Eyes Full Of Dreams — Chapter 05: Honey (2015) — Scott Ginsberg Concert Documentary

Eyes Full Of Dreams is a musical and motivational masterclass about making use of everything you are. 

This film will be presented as a serialized, episodic documentary. I’m premiering each song as a stand alone chapter.

Watch the movie, buy the album and download the dream journal at www.eyesfullofdreams.com.

Honey

Honey, you’re a find girlSitting cross legged on a broken worldHoney, are you sure you’reReady for the knuckles to knock your doorFor sureThey’ll swarmSwarmSwarm, to your heartHoney, doubt is a signYour faith has a pulse but so does mineThat’s just fineHoney, grind away yourGrief with labor go and work some moreFor sureThey’ll swarmSwarmSwarm, to your heartPet me tenderlyEyes all full of dreamsHoney, crack a windowMake love to the world, open upHoney, this cathedralTwenty six lead soldiers full



They’ll swarm
Swarm
Swarm, to your heart

Pet me tenderly
Eyes all full of dreams

LET ME ASK YA THIS…

What’s blocking your dreams?


LET ME SUGGEST THIS…

For a copy of the list called, “26 Ways to Out Brand Your Competition,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Kill two stones with one bird

Everything we do should lead to something else we do. That’s core to the leverage mindset. Multiplication. Turning one opportunity into twenty. 

Recently, one of my clients rented my brain to help his team setup a system for leveraging customer relationships. I was thrilled to start the project. The only problem was, I had never done that for a client before. 

And so, to prepare for our meeting, I began searching for the key leverage strategies and tactics that silently guided my business efforts for more than a decade. I began deconstructing something that I executed rather intuitively and abstractly for many years.

To my surprise, I discovered a framework that I didn’t have at the outset, but accidentally created along the way. Awesome. Now it was time replicate my system more exactly and practically. 

Selfishly, for my own purposes, but also as a tool to help others create the most leverage out of their own opportunities. The result was a conditional software application called Leverage Junkie. It’s a simple program that helps users kill two stones with one bird, at every possible opportunity. 

For example, when a business takes on an exciting new client, they ask themselves a series of leverage questions. Here are a few from my list. 

What other clients are available to me now? How can I use this relationship a marketing tool? How will I use this to diversify and expand my offerings? 

Everything we do should lead to something else we do. 

LET ME ASK YA THIS…How are you multiplying your opportunities?


LET ME SUGGEST THIS…

For a copy of the list called, “34 Questions to Keep Your Company Growth Minded,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Priority follows biology

During a recent interview, the host of the show asked me how I prioritized my many projects. 

But I said to him, I don’t prioritize my projects, I listen for what wants to be written. I follow my energy and check in with my body and gauge how the prospect of doing something makes me feel. 

That’s my filter. If working on a project makes my insides come alive and infuses me with feelings of satisfaction and pride, I prioritize it. But if working on a project makes my stomach hurt and my skin flush and slowly overwhelms me with feelings of apathy and cynicism, I move on to something else. 

I listen for what wants to be written. 

And it’s nothing personal, it’s just biology. Besides, projects don’t have feelings. It’s not like they’re going anywhere. They’ll be standing by for when the time is right. That’s my system, if you can call it that. 

For example, I know that I compose and perform music at a much higher level if I’ve recently exercised. In a post workout state, my blood is flowing, my muscles are loose, my brain is clear, my emotions are regulated and my vocal cords are stretched. Perfect time to write a song. 

But that’s not prioritizing, that’s just being body smart. And so, the great creative discipline is simply knowing what season it is. Confronting the realities of your physical, emotional, existential and psychological inclinations. And developing an exquisite understanding of your own timing. 

In fact, the word season comes from the term saison, which means, the right moment and the appropriate time. That’s the only system you need. Listen to your body loud enough, there will be no doubt in your mind which projects to prioritize. 

LET ME ASK YA THIS…

What is your body telling you to work on, right now?

LET ME SUGGEST THIS…

For a copy of the list called, “31 Questions to Turn Your Expertise into Money,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Be responsible for your own evolution

There are several indicators that you’ve taken a complete step forward in your brand’s evolution. 

One is diversity. Offering your work in new ways each year. Taking hidden products or services out of the shadows. Making your value accessible to people with different needs. Building on your offerings with better and more sophisticated variations. And converting the smallest revenue centers of your enterprise into an entirely new business units. 

Another indicator is depth. Accelerating the average scope, degree, and size of business you do each year. Boosting the dollar value of your average sale. Earning more money, per client, than you did the year before. Launching projects that are more ambitious, entail greater risk and require more resources. 

The last indicator of an evolving brand is deletion. Giving things up to focus on what will set your brand apart. Dumping lower priced products, lower value clients and lower return endeavors. Declining projects and clients with weak asset value by running them through your opportunity filter. And exorcising unfixable, unprofitable clients from your business because they’re dragging behind you like an anchor. 

Diversity, depth and deletion. Key indictors of an evolving brand. 

Just remember, evolution is an effect, not a cause. Evolution follows involution. And so, if you want your brand to evolve on the outside, start by making upgrades on the inside. 

Otherwise it’s just cosmetic. Redesigning your website doesn’t mean your brand has evolved. 

LET ME ASK YA THIS…

Are your current projects shaping a new life worthy of your past success?

LET ME SUGGEST THIS…

For a copy of the list called, “31 Questions to Turn Your Expertise into Money,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Making commerce easier to swallow

Selling isn’t my strong suit, creativity is. 



I’m much
better at getting heard than getting paid. 



However, asking people for money is
fundamental to the success of any enterprise. Artists who don’t sell, suffer.
And so, I try to use creativity to trick myself into selling. To kill two
stones with one bird, as the saying goes. 



Here’s how my process works. Anytime I
create something new, from a documentary to an article to a software program to the latest book
to a live recording of a presentation, I always ask myself a few leverage
questions to bridge the making and monetizing. 



Here’s the first one. 



Whom have
I served in the past, that has money, that needs to see this new thing I just
made? 



This question is a time machine. It helps me recall past clients that I
may have forgotten about over the years, and gives me a valid reason to follow
up with them with value. 



Here’s the second one. 



Whom would I love to serve in
the future, that has money, that needs to see this new thing I just made?
 



This
question is a crystal ball. It challenges me to give my artistic voice new
outlets that were previously unavailable, and allows me to activate a new
market segment. 



By asking myself these questions, and then acting upon them in
a proactive, value forward manner, I reconcile selling in my mind. I make the
dreaded commerce component of art easier to swallow. And most importantly, I
earn money. 

LET ME ASK YA THIS…

What aspect of your creativity can you enlist to help you sell?

LET ME SUGGEST THIS…

For a copy of the list called, “12 Ways to Get Customers to Open Your Email First,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Eyes Full Of Dreams — Chapter 04: Everything (2015) — Scott Ginsberg Concert Documentary

Eyes Full Of Dreams is a musical and motivational masterclass about making use of everything you are. 

This film will be presented as a serialized, episodic documentary. I’m premiering each song as a stand alone chapter.

Watch the movie, buy the album and download the dream journal at www.eyesfullofdreams.com.


Everything

Hope

Palms sweaty and your heart’s elevated

This ain’t no joke

Kitchen floor boards under your swords

Have awoke

But I’m not tired of cleaning up your dream


Please, please

That’s cool, just another bullshit factory

Take out your sleeve

Let the flood clean up

This head of debris


Tell me that it’s okay and we’ll change everything

Tell me that it’s okay and we’ll change everything

Everything


Trust

Just save me a seat on the back of the blasphemy bus

Come and watch me cuss

Gonna grow this rope

And the knots that bind us

But I’m not tired of cleaning up your dream


Shape, shape

Nothing can stop this glorious parade

Good art, bad day

These eyes are wide

Wet with private pain


Tell me that it’s okay and we’ll change everything

Tell me that it’s okay and we’ll change everything

Everything


And they’ll pay some day for the crazy you make

And they’ll pay some day for the crazy you make



LET ME ASK YA THIS…What’s blocking your dreams?

LET ME SUGGEST THIS…

For a copy of the list called, “26 Ways to Out Brand Your Competition,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

So many questions behind your eyes

As comforting as it is to see through a cozy ideological prism that begs no alternative, it’s useful to have our worldviews shattered from time to time. 

I’ll never forget the first day I tried out contact lenses. My friends and I were at a baseball game, and for the first time in my life, I could actually see everything clearly. It was breathtaking. The scoreboards and the advertisements and the players and the nachos suddenly snapped into focus. 

And I remember saying to my friend, wow, so this is what it’s like to really see. Mesmerizing. 

Everybody has these profound crystalizing moments. When we don’t believe something like we used to. When an understanding of something for us dies. These moments change us. They challenge us. And they charge us to look at the world with new eyes from that moment forward. 

Because whenever one of our beliefs outlives its usefulness, whenever we unlock another piece of our vision of how the world really is, there’s always that split second of humility and curiously when we think to ourselves, huh, I wonder what else I might be wrong about? I wonder what else I might be seeing incompletely? 

Let me heal your eyes. Get yourself some new lenses and see what you see. You may never be the same again. 

LET ME ASK YA THIS…

Are you relentlessly pursuing the visions that possess you?

LET ME SUGGEST THIS…

For a copy of the list called, “12 Ways to Get Customers to Open Your Email First,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Where creativity finds access to us

Creativity shows up in three primary ways. 

First, there’s natural creativity, which manifests through a person’s inherited endowment of imagination. Which all depends on their genetic package. Carlin, for example, attributed his creative prowess to his brainy mother, who was a linguistic educator, and to his showman father, who was an award winning public speaker. No wonder he wrote twenty pages of comedy every day and did a new special every year. 

Next, there’s learned creativity, which manifests through a person’s study and research of imagination. Which all depends on their openness to learning and, in many cases, unlearning. Debono, for example, was a trained physician. But then he went on to earn a dozen more advanced degrees in creative fields from several of the most prestigious universities in the world. No wonder his sixty books have been translated into thirty languages and used by schools from over twenty countries worldwide. 

Finally, there’s formed creativity, which manifests through a person’s practice and exercise of imagination. And that all depends on their commitment to strengthening that mental muscle. Edison, for example, was the first person to turn inventing into a business. Through the principles of mass production and large scale teamwork to the process of invention, he practiced creativity more than anybody alive. No wonder he holds the world record for most patents held by a single inventor. 

Keep in mind, these three manifestations of creativity, natural, learned and formed, aren’t mutually exclusive. Just because somebody’s genetic package doesn’t point to a imaginative disposition doesn’t mean they can’t study and practice their way to creative greatness. And just because a somebody doesn’t go to college doesn’t mean they can’t use their innate abilities to create work that changes the world. 

The goal, then, is to pull from all three pools. To use what your mama gave you, to study and learn about the creative process, and to keep trying and trying until you get it right. Because it’s not only where we access creativity, it’s also where creativity accesses us.

LET ME ASK YA THIS…

What are you doing to set your imagination on fire right now?LET ME SUGGEST THIS…

For a copy of the list called, “65 Things I Wish Someone Would Have Told Me When I First Started My Company,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Anytime an anxiety trigger approaches

The best thing my therapist ever told me was, stress never goes away. There’s always a monster in the room. You may as well create a toolkit to help yourself cohabitate with it. 

And so, over the years I’ve accumulated a robust arsenal of anxiety reducing tools, including stillness mediations, moving meditations, singing meditations, breathing techniques, wellness programs, therapy workbooks, relaxation exercises, stretching regiments, calmness routines, joy triggers, calorie burners, stewardship outlets, social interactions, existential anchors, journaling techniques, mini sabbaticals, communication rituals, centering sequences, mindfulness practices, sleep rituals and artist dates, to name a few. 

Each of these tools has been custom fitted for my unique personality, schedule and body type. The menu has taken a decade to perfect, and it expands and deepens every year. 

Now, while I don’t use engage all of the tools on any given day or week or month, what matters is that I have them at my disposal. That way, anytime an anxiety trigger approaches, I can simply consult my menu of things to do, and immediately transition from the experience of stress to the experience of relaxation. 

It’s like a computer program. If this, then that. Your body create a chain of simple conditional statements, like recipes, which are triggered based on the type of stress you feel and the respective tool to help manage it. 

It’s worth its weight in gold. 

LET ME ASK YA THIS…

Are you doing whatever work is necessary to reduce your experience of anxiety?

LET ME SUGGEST THIS…

For a copy of the list called, “37 Words that Should Not be in Your Company Name,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

That time I accidentally played a concert for 200 people

It was just a typical weekend singing songs in the Tunnel of Love



Until a massive thunderstorm came through Prospect Park. 



Before I knew it, 200 people took shelter under the arch. 



However, the show must go on. And so, despite the flood and noise, I kept playing. It felt like that scene in Titanic when the string quartet keeps the music playing while the ship sinks.



Lesson learned, getting soaked isn’t so bad when you’ve got a good soundtrack.

LET ME ASK YA THIS…

What inventories are you keeping?


LET ME SUGGEST THIS…

For a copy of the list called, “37 Words that Should Not be in Your Company Name,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

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