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6 Ways to Breathe Possibility into People
Nobody cares what you’ve done. They only care what you’ve LEARNED – and – how what you’ve learned can be applied to their world in a practical, actionable way. That’s the secret to being an inspiration to others: Transforming “How I did” into “How you can.” As I mentioned in How to become the Most Inspirational Person You Know, the word “inspire” derives from the Latin inspiraire, which means,…
Are you wasting your audience’s time?
Here’s the most dangerous thought your audience members could EVER have: “Why did I even bother coming to this?” I learned this lesson after a recent presentation with the American Advertising Federation. No, I didn’t bomb. Actually, one of my audience members shared a piece of feedback I’d never heard before, but one I’d never forget: “Scott, what I appreciated most about your presentation was that you never wasted…
5 Strategies for Establishing a Sustainable Thought Leadership Position
1. Don’t try, seek or set out to be a Thought Leader. You earn this honorable designation when the world dubs you so. Furthermore, being a Thought Leader isn’t an intentional goal – it’s an incidental consequence. As leadership professor Warren Bennis say in On Becoming a Leader: “People set out to live their lives, expressing themselves freely and fully. When that expression is of value, they become leaders….
9 Ways to Grow an Ongoing, Market-Wide Hunger for YOU
Have you ever been SO hungry that you actually considered cannibalism? Me neither. I was just curious. Still, hunger IS a powerful, instinctive force. Maybe it has something to do with our hunter-gatherer nature. I mean, hell, people kill each other for food. In fact, I could probably cite at least twenty occasions when I was a kid – if the proper weaponry were available – I definitely would…
When you walk out of a room, how does it change?
Five words that will change your business forever: “Who was that masked man?” Name that show! Of course: The Lone Ranger. Even a Gen-Xer like me knows that. And just imagine. Wouldn’t it be cool if customers said something like that after YOU left? Curiosity. Intrigue. Fascination. Amazement. That’s what those five words represent. The Lone Ranger was so cool, so unforgettable, and so distinctive that when he left,…
6 Ways to be More Followable Than Ashton Kutcher on Twitter
“Why doesn’t anybody follow me on Twitter? This sucks!” Wait a sec. Holster your finger there, buster. LET ME ASK YA THIS: Have you considered the possibility that you’re not a followable person? Ouch. Maybe that’s the real problem. HERE’S THE REALITY: Whatever leadership role you hold – teacher, boss, blogger, tweeter, pastor or parent – being approachable is about increasing the probability that people will follow you. And…
NametagTV: Entrepreneurial Best Practices, Vol. 2
Video not working? Click here for Adobe Flash 9! Watch the original video on NametagTV! LET ME ASK YA THIS… How could you position yourself to have ZERO competition? LET ME SUGGEST THIS… For a list called, “99 Ways to Think Like an Entrepreneur – Even If You Aren’t One,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That…
6 Ways to Raise Your Reputation as a Thought Leader
My definition of a Thought Leader is as follows: A trusted source who moves people with innovative ideas. And here’s the BEST part: Thought Leaders build wealth. Thought Leaders trump experts. Thought Leaders establish equity. Thought Leaders differentiate themselves. Thought Leaders create ongoing demand for their value. Ultimately, Thought Leadership is a vital driver of your business success. Here are six ways to raise your reputation as such: 1….
How to Kiss Your Leader of the Year Award Goodbye
We’ve been exploring the impending dangers of unapproachable leaders in part 1 and part 2 of this three-part series. Today, let’s finish up with a collection of practical strategies to circumvent a few more of those dangers. Specifically, how people feel walking away from you: 1. When you’re unapproachable, people walk away with self-esteem damage. Because when you don’t respond objectively, openly and curiously to their ideas, people feel…
How to Exponentially Increase Your ROE: Return on Experience
“We learn not from our experiences, but from intelligent reflection upon those experiences.” My mentor, William Jenkins, taught me that lesson when I was 17 years old. Little did I know that his wise words contained the #1 secret to becoming a successful Thought Leader. Develop a system for exponentially increasing ROE, or Return on Experience. Today we’re going to explore a collection of practices I’ve personally been using…