Scott’s Personal MBA Reading List

I gave a speech a few days ago during which I asked the audience one of my favorite “Let Me Ask Ya This…” questions:

“What’s the one book that has most influenced your business?”
The responses were excellent…and varied. People yelled titles ranging from The Bible to How to Win Friends and Influence People to The Yellow Pages (nice creative thinking on that last one.)

Then I read a post by Seth Godin called Part of the 30, which lists his required reading for his “Personal MBA.”

Several other bloggers followed suit, The 30 Book MBA in Entrepreneurship, for example, and also Josh Kauffman’sPersonal MBA Reading List.

And because I’m an avid reader (2 books a week), I thought I’d pull a Seth Godin and share my Personal MBA Reading List:

SALES

The Sales Bible, Jeffrey Gitomer

The Greatest Salesman in the World, Og Mandino

The Little Red Book of Selling, Jeffrey Gitomer

MARKETING

The Brand Called YOU, Peter Montoya

The Tipping Point, Malcom Gladwell

Purple Cow, Seth Godin

CREATIVITY

The War of Art, Steven Pressfield (my favorite book in the world)

A Whack on the Side of the Head, Roger von Oech

Thinkertoys, Michael Michalko

MOTIVATIONAL

The Power of Positive Thinking, Norman Vincent Peale

Shut Up, Stop Whining and Get a Life, Larry Winget

See You at the Top, Zig Ziglar

Love is the Killer App, Tim Sanders

PRESENTATION/WRITING SKILLS

Public Speaking for Dummies, Malcom Kushner

On Writing, Stephen King

How to Give a Damn Good Speech, Philip Theibert

INTERPERSONAL SKILLS/NETWORKING

Asshole No More, Xavier Crement

Conversation, Theodore Zeldin

How to Connect in Business in 90 Seconds or Less, Nicolas Boothman

Dig Your Well Before You’re Thirsty, Harvey Mackay

The Networking Survival Guide, Diane Darling

Bowling Alone, Robert Putnam

Influence, Robert Cialdini

LET ME ASK YA THIS…

What’s your Personal MBA Reading List?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

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