You Don’t Need to be Tom Peters to be a Thought Leader

Are you a trusted source who moves people with innovative ideas?

If so, then you’re a Thought Leader.

You don’t need a PhD.
You don’t need to be Tom Peters.
You don’t need to manage some huge consulting company.

You just need to think.

AND: You need to capture, organize, deploy and build a following around your thinking.

Consider this collection of tools for increasing your perception as a Thought Leader:

1. Create a Visibility Plan. When attention is currency, anonymity is bankruptcy. As the book On Being a Thought Leader explained, “It’s impossible to change minds or challenge hearts unless you own SOME of the spotlight.”

Remember: Nobody will be inspired BY you until they’ve heard OF you. Stop winking in the dark and start commandeering attention. Because the more attention you attract the more people your thoughts can touch. How much more visible are you than you were a year ago?

2. Create enduring content. Anchor your expertise in that which is timeless. Democratize and genericize your thoughts so they outlast you. Always be on the lookout for ways to increase the shelf life of your material. Ask questions like, “In five years, will this idea still be irrelevant?” “Is this a fad, a trend or an evergreen?” and “What is a bigger, more stable theory of the universe that I can attach this idea to?”

Remember: If you’re not current, you’re not credible. Always run your expertise through the wringer of WHEN. How stable is your philosophy?

3. Dedicate yourself to building a HOT body. It’s not about writing one book. Or one article. Or one blog post. You’re a thinker. And as such, your goal is to constantly add to and strengthen your body of work. Don’t be a One Hit Wonder, One Trick Pony or One Anything Anything.

As Julia Cameron said in The Artist’s Way, “Each day’s work is part of a larger body of work, and that body of work is the work of a lifetime. Unless we are able to take this long view, we will be derailed by rejection.” Edison registered 1,800 patents. The Grateful Dead played 2,318 shows. Stephen King published 480 books. How hot is YOUR body of work?

4. Develop an ongoing relationship with your market. Combine outreach with attraction. Make it easy for readers, subscribers and audience members to engage with you, every day. Ask for their feedback. Take heed. Take notes. They will tell you how to serve them better. They will also tell you how to sell to them better. What’s your listening platform?

5. Everything you already know about “leadership” still applies. You’re still attracting followers. You’re still a perpetrator of inspiration. You’re still superior article. And you’re still a composite of all you’ve experienced. The only difference is, the medium through which these attributes are experienced by your constituency is your brainstuff. Your thoughts. Your words. Your philosophies. Your writings. Your presentations.

You don’t need a title, a corporation or a gavel to be a leader. There is no leadership. Leadership, shmeadership. There is only being and expressing yourself truthfully and passionately. Does that describe you?

6. Have a paper memory. Your brain is a moron. And if you don’t write it down, it never happened. So, the secret is simple: Take a serious inventory of your thoughts. Chronicle your thinking. Make sure everything you know is written down somewhere. Develop a unique process for entertaining ideas. What’s your Content Management System?

7. Make your ideas more accessible. Accessibility doesn’t just apply to interpersonal communication. Ideas can be accessible too. Here are four examples along with a helpful article on each one:

a. Don’t just tell a story. Stick the landing.
b. Don’t just write a blog. Be a great date for your reader.
c. Don’t just deliver a presentation. Engage every audience instantly.
d. Don’t just give an interview. Craft a listenable, unforgettable telepresence.

Remember: Accessible means easy. Open. Relaxed. Attainable. Understandable. Relatable. Is that an accurate description of your ideas?

8. Mold a beautiful thought atmosphere for yourself. This space looks different for everyone. For example, my thought atmosphere includes hot tea, a rising sun, sticky notes, dry erase boards, flip charts, note cards on the floor, instant access to my content management system and hours of relaxing music by All India Radio, Marc Cohn and The Buddha Lounge. What does yours look like?

9. Smart is overrated – be an intellectual. My mentor, Bill Jenkins, is one of the great intellectuals I know. He explained the difference between the two as follows: “Smart people study content for the purposes of memorization. Intellectuals entertain ideas for the purpose of democratization.”

Look: The world has too many smart people and not enough intellectuals. So, stop accumulating knowledge and start becoming an explorer of ideas who can extract universal truths from his experiences and apply them to anyone, anytime, anywhere. Are you an intellectual or just really smart?

10. Syndicate your expertise. Deploy, deploy, deploy! Go public with your words, ideas, philosophies, expertise and School of Thought. Fortunately, it’s easier than ever. And considering the sheer volume of diverse social media tools available, there is NO excuse for not getting your ideas out there and creating more opportunities for people to say YES to your expertise.

Remember: Be out IN the marketplace with your ideas or be out OF the marketplace completely. What’s your system for shipping your idea off to battle?

REMEMBER: You don’t have to be Tom Peters to be a Thought Leader.

Think. Capture. Organize. Deploy. Listen. Repeat.

LET ME ASK YA THIS…
How strong is your Thought Leadership Platform?

LET ME SUGGEST THIS…
For the list called, “17 Reasons to Write a Free Ebook,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Need to build your Thought Leadership Platform?

Perhaps my monthly (or yearly) coaching program would help.

Rent Scott’s Brain today!

The 10 Secrets to Becoming Your Own Muse

People who complain that they can’t find any good ideas should their vision checked.

Ideas are in abundance everywhere. Every minute of every day. And they’re waiting for you to snag them.

All you have to do is give them permission to happen to you. To make yourself available to their offerings. After all, art is learning to listen your world – then rendering whatever you feel.

Let’s examine ten secrets to becoming your own Muse:

1. Begin by bowing. Humility grants you an all access pass to where your ideas might take you. But only if you recognize that it’s not you coming up with these ideas. Because they’re coming through you – not from you. My suggestion is to invoke the Muse before you officially begin your day’s work. Say a prayer. Light a candle. Recite an invocation. Whatever ignites your soul.

The secret is to ritualize it. To establish a practice that’s an official, consistent and necessary component to your artistic process. Approached in this humble fashion, there are no limits to where your creativity may lead. What are you doing to set your creativity on FIRE right now?

2. Write what comes up immediately. Honor your first waking thoughts. After all, if you don’t write it down – it never happened. The first suggestion is to begin writing Morning Pages. I guarantee you this practice will change your creative life forever. Even if you’re not a writer.

Secondly, remember what Nancy Slonim suggested in Writing from the Heart:

“As writers, we must go with our instant ideas, our immediate poetry, our first thoughts. We cannot take the time to rethink, reconsider, reedit, restrain. Go with what comes up. Don’t make time for your inner editor to happily announce, ‘They’ll really think you’re suck if you write that.’”

Are you willing to capture and express the truth, even if someone you know reads it and thinks you’re crazy?

3. Escape structure. Stop creating Top 40 music. Annihilate the box. Give yourself permission to write and accumulate and share a bunch of totally random thoughts. They don’t have to make sense. They don’t have to be organized. They don’t have to be brilliant. They just have to be written.

You can use them later. You can stretch and grow and expand them later. You can go back and add dimensions to and improve on those ideas in the future. Have you given yourself permission to buck the creative system?

4. Start with one true thing. That’s what Hemingway did: One sheet of paper, one true thing, and off he wrote. Doesn’t get simpler than that. Here’s an example. I remember the first time I read Emerson’s quotation, “Make yourself necessary to the world, and mankind will give you bread.” And I immediately thought to myself, “Cool. Now I’m wondering what action items people could take make themselves necessary to the world.”

The result was a module called 9 Must-Dos to Make Yourself Necessary to the World. Came out great. People retweeted the hell out of it. So, that’s the secret: Instead of reading something and saying, “What is wrong with this?” start wondering, “How could this be democratized and actionized?” What questions do you ask yourself to light a fire under the Muse’s ass?

5. Stay home. Write what you know about, run into, have a passion for and obsess over. It makes the artistic process a billion times easier, more efficient and less stressful. Don’t write about baseball if you’ve never been to a game in your life. Don’t sing country songs if you grew up listening to hip-hop.

Stay home. Do YOU. Otherwise, every minute of your creative workday will feel like you’re traversing the artistic rapids without a life jacket and an oar the size of a toothbrush. Are you creating from core?

6. Find a place to shape your thoughts. When George Carlin died in 2008, long-time friend and comedian colleague, Jerry Seinfeld, wrote the following in an op-ed for the New York Times:

“George didn’t just ‘do’ material. He worked over an idea like a diamond cutter with facets and angles and refractions of light. He made you sorry you ever thought you wanted to be a comedian. He was like a train hobo with a chicken bone. When he was done there was nothing left for anybody else.”

In order to accomplish this, you need to double your patience. To hang around words and see what they have to say. To allow them to hatch and come alive, right there on the page in front of your eyes. How far down the rabbit hole are you willing to go?

7. Search for meaning constantly and aggressively. Never allow your intellectual curiosity to waver. Be on a quest. An idea hunt. And not to the point where you’re always on, always working, perpetually existing in a contracted position.

Rather, becoming able to move swiftly from complete relaxation to complete exertion (back to complete relaxation again) on a moment’s notice. Have you made it your responsibility to go out and find things?

8. Treat all ideas with deep democracy. In the phenomenal book, Unintentional Music, Lane Arye suggests you value everything you write whether it was intended or not. “Let all the different parts express themselves and influence your artistic decisions. If you are deeply democratic, you listen to and value all parts.”

Therefore, don’t overlook the serendipity of adjacent ideas. Fringe thoughts are your friends. Follow your unintentionals. Let your mind cycle through unrelated facts. Allow unanticipated insight to enter and allow nothing to be meaningless in your sight.

Who knows? Maybe you’ll find exactly what you’re not looking for. What would happen if you regarded no idea as pointless?

9. Don’t just sit in bed thinking. Get up and go think on paper. This kinesthetic process allows you to notice patterns, structures, questions and assumptions connected to your idea that were previously unavailable to an unmoving mind. What’s more, the simple act of experiencing your idea three-dimensionally moves you lightyears beyond where your brain could have taken it unassisted.

So, whether your capture device is a journal, whiteboard, sketchbook, audio recorder or video camera, just get it down. Puke it out. Otherwise your thoughts are going to find a home in your body. And there’s no way you’re going to get any sleep when that happens. What is rising up from within your depths?

10. Build a solid mental reservoir of ideas. Always be collecting words, phrases, paragraphs and lines you enjoy. Allow them to self-organize within your mental matrix. Then, every day when it’s time to clock in, plunge headfirst into that reservoir without expectation or outcome. Soften your eyes and allow the words to come alive on the page.

And, as you watch them do their dance, don’t ask yourself what you “feel” like writing about – ask yourself what wants to be written. You will be amazed, guaranteed. How can you create more than enough of what you need so that you NEVER need to worry about running out?

REMEMBER: Opportunity doesn’t stop knocking – only YOU stop listening.

Execute these strategies to become your own Muse today.

And you’ll never complain that you can’t find any good ideas again.

LET ME ASK YA THIS…
What’s your system for inspiring yourself?

LET ME SUGGEST THIS…
For the list called, “49 Ways to become a Creative Powerhouse,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Who’s quoting YOU?

Check out Scott’s Online Quotation Database for a bite-sized education on branding success!

www.stuffscottsaid.com.


11 Questions to Determine if Your Passion Will become Profitable

“Passionate” doesn’t (necessarily) mean “profitable.”

Passion isn’t a panacea.

This is a common entrepreneurial mistake.

People think that just because they’ve pinpointed their passion – POOF! – They can now magically make a business out of it.

Wrong.

Entrepreneurship isn’t a Beatles song. Passion (or love, for that matter) isn’t all you need.

Passion only becomes profitable when it’s: (1) Enhanced by competence, (2) Entwined with purpose, and (3) Embraced by market demand.

Without achieving harmony between those three elements, your passion will remain a gorgeous (but dangerous) fire that ends up burning you AND everyone you touch.

Not to mention, you also end up annoying the bejesus out of people with your misguided inconsequentiality.

That’s a misfire you and your business can’t afford to make.

In order to prevent that from happening, I invite you to (honestly) ask yourself the following questions:

• Are you passionately incompetent?
• Are you confusing passion with talent and ability?
• How much do you know about running a business?
• Is your passion cool, but irrelevant to the marketplace?
• Is your passion inherently interesting, but difficult to sell?
• Is your passion intrinsically appealing, but something you suck at?
• Will the thrill of your passion dissipate once it becomes a daily task?
• Are you wasting your passion on people who don’t appreciate or deserve it?
• Are there at least ten other people out there who are successfully making money from a passion similar to yours?
• Do you really know how to run a bakery, or do you just like to cook because people always tell you they enjoy your cupcakes?
• If you DID end up making a business out of your passion, how long before you start to feel robbed of your true talent because you’re wasting most of your time and energy on menial, soul-sucking activities that have nothing to do with your passion?

Not to be Debby Downer or anything.

But somebody’s got to say it.

REMEMBER: Passion without competence is nothing but misguided energy; passion without purpose is nothing but chaotic fire; and passion without a viable market is nothing but a hobby.

LET ME ASK YA THIS…
Will your passion become profit?

LET ME SUGGEST THIS…
For the list called, “86 Passion-Finding Questions to Invite Someone to Talk about What They Love,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Download a free copy of The Nametag Guy’s (unofficial) 9th book!

HELLO, my name is Scott’s…
“Live your name.”

5 Ways to Make Your Business a Friend of Simplicity

Chopin once remarked, “Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”

Bravo!

What about you? Is your business a friend of simplicity?

If it’s not, you’re losing money. Every day. And here’s why:

Simplicity is currency. Especially since we live in hyperspeed, A.D.D., instant gratification culture.

Simplicity is approachability. Because: Complexity = Conflict = Avoidance.

Simplicity is eloquence. Because it’s more listenable, more readable and more digestible.

Simplicity is elegance. Think Oscar Night. Think Joan Rivers: “Who are you wearing?” Which fashions usually win?

Simplicity is sophistication. That was Da Vinici’s philosophy. That simple was nothing but complex in disguise.

BUT, HERE’S THE CHALLENGE: Simplicity is hard. It requires more energy, more brainpower and more courage that complexity.

Seth Godin talked about this idea during a recent interview. He said, “Simplicity has an enemy: Fear. Fear demands places to hide, and simplicity can’t offer that.”

He’s right. Fear comes in the form of that little red shoulder devil, constantly whispering in your ear that complexity is the answer.

But it’s not. Simple is.

So, I invite you to explore these five practices for making your business a better friend of simplicity:

1. STOP being fancy. Trying to appeal to everyone inevitably fails. Simplicity, on the other hand, is a fashion that never goes out of style. Fight for every inch of it.

2. STOP creating riddles that take too long for impatient customers to solve. As your company implements its simplicity strategy, ask yourself five questions:

a. Is this idea simple enough that a kindergartner could understand it?
b. Can this idea be explained in less than ten seconds using less than ten words?
c. How easy will it be for people to repeat this?
d. How much more could you distill the essence of this concept?
e. What three things could be done immediately to make this simpler?

3. STOP rejecting simple. Simplicity isn’t crushing the complicated – it’s eliminating the extraneous. So, start eliminating the unnecessary so the necessary can speak. People will listen.

4. STOP making things bigger than they need to be. Be courageous enough to go with something simple and focused. Your message will have the best chance of getting through (and sticking TO) people.

5. STOP complicating your message. It’s like admitting to your customers that you haven’t reflected upon or extended concern for them. Simplicity, on the other hand, helps customers feel in control.

Ultimately, simplicity IS a valid business strategy.

JUST REMEMBER: The world is loud. People are busy. And they don’t care about you.

Disengage the essential, or live with being ignored.

LET ME ASK YA THIS…
Is your business a friend of simplicity?

LET ME SUGGEST THIS…
For the list called, “11 Ways to Out MARKET Your Competitors,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

7 Steps to Becoming More Bookable TODAY

“I need more bookings!”

Raise your hand if you’ve ever said that before.

My hand is up. Is yours?

Of course it is. Especially in 2009. Every salesperson, entrepreneur, small business owner or entertainer expresses that frustration at some point.

Unfortunately, many of us are too quick to blame this problem on some external force beyond our sphere of control. For example:

Bookings are down because the economy sucks.
Bookings are down because the industry is changing.
Bookings are down because budgets are cut and nobody’s hiring.
Bookings are down because everyone in the world is stupid except me.

Raise your hand if you’ve ever said one of THOSE before.

My hand is up again.

Well, here’s the good news (which, simultaneously, is also the bad news):

Part of the reason you’re not booked SOLID right now is because you’re not a bookable person.

Today I’m going to share seven steps to increasing your bookability:

1. Focus – don’t spray. Small Business Marketing Specialist, David Newman, regularly publishes and speaks about bookability. In fact, attending a seminar of his in 2009 sparked this very post. So, I asked him a few questions about the topic.

“First, it’s about specificity,” Newman said. “Someone is bookable if they solve specific problems for a specific audience around a specific issue.” Newman also explained, “Articulation and distinction is the secret. Someone is bookable if they’ve distilled down their marketing message with sharpness and clarity. It’s all about how they talk about (articulation) what they do differently (distinction) to improve the lives of the people who buy from them.”

MAKE BOOK: Have you stuck a stake in the ground and told the world about it in a meaningfully, concrete and immediate way?

2. Be easier and faster. In June 2008, a press release called “Improved Bookability,” was published by the international travel website, Eurostar. Their new initiative offered interactive seat requests, which gave customers the ability to request seats in real time and receive an instant acknowledgement and seat map from the website. Cool!

Lessons learned: Simplify your interface. Streamline the booking process. Provide reliable expectations. Offer peace of mind with automated confirmation, up-to date information and firm reservations.

MAKE BOOK: Are you bookable enough to publish a press release about it?

3. Your fanbase may help OR hinder. In December 2008, The Huffington Post ran a fascinating article called, “Bush’s Memoir: Publishers say no thanks.” On the comments section, a reader suggested, “Bull-horn carrying protesters will follow Bush around as he makes the conservative lecture circuit. This makes him an un-bookable speaker.” Wow.

Bookability isn’t so much about the company you keep; but rather the company you attract. This reminds me of the scene in Happy Gilmour when PGA executive, Doug Thompson decides to keep Adam Sandler on the tour – extreme antics notwithstanding. “That Happy Gilmore is a real crack-up! He’s bringing in some big crowds and we’re attracting new, youthful sponsors. It’s great for the game of golf!”

So, becoming more bookable isn’t a function of beating people with nine irons, wrestling alligators and doing the bull dance across the tee box. Rather, it’s about considering what types of people are the natural byproducts of your presence.

MAKE BOOK: Once you get booked, whom will YOU attract?

4. Beware of the unbookable bug. When asked to riff about the dangers of being unbookable, the aforementioned David Newman shared three excellent reminders. “First, don’t make clients deal with your ego. They’ve got enough on their plates as it is.

Second, if you’re not serious about what you’re doing now – STOP – and go do something about it. Get serious, get help, or get out. As Yoda says, ‘Do or do not. There is no try.’

And finally, remember that lack of integrity travels fast. You’ll be out of friends so fast your head will spin. And no friends = No business = Game over.”

MAKE BOOK: Are you in danger of being unbookable?

5. Share your schedule online. Posting your client calendar, tour schedule or media appearances on your website WILL get you more bookings quickly. For five reasons:

First, it proves that you’re busy by offering tangible evidence of success. Social proof is a powerful force.

Second, it invites existing and potential clients/fans to come out and see you. That way they can plan their schedules around you.

Third, it demonstrates your reach. So, when someone comes to your website and sees all the different cities, organizations and media outlets you’re working with, they’ll be thinking two things: (1) This guy MUST be good, and (2) Well, if he’s good enough for THAT company, he’s good enough for MY company too!

Fourth, posting your schedule online motivates you to fill it up. When I first posted my speaking calendar in 2004, I only had ten bookings for the entire year. And because I didn’t want people to think I sucked, that became a great kick in the pants to fill the schedule up.

Fifth, when you post your schedule online, customers start to target YOU. That’s when it starts to get cool. I can’t tell you how many times I’ve been on the phone with a prospect who said, “Well Scott, I checked the schedule on your website and it looks like you have March 19th available to work with us. Is that OK with you?”

To which I always reply, “Um … Sure! … I guess I could fit you into my schedule…” (Even though I’m actually thinking to myself, “YES! Of course I’m available! Oh please book me! Pretty please with sugar on top!”)

MAKE BOOK: Are you the arrow or the bulls-eye?

6. Be one step ahead. On www.CatererSearch.com, I read an article titled, “Information centers get ‘bookability’ to win back customers.” The piece reported that six of England’s Tourist Information Centers (TICs) were to be converted into Holiday Shops that offered a full booking service.

“Many information centers already offer comprehensive information on the availability of holidays and accommodation, so it’s the logical next step for them to provide a booking service as well,” said ETB head of marketing, Andrew Maxted. Your challenge is to think about what the obvious next step to your main product is – then decide if it’s worthwhile to start offering that as well.

Think FedEx Kinko’s. They sold printing for decades. Then, in 2004, they expanded their offering by providing their customers with the most obvious, logical follow-up service: Mailing the stuff they printed to someone across the country. Hallelujah!

MAKE BOOK: Are you one step ahead of the people booking you?

7. What would Oprah do? Susan Harrow is a media coach, writer and consultant with a unique specialty: Getting booked on Oprah. She’s produced dozens of resources, tools and manuals explaining her system for attracting media attention. Interestingly, when I googled the phrase “getting booked,” her famous article “How to Get Booked on Oprah” came up hundreds of times. So, let’s examine each of her points. And I’ve added a challenge question to each one so you to plug yourself into Susan’s equation, just in case getting booked on Oprah isn’t your main goal:

a. Tape and watch Oprah for two weeks. Are you familiar with the content, format, rhythm and pace of the person/organization booking you?

b. Get to know Oprah’s preferences. What biographical information do you need to know to press (or avoid) hot buttons of the person/organization booking you?

c. Pitch a hot topic. Does booking you solve a problem that is relevant, pervasive, serious and controversial?

d. Put together a winning press kit. How could you punch people in the face with your viability?

e. Create six dynamic sound bites. Can you spontaneously spit out the most important ideas, concepts, and points you want to make as they relate to the idea you’re pitching?

f. Be more blurbable. Will the people booking you be able to remember and repeat your ten-second pitch to the person who missed the pitch meeting?

g. Get booked on local shows first. How much time have you spent fine-tuning your sound bites so they’re delivered in a relaxed, competent way?

h. Build credentials through public speaking and teaching. How can you sharpen and quantify your expertise in a concrete way that resonates deeply with the person booking you?

i. Wow the producers with brevity. Have you rehearsed enough so that when you open your mouth and start auditioning, your selling points come off as succinct, natural and inviting?

Ultimately, whether you’re trying to get booked FOR an interview, BY a hot prospect or WITH a new organization, Susan’s nine essentials will help you become more bookable in any capacity.

MAKE BOOK: Did you pass the Oprah test?

REMEMBER: External forces notwithstanding, you can’t “make” people book you.

All you can do is increase the probability of getting booked by making yourself a more bookable person.

Now if you’ll excuse me, Oprah’s producer is on the other line and I need to go change my underwear.

LET ME ASK YA THIS…
How bookable are you?

LET ME SUGGEST THIS…
For the list called, “34 Cultural Trends that (should) Change Your Business,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Need to build your Thought Leadership Platform?

Perhaps my monthly (or yearly) coaching program would help.

Rent Scott’s Brain today!


7 Essentials for Executing Exquisitely

“Ideas are free, execution is priceless.”

That’s my mantra.

It HAS to be. After all, how else would someone make a career out of wearing a nametag 24-7?

SO, HERE’S THE SECRET: Executing is eloquence. Period.

Today I’m going to teach you how to do it. Whether you’re an entrepreneur, small business owner, creative professional or cubicle dwelling worker bee, consider these seven essentials for executing exquisitely:

1. Think on paper immediately. Writing is the great clarifier. Writing also makes everything you do easier and better. Unfortunately, too many ideas never make it past their initial stages because most entrepreneurs’ disorganized thinking blocks new possibilities from surfacing.

Here’s my suggestion: As soon you get a new idea for a project or business venture, spend an hour writing out the following lists:

a. Every Thought I’m Having about This Idea
b. Every Question I Have about This Idea
c. People I Should Talk to about This Idea
d. Immediate Action Items to Take on this Idea

The secret of thinking on paper is to just puke, non-stop, with no editing and no opinions. Brainstorming needs to be objective in order to prevent premature cognitive commitment, aka, falling in love with your idea too soon. Use flip charts, dry erase boards, note cards, bulleted lists, whatever it takes. Just do it soon. Because if you don’t write it down; it never happened. How will you out-write the competition

2. Be impatient. Just go. Just DO stuff. Don’t wait for permission. Don’t wait until you’re ready. Don’t wait until you’re old or smart enough. If you wait, you might spend all your waiting time talking your idea to death. And when the time comes to move, there will be no momentum left to execute.

Being impatient is about the willingness to look bad on the road to immortality. The courage to plunge forward planless. And the vulnerability to be an imperfectionist. So: Stop waiting to be paid for something you love and go DO something. Life’s too short. How much money, success and happiness is being (too) patient costing you?

3. Hack the rules. Hacking isn’t cheating. Huge distinction. In the phenomenon book, Trust Agents, authors Brogan and Smith explain the difference:

“Hacking is about finding alternatives for the traditional uses of a system. It’s about modifying the conditions of the system you’re in. It’s about using a system in a different way than it was designed. And it’s about figuring out your strength and applying it to the system of your choice so you position yourself as number one person playing the game in that system.”

Therefore, in the game of life, you have a few options:

a. Change the rules so you can win at your OWN game
b. Change the game so there ARE no rules
c. Play the game but become the exception TO every rule.

The question to ask when faced with one of these “rules” is, “Can this rule be ignored, modified or changed?” By doing so, you give yourself permission to refuse to accept your current circumstances. This opens the floodgates to diligent work on creating a new set of circumstances. Remember: Learn the rules, learn which of the rules are irrelevant, and then hack the shit out of them. What could I do in this moment that would be the exact opposite of everyone?

4. Keep asking, “What’s the next action?” In the classic time management system, Getting Things Done, David Allen explains that this single question is the secret to de-cluttering your mind and enabling stress-free productivity. (I agree.) And if I had to make a list of companion questions to go along with David’s, they would include the following:

a. Is what you’re doing RIGHT NOW consistent with your #1 goal?
b. What consumes your time but isn’t making you ANY money?
c. What are you doing that makes NO sense at all?

My suggestion: Write these four questions on sticky notes, post them in visible locations and look at them hourly. You’ll quickly discover that exquisite execution is the natural byproduct of skyrocketed productivity. How many ideas did you fail to execute because your time was managing YOU?

5. Don’t be stopped by not knowing how. HOW is overrated. HOW is a dream destroyer. HOW is the enemy of progress. HOW is the hallmark of hopelessness. Basic to all exquisite execution is: (1) Know-WHY and (2) Know-WHAT. Your mission is to learn the minimum amount you need to know for now, just to get started.

Trust your resources and believe that the requisite competence will come in time. Either by trial and error, by Google, or by asking smart people smart questions. How much execution have you squandered because you’re at war with HOW when you should be in love with WHY?

6. Fail like you mean it. Flawless execution doesn’t exist. Exquisite, yes; flawless, no. So, here’s the secret: Make mistakes, make them early, make them quick and make them quietly. Then write down what you learned. They go teach someone what you learned. And then keep moving. Period. Amen. Q.E.D.

Without approaching failure this way, you’ll get swept away in the undertow of personal drama. Which accomplishes nothing but granting your emotions an all day pass for disturbing your ability to execute. So remember: Failure IS an option – not learning from that failure isn’t. When was the last time you screwed up royally, and what did you learn from that?

7. Consistency is far better than rare moments of greatness. Every day. That’s the two-word secret to executing ANYTHING. And it shouldn’t even have to be a secret, but I guess not everyone has grasped this concept yet. For example, when I talk to fellow authors, they’re always “working on their next book.” But when I ask them the only question that matters – “What did you write TODAY?” – they fumble to give me an answer.

Which means they’re not consistent.
Which means they’re not executing.
Which means they ARE going to be buried with their book still inside them.

Tragic.

On the other hand, when I talk to writers who discipline themselves to stick to their writing schedule – every day – the conversation changes. People actually carry out their ideas. People actually write amazing books. And they also tend to be cooler people to talk to.

So, not only is consistency the engine of exquisite execution; it’s also the conduit of character. Remember: There is no royal road to greatness except by constantly plugging. Every day. What action have you taken on your idea, TODAY?

REMEMBER: Execution is eloquence.

And in the business world, there are talkers and there are doers.

I wonder which one YOU are.

LET ME ASK YA THIS…
Are you executing exquisitely?

LET ME SUGGEST THIS…
For the list called, “45 Recession-Friendly Strategies for Entreprenerial Evolution,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

How You Can Own a Word in People’s Minds AND on Google

If you google the word “nametag,” it points to me first.

If you google the word “approachability,” it (also) points to me first.

This is not an accident.

In fact, I’ve spent every single day of the past seven years assuring that everything I do contributes to my company’s OWNERSHIP of those two words. (Check out my tag cloud gallery on Wordle!)

So, they’re mine. Forever. And YOU can’t have them. Neener-neener-neener!

Sorry to be so infantile. It’s just that Word Ownership is absolutely ESSENTIAL to your success in the marketing world. Because it’s not about marketshare – it’s about mindshare. And today I’d like to share seven strategies for making sure the net worth of your One-Word Equity skyrockets.

1. RESEARCH it. Spend some time perusing the websites of the ten most successful people in your industry. Ask yourself: What word do they own? How are they making that clear? What word could YOU own that’s better and more specific and more memorable? Another suggestion is to email twenty of your best customers and ask them, “What’s the first word that comes to mind when you think of me?” Look for trends in their answers. Are you listening to the right people?

2. RECOGNIZE it. It’s not like you have to open a dictionary and just pick some random word to own. You already ARE a word. You just need to enhance and articulate your ownership of it. Ask yourself these questions:

o After meeting you, what is the one word that people will never think about the same way again?
o What is the one word you have published more thoughts about than anyone else?
o What word do you have to google to get your name to come up as the first ten hits?
o What’s the one word you are perceived as knowing more about than anyone else on the planet?
o When friends or family members introduce you to new people, what’s the one word guaranteed to be included in that conversation?
o When people see or hear your name, what is the first word that comes to mind?

3. EXPLORE it.. Imagine for a second that you’re starting a non-profit organization that builds community events for retired engineers. And maybe the ONE word that symbolizes what you’re all about is PARABOLA. Cool. So, here’s what you do next:

o Look it up in the dictionary.
o Do some serious wordsmithing.
o Google the word.
o Find out if there are books written ABOUT the word.
o Spend some timing writing your immediate reactions when you see that word.

Remember: “Owning” the word, means knowing everything ABOUT that word. And here’s the best part: If a potential customer says, “Parabola? Where’d you come up with THAT company name?” And YOU say, “Well, parabola comes from the Greek word “parabolicus” which means “application,” which is exactly the type of value we deliver to our customers….” Whoa. Unique, unexpected AND unforgettable! How much do you know about YOUR word?

4. RATE It. A lot of my clients tell me that they DO own a word, which is awesome. The only problem is when they say something like, “Well, my word is Passion” or “I own the word Integrity.” Ehhh. OK. Maybe you DO own that word. My question is: Do your customers think your word relevant, marketable, unexpected and cool?

Odds are, if your word some vague platitude, some trite term or some overused cliché, it’s NOT. Your word needs to move people’s eyebrows. This involuntary indicator of interest, intrigue and curiosity is the best instant barometer of your marketing. It means that your word possesses stopping power. Because the effectiveness of a message isn’t necessarily dependent on its longevity, but rather its ability to evoke emotion in the moment. Is your word making people stop in their tracks?

5. REGISTER it. The odds of registering www.yourword.com are highly unlikely, unless you want to fork over ten grand. So, the first thing you should do is mess around with a few different permutations of the domain. For example, if www.parabola.com was taken, what about www.parabolaexpert.com or www.parabolaworld.com or www.theparabolaguy.com?

Remember: When you own the domain, you own the idea. I suggest surrounding your domain by purchasing as many variations, permutations, misspellings, and connected domain names as possible. They’re only like ten bucks each, right? Isn’t your brand worth investing $1000 in domain names if that secures your position in the marketplace AND people’s minds?

6. RECORD It. That mean write articles … that means post blogs and tweets … that means do interviews … that means post tweets … that means publish your philosophy … that means put that word EVERYWHERE on your website.

Basically, you need to punch people in the face. You can’t count on your customers to connect the dots for you. In order to win the battle against the Attention Economy, it’s almost like you need to grab hold of people by their shirt collars and say, “Listen to me! Right here! OK, yes, you. This is exactly what I want you to do…”

Remember: Complexity generates contemplation. And contemplation kills sales because a confused mind never buys. Have you recorded your word EVERYWHERE, so there’s no question in people’s minds that it’s yours?

7. RE-LEARN It. If you want to new customers, new opportunities and, even the MEDIA to come to YOU – because you’re the Thought Leader, because you OWN that word – you have to be a student of it. You can’t just up and decide that you own the word parabola, register a few domain names, smear it all over your site, write a few articles about and then quit.

Here’s the secret: You HAVE to commit yourself to a life-long learning plan based around that word. Get Google Alerts on that word. Check Amazon for new books written about that word weekly. Continually explore and write about the various dimensions OF that word.

Word ownership is a continuous process. If you don’t dedicate yourself to enhancing your mastery and practicing that word everyday, someone else will steal it from you. What new thing did you learn about your word this week?

REMEMBER: One-Word Equity is the secret to becoming That Guy.

Own yours today.

LET ME ASK YA THIS…
What word would people have to search on Google to get your name first?

LET ME SUGGEST THIS…
For the list called, “101 Ways to Create a Powerful Web Presence,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Need to build your Thought Leadership Platform?

Perhaps my monthly (or yearly) coaching program would help.

Rent Scott’s Brain today!


10 Ways to Out Write the Competition

On July 24th, 2008, The New York Times published an Op-Ed written by Jerry Seinfeld to celebrate the life – and commemorate the death – of his friend and colleague, George Carlin.

“Every comedian does a little George. I couldn’t even count the number of times I’ve been George downright invented modern American stand-up comedy in many ways. Every standing around with some comedians and someone talks about some idea for a joke and another comedian would say, ‘Carlin does it.’

I’ve heard it my whole career: ‘Carlin does it,’ ‘Carlin already did it,’ ‘Carlin did it eight years ago.’”

And he didn’t just “do” it. He worked over an idea like a diamond cutter with facets and angles and refractions of light. He made you sorry you ever thought you wanted to be a comedian. He was like a train hobo with a chicken bone. When he was done there was nothing left for anybody.

I know George didn’t believe in heaven or hell. Like death, they were just more comedy premises. And it just makes me even sadder to think that when I reach my own end, whatever tumbling cataclysmic vortex of existence I’m spinning through, in that moment I will still have to think, ‘Carlin already did it.’”

NOW, HERE’S THE COOL PART: Did you know that during George Carlin’s 50+ years in show business, he wrote twenty pages of new material, every day?

Yep. Most people don’t know that.

Most people know that he:

o Released 23 comedy albums, one of which won a Grammy.
o Wrote three best-selling books.
o Featured in 14 HBO specials.
o Starred in his own sitcom.
o Acted in numerous movies.
o Appeared on NBC’s The Tonight Show over 130 times.
o Inducted into the Comedy Hall of Fame in 1994.
o Received the Mark Twain Prize for American Humor in November of 2008.

But twenty pages a day? Most people don’t know that.

George Carlin was the consummate example of how to “Out Write” the competition. And it earned him a spot in history as one of the greatest Thought Leaders of all time.

What about you? What did YOU write today?

Here are ten questions to ask yourself if you want to out write the competition:

1. What ideas do you have that you discuss and write about with the most passion? If you can talk about it forever, you can write about it forever. This a great place to start for someone who’s not sure which topic to tackle. Remember: Passion makes writing easier.

2. Are you writing for an audience or just talking to yourself? Not that there’s anything wrong with that. Talking to yourself (on paper) is a powerful device for self-realization and idea clarity. But when you’re going to publish something, you need to envision your audience at the onset. Remember: Always write for your ideal reader.

3. Is everything you know written down somewhere? Your memory is a moron. Don’t trust it. Learn to have a paper memory. As George Carlin remarked, “A good idea is no good unless you have a way to find it.” You win when you customize your Content Management System. Remember: If you don’t write it down, it never happened.

4. Are you writing to sound like a writer or to sound like YOU? Hopefully the latter. Because your job as a writer is to DISAPPEAR from the page. To help someone forget he is reader. To be a great date for your reader. Remember: Writers that sound like writers are usually annoying writers.

5. What did this piece of writing cost you? Odds are, not much. Maybe your time. And your vulnerability. And your comfort zone. Other than that, writing costs very little. In fact, it’s probably more expensive NOT to write. Think about that. Remember: Writing time is rarely wasted time.

6. What’s your writing schedule? “Inspiration is for amateurs,” Dave Barry once said. And I agree. You don’t need inspiration; you need discipline. Discipline is the hallmark of inspiration, the foundation of all creativity and the only four-letter word that guarantees success. It is the directed willpower that will eliminate artistic blocks, and it will set your writing FREE. Remember: Discipline is your differentiator.

7. What did you write today? That’s the question you need to ask yourself at the end of every day. And if you don’t have an answer, then you don’t have the right to call yourself a Thought Leader. Period. Come on. This is what you DO. Stop making excuses. Remember: There is no Writer’s Block – only Thinker’s Block.

8. Have you written about that yet? Every time you think something powerful, experience something cool or say something brilliant, this is the question you ask yourself. If the answer is, “Yes,” pat yourself on the back. If the answer is, “No,” make sure you write it down within thirty seconds. If the answer is, “Maybe,” make sure you write it down within ten seconds. Remember: Ideas are free; but execution is priceless.

9. How much of your writing have you publicly deployed? Strive for about 80-90% – then keep the rest exclusive. Don’t worry about piracy. Don’t worry about giving away the farm. Let your competition worry about that. You go write some more. You will win. Think about it: Do you think Tom Peters look back at his body of work and says, “You know, in retrospect, I really should have published LESS”? No way. Remember: The more “by” that comes BEFORE your name; the more your credibility will enable people to “buy” what comes AFTER it.

10. What are you risking by sharing this material? If the answer is, “Not much,” you lose. Here’s why: Thought Leaders are trust agents. Trust is a function of intimacy. And intimacy is a function of self-disclosure. So, I’m not suggesting you reveal your deepest secrets or darkest perversions in your next blog post. Rather, I encourage you to be fearless in your writing. As my mentor often reminds me, “Good writing is like walking across a stage naked. Remember: Slice open a vein and bleed your truth all over the page

FINAL THOUGHT: Writing is the basis of all wealth. I’ve said that many times on this blog.

Because your biggest differentiator as a Thought Leader is to be able to say, “Oh yeah, I’ve written about that before…”

So, go write something.

That’s what Carlin would do.

LET ME ASK YA THIS…
How will you out write the competition?

LET ME SUGGEST THIS…
For the list called, “9 Things Every Writer Must Do Every Day,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Download a free copy of The Nametag Guy’s (unofficial) 9th book!

HELLO, my name is Scott’s…
“Live your name.”


5 Strategies for Establishing a Sustainable Thought Leadership Position

1. Don’t try, seek or set out to be a Thought Leader. You earn this honorable designation when the world dubs you so. Furthermore, being a Thought Leader isn’t an intentional goal – it’s an incidental consequence.

As leadership professor Warren Bennis say in On Becoming a Leader: “People set out to live their lives, expressing themselves freely and fully. When that expression is of value, they become leaders. So, the point is not to become a leader. The point is to become yourself. To use yourself completely. All your skills. All your gifts, and energies – in order to make you vision manifest.” Are you trying or becoming?

2. Build an enrollment. That’s your mission: To enroll people in your thinking, vision, dream, philosophy and theory of the universe. Then, on an ongoing basis, to deliver unique value in a respectful, permission-based way.

Now, I understand that the idea of building an enrollment may sound too grandiose, too celebrity-ish and too impossible to the average businessperson. “Who am I to build an enrollment?” you think. Wrong question. Instead, ask yourself, “Am I being selfish with my knowledge?” Whom are you enrolling?

3. Notice things and give them names. Everyone has heard everything before. So, if there is nothing new under the sun, what do you say? Here’s your first clue: Create names, designations, acronyms and titles for the things you notice. Make them original, creative and consistent with the branding of your philosophy. These names are your content, your products, your branding, your expertise, your marketing, your technology, your philosophies and your differentiators.

As Thought Leader Seth Godin says, “Part of the challenge in breaking through is finding a niche you can overwhelm.” Remember: When you name something, you can do something about that something. You can begin exploration and working with that something. You can help people talk about that something. You can change people’s thinking about that something. I named “approachability.” What are you naming?

4. Take contrarian stances to as many ideas as you can. Try this: Make a list of all the conventional wisdom, traditional principles and standard operating procedures you disagree with or oppose to. Then explain why their way is stupid and yours is better. Here’s an example from one of my blog posts from earlier this year:

“Customers are overrated, clients are useless and prospects are for amateurs. You need FANS, and you need to give them megaphones.”

The best part is, when you 180 existing ideas and express them in a new way, you challenge people to think in a new way. You toggle their melons. That’s what leaders do. They walk with a constant posture of challenging the process. Do you pattern your thinking in ways that are inimical to conventional wisdom?

5. Constantly strrenghten your platform. Platform is EVERYTHING. It’s the single most important attribute of Thought Leadership. It’s a combination of your intellectual assets, visibility, network, notoriety, permission assets, credibility and positioning.

And the best part is, proper positioning through powerful platforming prevents the need for prospecting. Because clients come to YOU. On the hand, if you don’t have a platform, you may as well be winking in the dark. Because no matter how smart you are, you will be the only one that notices. Yikes. How strong is your Thought Leadership Platform?

REMEMBER: There is no finish line.

If you want to be a Thought Leader, you’ve got to work at it every single day.

Your followers are waiting.

LET ME ASK YA THIS…
How are you establishing a sustainable Thought Leadership Position?

LET ME SUGGEST THIS…
For the (full) checklist called, “45 Recession-Friendly Strategies for Entreprenerial Evolution,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Need to build your Thought Leadership Platform?

Perhaps my monthly (or yearly) coaching program would help.

Rent Scott’s Brain today!


9 Ways to Grow an Ongoing, Market-Wide Hunger for YOU

Have you ever been SO hungry that you actually considered cannibalism?

Me neither. I was just curious.

Still, hunger IS a powerful, instinctive force. Maybe it has something to do with our hunter-gatherer nature. I mean, hell, people kill each other for food.

In fact, I could probably cite at least twenty occasions when I was a kid – if the proper weaponry were available – I definitely would have decapitated my big brother just to get dibs on that last slice of pizza.

But enough about Hebrew School.

Instead, here are three questions I want you to think about:

1. Who’s hungry for YOU?
2. How many customers are ravenous and drooling for a bite of YOUR expertise?
3. And what are you doing on a daily basis to grow (and eventually satisfy) their hunger?

Today I’m going to share a nine strategies that you can implement to create an ongoing, market-wide hunger … for YOU.

And I promise not to make any more cannibalism or decapitation jokes.

Well, maybe just one.

So, Jeffrey Dahmer walks into a bar…

Anyway.

1. Attach more promise to your name. Brands are expectations. Which means it’s your job to prove customers right. To confirm their expectations about the value you deliver and the values you stand for. So, let’s do a three-part exercise.

FIRST: Consider five businesses you patronize regularly. What respective promises are attached to each of their names? Write them down.
SECOND: Consider your own business. What is the promise your customers keep coming back for? Write it down.
THIRD: Brainstorm ten specific actions you can take in the next 72 hours to exponentially attach MORE of that promise to your name. Write ’em down.

Remember: To promise to show signs of future excellence. To grow the hunger for YOU, ask: How predictable are you?

2. Competence is assumed. First, good was good enough. Then great was good enough. Now, great isn’t that great anymore. People demand WOW. So: You need to be amazing. Like, scary good. Everything else is your ante. The price of admission.

My suggestion is to stop doing something unless you’re amazing. As Seth Godin once said, “Average is for losers. Be exceptional or quit.” To grow the hunger for YOU, ask: What are you the World Heavyweight Champion of?

3. Be The Answer. People go to Google for one reason: Pornography. But AFTER pornography, people go to Google to solve problems. That’s the secret: Being The Answer. So, here’s an equation that you can plug your unique value (and your perfect customers) into. It’s called The Ultimate Dream Statement, and it goes a little like this:

“I wish there was a/an (X) so I wouldn’t have to (Y).”

So, the (X) in the equation is dream focused, solution oriented and optimistic, i.e., “A portable music player with unlimited digital shelf space.” Then, the (Y) in the equation takes away pain by helping people save time, money, energy, paper or manpower, i.e., “Schlepping ten years of CD’s around my apartment.”

That’s being The Answer: Figuring out what your customers are SICK of doing, then positioning your expertise as the key to NEVER doing that again. To grow the hunger for YOU, ask: What do your customers wish they didn’t HAVE to do anymore?

4. Don’t be selfish with your knowledge. Share your expertise generously so people recognize it, embrace it and eventually depend on you for it. Soon, people in your marketplace will start coming to your for your time. Because they’ll think, “If I’m getting this much help for FREE from this person, how much better off would I be if I actually hired him?”

Remember: More content = More findable = More addictable = More bookable. To grow the hunger for YOU, ask: What did you write today?

5. Create a Visibility Plan. Not a Marketing Plan. Not a Business Plan. A Visibility Plan. Do you have one of those? Doubtful. Most people don’t. And they’re losing money every day for a simple reason: You can no longer afford to be invisible. Winking in the dark is NOT a smart business strategy.

I invite you to sit down with your team and write out all the potential venues – online and off – that increase your visibility. Then spend the next hour doubling that number. The mere exercise of doing so is eye opening and will change your attitude toward marketing forever.

Remember: Being known as “The Best Kept Secret” is a one-way ticket to Sucksville. If you’re a secret, you can’t possibly be the best. Period. Be public or be penniless. To grow the hunger for YOU, ask: What’s your visibility plan?

6. Identify the ONE niche you can overwhelm. Bore deeply into sector needs and position yourself as THEE Guy. The Only. The Universally Presumed Perpetrator. A fixture in the industry. Better than anyone else in your space. So distinct that you’re perceived as a monopoly and people starting asking and hearing what you might say about their situation.

Ultimately, someone who invariably winds up on people’s doorsteps. That way, when customers come, you can confidently declare, “You haven’t just come to the right place – you’ve come to the ONLY place!”

Remember: People will remember your stance if it’s unexpected and non-template driven. To grow the hunger for YOU, ask: To whom will you be known as a rock star?

7. Get them to sample your wares. Everybody knows the best day to go to the supermarket is Saturday. Why? Sample day. And if you do it right – for example, eat a few samples, go out to your car, change your shirt, then walk back in – you can make an entire meal out of those babies!

Now, when you’re a kid you don’t recognize the power of this strategy. Because by giving out those samples, the store feeds your hunger. And that’s why it’s no surprise that Saturdays tend to be the highest grossing days in the grocery world.

So, my question for you is: How many samples do YOU have out there? How often are you giving your samples away? And how much more money would you be making if you designed a system that fed people’s hunger for YOU on a daily basis?

Here’s a hint: Blogging works. Tweeting works. Ezines work. The secret is value. The secret is free. To grow the hunger for YOU, ask: What’s your sample strategy?

8. Be seen in your element regularly. People need to see you doing what you do. Those moments when you’re in your element. At your best, flowing like Phelps. Delivering your unique value in your unique way. The secret is to capture it digitally and share it with the world by starting what I call a Value Forward Video Campaign.

For example, as a professional speaker, I collect video footage from my presentations and workshops. And what I’ll do is break down the program into four or five smaller modules, each of which is edited with a consistent intro and outro. Then I’ll post one clip every Friday for a month, linking back to it from my blog, ezine, Twitter and Facebook accounts.

Ultimately, thousands of people watch them and dozens of people hire me because of them. All because they portray me at my best, doing what I do, delivering unique value to others.To grow the hunger for YOU, ask: How often are customers seeing you in YOUR element?

9. Start positive rumors about yourself. Oscar Wilde once remarked, “The only thing worse than being talked about is NOT being talked about.” So, here’s the question: Who’s talking about YOU? Answer: Not enough people. So, here’s my suggestion: Do it yourself. It’s heaps of fun.

In fact, National Start a Rumor Day is November 9th. Consider posting a blog with five pieces of personal information about yourself, one of which ISN’T true. Next, challenge your readers to guess which one is the lie. Then reveal the answer a week later. Maybe even award the first correct answer with a small gift.

What do you have to lose? That’s probably more creative and engaging than most of the 120,000 blogs that are posted each day. To grow the hunger for YOU, ask: How many positive rumors are floating around regarding YOUR value?

DON’T FORGET: If you want to build the brand OF you, start by growing the hunger FOR you.

Now if you’ll excuse me, my big brother is coming over for pizza.

LET ME ASK YA THIS…
What deliciousness are you delivering?

LET ME SUGGEST THIS…
For the list called, “72 Ways to Take Your Blog from Anonymous to Award-Winning,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Need to build your Thought Leadership Platform?

Perhaps my monthly (or yearly) coaching program would help.

Rent Scott’s Brain today!


Sign up for daily updates
Connect

Subscribe

Daily updates straight to your inbox.

Copyright ©2020 HELLO, my name is Blog!