Blog
8 Engagement Strategies to Keep Your People from Walking Out the Door
If you don’t want people quitting you, you’ve got to figure out how to make love stay. That was the central idea of Tom Robbins’ book, Still Life With Woodpecker. “One day you wake up and find that the magic is gone. You hustle to get it back, but by then it’s usually too late, you’ve used it up. What you have to do is work like hell at…
6 Ways to Give People a Front Row Seat to Their Own Brilliance
Most people don’t realize how brilliant they are. This stems from: A lack of self-belief. A lack of external affirmation. A lack of human mirrors in their life. Or, maybe they’re just too close to themselves to see it. “Standing on a whale fishing for minnows,” as the Buddhists say. THE POINT IS: If you want people to fall in love with you – you have to help them…
6 Ways to Avoid Bombing Your Next Employee Engagement Survey
Three hundred billion dollars. Within the U.S. workforce, Gallup estimates that this is the cost in lost productivity alone, according to their thirty-year Employee Engagement Index. How much of that money is your company responsible for? ANSWER: Too much. Today we’re going to explore six strategies to make sure your organization doesn’t bomb its next employee engagement survey:1. Participation isn’t the same as engagement. On a breakfast table, the…
How to be Taken Seriously by People Half Your Age
Everyone is old to someone. Whether you’re fresh out of college, well into your career, a veteran office worker, a recently retired professional, or a grizzled old fart, there will always be people younger than you. And if you want them to take you seriously, I have three words for you: Just For Men. Only kidding. Hair dye isn’t going to help you. If you really want to be…
How a Little Creativity Can Make a Lot of Money
My friend Sean Gallagher at StartupFreedom recently interviewed me about execution, idea protection and business sustainability. Here’s what we learned: Coming up with a creative business idea isn’t the magic solution to making money online. In fact, coming up with a really creative, innovative business idea may even be harder to make money with. You may create something that is innovative and unique but nobody in the market may…
The Spartan Guide to Becoming Your Own Personal Cheerleader
Everyone needs a good cheerleader. The more cheerleaders you have on your side, the easier it is to win. Unfortunately, support isn’t always readily available. Especially if you’re on your own. THE GOOD NEWS IS: Everybody has the capacity for self-motivation. The challenge is finding the perfect cheer. Kind of like the Spartans from Saturday Night Live. Their mission in each episode was to inspire and motivate their team…
Scott Ginsberg’s Keynote Speech on How to Hit the Ground Running in 2011
This is footage from my entire two-hour workshop with Go Network. If this link doesn’t work, you can also watch it here. And, if you’d like to see my slides — all 383 of them! — I’ve posted the deck here. Happy New Year! LET ME ASK YA THIS: What will this be the year of? LET ME SUGGEST THIS: For the list called, “99 Questions Every Entrepreneur Should…
What Every Organization Should Know About Engaging the People Who Matter Most
Don’t get me wrong. It’s a fine idea to assume your people will engage if they know their work makes a difference to the organization. But don’t fool yourself. People don’t care about your organization as much as your organization thinks they do. They care about themselves, their career, their bank account, their families and their future. That’s why much of the existing material on engagement, while nice in…
Little Known Ways to Capture Heartshare
As you recall from my recent post about what smart brands know, “heartshare” is defined as follows: The level of emotional responsiveness your work commands. And when you capture it, engagement ensues, followership grows and loyalty skyrockets. Today we’re going to explore another collection of ways to make it work for your message, your brand and your organization:1. Bring the funny. Humor isn’t just the universal language – it’s…
How to Test and Protect Your Business Idea
My friend Sean Gallagher at StartupFreedom recently interviewed me about execution, idea protection and business sustainability. Here’s what we learned: Coming up with a creative business idea isn’t the magic solution to making money online. In fact, coming up with a really creative, innovative business idea may even be harder to make money with. You may create something that is innovative and unique but nobody in the market may…