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In 1957, the New York Herald Tribune published an article that changed everything. The headline said it all: “Doing business without marketing is like winking in the dark.” That sentence changed me forever. Because no matter how smart you are, how valuable your product is, or how hard you work – if the people who matter can’t see you, you lose. Visibility wins.  To compete in an attention economy,…

I never went to the career fair. I just hired myself and got to work.                                                                                                  And after ten years, I still haven’t been fired. Which is surprising, as I’m the most unemployable person on the planet. The cool part is, taking the road less traveled doesn’t just make the biggest difference in your life – it also enables you to make the biggest difference in other people’s lives….

Eye candy. It’s is an idiom of physical attractiveness that means someone with high visual appeal, yet little or no substance. Brain candy. It’s an idiom of psychological attractiveness that means someone with high mental appeal and significant substance. Which one describes you? Hopefully the latter, as it’s more enduring, more attractive, more equitable, more marketing, more memorable and more approachable. The best part is, eye candy eventually loses…

When I started wearing a nametag everyday, I wasn’t trying to make money – I was trying to make a point. Friendly doesn’t cost anything – but it changes everything. That was the stand. That was the movement I was starting. And to my delight, people proved me right. Thousands of then. All around the world. Two years later, I started my first company. Three years later, I published…

It’s hard to be inconsistent and win. Especially now.  People know more, see more, remember more and repeat more – than ever before. Everything matters. Everybody’s watching. Everything’s a performance. Privacy is so last century. And when you lack consistency, when your onstage performance doesn’t align with your backstage reality, people see through you like bottle of water. Which doesn’t mean you have to be perfect. You are human,…

Today, I am releasing eight new books on Kindle. All digital. All daily devotionals. And the best part is, all books are $0.00 for Prime Members for the first five days, then $0.99 after that. Why? I’m starting a global movement. And I need your help… Help me prove that thinkers don’t need permission to do so. Help me show which of the mainstream hoops aren’t worth jumping through….

FOR IMMEDIATE RELEASE Most authors pontificate about how many publishers and agents rejected them before they made it big. Ten years ago, Scott Ginsberg hired himself. Since then, he’s written and published thirteen internationally recognized books that have made money, made a career and made a difference. And the best part is, he hasn’t been rejected once. “Why torture ourselves listening to voices that don’t matter when we could…

Tomorrow I’m releasing eight new books on Kindle. All digital. All daily devotionals. All $0.99 each, or $0.00 this week for Prime Members. And the point is, it’s not about being prolific. Artists who create massive amounts of output in their careers do it for reasons far beyond the typical chest beating, attention craving, score keeping and money making. We ship, ship and keep shipping for a number of…

Anything that’s a barrier to getting your work in people’s hands is a problem. I’m sorry, but if there are fans out there who can’t access your art because of copyright issues, corporate site blocking, password protection, greedy pricing models, platform compatibility, unclear registration forms, pointless rating systems, clumsy web addresses, laborious product registration, geographical restrictions, stupid security certificates, daily download quotas, bureaucratic sharing constraints, annoying error messages or…

LET ME ASK YA THIS… What’s your social experiment? LET ME SUGGEST THIS… For the list called, “62 Types of Questions and Why They Work,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting [email protected] Never the same speech twice. Customized for your audience. Impossible to walk away uninspired. Now booking…