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Woody Allen was wrong. His famous one-liner was, “80% of life is showing up.” Wrong. Showing up isn’t enough. Think about it: How many times have YOU showed up … and sucked? HERE’S THE REALITY: That you show up isn’t nearly as important as how you show up. People respond to the sum total of what you present to them. Either positively, negatively, or not at all. It all…

• Action. That means more doing and less talking. How many times did you blog last week? • Actor. You’re method acting and the character is YOU. What do people get when they get you? • Attic. Clear the cobwebs off your old marketing. How often are you reinventing yourself? • Cantor. Stop yelling and interrupting. Start SINGING. People will listen. Is your marketing making music or noise? •…

1. Analyze the why. Why drives you. Why is fueled by purpose. Why is what changes the world. Why is the architecture of vision. And the why is way more important than the how. Are your dreams debunked by the hopeless waiting for how? 2. Assemble the knowledge. You don’t even need to know that much. Just the bare minimum to be able to do something awesome. Once you…

I was running late to yoga class the other day. So, I decided to take a shortcut. Not surprisingly, the shortcut took twice as long as the original route. How many times has that happened to you? ANSWER: Too many. WHY: Because shortcuts are stressful, expensive and time intensive. But we take them anyway to impress ourselves. Or, on occasion, to impress the cute girl riding shotgun. In fact,…

LET ME ASK YA THIS… What do you think every new (and old) blogger should know? LET ME SUGGEST THIS… For the list called, “101 Ways to Create a Powerful Web Presence,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Coach, Entrepreneur [email protected] Need to build your Thought Leadership Platform? Perhaps my…

What’s THEE best adjective to come after your name? ANSWER: Sought-after. It denotes credibility. It depicts desirability. It displays buyability. More importantly, “sought-after” demonstrates social proof, which is what helps your buyers (finally) relax and think, “Thank God I don’t have to be the first person to trust this guy.” Successful marketing is about being demand. And the cool part is: The more in-demand you currently are, the more…

Here’s a question my readers, audience members and clients often ask me: “How do you decide what you’re going to write about each day?” You don’t. Creativity doesn’t come FROM you – it comes THROUGH you. The challenge when you sit down to write every morning isn’t DECIDING what you’re going to write, but rather, LISTENING for what wants to be written. Naturally, this approach is tricky for a…

If you don’t set healthy boundaries for yourself, people will set them for you. And then they will violate them. And then they will tell their friends that it’s OK to violate them. All because you failed to set a precedent of value. You know the types of conversations I’m talking about. Those unsolicited phone calls, emails or in-person requests from people you barely know (or don’t know at…

Businesses that get talked about GET more business. Period. And if people aren’t actively telling their friends about you, your products and your services, they don’t exist. Period. Enter “spreadability.” No, this has nothing to do with Ritz Crackers. THE SECRET IS: You can’t “go viral” or “get people to start talking about you.” What you CAN do is create an environment in which word of mouth is most…

You could be the greatest salesperson in the world. But if you’re trying to sell an unsellable product, that doesn’t matter. Any number multiplied by zero is still zero. The real issue isn’t, “How can I get people to buy?” but rather, “What could I do to make my business more sellable?” Let’s explore five strategies for boosting sellability: 1. Be picture perfect. In an article called, “How to…