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My favorite Jack Johnson lyric is, “Love is the answer to most of the questions in my heart.” I have a similar philosophy for business. “Writing is the answer.” Or, as Kevin Costner would say, “If you write it, they will come.” After all, writing is the basis of all wealth. And because I vehemently believe (and practice) this philosophy, my default answer for just about everything is “writing.”…

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1. ABSORB thy lessons. Because we learn not from our experiences but from intelligent reflection upon those experiences. Start by making lists called, “101 Lessons I Learned from…” 2. ARTICULATE thy –est. Fastest. Slowest. Smartest. Dumbest. Tallest. Shortest. Ugliest. Cutest. Gayest. Straightest. Identify your superlative and broadcast it from the rooftops. People can’t help but be attracted to your –est. 3. ATTACK thy page. Stop procrastinating. Stop making excuses….

Two questions I get asked a lot: 1. How much MONEY do you spend on marketing? Well, on one hand, you could say “zero,” if your customers are doing your marketing for you. On the other hand, you could say “mucho dinero,” if everything you do is a form of marketing. 2. How much TIME do you spend on marketing each day? Well, on one hand, you could say…

The other day I was in a room surrounded by 500 people, all wearing nametags. This was both weird and awesome at the same time. It was weird because I’m not used to OTHER people wearing nametags. Almost like that scene in Being John Malkovitch when he goes inside his own head, only to be surrounded by dozens of his clones speaking the words, “MalkovitchMalkovitchMalkovitch!” It was awesome because,…

The old you? The real you? The new you? The becoming you? The you that nobody expected? The you that nobody saw coming? The you that they wanted you to be? The you that they read about online? The you that you were told you were? The you that they were told you were? The you that they hoped you would be? The you that you used to be…

Yes, stories are powerful. Yes, stories are what people remember most. Yes, stories are better than statistics or quotes. Yes, stories are what people connect with most. Yes, stories are the best way to communicate a message. But. You can’t just tell the story. That’s not enough. You’ve got to “stick the landing,” as Story Theater founder Doug Stevenson says. So, when your story is over, don’t just move…

As a writer, it’s almost impossible for me to read a book, have a conversation or experience ANYTHING without writing something down. What can I say? A writer writes. Always. Ironically, while the ability to capture and catalog ideas and experiences has become my greatest asset as a writer, it’s also become my greatest weakness as a listener. Especially in conversation. For example, when someone makes a profound comment,…

Shawshank Redemption is one of the greatest movies ever. That’s not an opinion, that’s a fact. It’s #72 on The American Film Institute’s list of Top 100 Movies of All Time. SO THE QUESTION IS: What makes that movie so great? Yes, the script is brilliant. After all, it WAS based on a Stephen King short story. Duh, the cinematography was unreal. Of course – Sam Mendes directed it….

There’s good. There’s great. There’s awesome. And then, occasionally, there’s someone who’s TOO. TOO good. TOO perfect. TOO polished. TOO rehearsed. TOO calculated. TOO impressive. TOO good looking. TOO knowledgeable. And people start to wonder. They also start to QUESTION. “Is this guy for real?” “How can I compare to that?” “Who’s supposed to relate to this?” If people are too busy questioning you, that means they’re (probably) not…