NametagTV: You Are What You Charge

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Watch the original video on NametagTV!

LET ME ASK YA THIS…
Are you stating your fee confidently and shutting up?

LET ME SUGGEST THIS…
For a list called, “88 Questions Every Marketer Should Ask,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Satisfaction not enough?
Customers not telling their friends about you?
Want to learn how to deliver unforgettable service?

Buy Scott’s new book and learn how to get your frontline IN line!

Pick up your copy (or a case!) right here.

The #1 secret to building a fan base

You’re a writer. Or an artist. Or a performer. Or a blogger. Or a consultant.

Whatever. A Creative Professional.

That means one of your goals is to build a following.

A fan base.
A community.
A group of people who admire or support your movement.

Sound overwhelming?

Because it isn’t.

It’s actually (really) simple.

In fact, I can boil it down to four words.

One at a time.

Here’s what that means:

One person at a time.
With the knowledge that, after a while, they start to accumulate. And before you know it, you’ve got thousands of fans. How many new fans did you get last week?

One blog post at a time.
Writing for your ideal reader, contributing to your Hot Body of Work and eliciting comments, ideas and feedback. Which isn’t really that much work, if you do a little each day. What did you write today?

One email address at a time.
Obtaining permission from your fans to stay in touch with them and start an ongoing dialogue. Because he who has the best list (and the best relationship with that list) wins. How are you capturing the email of everyone who comes to your website?

One email conversation at a time.
Connecting and conversing with fans individually, even if it’s a simple email reply, “Glad you enjoyed my article, Gary!” Because you must always be thankful for your followers. Which one of your fans did you email this morning?

One in-person conversation at a time.
Getting out there to meet your fans, even if it’s a simple, “Nice to meet you Terri – thanks for being here tonight!” Because individual tethering is the heart of building a following. Who are you having lunch with this week?

One at a time.

That’s the secret.

P.S. I’m back on Twitter again, posting every day, for those of you who are curious about the random thoughts that swirl through my mind at 4 AM.

LET ME ASK YA THIS…
How are you building a following?

LET ME SUGGEST THIS…
For the list called, “20 Ways to Make Fans Super Happy,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Nobody talking about your business?

Bummer. Perhaps I could help on a more personal, one-on-one basis.

Rent Scott’s Brain today!


Three practices to ensure and insure your luck

Luck is really about two things:

1. EN-SURING, i.e., increasing the probability of something “lucky” happening to you.

2. IN-SURING, i.e., decreasing the probability of something “unlucky” happening to you.

So, attracting more luck into your life is really a sequence of events. Check this out:

1. If you want to become the luckiest person you know, you need to be in the right place at the right time.

2. If you want to be in the right place at the right time, you need to be in a lot of places.

3. And if you’re going to be in a lot of places, you’d better be prepared to leverage EVERYTHING that happens in those places.

Here’s a quick list of three practice to keep in mind:

1. Always having something to give. Philosophy cards, tip sheets, demo videos, samples … ANYTHING that delivers value and reinforces your brand! See, people need visuals. They need proof that you’re the real deal. And unfortunately, since first impressions don’t take very long, having something to give the perfect shortcut.

LUCK OUT: Be always ready to pitch on a moment’s notice.

2. Grow bigger ears. Listen (closely) to what the world is trying to tell you. Recognize when life is giving you a gift. Be on the lookout for people, situations, opportunities and locations that seem to be begging you to approach them. Especially the unusual, unexpected ones. And I know it sounds corny, but your comfort zone is not serving you well.

LUCK OUT: Stick yourself out there more regularly.

3. Ask yourself Leverage Questions. Insuring (and ensuring) your luck is about killing two stones with one bird. Constantly ask yourself questions like:

o Where will I be the most visible?
o How can I do the work once and benefit many times?
o How I make this into my own?
o How does this fit into my theory of the universe?
o Now that I have this, what else does this make possible?
o What (or who) is around you that you can use?
o What’s the movement value of this idea?
o Who else needs to know about this?
o How can you turn this around immediately?
o How could this positively affect you?

If you can keep these key ideas in your mind, you’ll not only EN-sure that your luck will increase; you’ll also IN-sure that your bad luck will decrease.

Stick yourself out there today!

LET ME ASK YA THIS…
Are you the luckiest person you know?

LET ME SUGGEST THIS…
For the list called, “61 Leverage Questions to Kill Two Stones with One Bird,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Just started your company?

Tune in to The Entrepreneur Channel on NametagTV.com!

Watch video lessons on spreading the word!

The Kordell Stewart Principle

The goal isn’t to cause customers to think, “SHOULD we use this guy?”

The goal is to cause customers to think, “HOW should we use this guy?

LESSON LEARNED: How, not if.

How DRAWS more buyers.
Because options increase the probability of a sale!

How DELIVERS more value.
Because customers can match their needs with your various services!

How BUILDS more equity.
Because you’re not a one-trick pony, a commodity or a one-hit wonder!

A perfect non-business example of this is Kordell Stewart, one of my favorite football players.

Years ago, Pittsburgh Steeler radio announcer Myron Cope gave Stewart the nickname “Slash” due to his abilities as a utility player willing to play other positions such as running back, wide receiver and punter.

This meant that during any given game, coach Bill Cowher wouldn’t have to decide whether or not to use Kordell.

He only needed to decide HOW to use Kordell.

Which made him a powerful weapon on that team.

Not “if,” but “how.”
Not “if,” but “when.”
Not “if,” but “where.”

That’s equity.

Because customers LOVE having options of ways to say YES to you.

This was a major epiphany in my own business, and I adopted The Kordell Stewart Principle a few years ago.

For example, if people don’t want to hire me to speak, they can read my books, or they can watch NametagTV, or they can Rent Scott’s Brain. Hooray!

SO, HERE’S YOUR CHALLENGE: Position yourself in a way that eliminates a yes or no answer.

Now, that doesn’t mean over-saturate the buying process with TOO many options. You don’t want to be a Jack-of-All-Trades.

Just enough to diversify your offerings.

Because diversity is equity.

LET ME ASK YA THIS…
How many different ways are your clients using you?

LET ME SUGGEST THIS…
For the list called, “31 Questions to Turn Your Expertise into Money,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com


No time to write?
Can’t finish that book?
Dog ate your last article?

Come to the St. Louis Writing Marathon!

No excuses. Just writing. All day.

I promise it will be the best $20 you’ll spend on your writing career all year.

Learn more at www.writingmarathon.com!

NametagTV: More Engagement, More Profits!

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Watch the original video on NametagTV.

LET ME ASK YA THIS…
How engaged are your customers?

LET ME SUGGEST THIS…
For a list called, “38 Ways to Make Your Customers GASP,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Satisfaction not enough?
Customers not telling their friends about you?
Want to learn how to deliver unforgettable service?

Buy Scott’s new book and learn how to get your frontline IN line!

Pick up your copy (or a case!) right here.

Do people really care what you do?

When someone asks you, “So, what do YOU do,” they’re (actually) asking any number of questions.

Technically, you could respond in any of the following ways:

1. There’s what you DO.
A sound-bitey, value-driven description of the service you provide.

For example:

o I teach real estate agents how to sell more homes.
o I inspire high school students to be all they can be.
o I help IT professionals get placed in the workforce.

2. There’s what your JOB is.
A basic description of your role.

For example:

o My job is to keep this police force in line.
o My job is to make sure no animals escape from this cage.
o My job is to sit on this lifeguard stand and make sure nobody drowns.

3. There’s what your TITLE is.
An official designation that summarizes what your role is.

For example:

o I’m an Administrative Assistant.
o I’m the Chief Inspiration Officer.
o I’m the Director of Customer Listening

4. There’s where you WORK.
The physical place or company where you spend your workdays.

For example:

o I work at Monsanto.
o I work down at the plant.
o I work out of my living room. (My favorite!)

5. There’s what your OCCUPATION is.
A generic, familiar category that describes the work that occupies your time and that you are paid for.

For example:

o I’m a chef.
o I’m a contractor.
o I’m an accountant.

6. Then there’s your CRAFT.
A generic description of your unique skill or talent.

For example:

o I make music.
o I weld steel bars.
o I create training materials.

LET ME ASK YA THIS…
What do YOU do?

LET ME SUGGEST THIS…
For a copy of the list called, “19 Telltale Signs of the Perfect Job,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

The Four Ironies of Listening

The first irony:

Effective listeners are always in demand.
Listeners are always popular wherever they go.

And yet, most people SUCK at listening.

Interesting.

The second irony:

Listening is THE most important business skill you could possess.
Listening is the only thing you do more than breathing.

And yet, 90% of schools and universities don’t offer course on listening.

That’s odd.

The third irony:

Listening lowers blood pressure, which reduces stress.
Being listened to increases your self-esteem, self-worth and purpose.
Having a person who listens to you makes you feel more confident and boosts your immune system.

And yet, listening is the #1 complaint by customers across most industries.

Huh. Weird.

The fourth irony:

Listening – if practiced DAILY and more diligently – can change the world.
Listening – if practiced DAILY and more diligently – can attract more business, elicit greater loyalty and foster deeper solidarity.

And yet, in the history of the world, nobody’s every said, “Gee, I wish you wouldn’t listen so much!”

Wow.

So, two questions:

1. Do you think your personal and professional life would benefit from improving your listening skills?

(Good. That’s what I thought.)

2. What have you done – specifically, in the past 30 days – to improve your listening skills?

(Yeah. Didn’t think so.)

LET ME ASK YA THIS…
What was the last book you read about listening?

LET ME SUGGEST THIS…
For the list called, “27 Reasons People Aren’t Listening to You,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

Talk with your pads

My football coach at Parkway North (Go Vikes!) had a great motto for sportsmanship:

“Talk with your pads.”

His vision for our team was one of character and maturity, not just strength and ability.

And that’s why he wouldn’t stand for ANY player who talked trash to the other team.

“You guys are bigger than that,” Coach Parks would say. “You don’t need to stoop down to their level. If you hear a player on the other team running his mouth at you, don’t say a word. When a real man needs to let out his emotions and prove his worth, he talks with his pads.”

So we did. We talked with our pads.

And that’s exactly why were we undefeated.

Well, that AND we had this running back named Mel Dog that was really, really fast.

But the lesson within Coach Parks’ motto, “Talk with your pads,” goes way beyond sportsmanship.

You can apply it to business, too.

EXAMPLE: Some professional feel the need to talk a big game so they can elevate themselves above their colleagues and competitors.

The key word being, “talk”

Which is exactly what they spend most of their time doing: talking.

Not working.
Not taking action.
Not accomplishing anything.

Just talking.

The problem is, when you “just talk,” (without supportive action and ability) it’s really hard for people to hear you over the sound of your own inflated ego.

On the other hand, talking with your pads is a LOT louder.

Because it’s jolting.
Because it’s honest.
Because it’s self-evident.

AND THE BEST PART IS: When you talk with your pads, people actually perk up and listen.

So, consider these suggestions:

Talk with your pages.
Don’t brag to your fellow authors about how many books you’ve got in the pipeline. Just do your work. Just write, every single day, even if you’re not in the mood.
And when people see your long list of titles on Amazon, you won’t have to say another word.

Talk with your visibility.
Don’t brag to your fellow entrepreneurs about how great your business is doing. Just do your work. Just be visible in the media, in the community and on the web. And when people see how many (other) people are talking about you, you won’t have to say another word.

Talk with your order sheets.
Don’t brag to your fellow salespeople about how many prospects you’re working on. Just do your work. Just deliver value and enable people to buy. And when they see your stack of order sheets, you won’t have to say anything another word.

Remember:

Powerful people don’t scream.
Powerful people don’t talk trash.
Powerful people don’t talk much at all.

They just do their work. They talk with their pads.

And others listen.

LET ME ASK YA THIS…
Are you talking or doing?

LET ME SUGGEST THIS…
For a copy of my 153 Quotations to Inspire Your Success, send an email to scott@hellomynameisscott.com and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

Author & “Nametag Guy” Scott Ginsberg to host St. Louis Writing Marathon!

Inspired by Natalie Godlberg’s Writing Down the Bones, this December I’ll be hosting the first (of many, hopefully…)

St. Louis Writing Marathon!

WHO: Anyone who needs to write.

WHAT: For $20, you get a quiet place where you can quietly write, all day, with no distractions.

WHERE: The Clayton Center, St. Louis, MO.

WHY: Because writing is the basis of all wealth.

More details here!

Frankly, I don’t care if six people show up.

Because WE’LL still get to write all day🙂

LET ME ASK YA THIS…
What did you write today?

LET ME SUGGEST THIS…
For the list called, “10 Reasons You’re NOT Blogging Yet,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Been writing that book for 14 years?

Bummer. Perhaps I could help on a more personal, one-on-one basis.

Rent Scott’s Brain today!


NametagTV: Exploration, not Accusation

Video not working? Click here for Adobe Flash 9.

Watch the original video on NametagTV.

LET ME ASK YA THIS…
Do your words accuse or explore?

LET ME SUGGEST THIS…
For a list called, “79 Questions Every Manager Needs to Ask,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Want your employees to come to YOU?

Buy Scott’s new book and learn the secrets!

Pick up your copy (or a case!) right here.

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