43 reasons to make lists for EVERYTHING

1. Lists are easy to read.

2. Lists are easy to write.

3. Lists are fun to write.

4. Lists are easier to memorize.

5. Lists are efficient ways to transfer value.

6. Lists force you to clarify your thoughts.

7. Lists beget shorter sentences, which get read FIRST.

8. Lists allow us to easily put information which belongs together in one place.

9. Lists give people who don’t like to organize a great way to organize.

10. Lists make it easy to expand and stretch your main idea.

11. Lists aren’t obsessed with order.

12. Lists make people happy. See, with the acceleration of our culture, when reading online, people don’t even read anymore. They scan.

13. The “architecture,” or creative design and page presentation of a list is easily digestible.

14. Lists “breathe” well. This is a term borrowed from the music world, referring to the space, time and breaths between notes. It’s easier on the ears, or in this case, easier on the eyes.

15. Listing is the simplest, quickest and most efficient way to capture your ideas before they fly away to But You Never Wrote Me Down Land.

16. Lists get pinged, WOW’ed, talked about, linked to, digged and blogged about.

17. Lists appeal to the hyperspeed, A.D.D and quick fix nature of our society.

18. Writing is the basis of all wealth. And listing is the easier form of writing. So, I guess you COULD say, “LISTING is the basis of all wealth.”

19. Lists, unlike the majority of the web’s content, aren’t laborious and annoying to read.

20. We live in The Attention Economy. You don’t REALLY think people are going read paragraph after paragraph after paragraph, do you?

21. Lists demonstrate value and content. For example, which sounds more valuable: “Advice for Small Business Owners,” or “79 Mistakes Made by Small Business Owners”?

22. As Julia Cameron said, “Writing teaches you something: that you never write just what you know. You write what you learn as you’re writing. Ideas come to you and trigger other ideas.”

23. So, lists don’t just benefit the reader. They benefit the writer too.

24. Listing stimulates creativity. Ideas connect with one another, crystallize and produce insights you never would have discovered by writing a five paragraph essay.

25. The human brain is a self-organizing machine. Listing subconsciously creates patterns, groups and “piles” of material that seem to come together on their own.

26. Did I already mention that writing is the basis of all wealth?

27. Which leads me to the next point: lists enable you to “call back” and reemphasize important points in a poignant, yet humorous way. (See #23 and #10)

28. LET ME ASK YA THIS: why are you reading this very list, right now? Did you see it on Digg? Did someone email you the link? Did the title entice you? Make a list of your answers. That will help you understand why lists work.

29. Lists don’t prioritize, segment, take sides or bias any one item; but rather allow you to simply get it all down on paper. And sometimes that’s the hardest part of writing. Because if you don’t write it down, it never happened.

30. Look at the most popular articles, blog posts and tagged stories on the Internet: all lists. Coincidence?

31. Lists help you examine your ideas, thoughts and problems visually in ways that other forms of writing architecture fall short.

32. Lists often force you to come up with an idea quotient. This is a perfect way to motivate your melon!

33. Lists are easy to reuse. You can break up certain items and expand on them in other modules.

34. Lists are really, really easy to print out and distribute to everyone in your office. And they’re conducive to sharing, i.e., “Hey Steve, check out this list of 31 ways to play jokes on your boss!”

35. WHICH REMINDS ME: if you want to see some of the best listers on the web, check out these examples by Gitomer, Godin, Peters and McLeod. (Also, if you want to read ALL of my lists, go here.)

36. Listing is for everybody. Because even if you’re not a good writer (or a writer at all) ANYONE can make a list!

37. Listing sifts through the bullshit. It gives people the guts, the meat, the good stuff, the essence and the cliff notes of your idea. Which is good, because most readers don’t have time (or care) to read anything else.

38. Speaking of readers, remember this: you can’t depend on your readers to connect the dots. Listing punches them in the face. In a friendly way.

39. Also, when you make a list, you don’t think – you react. And that’s when the best stuff usually comes out. Just like in the world of improv.

40. Lists are predictable. When someone sees a blog headline called, “17 lessons learned from this weekend’s bachelor party,” he knows exactly what to expect. And people like predictability because it leads to familiarity, which leads to trust.

41. Lists are edit-friendly. Following the “easy does it” approach to creativity, you can easily add an item or two to your list at your own discretion.

42. Lists are impervious to writer’s block. Because even if you can’t think of anything good to write, you always add an item or two to your list.

(And finally, the 43rd reason to deliver your content with lists…)

43. THINK ABOUT THIS: most of the major religions in the world were founded on lists: The Ten Commandments (Judaism/Christianity), The Five Pillars (Islam), The Four Noble Truths (Buddhism). Now, say what you want about religion. But billions of people have been living by, adhering to, spreading, rewriting and teaching lists for centuries. That’s gotta mean something.

LET ME ASK YA THIS…
Why do you make lists?

LET ME SUGGEST THIS…
Post your list of reasons to make lists here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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How to read a book, pt. 2

(For part one in this series, click here!)

1. First of all. Never “read” any book. Study it.

2. Value. A book is an investment in yourself. It’s yours. So, don’t lend it out to ANYBODY. Not even your mom.

3. Personalize. Write, highlight, annotate and mark up that book like you were studying for med school finals. When you personalize a book, it becomes priceless. Even if it’s just one key phrase. This also makes it easier to recopy your notes later. What’s more, writing stuff and underlining and keys ideas increases retention.

4. Memories. When you return to your book a week, a month or a year later, you will thank yourself for circling key points. Almost like creating your own cliff notes! And don’t just underline or circle a passage – comment and explain WHY you picked that particular phrase, i.e., “Great point! Just like my friend Bobby!” This becomes a fascinating window into your thinking patterns at the time.

5. Creativity. While reading, other ideas WILL come to you. And, since ideas are you major source of income, you need to capture them! Either in the margins or on a separate sheet of paper, WRITE-YOUR-NEW-IDEAS-DOWN. Because if you don’t write them down, they never happened.

6. Recopy. Reading the book is only half the battle. The second step is to go back through your book and recopy the key ideas or phrases onto a Summary Document. Save these notes into a folder called “Book Notes” and keep it handy. This creates an accessible reference to be used forever!

LET ME ASK YA THIS…
How do you read a book?

LET ME SUGGEST THIS…
Share your tips here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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How to addict yourself to writing

The secret to writing is to addict yourself to it.

Now, I admit: there’s nothing more terrifying than facing a blank page.

Even Shakespeare and Steven King would agree to that!

But, if you can get yourself addicted to writing, writer’s block will become an impossibility.

See, I’ve been writing professionally now for about five years.

And while that doesn’t mean I’ve discovered all of the secrets, I HAVE figured out a three-step process to get addicted to writing:

THE FIRST STEP IS THE HARDEST: just start writing.

Even if you don’t think you’re any good.
Even if you don’t think you have anything good to write about.

If you have to, write about “not having anything to write about” until you think of something to write about.

Do this for a (measly) fifteen minutes a day.

THE SECOND STEP IS THE LONGEST: give it time.

Depending on your style, schedule and goals, this could take anywhere from several weeks to several months to several years.

The secret is to be patient.

To be willing to pay the price.

That way, you become (slowly) addicted to writing.

And in the process, develop a tailor-made system that suits your creative style.

THE THIRD STEP IS THE COOLEST: embrace your addiction!

See, as you get into your daily writing routine, you’ll notice something.

I call it The Circle of Write:

1. The more you write, the more you will LIKE writing.
2. The more you like writing, the more you will WANT to write.
3. The more you want to write, the more THOUGHT you will put into your writing.
4. The more thought you put into your writing, the BETTER your writing will become.
5. The better your writing becomes, the HIGHER your confidence will soar.
6. The higher your confidence soars, the MORE you will like writing.
7. The more you like writing, the more you will WANT to write…

And so on.

The circle just keeps on going.

Let us all chant, Hakuna-matata!

AND HERE’S THE BEST PART: once you reach this point, the better you will feel when you write.

Which means the WORSE you will feel when you DON’T write.

And THAT is how you will know when you’re addicted.

When you can’t (not) write.

After all, if “writing is the basis of all wealth,” wouldn’t YOU want get addicted to it?

LET ME ASK YA THIS…
How did YOU get addicted to writing?

LET ME SUGGEST THIS…
Share your addiction tips here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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Create a portable creative environment

Inspiration comes unannounced.

And if you don’t write it down, it never happened.

SO, HERE’S THE SECRET: create a portable creative environment.

My new favorite creativity Big Shot is Mihály Csíkszentmihályi. (Try saying THAT one three times fast!)

Anyway, he says, “Shape your immediate surroundings so as to feel in harmony with the small segment of the universe in which you happen to be located.”

So, if you’re a creative professional, you can’t expect to do all of your best work in the office or studio.

You must learn to thrive in many environments.

Here’s a list of tips to help you create on the go!

1. Capture. Keep a jotter or small notebook on your person at all times. It’s five bucks and probably the biggest lifesaver for idea capturing in the WORLD. Also, Zebra makes a contractible pen for easy storage.

2. Prepare. Keep books, tapes, pictures and other inspirational material everywhere. On coffee tables, in your car or bag, even in the bathroom! Make a list of all the places you might be stuck for a few minutes. Assure that each of them has SOMETHING to motivate your melon.

3. Commutes. If you take public transportation regularly, make a Creativity Travel Kit. Include writing tools, blank paper, books on brain-building, inspirational materials, music and a few protein-based snacks.

4. Car. Great ideas often come behind the wheel. Be ready to capture them with easily accessible tools like notepads or audio recorders. NOTE: be careful when getting creative while driving. Your new idea won’t do you any good if you’re stuck in the hospital!

5. Visits. If you’re a regular visitor or overnight guest at the houses of friends, family members or significant others, be ready. Let them know you’ll be keeping a notebook or small bag at their place, just in case.

6. THREE WORDS: get a laptop.

7. FOUR WORDS: index cards and Sharpies.

8. Backup. If you get a new idea on the road, at work or at any other unexpected time, email or call yourself and leave a message.

The key idea to remember about creating a portable environment is that it’s tailor-made and makes you feel in control.

To quote Mihaly again…

“Regardless of whether the conditions in which they find themselves are luxurious or miserable, creatives must manage to give their surroundings a personal pattern that echoes the rhythm of their thoughts and habits of action. Within this environment of their own making, they can forget the rest of the world and concentrate on pursuing the Muse.”

Good luck!

LET ME ASK YA THIS…
Where do you create outside of your studio?

LET ME SUGGEST THIS…
Create your portable creative environment today!

* * * *
Scott Ginsberg
That Guy with the Nametag


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13 reasons to give stuff away for free

1. Because the more you give away for free, the wealthier you will be. Read more about this theory here.

2. Because stuff that you create doesn’t do you any good sitting in a folder on your computer.

3. Because you can let the world be your editor. By sharing your ideas (for free) with lots of people, you will get unexpected, unsolicited feedback on how to improve it.

4. Because the more stuff you have out there for free, the more fans you will create.

5. Because the Internet was founded upon the idea of free. And some things (like information, articles, videos, content,) are so readily available, that if you DON’T have at least SOME stuff for free, people are going to find them elsewhere.

6. Because if you dropped a piano and a plum off of the Empire State Building, which one would hurt more if it hit you? Exactly. The piano. Because More Mass = More Power.

7. Because who’s more of an expert: someone who wrote 12 articles or someone who write 1,200 articles?

8. Because, “The act of giving away our knowledge makes it again fresh in our mind,” says my hero, Julia Cameron.

9. Because it boosts your Google juice.

10. Because it increases the odds of someone NEW reading your stuff, thus earning their loyalty.

11. Because it increases the odds of someone OLD reading your stuff, thus reinforcing their loyalty.

12. Because it delivers multiple forms of value.

13. Because it increases website revisitability.

LET ME ASK YA THIS…
Why do you give stuff away for free?

LET ME SUGGEST THIS…
Share your best reasons here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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21 ways to get (really) good at writing

1. You get (really) good at writing by writing a lot.

2. You get (really) good at writing by being willing to suck at the beginning.

3. You get (really) good at writing by reading good writing.

4. You get (really) good at writing by reading bad writing.

5. You get (really) good at writing by studying the architecture of pages.

6. You get (really) good at writing sharing your writing with people who are smarter than you who rip your writing apart.

7. You get (really) good at writing by reading everything Julia Cameron has ever written.

8. You get (really) good at writing by writing for the sake of writing, instead of writing for money, fame, increased traffic or sales.

9. You get (really) good at writing by writing every day.

10. You get (really) good at writing by doing your Morning Pages.

11. You get (really) good at writing by (not) planning and just writing.

12. You get (really) good at writing by blogging.

13. You get (really) good at writing by regularly expanding and challenging your creativity.

14. You get (really) good at writing by becoming a better thinker.

15. You get (really) good at writing by discovering your voice.

16. You get (really) good at writing by writing about stuff you like.

17. You get (really) good at writing by learning how to addict yourself to writing.

18. You get (really) good at writing by posting your work on the Web and letting the world be your editor.

19. You get (really) good at writing by observing the world through your creative filter.

20. You get (really) good at writing by not making a big deal about writing.

21. You get (really) good at writing by recognizing that procrastination isn’t about laziness, it’s about fear.

22. You get (really) good at writing by posting a sticky note on your computer that says, “What did you write today?”

23. You get (really) good at writing by posting a sticky note on your computer that says, “Is everything you know written down somewhere?”

24. You get (really) good at writing by journaling every day.

25. You get (really) good at writing by admitting that writing is the basis of all wealth.

26. You get (really) good at writing by remembering that if you don’t write it down, it never happened.

27. You get (really) good at writing by making lots and lots of lists.

LET ME ASK YA THIS…
How did you get (really) good at writing?

LET ME SUGGEST THIS…
Finish this sentence five times: “You get (really) good at writing by…” Post your answers here! I’m trying to get the list up to 500 so I can create a free ebook called “500 Ways to Get (Really) Good at Writing.” (Full credit will be given for all contributions.)

* * * *
Scott Ginsberg
That Guy with the Nametag


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13 Steps to Entertaining an Idea

Ideas are your major source of income.

As such, you need to become a MASTER of entertaining those ideas.

Aristotle once said, “It is the mark of an educated mind to be able to entertain a thought without accepting it.”

Note the distinction.

He’s talking about being objective.

Being open. Brainstorming. Considering the possibility that an idea MIGHT be good.

Or, that it might suck.
You won’t know until you entertain it.

So, whether you’re working on a new product, a new business or a new piece of writing, you need a system.

Here’s the Content Management System I’ve been using for years. Feel free to adapt it to your own creative process…

How to Entertain an Idea
1. Write it down. Start a new blank document. Put your idea – or the key point of your idea – at the top of the page.

2. Save. Make this phrase your file name. Save it in a folder called “Ideas,” “Brainstorms” or “Modules.”
3. Start with a List. Write a bullet-point list of everything you know, every question you have and every example you can think of that relates to your idea. Dump your brain until you have nothing left. (This could take five minutes or two hours.) Don’t worry about spelling, grammar or order. Order comes later.

4. Search. Spend a few minutes on Google. Find out what else has been thought, written and said about your idea. Check out blogs, articles, and Wikipedia for verification. Also, hop on Amazon to see if any books have been written specifically about your idea.

5. Gather. Take the facts, statistics, quotations and related information that support your idea and add it to your list. Still keep your document as a list. Don’t organize anything just yet.

6. Stop. Now would be a good time to take a five-minute break. Go work on something totally unrelated to your new idea. This will help you return to the task at hand with an objective perspective.

7. Organize. When you return to your idea, re-read your list. Edit, delete, add to and modify any points that need clarification. Trim the fat and only keep the best material that supports your idea.
8. Filter. OK, now it’s time to bring ideas from one field of knowledge into another field of knowledge. Ask yourself the following Filtering Questions:

*How does this idea fit into my picture of the universe?
*What does this idea have to do with me?
*How does this idea relate to my expertise?

9. Stretch. Expand on specific points as they relate to your expertise. Think about past experiences that would be make good support material.

10. Organize. Break up the list into logical groups. Rearrange key ideas and points together.
11. Edit again. Repeat your editing process.

12. Evaluate. Ask yourself if this is a good idea or not. Decide whether you want to move from “entertaining” to “accepting.” Solicit feedback when necessary.

And, the final step…

13. Leverage. Sell that idea for millions of dollars.

Good luck!

LET ME ASK YA THIS…
How do you entertain an idea?

LET ME SUGGEST THIS…
Share your creative process here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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Be willing to suck in the beginning

I’ve been writing books since I was 21.

But, I didn’t find my true author’s voice until I was about 25.

It comes with the territory. Whether you’re a rock star, a artist or a business owner, you’ve got to “get the shanks out.”

LESSON LEARNED: be willing to suck in the beginning.

Dare to do it badly.
Seek progress, not perfection.
Spend some time paying (or playing) your dues.
Invest some sweat in creating work that isn’t very good.

Because when you do, here’s what happens:

After a while, say a few years or so, you start to get good. You begin to discover your voice, your groove, your unique style, your “thing,” your sound, your approach.

And eventually, once all the shanks have been disposed of, you start to ROCK every time.

Not that you don’t mess up. Or make some junk here and there. Or create something that isn’t amazing. (Even U2 writes a weak song every once in a while.)

The point is:

Because you paid the price, you developed patience.

Because you developed patience, you got the shanks out.

And because you got the shanks out, you made room for the good stuff.

REMEMBER: your most valuable ideas, projects, notes and words are just DYING to come to the surface.

But sometimes, you might need to dig through a few layers of junk to find them.

LET ME ASK YA THIS…
Are you willing to suck in the beginning?

LET ME SUGGEST THIS…
Go through a stack of old creative work and find something that was TERRIBLE. Post it on your bulletin board as a reminder.

* * * *
Scott Ginsberg
That Guy with the Nametag


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ALL YE WHO ENTER BEWARE!

You’re a creative professional.

That means you make a living off of your ideas.

SO, HERE’S THE BIG QUESTION: how do you deal with people stealing your material?

Tough issue. Has been for a long time.

Plagiarism comes from the Latin plagiare, meaning, “to kidnap.”

It’s defined as “the practice of claiming, or implying, original authorship or incorporating material from someone else’s written or creative work, in whole or in part, into one’s own without adequate acknowledgment.” (From Wikipedia.)

Because idea piracy is such a big issue, here’s a list of seven potential solutions to deal with it:

1. Take legal action. This is an expensive, frustrating and timely pursuit. However, it could pay off in a BIG way if you win. Not to mention, become a deterrent for future offenders. HINT: ask more experienced creative professionals (or lawyers) if you have a case first.

2. Catch it early. You can’t control your online image. You can only monitor and participate IN it. That’s where Google Alerts come in handy. And if you’re tracking the right search terms, you’ll be the first to know when someone is stealing your material. Do you know every time someone is talking about you?

3. Kill ‘em with friendliness. Sometimes “stealing” and “using” isn’t the same thing. Still, it’s your job to find out. For example, last year my Google Alerts informed me that someone WAS using one of my taglines. So, I found they guy’s email, dropped him a line and cordially asked him to stop using my registered trademark. He was totally respectful and apologetic. He had no idea! So, if this happens to you, be friendly first. No need to get nasty or defensive.

4. Karma. Be honest with yourself: have YOU ever stolen someone else’s material? Just something to think about.

5. Protect thy content. On your blog or website, include a piracy notice or reprint policy. Tell visitors they are welcome to use your material if they:

a. Email you to ask for permission
b. Give you full credit with your specified BIO
c. Send you a copy or a link for the inclusion

Most people will respect this, especially if you drop Creative Commons on them.

REMEMBER: people respond to policies.

6. Validate. OK, let’s say someone DOES steal your material. Ask yourself three questions:

a. Will this person’s dishonesty, unoriginality and lack of creativity cause their execution of the idea to fizzle anyway?
b.Is this SUCH a minor incident that I shouldn’t even bother worrying about?
c. Is there really anything I can even do about it?

REMEMBER: Lincoln said, “You can fool some of the people some of the time, but you can’t fool all the people all the time.” Eventually, most thieves get caught.

7. Let it go. The nature of the Internet makes it VERY easy for people to steal material. The question is: how concerned are you?

Creativity Guru Lee Silber says, “Very few people have the intent, ability, follow-through or malice to steal your ideas. Don’t let this fear hold you back. Do what you can to protect yourself and your ideas, and then go out and spread the word.”

So, this isn’t about naivety, this is about reality. Is it really worth losing z’s about? And is it a problem or a predicament?

Those seven approaches notwithstanding, here’s my answer to the idea-stealing issue

The best way to block a punch … no be there.

Those were the words of Mr. Miyagi from Karate Kid II.

IN OTHER WORDS: if you don’t want people stealing your material and using your ideas, make them unstealable.

Create and position your material in a manner that is SO unique to you, your brand and your voice … that nobody COULD steal it.

And if they did, people would know it.

That’s what I would do.

Ultimately, whichever approach you choose, just know this: idea piracy DOES happen.

Your challenge as a creative professional is to create a plan that effectively and efficiently deals with it when it does.

And, if you’re one of those unfortunate artists who DOES get her ideas kidnapped, remember this old scripture: (I learned this from my high school English teacher)

“And let us not be wearing in well doing: for in due season we shall reap a harvest if we faint not.”

Because at the end of the creative day…

People who steal ideas are cowards.
People who steal ideas are unoriginal.
People who steal ideas are uncreative.
People who steal ideas are going to get caught.
People who steal ideas are not going to sustain themselves.

So, don’t let it get you down. Piracy is flattery.

After all, if your idea was so good that somebody wanted to steal it, maybe that should tell you something 😉

LET ME ASK YA THIS…
How do you prevent and/or deal with idea pirates?

LET ME SUGGEST THIS…
Share your best piracy story here, along with how you handled it.

* * * *
Scott Ginsberg
That Guy with the Nametag


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The importance of having a HOT body

The most successful artists, innovators, entrepreneurs and inventors of the world aren’t One Hit Wonders.

Rather: they have HOT bodies.

…of WORK, that is.

Let’s explore five examples across several disciplines and decades.

(Keep your eyes open for commonalities…)

HOT BODY #1
When you think of the word “inventor,” one name comes to mind: Thomas Edison.

Talk about a HOT body! He holds about 1,800 patents. It’s also no surprise that his archives amount to 3500 notebooks and four million pages.

LESSON LEARNED: writing is the basis of all wealth.

HOT BODY #2
Linus Pauling was an American quantum chemist and biochemist.

According to Wikipedia, Pauling is widely regarded as the premier chemist of the twentieth century. He pioneered the application of quantum mechanics to chemistry, and in 1954 was awarded the Nobel Prize in chemistry for his work describing the nature of chemical bonds.

What’s more, Pauling is well known for his philosophy about having a HOT body. He once said, “The best way to have a great ideas is to having a lot of ideas!”

LESSON LEARNED: quantity leads to quality.

HOT BODY #3
Julia Cameron, best known for her book and philosophy, The Artist’s Way, also has one HOT body.

She’s not just an author, either. Cameron works as an artist, poet, playwright, novelist, filmmaker, and composer.

In her book The Sound of Paper, she wrote, “Each day’s work is part of a larger body of work, and that body of work is the work of a lifetime. Unless we are able to take this long view, we will be derailed by rejection.”

LESSON LEARNED: think library, not book.

HOT BODY #4
Mechanical inventor Jerome H. Lemelson was granted over 600 patents, making him one of the 20th century’s five most prolific patent grantees.

In the book Inventors at Work, author Kenneth Moore asked him what his favorite invention was. Lemelson replied, “My favorite invention is always the next one.”

“Sometimes you think you have exhausted your last idea,” he continued. “But you really have an endless stream of ideas in there. You just have to be willing to go in and look for them and bring them out to the light of day.”

LESSON LEARNED: always ask, “What’s next?”

HOT BODY #5
Bluegrass Goddess Allison Krauss has one of the hottest bodies I’ve ever seen.

Her anthology includes dozens of albums, production on countless soundtracks and several live DVD’s. During her career so far (she started when she was 10) she has won twenty Grammy Awards – more than any other female artist in the world.

And she’s still under 40! Which means she’s constantly asking herself, “What’s next?”

LESSON LEARNED: it’s never too early to get started.

Five people.
Five different disciplines.
Five unique ways of delivering value.

And yet, three commonalities exist in each of their HOT bodies:

H – Have LOTS of ideas. Write mass quantities of content.
O – Open your mind’s floodgates. Let the ideas flow.
T – Think about what’s next. Keep a focused eye on the future.

LET ME ASK YA THIS…
Are you a One Hit Wonder, or are you developing a Body of Work?

LET ME SUGGEST THIS…
Write the phrase, “Library, not book,” on a sticky note and post it on your desk. Look at it daily.

* * * *
Scott Ginsberg
That Guy with the Nametag


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