When someone asks you, “So, what do YOU do,” they’re (actually) asking any number of questions.

Technically, you could respond in any of the following ways:

1. There’s what you DO.
A sound-bitey, value-driven description of the service you provide.

For example:

o I teach real estate agents how to sell more homes.
o I inspire high school students to be all they can be.
o I help IT professionals get placed in the workforce.

2. There’s what your JOB is.
A basic description of your role.

For example:

o My job is to keep this police force in line.
o My job is to make sure no animals escape from this cage.
o My job is to sit on this lifeguard stand and make sure nobody drowns.

3. There’s what your TITLE is.
An official designation that summarizes what your role is.

For example:

o I’m an Administrative Assistant.
o I’m the Chief Inspiration Officer.
o I’m the Director of Customer Listening

4. There’s where you WORK.
The physical place or company where you spend your workdays.

For example:

o I work at Monsanto.
o I work down at the plant.
o I work out of my living room. (My favorite!)

5. There’s what your OCCUPATION is.
A generic, familiar category that describes the work that occupies your time and that you are paid for.

For example:

o I’m a chef.
o I’m a contractor.
o I’m an accountant.

6. Then there’s your CRAFT.
A generic description of your unique skill or talent.

For example:

o I make music.
o I weld steel bars.
o I create training materials.

LET ME ASK YA THIS…
What do YOU do?

LET ME SUGGEST THIS…
For a copy of the list called, “19 Telltale Signs of the Perfect Job,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
[email protected]

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