com. 2. Thousands of people will read and share them. 3. Which will boost your Google rankings. 4. Which will make YOU the easy-to-find, obvious expert on your niche topic. 5. Which will cause media outlets to contact you for interviews (since Google is how they find their…

I don’t believe in luck. Even when I did the piece for 20/20, I explained my philosophy on the subject: 1. Luck is about being in the right place at the right time – so, therefore, be in a LOT of places. 2. L.U.C.K is an acronym for “Working Your Ass Off” 3. Luck is about leverage. Today, I’d like to talk about #3. As you’ve read before, I’m…

Whew! I just returned from Atlanta, where I delivered the keynote speech at Aspect Software’s 2008 Customer Experience Conference. We had a blast! Call center managers from around the world gathered to learn, brainstorm and talk about how to better serve their callers. Also, yesterday was the official (public) debut of my new book: The Approachable Frontline: 17 Daily Practices for Delivering Unforgettable Service. This book is part of…

Video not working? Click here for Adobe Flash 9! LET ME ASK YA THIS… Which company do you think “over does it” when it comes to service? LET ME SUGGEST THIS… Share your examples here! * * * * Scott Ginsberg That Guy with the Nametag [email protected] Afraid to bend the rules a little? Tune in to NametagTV.com for an interactive learning experience! Stick yourself out there!