If You Don’t Build an Audience Now, You’ll Hate Yourself Later

You can only talk to yourself for so long.

Eventually, you have to build an audience.

Otherwise, you’re just winking in the dark.

THE COOL PART IS: It’s never been easier to do so.

The technology is available. The access is available. And the energy is available. All you need is a gameplan to leverage your assets to reach the people who matter most.

Whether you sing songs, perform dances, give speeches, publish blogs, pass laws, write books, lead teams or preach sermons on the corner of Grand & Cherokee, here are two lists of strategies to help you build an audience. Thanks to American Express Open Forum for inviting me to contribute:What Smart Companies Know About Customer Engagement

Six Engagement Essentials

REMEMBER: Audiences aren’t accidents.

Whether you’re running for office in your hometown, publishing your thoughts online or performing your art in public, this process requires patience, imagination, creativity, commitment and consistency.

But once you do it, once you find your audience – or, once your audience finds you – I promise: You will never get up out of bed the same way again.

Your tribe is waiting.

Does you brand speak to the brain or the chest?

For the list called, “22 Unexpected Ways to Help People,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor

The world’s FIRST two-in-one, flip-flop book!

Buy Scott’s comprehensive marketing guidebook on Amazon.com and learn how to GET noticed, GET remembered and GET business!


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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