Scaling may lead to greater distribution, broader impact and higher profits.
But when you scale, you’re likely to dilute quality and destroy your ability to work on the razor’s edge and lose that unique personal thing that made you successful in the first place.
A talent manager once emailed me and asked, what are your scaling aspirations?
Um, they don’t exist?
Look, I was burned out enough going it alone, and so, there was no desire to scale in order to burn out even more. Sure, it’s an exciting idea to think about building out my brand on a global scale, boosted by a powerful machine of producers and third party managers working every angle to turn it into a million dollar empire.
But frankly, that sounds exhausting. And it doesn’t sound like me. My hunger and drive and ambition aren’t at that level anymore.
Not everything was built to be bigger. Some things are best left unscaled.
As my mentor used to say, if size mattered, the dinosaurs would still be around.
LET ME ASK YA THIS…
Are you aiming for bigness or greatness?
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That Guy with the Nametag
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