We don’t recruit, we recognize

Barger was the original hell’s angel. 

He not only founded the legendary motorcycle club in fifties, but he also authored several books about a life on the road, riding high and living free. During one particular interview, he was famously asked how he recruited for his biker gang. 

Sonny replied:

We don’t recruit, we recognize. When we see somebody that’s us, they become us. That’s the best way to describe the growth of our club. What we look for in prospective members is that they are not only proficient bike riders, but also strong, reliant, loyal, confident and trustworthy people. 

Barger’s approach is a powerful tool for building community and promoting belonging, as it’s grounded in the tremendous gift of being seen. And in an economy where every company is fighting to recruit and retain top talent, organizations should remember the biker’s mantra. 

Don’t recruit, recognize. Work from the inside out. Keep your eyes peeled for people with constitutional commonality, people who are already living the values your company espouses. 

Then hold up a loving mirror. 

And let them know that they’re one of you, and that they belong on your team.


How are you creating a space for people to be seen?

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  



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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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