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You’re a writer. Or an artist. Or a performer. Or a blogger. Or a consultant. Some kind of Creative Professional. So, that means one of your goals is to build a following. A fan base. A community. A group of people who admire or support your movement. Sound overwhelming? Because it isn’t. It’s actually (really) simple. In fact, I can boil it down to four words: One at a…

Think back to the last time you heard an entrepreneur say one of the following things: o “I’ll get around to doing some marketing when I get back in town.” o “This month all my attention is focused on marketing!” o “As soon as the summer hits, it’s marketing time!” o “I really need to be doing some marketing this week…” No. Marketing is something you need to do…

“People seem to think…” “Someone told me that…” “They say we shouldn’t…” “I’ve heard everyone saying…” No. Unspecified attribution isn’t going to cut it. People want to know what YOU think. What YOU believe. What YOU say. LESSON LEARNED: Take ownership of your words. It’s more confident. It’s more persuasive. It’s more approachable. So, next time you feel yourself slipping into the Unspecified Abyss, save yourself with these Phrases…

LET ME ASK YA THIS… What’s your favorite kind of chocolate? LET ME SUGGEST THIS… Tell us why! * * * * Scott Ginsberg That Guy with the Nametag [email protected] Nobody talking about your business? Bummer. Perhaps I could help on a more personal, one-on-one basis. Rent Scott’s Brain today!

Should I blog? I get that question a lot. So, as a writer AND entrepreneur, I usually tell people the same thing every time. “Should I blog?” They ask. “Well, that depends…” I say. 1. Do you WANT to change the world? 2. Do you WANT to grow your business? 3. Do you WANT to attract new clients? 4. Do you WANT to become better known? 5. Do you…

(To read past posts in this series, check this out!) Encourage aggressive mistakes. Because mistakes reveal individuality and demonstrate courage. Encourage creative dissent. Because blindly agreeing doesn’t get us anywhere. Encourage customer candor. Because they know where you suck. Encourage direct interaction. Because in a commoditized market, the key differentiator is service. Encourage honest self-evaluation. Because if you can’t be honest with yourself, who CAN you be honest with?…

In March of 2005, I set up my MySpace page. Within a week, my website traffic TRIPLED. Holy eyeballs, Batman! I was pretty excited. Told everybody about it. Even bragged a bit to my colleagues, jokingly nudging them, “So, when are you gonna set up YOUR MySpace page?” Yep. I thought I was pretty savvy. Until, over the next few months, I noticed something. See, notwithstanding my recent increase…

After 2,807 days, I (still) don’t think EVERYONE should wear nametags. However. Sometimes, it IS kind of fun to reminisce about all my experiences (positive AND negative) and wonder, “Well, what if everybody DID wear nametags?” So, here’s what I think. I guess I’m the most qualified person in the world to answer this question… If everybody in the world wore nametags: 1. People would be nicer to each…

“Do what you love and the money will follow.” This sentence is a lie. See, if you do what you love, the money will (only) follow IF: 1. You’re REALLY good at doing what you love. 2. There’s a market for it. Otherwise, it’s just a hobby. Which is fine. Just don’t kid yourself. LET ME ASK YA THIS… What’s your definition of “career bliss”? LET ME SUGGEST THIS……

Any time you share coffee, lunch or rent the brain of a successful person, you need to figure out why (and where) they FAILED. Sure, you can ask about and learn from their successes. But odds are, you’ll glean the most wisdom from hearing about their screw-ups. The mistakes. The lessons learned. The experiences that taught them the most. Here are some questions you can ask: 1. What was…