Watch The Nametag Guy on WINK News!

Some of the best and the brightest in Collier County’s tourism and hospitality industry were saluted Wednesday at the Paradise Coast Star Awards luncheon program at The Ritz-Carlton Golf Resort.

The event also celebrated National Tourism Week and called attention to more than 30,000 people working in support of Collier County’s $1.1 billion tourism industry.

I gave a talk about approachability AND presented the first ever “Approachability Award.” The candidate was selected as someone who epitomized “sticking yourself out there” and “getting them to come to you.”

See pictures from the event!

Read the text article from WINK News!

Watch my interview with Judd Cribbs!

LET ME ASK YA THIS…
Who would you nominate for the approachability award?

LET ME SUGGEST THIS…
Tell us why here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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How I Made an Entire Career out of Wearing a Nametag … (Part 2)

If you’re just tuning in, be sure to read part 1 of this post before continuing.

Enjoy!

How to Make an Entire Career Out of Wearing a Nametag, Part 2

NETWORKING. Except don’t call it networking. You’re making friends. With everyone! Work hard at it, but work even harder at keeping it alive. Every time you travel, ask yourself, “Who else lives in this city I can hook up with?” And don’t forget to network online, aka, INTERNETworking. And remember: there’s a time and place for networking. ANY time and ANY place. Because you never know! “Fear not to entertain strangers for by so doing some many have entertained angels unaware.”

OPPORTUNITY. It doesn’t knock once – it knocks all day. You need to open your mind and body to hearing those knocks and answering the door. Maintain a positive, expectation-based attitude every single day and more great opportunities are going to be attracted into your life. It ain’t about luck. There is no luck. There is no Secret. There is only The Law of Attraction, aka, working your ass off and focusing and being disciplined. That’s how you create opportunities. Also, giving away free stuff helps too. The more you give away for free, the wealthier you will be. Write that one down.

PRODUCT. It’s you. They’re buying you. Because people buy people first. Because people are loyal to people, not companies. But you’re not a commodity. You’re a resource. An expert. The Go-To Guy. The Man. If you want to be a great salesman, follow these steps: sell yourself on yourself, sell yourself to your customer, sell your product to your customer by delivering value BEFORE price, then maintain approachability with that customer FOREVER. That’s it.

QUIET TIME. Do it every day with running, walking, swimming, mediating or praying. This quiet time enable you to stay in tune with the world and listen to what it’s trying to tell you. Take regular vows of silence to let your thoughts steal the show. Shut up more often.

READING. Read every book ever written on the topics that you also write about. Read every book written about your industry. Read at least two books every week. Keep your books religiously as precious gifts. NEVER loan them out to anybody, even family members. Every time you read, take notes and underline and highlight, then transfer those ideas onto your computer. Save them in a folder and refer to them regularly. Don’t even think about reading the newspaper. It’s all crap.

SEEK. Get help, especially from mentors. And get more than one mentor. Get ten mentors. Update them on your progress and make them proud. Find mentors who not only coach you on success, but who have actually HAD success too. Be careful about people approaching YOU to be your mentor. Sometimes they want to sell you stuff. You shouldn’t have to pay mentors. Find the ones who will do it for free and it will probably be more effective. Always buy their lunch.

TRUST. Your gut, that is. Because if everyone says you’re nuts, you just might be onto something. Don’t give in when the Sell Out Alarm goes off in the back of your mind. Trust that what you’re doing is right. Also trust your friends and colleagues to tell you when you’ve screwed up. Hesitate to trust publicists, the media, people who PROMISE who they’re going call you back and people who PROMISE they don’t want anything from you.

UNITY. Of all the areas of your brand, that is. Be sure that every touch point is seamless and consistent. Be unconfusable. Be the same no matter what. Be congruent on and off stage, in and out of paper, on and offline. Don’t be “a good guy deep down,” be “a good guy up front AND deep down.” Because people don’t give you credit for what they HEAR you SAY consistently, people only give you credit for what they SEE you DO consistently. Preach what you practice, not the other way around.

VICTORIES. Keep a log of all victories, even if they’re small. Achieve victories daily to build your confidence and hone in your skills. Give thanks for all victories and expect more of them to come regularly. Make a list of 101 goals. Be obsessive about your goals. Carry a copy of your goals with you at all times. Look at them daily and every time you accomplish one, cross it off and say, “YES! I DID IT!!!” (Unless you’re at the airport) Actually, I take that back. Screw TSA. Go ahead and yell at the airport.

WRITE. Writing is the basis of all wealth. Make sure everything you know is written down somewhere. Ask yourself, “What did you write today?” Be sure to write every single day for two hours. But don’t think of your writing as books, chapters, speeches, articles, etc., think of them as MODULES. If you want to become a better writer, just start writing. Stop planning. Just write. Who cares if it sucks? Just write. And don’t wait for inspiration. Combine inspiration with discipline. And remember: if you don’t write it down, it never happened. Also remember to write conversationally. And don’t forget to be a great date for your reader. And don’t forget to study other great writers. Ooh! And be mindful of the ARCHITECTURE of your writing, both online and in print. Keep it short. Write like you talk and people will listen. Be funny often. Journal everything. And do lots of thinking. After all, writing is merely an extension of thinking. So become a better thinker. And write down EVERYTHING. Every idea, every quote, every book, every word, everything! Write, write and write! Did I said write?

XPECT. That great things are going to happen. That great people are going to come into your life. That business opportunities will present themselves when you’re ready. That you will make lots of money. That you will give the greatest speech of your life every time. That you will write from your heart. That you will be amazing. That you will mess up a lot and learn from that. That you need to work hard, long AND smart. That people are going to screw you over. That many of your “friends” are going to stop being your friends when you become successful, which probably means those “friends” weren’t really your friends anyway.

YOUTH. It’s not the years; it’s the mileage. Don’t be ashamed that you’re still in your 20’s. It’s not a challenge; it’s an advantage. Use your youth, energy and enthusiasm to blow everyone away. Contribute your fresh, new, cool, fun, creative and unique perspective to those old dudes who have been thinking the same way about business for 50 years. And even though all you have are your experiences and what you’ve learned from them, age ain’t nuthin’ but a number. And a chicken ain’t nuthin’ but a bird. You don’t need a fancy degree or acronym after your name. Results are the only proof that matter. Blow people away with your creativity, knowledge, ideas, enthusiasm, listening skills, observations and writing abilities, and people will forget all about the fact that you were born in 1980.

ZEAL. Just a fancy word for enthusiasm. Energy. Fun. Craziness. Smiling. Laughing. Passion. Love. Ethos. All of these emotions need to be wrapped up in every website, every speech, every book, every article, every business card, every business encounter and every interview and phone call. Zeal is attractive. They will hire you and appreciate you. Because zeal is cool. Stick yourself out there and you will get them to come to you.

OK, that’s it!

That’s how I made an entire career out of wearing a nametag.

I hope it answers your question 🙂

LET ME ASK YA THIS…
What’s your best career leveraging tip?

LET ME SUGGEST THIS…
Share it here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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Keep it Alive, Part 4

(Read part one, part deux and part tres of this series here!)

Consider these three facts:

1. People buy people first.
2. People like (and want) to do business with their friends.
3. People aren’t loyal to companies, they’re loyal to people.

So … doesn’t it just make sense to, like, make friends with everybody?

I dunno. Maybe it’s just me.

That’s why I don’t believe in networking.

Networking, schmetworking.

The last time that word carried any meaning was in 1997.

The world is tired of it. It’s overused, cliché and slightly annoying. Not to mention it often conjures up negative images like:

1. Dealing the deck of business cards to everyone in sight
2. One-sided conversations based on how others can help you.
3. Superficial conversations with little or no value offered to the other person.

Stop networking and start making friends.

Everywhere you go, with everyone you meet. For no reason other than to make friends.

Zero motive conversations.

Then work your butt off to keep those relationships alive!

That’s it.

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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How I Made an Entire Career out of Wearing a Nametag

I’ve made an entire career out of wearing a nametag.

(Yeah I know. Sometimes I still don’t believe it myself!)

Still, many of my readers and audience members continue to ask the obvious question: “How?”

I wish I had a short answer for them. I really do.

But alas, it’s not that simple. Heck, it’s been 2,385 days.

So, bear with me here as I take you through my (absurdly) long answer. I’ll do part 1 today and part 2 tomorrow.

How to Make an Entire Career Out of Wearing a Nametag, Part 1

ATTITUDE. Stay positive. Stay friendly. Stay fun. Especially because 10% of the people you meet will think you’re out of your damn mind. And remember: it’s not about the nametag; it’s the person wearing it, and the attitude OF that person. Turn hate mail into great mail. If at first your idea does not sound absurd, there is no hope for it. If everybody loves your brand, you’re doing something wrong.

BOLDNESS. Stick yourself out there: physically, emotionally and psychologically. Be willing to be humiliated, embarrassed and stared at. And keep in mind: the more often you throw yourself into the sea, the less likely the waves are to bother you. Grow thicker skin. Find out where you suck, but don’t let someone who has no right to criticize you to upset you for more than five minutes. And if you turn off someone who’s not in your target market, who cares. Can’t please everybody.

CREATIVITY. Study it. Practice it. Enhance it. Hang with other creative people, business or otherwise. Practice regular moments of solvitas perambulatorum. Never think “outside of the box,” because “outside of the box” is a very “inside the box” saying. There is no box. Interestingly, the word “creativity” literally means, “to make something out of nothing.”

DISCIPLINE. Always carry extra nametags, prewritten and blank, with you at all times. Wear one nametag on every layer. (See above picture) Even at weddings, funerals, strip clubs (cringe) and while playing pickup basketball. Write for two hours every single day. Work hard. Work long. Work smart. Read everything. Rehearse all night so it looks like you didn’t rehearse all night. Practice discipline in ONE area of your life and let it transfer over to other areas.

EARS. Listen closely to the world. It will give you countless ideas, tips, lessons learned and inspirational moments/people. Write everything down when you hear it. Grow bigger ears daily. Read books about listening. Take furious notes. Shut up when people are talking. Listen to lots of music every single day from various genres. Pump beautiful music through your veins for at least two hours every single day. Don’t you dare watch or listen to local news. Listen to every audio tape known to man. Best when done before you go to bed.

FUN. The day my job stops being fun is the day it stops. Period.

GO. To every networking event, conference, seminar, book signing, self-development seminar, association meeting and cocktail hour. Don’t throw your business cards to everybody, but make yourself known. BE THAT GUY, aka, be known FOR something and be known AS something. Come early; stay late. Find the people who clearly don’t know anybody, walk up and say, “Hi, I don’t know anybody here!” Get your ass out of the house every single day for at least one meal, coffee or event. Remember: small business isn’t a category; it’s a lifestyle.

HANG. Out with other super successful businesspeople, that is. Success leaves clues. Ask lots of questions, find out what they did right AND wrong and emulate the good stuff. Glean whenever, wherever and from whomever, notwithstanding age, level of experience or personality type. Look for people who are 30 years ahead of you and decide if that’s where you want to be in 30 years. Also, DON’T hang out with the following types of people: bloodsuckers, piggybackers, negatives, complainers, time abusers, drug abusers, emotional vampires, people who aren’t doing jack with their lives, people who don’t listen and talk WAY too much, people who are just trying to use your time, money, resources and brain power.

IDENTITY. Figure out who you are, both personally and professionally, how you roll, what you’ll stand for, what you won’t stand for you and what your personal philosophies and policies are. And remember: your identity is your most valuable possession. Read every book ever written on branding. Ask yourself lots of questions over and over. Make a Personal Mission Statement and read it to yourself every single morning. Know your values and beliefs. Make a Philosophy Card and pass it out to everyone you meet. Be the world’s expert on yourself. And never surround yourself with anyone who makes you second-guess yourself. Validate your existence, do something cool and be yourself – every single day.

JOKES. Especially about yourself. Self-deprecating humor disarms people, beats them to the punch and lays a foundation of approachability. Only take a few key things seriously. Never stop laughing. Find something funny every day.
KEEP IT SIMPLE. Say one thing. One word. One idea. Don’t make people have to remember more than that. That’s how stuff spreads. When people come to your website, make sure they know THE ONE THING you want them to do. Make your book, your idea and your business about one thing. One word. Make sure people can go onto Google and type in ONE WORD and get your website as the first five hits.

LOVE. Poured out into every blog post, speech, chapter, article, video, client meeting, conversation and webpage. Authenticity. Consistency. Commitment. All tied together with love. Love what you do, what you don’t do, what you write, what you sell, whom you sell it to and why you sell it. If you love the product and yourself first and then transfer that love to someone else, they will buy.

MAKE THE MUNDANE MEMORABLE. Phone greetings, introductions, business cards, company names, website domains, email signatures, email “from” lines, personal greetings and blog posts. Do that, and people will not only remember it, they’ll spread the word, in addition to coming back themselves.

(Still with me? Cool. Part 2 coming up tomorrow…)

LET ME ASK YA THIS…
What’s your best career leveraging tip?

LET ME SUGGEST THIS…
Share it here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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Welcome to The Nametag Network!


HELLO, my name is Scott!
Scott’s Official Homepage. Find out where Scott will be appearing next and learn about speaking programs.

HELLO, my name is NametagTV!
Scott’s online video training, e-learning and podcast site. Stick yourself out there! (Coming February 2008!)

HELLO, my name is Scott’s Brain!
Scott’s Official Consulting Page.
Rent his brain today!

HELLO, my name is MySpace!
Scott’s “Adventures in Nametagging” Blog. See what REALLY happens when someone wears a nametag 24-7.

HELLO, my name is Squidoo!
Scott’s Lens. Sort of a greatest hits of his best articles, podcasts, philosophies and videos.

HELLO, my name is Flickr!
Scott’s Images. See pictures of what happens when you wear a nametag 24-7.

HELLO, my name is YouTube!
Scott’s Videos. Watch videos of Scott’s speeches, adventures and travels.

HELLO, my name is Facebook!
Share pictures, post messages and read Scott’s QREATIVITY blog!

* * * *

For instant access to 700+ pages of articles, ebooks and ezines, login to The Nametag Network here!

Meet Scott Ginsberg!

AUTHOR. Scott is the author of thirty books on approachability, marketing, branding, leadership, creativity and business strategy. Download all of them right now, for free here.

SPEAKER. Scott travels around the world to deliver presentations, breakout sessions, keynote speeches and seminars to tens of thousands of people each year. Companies and organizations worldwide have been successfully implementing his programs on approachability since 2003.

DIVERSE CLIENTELE. Since 2003, Scott has worked with large companies like STAPLES, VERIZON Wireless, Boeing, Prudential Financial, UniGroup, Coldwell Banker, Gundaker Realty, Leo Burnett, Manpower and Hyatt Regency. He’s and also worked with organizations like United States Jaycees, International Association of Workforce Professionals, International Cemetary & Funeral Association, American Society of Association Executives, Meeting Professionals International, National Association of Personnel Services, School Nutrition Association, Word of Mouth Marketing Association and The YMCA of America.

THE NAMETAG GUY. Scott is the only person in the world who wears a nametag 24-7 to make people friendlier. (In case you’re wondering, he has a nametag tattooed on his chest for certain occasions.) While transforming his simple idea into a business, his adventures have earned him recognition as “The World’s Foremost Expert on Nametags” and secured a spot in Ripley’s Believe it Or Not!

COLUMNIST. Scott is a regular contributor to a variety of publications. His conversational, content-rich articles have appeared in hundreds of online and offline publications worldwide. Also, his work has been reprinted in dozens of textbooks and resource guides.

MEDIA EXPERT. Dubbed as “The Authority on Approachability,” Scott is regularly interviewed by various online, print, radio and TV media for his unique expertise. He has been featured in hundreds of outlets such as 20/20, CNN, USA Today, The Wall Street Journal, Inc. Magazine, The Associated Press, FastCompany, The Washington Post, Paul Harvey, The CBS Early Show and Headline News. He even wrote “The Quiz” on approachability for COSMO!

NAMETAG NETWORK. Scott’s award winning, content-rich websites get as many as 35,000 hits a day from readers and audience members around the world. His ubiquitous web presence and powerful platform set the standard for entrepreneurs and marketers in his field, and have earned him an surprising amount of credibility seeing that he’s just some guy who wears a nametag every day.

BLOGGER. In 2007, Alexa and Technorati voted HELLO, my name is Blog! as a Top 100 Business Blog on the Web. Every day, Scott’s posts are shared and linked around the web, drawing millions of readers worldwide since 2003.

COACH. Scott’s business coaching program is called Rent Scott’s Brain. Part coach, part consultant, part idea midwife, Scott facilitates creative breakthroughs with writers, entrepreneurs and other creative professionals who want to GET noticed, GET remembered and GET business.

When he’s not traveling around the world speaking to companies, associations and organizations, Scott lives in Brooklyn where he attempts to talk to strangers.

* * * *


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Imagination, not milions

So, you want to build a brand, huh?

Well, you’re in luck!

Because there’s good news, and REALLY good news…

THE GOOD NEWS: it doesn’t take much money.

Don’t be fooled by headlines like, “Coca-Cola spends 10 million dollars on new 30 second spot!” or “Nike takes out front page ad for $20,000!”

You’re an entrepreneur. That stuff doesn’t apply to you. (Actually, even if you’re NOT an entrepreneur, that stuff doesn’t apply to you.)

Because, in the words of best-selling author Harry Beckwith, “Branding doesn’t take millions, it takes IMAGINATION.”

THE REALLY GOOD NEWS: you can get started building your brand TODAY!

Even if you’re new to the industry.
Even if you just started your company.
Even if you don’t know much about marketing.
Even if you don’t want to spend a dime on advertising, direct mail or any of that other paper-wasting, money-draining junk.

There’s ONE question I want you to consider:

“If everybody did exactly what you said, what would the world look like?’

My mentor, William Jenkins first taught me this question a few years ago. He told me to ask it to myself on a regular basis.

Because it clarifies your values.
Because it helps you articulate your personal and professional philosophies.
And because it builds a framework around which you can keep your actions accountable.

HERE’S THE CHALLENGE: sit down with your team (or, if you work alone, your dog) and come up with 5-7 bullet point answers to that question.

“If everybody did EXACTLY what you said, what would the world look like?”

Once you’re comfortable with the answers, you now have a brand foundation!

Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.

People love these cards.

Because people love to learn YOUR UNIQUE WAY of doing business and delivering value.

And most importantly, people respond to policies.

See, once you’ve figured out your philosophy, all you have to do NOW…

…is SHOUT IT FROM THE ROOFTOPS!!

In your email, on the phone, in person, everywhere! Branding is about a seamless consistency via all touchpoints.

AND HERE’S THE BEST PART: once you get your philosophy, the rest is simple.

Just make sure that every time you work with a customer, you’re consistently providing him with the tools he needs to build that world.

“If everybody did exactly what you said, what would the world look like?’

THAT is the question of the day. And it doesn’t take money; it takes imagination!

SO REMEMBER: even though a brand doesn’t millions to create, that doesn’t mean that it can’t create millions.

LET ME ASK YA THIS…
How have you used YOUR imagination to build a brand?

LET ME SUGGEST THIS…
Share your top three branding tips here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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Shtick is for suckers

I loathe the word “shtick.”

For that reason, I did some research to figure out what the word really means. And I discovered two facts:

1. The word shtick is defined as “A characteristic attribute, talent, gimmick or trait that is helpful in securing recognition or attention.”

2. The word shtick is derived from the Yiddish term shtik, which means “piece or routine.”

Your “thing.” Your “hook.”

Your shtick.

Now, does that mean shtick is bad?

Not necessarily.

See, it’s not that shtick is bad. It’s just…

Shtick isn’t enough.
Shtick needs substance.
Shtick doesn’t sustain you.
Shtick only sells temporarily.

Sure, shtick is catchy and cool and clever and fun and different.

But in business, that will only carry you so far.

Sure, shtick might get you in the door.

But in marketing, that doesn’t guarantee you’ll stay in the room.

Only VALUE and SUBSTANCE can do that.

Take it from a guy who made a career out of wearing a nametag 24-7 for the past 2,380 days.

Sure, the nametag is shtick-Y, but only substance has made my career and my brand and my idea stick-Y.

Sort of like comparing Dum-Dum Pops and Tootsie Pops.

Both are delicious.
Both are popular.

But only one has SUBSTANCE. (Ahem, Mr. Tootsie.)

Which isn’t to say that Dum-Dums are bad. People love Dum-Dums!

But in business, you CAN’T just be all sugar.

Customers want value.
Customers want substance.
Customers want to take a few licks and then discover your Tootsie center.

Because shtick isn’t enough.

LET ME ASK YA THIS…
When you hear the word shtick, what comes to mind?

LET ME SUGGEST THIS…
What’s your shtick, and more importantly, what’s your SUBSTANCE?

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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Grow Bigger Ears: Don’t (Over) Actively Listen

In the 2003 film The Life of David Gale, there’s a great scene where Kevin Spacey and Laura Linney are debating Capital Punishment:

LL: “And almost-martyrs don’t count.”

KS: “Got it.”

LL: “So, keep it rational.”

KS: “Mm-hmm…”

LL: “And stop that!”

KS: “What?”

LL: “Active listening. I hate active listeners. I feel like they’re too busy pretending to listen to actually hear what I’m saying.”

KS: “I can listen AND actively listen at the same time.”

AAAAAAND CUT!

OK. What about you?

Ever had a conversation with someone who was (over) actively listening to you?

In other words, even though the person WAS doing all the right things…

Like smiling.
Like nodding.
Like taking notes.
Like leaning forward.
Like saying, “Uh huh…”
Like agreeing, “Yeah…!”
Like asking clarifying questions.
Like offering validation phrases.
Like restating what you just said.
Like displaying mirroring or reflection statements.

…that person still drove you crazy!

LISTEN UP: there are three dangers that result from (over) actively listening:

1. Annoyance. If you nod TOO much, smile TOO much and agree TOO much, your customer is going not going to like you … TOO much! Use active listening techniques moderately. Don’t overdo it. Especially in highly emotional situations. Remember: just because you can doesn’t mean you should.

2. Authenticity. Avoid focusing ALL your attention on “coming off as a good listener.” Just relax. The moment you TRY to be authentic is the moment you STOP being authentic. Listening is about focusing on the OTHER person’s words, and not about focusing on YOUR own abilities to do so.

3. Negligence. Think about this: If YOU were talking to your boss and he spent the whole conversation taking notes, how would you feel? Probably like he spent too much time writing and not enough time listening. LESSON LEARNED: beware of allowing your ears to get in the way of hearing the message.

So, that’s the challenge: how do you maintain balance between active listening and (over) active listening?

THE SHORT ANSWER: moderation.

THE LONG ANSWER: grow bigger ears WITHOUT allowing them to stand in the way of what you really need to hear.

LET ME ASK YA THIS…
Have you ever encountered an (over) active listener?

LET ME SUGGEST THIS…
Tell us what they could have done better here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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Hear The Nametag Guy on Duct Tape Marketing!

My new hommie, John Jantsch, is a veteran marketing coach, award winning blogger and the author of Duct Tape Marketing.

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as “Best Small Business Marketing Blog” in 2004, 2005 and 2006.

(Gosh. Get some credentials, would ya?)

Just kidding John!

Anyway, we had a chance to catch up on the phone for his regular podcast.

Our discussion covered branding, marketing, and of course, tattoos.

Listen here!

LET ME ASK YA THIS…
What’s your #1 small biz branding secret?

LET ME SUGGEST THIS…
Share it here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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