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I don’t edit. I don’t rewrite. I don’t do drafts. I don’t go back and revisit old work. I write things once, I write them in blood, and I publish them to the world with zero regret and infinite confidence. Sure, I might change a few words here and there. Or modify my position on an issue. And of course, always make grammatical improvements at the request of my…

Contrary to popular practice, it’s not smart to have dumb customers. The more your customers learn, the more profit you earn. The more your customers know, the more your business grows. The more your customers understand, the more powerful your brand. LESSON LEARNED: Companies that teach, win. Here’s a list of ways to make your customers smarter:1. Curators aren’t just for museums. In an increasingly commoditized marketplace, service is…

This excerpt comes from a recent presentation in Atlantic City with my client, Ultra Diamonds. These guys are busting their butts during the holiday season to make sure their customers look and feel like a million bucks. They’re truly heroes. LET ME ASK YA THIS… Whom are you a hero to? LET ME SUGGEST THIS… For the list called, “15 Ways to Out Learn Your Competitors,” send an email…

When was the last time you were paralyzed by the threat of insignificance? Don’t worry, it happens to the best of us. Myself included. THE REALITY IS: The human need to feel valuable to the world runs deeper than just about anything. THE SECRET IS: How quickly do you recognize, overcome and leverage that that looming threat into something positive? Not sure what to do when you feel like…

I was in Tokyo when it happened. After two hours of eating the freshest, most delicious and most expensive sushi of my life, the proud chef looked me in the eye and imparted a priceless life lesson: “Sushi that taste like fish – no good sushi.” For example: If your sales efforts make customers feel like they’re being sold to… No good sushi. If your writing voice makes readers…

The evidence is overwhelming: Start-up companies are spending hundreds of hours and thousands of dollars creating elegant solutions to problems nobody has. Membership organizations are suffering low attendance because traditional, boring, and non-engaging programming refuses to align with multi-generation preferences. Government-funded advocacy groups are draining their entire budgets conserving insignificant resources that are going extinct anyway. Corporate advertisers are projecting onto customers what they think they ought to want,…

I was sitting on my mom’s couch when it happened. “Scott, did you notice what was missing from this article about you?” she asked. “No. What?” “Look closely. You’ll see it.” And then it hit me like punch in the gut. For the first time in my career – after eight years, ten books and five hundred interviews – this was the first article about me that wasn’t about…

Stick-to-itiveness can be learned. Aka, “Stick to it.” Aka, “Stick with it.” Aka, “Stick in there.” All you have to do is shift your attitude completely – work hard, smart and long while nobody notices – and design a daily practice of self-determination and commitment. Hey. I said it could be learned – not that it would be easy. Up to the challenge? Cool. Fortunately, I’ve already published part…

LET ME ASK YA THIS… How will you increase the probability of success? LET ME SUGGEST THIS… For the list called, “27 Ways to Out the Competition,” send an email to me and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Entrepreneur, Mentor [email protected] Who’s quoting YOU? Check out Scott’s Online Quotation Database for a bite-sized education on…

Last week I wrote a post called, The Starving Artists’s Guide to Making Use of Everything You Are. I couldn’t fit everything into one piece, so today we’re going to explore the second volume of strategies for doing so: 1. Honor your dominant architecture. Remember what happened when the Green Bay Packers offered Brett Favre twenty million dollars to retire? Right: He turned the money down. To me, that…