My primary motivation for writing was always to explain my
own life to myself.
To metabolize my experiences. To process my thoughts and
feelings. To crystallize my understanding of the world.
In the past few years,
however, I’ve sought out a more precise grasp of my own creative process. I’ve become
insanely curious about the architecture around what the heck I do all day.
My theory was, if I could just deconstruct what I’ve been doing rather
intuitively and abstractly, perhaps it could be replicated more exactly and
And so, I started retracing my steps. I went back to every song,
album, book, business, blog, idea, website, movie, article, speech, project and
piece of writing I’ve created in the past twenty years. I began searching for
the principles that have been silently guiding my creative behavior. I started remembering
all the tools that had been learned, internalized and forgotten.
And it worked.
For the first time, I truly began to understand my own creative process. Before
long, system started to announce itself. It’s called The
It’s more than just a book, it’s a curriculum.
An intellectual property development system that unpacks the art and science of
collecting, creating and communicating your ideas.
I’m really proud of it.
When was the last time you took your
knowledge apart and rigorously investigated your own artistic experience?
* * * *
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Publisher. Songwriter.
Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.
Now booking for 2014-2015.
Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!