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The Nametag Manifesto — Chapter 5: The End of Social Conflict
[ View the infographic! ] “Everyone should wear nametags, all the time, everywhere, forever.” That’s my thesis, philosophy, dangerous idea and theory of the universe. My name is Scott, and I’ve been wearing a nametag for past four thousand days. And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen…
Are You Forcing Intimacy or Accelerating It?
It’s not enough to just be amicable strangers. I want to be friends with everyone, all the time, everywhere, forever. That’s just me. I don’t have to warm up to people. I don’t have to get to know someone before we connect. I don’t have to wait until we’ve hung out six times before I start opening up. I just jump right in. I reveal myself quickly, openly, honestly…
The Only Thing We’re Waiting For
We have all the ideas we can handle. We have all the support we can get. We have all the tools we can use. That’s not the problem. What we lack is the initiative. The capacity to execute. The willingness to stand naked before the world and give it our best shot, even if we fall flat on our face. What we lack is the will to make the…
The Problem with Compartmentalization
How do we balance it all? It’s not just productivity, creating environments free from distraction that open up our capacity to start and finish what matters. It’s not just structure, building regiment and blank time into our schedule that allow us to alternate between focus and freestyle. It’s not just energy, expanding our physical, mental, emotional and spiritual bandwidth so we can support the exertion life requires. It’s not…
We Have to Say Thanks Before We Say Goodbye
Saying goodbye is always sad. Then again, it’s not as sad as having nobody to say goodbye to. And so, during times of transition, we have to give thanks before we say goodbye. Because if we were lucky enough to have amazing people in our lives, they deserve to have their names put up in lights before we move on to the next chapter. To those who believed in…
Let me give that no thought.
We shouldn’t have to talk ourselves into opportunities. It’s more exciting to just say yes, and then ask what it is. That’s how I’ve run my business since day one: I don’t have a target market, a positioning statement or an elevator speech. Instead, I make myself highly yessable by positioning myself as a resource who does a lot of different things for a lot of different clients through…
The Nametag Manifesto — Chapter 4: The End of Human Commoditization
[ View the infographic! ] “Everyone should wear nametags, all the time, everywhere, forever.” That’s my thesis, philosophy, dangerous idea and theory of the universe. My name is Scott, and I’ve been wearing a nametag for past four thousand days. And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen…
Brandtag 002: Class Is The New Quality
“Our job is to buy other people’s mistakes and remarket them as opportunities.” –Mark Ginsberg, President, CWC Inventories. The company a long and prestigious history in the closeout industry. Frank Ginsberg, a discount retail pioneer, founded the original business in 1973. He made it possible for manufacturers to rid themselves of problem inventories quietly, without fanfare and affect to their mainstay distribution channels. Now, nearly four decades later, Closeouts…
Brandtag Strategic Planning Crusades: Make Your Mission More Than A Statement
What happens when we know we who are? Everything. Decisions are easier. Because we know what really matters. Postures are sturdier. Because we know what we stand for. Interactions are warmer. Because we know how to relax. Relationships are healthier. Because we know who to look for. Risks are smarter. Because we know what we’re willing to lose. Transitions are smoother. Because we know how to flex. Failures are…
Never Curse An Emtpy Calendar
Our desire to perform is not reason enough for people to hire us. If we’re not willing to do the work to sell the act, if we’re not willing to dedicate as much time – if not, more time – to finding an audience for the act, it doesn’t matter how good we are. It doesn’t matter how much we love it. We’re still winking in the dark. We…