Listen to Scott’s podcast interview with Jim Canterucci!

GREAT NEWS!

I just finished recording a four-part podcast about personal brilliance with my buckeye bud Jim Canterucci.

The first episode, “Up Close and Practical, Part 1” is available here!

Over the next month, Jim will be releasing all four episodes. Each podcast addresses a specific attribute of personal brilliance. Here’s a schedule/outline of what we’re going to cover:

Episode 1: Awareness – May 6
*How a simple idea can become a business.
*Scott’s three components of success and how it relates to relationships
*How to be the world’s expert on yourself and your goals.
*How the “daily appointment with myself” makes an impact
*Consciousness of environment – How to break the silence pattern of those we meet.
*The tip for living in our fast-paced A.D.D society
*Visual habits and how they relate to solving the problem at hand
*What’s in your wallet? Not what you think.
*How to reach a deeper level of connection.
*What is the Law of Approachability?
*CPI – Common Points of Interest explained

Episode 2: Curiosity – May 13
*Scott’s foundational “What If?”
*The three types of questioning patterns that lead to innovation.
*The 20-minute rule of creativity.
*The best question to break a pattern and understand the framework of the scenario.
*How to maintain congruency between your philosophies and your actions.
*How to break the small talk barrier – 3 important questions.
*How “writing it down” solidifies your learning.

Episode 3: Focus – May 20
*What filtering means to focus.
*Why a board of directors is important for everyone.
*Some keys to thinking like a CEO.
*Perspective – become the ‘go to’ person.
*Focus and branding.
*How focus can identify the gap that is open for innovation.
*Scott’s favorite branding resource.
*How to break through in a crowded marketplace.
*Being ‘that guy’ as an approach. What it means to be the go to person. Two important questions.
*Do you own a word?
*How to get them to come to you.
*How to create and use a visualization wall.

Episode 4: Initiative – May 28
*How one blog post led to 33 new clients and over $100k in revenue.
*The paradox of inspiration.
*“Plucking” to create value.
*The story of Weston – an action hero.

LET ME ASK YA THIS…
What makes someone brilliant?

LET ME SUGGEST THIS…
Share your characteristics here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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Contact Scott!

So, what would you like to talk about?

*Speaking gigs
*Renting Scott’s brain
*Training/e-learning programs
*Reprinting articles or blog posts
*Purchasing books (corporate discounts available!)

Drop Scott a line here!

HELLO, my name is Scott!
7563 Oxford Drive #2 South
St. Louis, MO 63105
Office: 314/256-1800
Cell: 314/374-3397
[email protected]

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Google Talk ID: hellomynameisscott

Be non-checkoffable

People make mental notes.

Notes that indicate whether or not they like you.
Notes that indicate whether or not they should do business with you.
Notes that indicate whether or not they should refer their friends to you.

And if you read Blink, you learned that people make these mental notes quickly.

Like, within a few seconds.

(Yikes!)

These “people,” represent a certain pool of individuals.

Customers, prospects and strangers who are exposed to you, your brand and your values…

Who are just WAITING to check you OFF.

Or, check you ON.

Your challenge, then, as my mentor Jeffrey Gitomer says, “Is to be yourself so you become non-checkoffable.”

Become non-checkoffable. THAT is the critical key to making an UNFORGETTABLE first impression.

See, because they’re based on instinct and emotion; and because they’re usually correct, the first impressions people form about you will probably stay in their minds forever.

WHY? Because people put pressure on themselves to behave consistently with their own existing commitments.

This is known as the primacy effect. Meaning, the information people see or learn about you is more powerful than what is learned later.

FOR EXAMPLE: You meet someone at a conference. He says something that sort of rubs you the wrong way. Then, somewhere in the back of your mind you think, “OK brain, I’ve just decided that I don’t like this new guy Steve. Make a mental note to check him off.”

And that’s it. In your mind, he’s a gonner. Adios Esteban!

On the other hand, if you don’t want to end up like Steve, consider these three suggestions to avoid getting checked off:

1. Consistency. Between your words and actions. Between your values and vocation. Between your emails, phone calls and conversations. Because consistency is far better than rare moments of greatness.

2. Commitment. To service. To approachability. To delivering value. And most importantly, visually reminding people that you’re committed to them.

3. Coolness. Just relax. Don’t get caught up in the potential frenzy of first impressions. If you’re on a sales call, about to attend a conference or meet a prospect for lunch, try a few breathing exercises first. Whatever it takes to calm down and stay cool.

KEEP IN MIND: some people (about 10%), no matter how hard you try to convince otherwise, WILL check you off.

Don’t sweat it. They probably check everybody off. So, forget about the 10 and focus on the 90.

Practice consistency, commitment and coolness, and the majority of people you meet will check you ON.

LET ME ASK YA THIS…
What’s your secret for becoming non-checkoffable?

LET ME SUGGEST THIS…
Share it here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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38 random thoughts about creativity

1. Eliminate the following sentences from your vocabulary:

*But I’ve never been creative!
*I’m a left-brain person…
*Creativity doesn’t run in my family!
*I work in a job that doesn’t require creativity…

Sure, they may be true. But they’re blocking your creativity!

One of the first steps to enhancing creativity is changing your attitude. Eliminating negative past programming. Removing counterproductive thoughts that obstruct creative thinking.

2. The moment you get a new idea, start making a list. Don’t worry about order. Order comes later. Just puke everything out in movable bits of content so that way when it self-organizes, you can easily categorize it. Consider using brightly colored index note cards. One idea per card.

3. It’s impossible to be too creative.

4. Ask yourself (or your group) the same question over and over again for an hour. Come up with as many answers as possible.

5. Read one book about creativity (at least) once a month.

6. Hang out with as many creative people as often as you can. And don’t just watch them – OBSERVE them. Study the way they think. Learn not only from their content, but also from their craniums. Remember, creativity is musical. Be sure to listen between the notes.

7. Combine your senses: light candles, listen to music and make your office bright, colorful and visual. It helps.

8. “If at first your idea does not sound absurd, there is no hope for it.” Thanks, Albert Einstein.
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9. If you get a great idea and have to stay up all night until 7 AM the next day working on it, do it. Recognize when the world’s giving you a gift. Pay the price. In five years you’ll look back and say, “Boy am I glad I stayed up all night working on that idea!”

10. If you’re stuck, stop. Try coming up with the stupidest, most ridiculous and horrible idea possible. First of all, it’s fun. Secondly, it’s counterintuitive which means it’s effective for breaking your thought patterns. Lastly, you never know what gems might come out of it.

11. Speaking of brainstorming, brainstorming mean NO CRITICISM.

12. Three words: DRY. ERASE. BOARDS. Cover your walls with them!

13. Go for more walks. (Be sure to take a notepad with you!)

14. Read The Artist’s Way by Julia Cameron. It will not only change your life, it will change your brain. (And while you’re at it, just go ahead and read everything else she’s ever written too.)

15. Speaking of Julia Cameron, here’s six cool things I learned from her:

16. “Some people might find your creative, artistic recovery disturbing. Their doubts will reactivate your own. They are attempts to leverage us back into our old ways for the sake of someone else’s comfort, not our own.”

17. “Creativity is blocked by our falling in with other people’s plans for us.”

18. “Footwork doesn’t pay off in a linear fashion. You shake the apple tree and the universe delivers oranges.”

19. “Money will come when you are doing the right thing.”

20. “Art is not about thinking something up; it’s about getting something down.”

21. “The creative life is grounded on many, many small steps and very, very few large leaps.” (Thanks Julia!)

22. Read weird, unusual and unrelated magazines. Scramble your brain a little.

23. Study the minds of creative thinkers. Read everything ever written by Michael Gelb.

24. Find a way to introduce yourself to Don the Idea Guy. (He’s my homeboy.) Now, I know there are a lot of people out there who claim to be “Idea Guys,” but I GUARANTEE you Don is the real deal.

25. Speaking of creative thinkers, Maya Angelou once said, “The more creativity you use, the more you have.” Cool.

26. After you’ve been working on a new idea, STOP. Go exercise for at least 30 minutes. Let the endorphins kick in. You’ll get (legally) high and your creativity will flow like a waterfall. Plus, I exercise is also “good for your body,” apparently.

27. Go onto Google and type in “Creativity Exercises.” Do a few each week, one every morning, or one with your crew before a brainstorming session. After all, if you went to play 18 holes, you’d go hit a bucket of balls first, right? Same thing, different organ. Don’t neglect MENTAL warm-ups.

28. Make a sticky note by your desk that says: “Is the idea you’re working on RIGHT NOW solving your #1 problem?”

29. Spend a day in a kindergarten classroom. Five year olds are the most creative people in the world. Plus they’re freaking hysterical.

30. Give yourself – or your team – regular idea quotas. WITH A GROUP: say, “OK gang, nobody leaves this conference room until we get 30 ideas!” BY YOURSELF: start a blank document. At the top write, “50 Ideas for My New Project.” Then start cranking. The cool thing is, when you give your brain a quota, it works extra hard to meet it!

31. Do yoga, pilates, meditation, breathing exercises or any other kind of mind-calming, spiritual practice. Clear all the crap out of your mind. Get in touch with your intuition, your gut, your inner voice, your spirit. There’s bound to be some good stuff in there!

32. Go to Sedona once a year. It’s your brain’s favorite.

33. Start keeping a notepad in your pocket, car, purse, in your office and by your bed. Every time you get an idea, jot it down. Keep a running list. But be sure to always have it with you – inspiration comes unannounced. And if you don’t write it down, it NEVER happened.

34. Which reminds me, Thomas Edison carried a 200-page notebook wherever he went, just for his ideas. At the end of his life, he’d filled up more than 3,400 of them. He also obtained more patents than any person in history. What does THAT tell you?

35. Just for a minute, pretend you’re Dr. Seuss. Don’t hang your creativity on a noose. Instead, write a poem and consider adopting a goose! Let loose, my beloved moose! You’ll feel happier, and of course, more chartreuse!

36. OK. So that last example was like, the silliest poem ever written. But it was fun. And childlike. And cool. And good for the soul. Are you doing stuff like that regularly?

37. You know, that’s actually not a bad idea. Tomorrow, go to Borders and read a few children’s books to get your mind cooking.

38. Make a list of 100 questions. About anything. It doesn’t matter. Just do it. And don’t stop until you’re done. THE BEST PART: questions 80-100 will end up being the most interesting.

LET ME ASK YA THIS…
What are your random thoughts on creativity?

LET ME SUGGEST THIS…
Post your list here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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100 people (not) to listen to

Growing bigger ears isn’t just about listening.

It’s also about NOT listening.

Not listening to the wrong kinds of people, that is.

After all, the word “bigger” also means “more mature.”

So, I did a fun little Google search and came up with (yet another) one of my lists:

100 People (not) to Listen To

1. Don’t listen to people who … have no idea what the hell they’re talking about.
2. Don’t listen to people who … try to destroy your dreams.
3. Don’t listen to people who … tell you what’s right or wrong.
4. Don’t listen to people who … tell you what to believe.
5. Don’t listen to people who … have nothing else to whine about.
6. Don’t listen to people who … think they know what you need.
7. Don’t listen to people who … say you’re making them look bad.
8. Don’t listen to people who … nastily try to induce insecurity in others.
9. Don’t listen to people who … tell you that you can’t make it in this business.
10. Don’t listen to people who … who’s imagination can’t encompass what it is that you want to do.
11. Don’t listen to people who … claim “their way” is “THE way.”
12. Don’t listen to people who … haven’t done anything themselves.
13. Don’t listen to people who … cannot prove that they have done what you are trying to do.
14. Don’t listen to people who … put a damper on your natural versatility.
15. Don’t listen to people who … give uneducated and bad reviews.
16. Don’t listen to people who … say that studying and learning isn’t cool.
17. Don’t listen to people who … aren’t qualified to advise you.
18. Don’t listen to people who … don’t listen to you.
19. Don’t listen to people who … don’t listen to themselves.
20. Don’t listen to people who … say, “You can’t do that, just get an education!”
21. Don’t listen to people who … say ALL (insert group of people) are like that.
22. Don’t listen to people who … tell you to change what you’re doing.
23. Don’t listen to people who … tell you the market is saturated.
24. Don’t listen to people who … think it’ll never work.
25. Don’t listen to people who … think you’re out of your mind.
26. Don’t listen to people who … say that manga is a useless hobby.
27. Don’t listen to people who … believe there are only two kinds of people in this world.
28. Don’t listen to people who … are telling you, aggressively, that everything is normal.
29. Don’t listen to people who … claim they’re “not” racist, sexist, homophobic, whatever.

(Remember, if you have to tell people you are, then you probably aren’t.)

30. Don’t listen to people who … put you down and try to force you into dead-end roles.
31. Don’t listen to people who … are overwhelmed with jealousy.
32. Don’t listen to people who … tell you that you have to buy a certain kind of suit.
33. Don’t listen to people who … haven’t been right about shit in years.
34. Don’t listen to people who … want to put you down because your passion and enthusiasm scares them.
35. Don’t listen to people who … say you should’ve bought a bigger one.
36. Don’t listen to people who … think they get paid to make your mind up for you.
37. Don’t listen to people who … state their opinion as if it were fact.
38. Don’t listen to people who … think you’re geeky because you ride a recumbent.
39. Don’t listen to people who … use their own personal values to censor other people.
40. Don’t listen to people who … say young people offer no hope for our future.
41. Don’t listen to people who … bare long term grudges on new companies.
42. Don’t listen to people who … say what you do is too strange or too eclectic.
43. Don’t listen to people who … criticize you no matter what you do.
44. Don’t listen to people who … require you to read a library before they’re willing to hear your thoughts.
45. Don’t listen to people who … are just after your money.
46. Don’t listen to people who … are just after your time.
47. Don’t listen to people who … are just after your brain (ahem, aliens).
48. Don’t listen to people who … tell you that you won’t make it in this field because it’s too competitive.
49. Don’t listen to people who … who stereotype your school.
50. Don’t listen to people who … try to stress you out.
51. Don’t listen to people who … have nothing but compliments for you.
52. Don’t listen to people who … have nothing but insults for you.
53. Don’t listen to people who … offer you “friendly advice” solely to make you feel insecure.
54. Don’t listen to people who … persuade you to install another piece of software that won’t do more than just occupy precious space in your hard drive.
55. Don’t listen to people who … ridicule, demean or spit venom.
56. Don’t listen to people who … tell you not to do something because they don’t think you are capable.
57. Don’t listen to people who … tell you what you can and can’t do with/to your body (unless it’s your Doctor)
58. Don’t listen to people who … instruct you which foods you can and can’t eat (unless it’s your Doctor)
59. Don’t listen to people who … say what you’re doing will be “too hard.”
60. Don’t listen to people who … say the signing of Hakeem Olajuwon was the reason for the Raptors’ downfall.
61. Don’t listen to people who … tell you “if you don’t go now, you’ll never go.”
62. Don’t listen to people who … scream at or insult others for a living.
63. Don’t listen to people who … don’t respect their customers.
64. Don’t listen to people who … seek to silence your conscience.
65. Don’t listen to people who … went somewhere once and think they know everything about it.
66. Don’t listen to people who … dismiss your work as uninteresting or unimportant.
67. Don’t listen to people who … tell you to stop singing so loud.
68. Don’t listen to people who … shovel smoke for a living.
69. Don’t listen to people who … lie.
70. Don’t listen to people who … say something sucks when THEY just don’t like it.
71. Don’t listen to people who … say there’s nothing you can do about it.
72. Don’t listen to people who … don’t think that “Afternoon Delight” is the greatest song ever.
73. Don’t listen to people who … claim that you ONLY have to work smart to be successful.
74. Don’t listen to people who … say it’s just dumb luck.
75. Don’t listen to people who … aren’t listening, they’re just waiting to talk.
76. Don’t listen to people who … answer with the lies they tell themselves.
77. Don’t listen to people who … say you can’t make money from fishing.
78. Don’t listen to people who … want to hide in the background.
79. Don’t listen to people who … try to steer your life.
80. Don’t listen to people who … tell you to pick up your rabbit by the ears.
81. Don’t listen to people who … try to pass the buck to others.
82. Don’t listen to people who … tell you that the Brunswick Total Inferno Bowling Ball is too much for you.
83. Don’t listen to people who … have so much anger and hate in them.
84. Don’t listen to people who … say you can get rich by putting a link on their site because of all the traffic they receive.
85. Don’t listen to people who … tell you how cool they are.
86. Don’t listen to people who … never worked in food service before.
87. Don’t listen to people who … say they studied for a weekend and passed.
88. Don’t listen to people whose … sole purpose in life is to stamp out your fire.
89. Don’t listen to people who … say that starving yourself is a good idea as long as it is done in a routine way.
90. Don’t listen to people who … mock you for trying.
91. Don’t listen to people who … can’t even get their basic facts straight.
92. Don’t listen to people who … want to lump the law on you again.
93. Don’t listen to people who … tell you that there is nothing wrong with you and that you have no reason to be depressed.
94. Don’t listen to people who … tell you that REAL filmmakers never zoom.
95. Don’t listen to people who … tell you this race is over.
96. Don’t listen to people who … say you’re too young.
97. Don’t listen to people who … baulk at making cheesecake in a pressure cooker.
98. Don’t listen to people who … only offer anecdotes of their own situation.
99. Don’t listen to people who … abuse.

And last but not least…

100. Don’t listen to people who … make absurdly long lists telling you what types of people (not) to listen to. Instead, make your own ☺

LET ME ASK YA THIS…
What types of people do YOU (not) listen to?

LET ME SUGGEST THIS…
Post your list here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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Abilities trump age

You’re the youngest person in your office.

It sucks, right?

Trust me, I know what it’s like.

Coworkers and customers give you a hard time because you’re “the baby,” or because you’ve “just graduated” or because you’ve “never heard of The Beatles.”

Big deal.

Consider the plights of these five Young Pups:

1. Napoleon Bonaparte was an artillery captain at 23.
2. Charles Lindbergh was the first man to fly across the Atlantic Ocean at 25.
3. Alexander the Great conquered the known world at 26.
4. Eli Whitney perfected the cotton gin at 28.

And of course, my favorite…

In 1997, Tiger Woods shocked the nation by winning The Masters Tournament by a whopping 12 strokes.

He was 21 years old.

So, do you think Tiger, as he slipped on that coveted green jacket, cared how old he was?

Do you think any of the other players on the course that day cared how old he was?

And do you think any of the millions of golf fans watching on TV cared how old he was?

No.

Because it’s not the years, it’s the mileage.

Because actions speak louder than years.

And because abilities trump age, any day of the week.

Especially on Sunday.

LET ME ASK YA THIS…
Who’s your favorite Young Pup?

LET ME SUGGEST THIS…
Share their story here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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The Nametag Guy gives away his 4th book for FREE!

2,372 days ago, I made the most important decision of my entire career…

I decided to wear a nametag all day, every day, for the rest of my life.

My name is Scott Ginsberg.

I’m That Guy with Nametag.

And this is my story.

It’s called Make a Name For Yourself.

Friends, this book will knock your socks off.

It’s the best work I’ve ever created to date.

And if you read it, study it and put it to action, you WILL make a name for yourself too.

But don’t take my word for it. Listen to what a few of my heros had to say about it…

“Scott Ginsberg is THAT GUY. His book will make YOU that guy, if you buy it read it, and put it into action, not only will you make a name for yourself, you’ll also make a bank account for yourself. Sweet.” –Jeffrey Gitomer, Bestselling author of The Little Red Book of Selling

“Scott’s fourth book is funny, informative, educational, and compelling – all rolled up in one book. I am strongly recommending it to my network!” –Dr. Ivan Misner, Founder of BNI and NY Times Bestselling author

OK. So, here’s the deal guys. You have three options:

1. Buy the book on Amazon.com.
2. Buy the book on my website.
3. Download the ENTIRE BOOK for free, right now.

Obviously, I recommend options 1 or 2. However, if you simply can’t wait, please feel free to download the ENTIRE book for free, right now, no strings attached.

WARNING!! Understand that if you DO download this book for free, you WILL want to buy it by the time you’re done.

Because if you don’t make a name for yourself, someone will make one for you.

Scott Ginsberg
That Guy with the Nametag
www.hellomynameisscott.com

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