The World is a Mirror, Part 17

A is for ATTITUDE
B is for BREAK PATTERNS
C is for CONSISTENCY
D is for DISCIPLINE
E is for EVOLUTION
F is for FRIENDLINESS
G is for GOOD WITH NAMES
H is for HAPPINESS
I is for IDEAS
J is for JOY
K is for KNOWLEDGE
L is for LAUGHTER
M is for MUNDANE
N is for NAMETAGS
O is for OFF BUTTON
P is for PAINT YOURSELF INTO A (GOOD) CORNER
Q is for QUICK

Think back to the year 2000.

Let’s say someone approached me and asked why I was wearing a nametag. On average, I would only have enough time to say something like this:

“I always wear a nametag to make people more friendlier and more approachable and because humans love to hear their own names more than any other word – and forget names more than any other context of human memory – a nametag increases approachability by making other people feel comfortable, thus creating a friendlier society.”

Seriously. I would actually say all that crap in one breath.

It usually took about 13 seconds. Which I later realized was WAY too long.

As a result, people would respond by:

a) Laughing
b) Thinking I was crazy
c) Walking away laughing, thinking I was crazy

Next.

Think back to 2002. If someone approached me and asked why I was wearing a nametag, I would only have enough time to say something like this:

“I always wear it to make people friendlier, more approachable and to help them remember my name.”

It usually took about 5 seconds. Which I later realized was STILL too long.

As a result, people would respond by asking:

a) “You’re not serious, are you?”
b) “Really? Does it work?”
c) “So, you really want everyone to know your name, huh?”

Hmm. Getting better.

Finally, let’s take it back to about 2003. The year I officially started my company.

Now, if someone approached me and asked why I was wearing a nametag, I would only have enough time to say something like this:

“I always wear it to make people friendlier.”

That’s it. 8 simple words. I always wear it to make people friendlier.

It reminds me of three things:

1) Seth Godin once said, “If you can’t state your position in 8 words or less, you don’t have a position.”

2) Someone else (not sure who) once said, “If you can’t write down your idea on the back of a business card, you don’t have an idea.”

3) One of my favorite movies, The Quick & The Dead.

Cliché, I know. You’re either quick, or you’re dead.

But here’s why I think that phrase isn’t as cliché as it used to be:

In 1974, a book called First Impressions was published. I bought it for a buck on Ebay. And according to the text, humans had 7 minutes to make a first impression.

Seven minutes.

In 2000, a book called How to Get People to Like You in 90 Seconds or Less was published.

90 seconds.

In February of 2006, I was interviewed for the WSJ about an article on first impressions. According to Jeff Zaslow’s research, humans NOW had 2 seconds to make a first impression.

2 seconds.

The Quick and the Dead?

Apparently so.

Dude. That’s scary.

LET ME ASK YA THIS…
How has the quickness of first impressions changed over the past 50 years?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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My bad. I’m such a moron sometimes!

You gotta love the opening scene of Al Gore’s An Inconvenient Truth.

The former presidential candidate takes the stage, PowerPoint clicker in-hand. His famous Global Warming Slideshow appears on the enormous screen in the background. Thousands of bright-eyed college students anxiously await his opening remarks.

The applause fades. The crowd falls silent.

And the first words out of Al Gore’s mouth are, “Hello, my name is Al Gore, and I used to be the next president of the United States.”

The students roar with laughter! Cheers, whistles and applause echo from the auditorium for the next 20 seconds. Even Gore chuckles a bit to himself on stage.

At that very moment, you realize something: Al Gore has every single one of those students in the palm of his hand. Instantly, he’s become likeable, funny, and, believe it or not, sort of cool.

BEHOLD! The amazing power of self-deprecating humor:

It neutralizes conflict.
It makes other want to be around you.
It is the fastest way to someone’s heart.
It is a key indicator of emotional intelligence.
It defuses an otherwise tense or difficult situation.
It combines modesty and likeability, while at the same time demonstrating that confidence and self-assurance.

The word “deprecation” stems from the Latin deprecari, which means, “to avert by prayer.” Now, although you probably don’t think of poking fun at yourself as praying, self-deprecating humor does help sidestep three communication barriers:

You avoid offending someone. Let’s face it: people have become WAY too sensitive. It’s almost hard NOT to offend someone! Political cartoonist Paul Rigby said it best: “Everyone is on edge. I think that’s a fault in the human species these days. We are all very scared of critical analysis.”

LESSON LEARNED: use self-deprecating humor as a protective measure. It’s safe, it’s fun, and it works. After all, you’re poking fun at yourself! It’s doubtful that anyone else will be take offense.

You avoid threatening someone. Humans tend to gravitate toward people and situations that are the least threatening and uncertain. This is known as the approach/avoid mechanism. Therefore, self-deprecating humor makes you more approachable, both personally and professionally.

PERFECT EXAMPLE: in the April 1997 issue of Men’s Health, psychologist Michael Cunningham reported, “Self-effacing humor isn’t threatening because it points out that a someone is confident enough to risk looking silly.”

You avoid alienating someone. Even individuals with great power and responsibility use self-deprecating humor to their advantage. Landon Parvin, a former speechwriter for Ronald Reagan, helped George W. Bush write the jokes contrasting Bush’s public voice with his supposed inner thoughts.

AMAZINGLY: Parvin, who was responsible for most of the president’s intentional humor, believed this strategy helped win over skeptical voters by increasing Bush’s likeability. What’s more, CNN and MSNBC reports from the 2004 election indicated that Bush’s approachability surpassed that of John Kerry’s.

Still, self-deprecating humor isn’t all fun and games. It has the potential to be disadvantageous. After spending a few Googleable hours researching the topic, I’ve discovered three caveats you must consider before ripping yourself a new one:

1. Gender. Although it probably differs from person to person, two pieces of research caught my attention on this topic. The first comes from Jan Frankel Schau of the Southern California Mediation Association. She wrote, “A woman appears to be lacking in confidence when she engages in self-deprecating humor. This is not to censor her use of humor, but only to enlighten it by pointing out the hidden messages that may be revealed, or that are unintentionally displayed.”

On the other hand, attraction expert and dating coach “Swinggcat,” founder of Real World Seduction, says, “A little self deprecating humor can be powerful; but a man who recites an hour-long standup comedy routine about what a loser his is will make women avoid him like a leper.”

According to Swinggcat, self-deprecating humor violates a fundamental attraction maxim: women are attracted to men with “prizability.” If you want to successfully attract a woman, he says, you need to establish the frame that you are the “prize” in the interaction.

LET ME SUGGEST THIS…
Consider your gender (and that of the people surrounding you) before overdoing the self-deprecation.

2. Intention. Have you ever suspected someone of using self-deprecating humor for sole purpose of getting other people to defend him? According to fascinating report titled The Self-Deprecating Narcissist by Dr. Sam Vaknin, “If a narcissist engages in self-deprecating humor, he expects to be contradicted, rebuked and rebuffed by his listeners (‘Come on, you are actually quite handsome!’), or to be commended or admired for his courage or for his wit and intellectual acerbity (‘I envy your ability to laugh at yourself!’).”

Vaknin concluded with, “As everything else in a narcissist’s life, his sense of humor is deployed in the interminable pursuit of Narcissistic Supply.”

LET ME SUGGEST THIS…
Don’t poke fun at yourself simply so someone else defends the opposite. This will appear manipulative and narcissistic.

3. Frequency. Lastly, offering too many self-deprecating remarks may raise questions about your self-esteem. Famous comedy writer and magician Robert Orben says, “Self-deprecating humor should always be two-pronged. It should comically acknowledge a criticism or situation, but also infer that there is no substance to it and that you’re in the driver’s seat.”

Additionally, saturating yourself with self-deprecating remarks can create a negative, circular pattern. See, humans are what they are because of the way other people see them. So, if you keep telling people that you’re a moron, then people will start to agree with you. After a while, you might start wondering to yourself, “Huh. Maybe I really AM a moron!”

LET ME SUGGEST THIS…
Words are powerful. Make sure that everyone (including yourself) knows that it’s only a joke.

Woody Allen, the world’s most notorious self-deprecator, once said, “Self deprecating humor is all around. It’s a staple of comedians, and should be a staple of people in general.”

Right on, Woody. Besides, if you can’t laugh at yourself, who can you laugh at?

Ultimately, self-deprecating humor is a potent ingredient to enhance your personal and professional communication. With practice, you’ll learn that when the right amount is applied, and done so within the appropriate context, you’ll be sure to maximize your approachability – one conversation at a time.

Besides, if it’s good enough for Al Gore, it’s good enough for you too.

LET ME ASK YA THIS…
What’s the most effective way to use self-deprecating humor?

LET ME SUGGEST THIS…
Post your best SDH story here!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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The New Paradox: More Choices, Less Time

The other day a client of mine had an odd request: “Scott, could you close your speech by discussing the future of marketing and product innovation?”

Well, I’m no futurist. But I guess I’ll give it a shot…

I answered her request with the following four words: more choices, less time.

Let me throw a few numbers at ya:

• In the August 2005 issue of FastCompany, their research indicated that 26,000 new products hit the US market every year.

• In a study conducted by Para Publishing in 2004, research indicated that 177,000 new books hit the shelves every year.

More choices.

EXAMPLE: You’re shopping at Whole Foods to buy some energy bars. You make your way to aisle 11. And in front of you are 47 different varieties to choose from!

High protein!
Low sugar!
Low carb!
Low net carbs!

They all looked the same to you. Same price. Same orange, red and yellow packaging. Same promises of nutrition.

You’re completely overwhelmed. Unlike like 10 years ago when Powerbar was the only energy bar on the market.

More choices.

OK. Now onto the second half of the paradox. A few more numbers for ya:

•In 1974 a book called First Impressions revealed that humans had seven minutes to make a first impression.

• In a Wall Street Journal article from February 15th, 2006, their research indicated that humans now have a whopping two seconds to make a first impression.

Less time.

EXAMPLE: last week my girlfriend and I decided bake cookies.

Now, I use the word “bake” lightly, because truthfully, we barely baked anything. The cookie bag contained a dozen perfectly circular chunks of pre-made, pre-cut, 100% oven-ready cookie dough. All you had to do was place them on an un-greased cookie sheet.

TOTAL PREP TIME: 30 seconds.

12-15 minutes later, the cookies were done.

Ding!

Less time.

And therein lies the paradox: every day we have more and more choices; and every day we have less and less time in which to make those choices.

Scary, huh?

It makes me wonder if, five years from now, people are going to be so overwhelmed by the saturation of choices and so pressured by the ever-decreasing time crunch, that they’re going to end up starving to death because they can’t decide which energy bar to buy!

OK, that example was a bit extreme.

All I’m saying is, if I were Luna or Powerbar or any other company that puts out products that compete with dozens of other similar items between which there are no discernable differences, I’d sure be scared.

In any event, I’m going to have to cut this post short. I don’t have enough time to finish it.

Off to the store to buy more cookies!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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But deep down, he’s a really good guy…

He might be a jerk…
He might be a lazy, unmotivated cheater…
He might instigate fights with all the people from accounting…
He might screw around and get into trouble a lot…

…but deep down, he’s a really good guy.

Right.

Let me tell you something: deep down doesn’t matter.

People only give you credit for that which they SEE you do consistently.

Think about it: if someone says, “Yeah, but deep down, he’s a really good guy,” that probably means: “up front, he’s a real asshole.”

I once contributed to an article for the Wall Street Journal. According to their research, someone you’ve just met will form a first impression about you in two seconds.

TWO SECONDS.

Which means:

Deep down, even if you are a “really good guy,” most of the people you encounter are never going to have enough time to figure that out.

So, you have a choice:

1. Maintain unity and congruency in your personality at all levels
2. Or deep down, just be a really good guy

Face it: it’s just not cool to be an asshole.

LET ME ASK YA THIS…
Do you know someone who, deep down, is a really good guy?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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People buy people first

I’d just finished a speech with group of sales managers at a Fortune 500 company. After everyone cleared out of the room, my client came up to me with a huge smile on his face.

“Great job Scott! I’ve been getting awesome feedback. You truly resonated with my staff!”

“Cool, that’s what I like to hear,” I replied.

Steve sat down in the chair in front of me. He leaned back, put his feet up and said, “You know Scott, I gotta be honest: I hire a lot of outside trainers just like yourself. And as valuable as your message of approachability is, the real reason I chose you … is because I LIKED you.”

Wow. So there it was. Just like that. Because he liked me.

LESSON LEARNED: people buy people first.

Before your company.
Before your products.
Before your services.

They buy YOU first.

Before your ideas.
Before your suggestions.
Before your work.

They buy YOU first.

THEREFORE: you owe it to yourself to put your values before vocation. Beliefs before business. Person before profession. Individuality before industry.

Here’s how. I call it The ABC’s of Leading with Your Person:

A is for attitude.
(Cliché but true!) Sun Tzu said, “What you believe about yourself, the world will believe about you.” So, before you sell a product, idea or service, first sell yourself on yourself. Because if you don’t like you, nobody else will.

How much time do you spend each day selling yourself to yourself?

B is for breathing.
…your person through every possible touch point, that is. The way you answer the phone, type emails, engage in person, or appear on paper – all of these are different channels through which you have an opportunity to communicate your person FIRST. It’s like Seth Godin says, “The only thing people judge about you is how an engagement with you makes them feel.”

Do your communication channels define you by what you do or who you are?

C is for consistency.
Ever run into one of your coworkers outside of the office and think, “Oh my God! Jan from Accounting?! She’s like a completely different person!”

It’s a bummer when that happens. I feel like I see it a lot. Not exactly consistent, huh?

Now I know, I know: some people work in jobs that require them to be someone different compared to who they are when they’re off the clock.

Those people should find new jobs.

When was the last time someone told you “tone down” your real self?

Attitude.
Breathing.
Consistency.

That’s how you lead with your person. Got it?

Cool.

LET ME ASK YA THIS…
How do you lead with your person?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?

Find out in Scott’s new book at www.hellomynameisscott.com!

8 unexpected (yet unforgettable) follow-up techniques

Follow up can be tough.

You want to be persistent but not annoying. Creative but not unprofessional. Unique but not too crazy.

Last week I bought a new computer. Because I went from PC to Mac (thank God) I had to transfer my contact database. During the process I realized there were several dozen prospects or past clients that I hadn’t heard back from in a while. I figured they were busy, never got my message, or were just avoiding me.

So, instead of following up with the traditional phone call or email, I got creative. I went to Target, WalMart, Dollar General and Petsmart to search for cheap toys to send instead, along with little notes. It’s something I’ve always wanted to do, but never got the chance.

Above you can see TLC granola bars ($3.49 for a box of 6). When I saw the box I thought, Oh man, this is too easy. So, several packages included one bar with a note that said, “Thought you could use a little TLC!”

Then I found these surfboard keychains (99 cents a piece). One client for whom I was unable to speak this year told me to stay in touch about future events. So, I wrote a note saying, “If you’re surfing for ’07 speakers, keep me in mind!”

Next was a bag of Shockers candy (2 for a dollar). Another one that’s just too easy. Possible notes include:

1)”I’d love to help your people achieve shocking results!”
2)”It would be a shocker if we didn’t work together!”
3)”I’m shocked you haven’t returned my calls!”

Speaking of returning calls, I found two cell phones that worked perfectly. The first one actually talked in Spanish! ($5.99) As you can see, I just took a Sharpie and wrote directly on the phone. Pretty clever if you ask me 😉


This other phone actually looks a little more realistic (99 cents). I stuck the nametag on the back of it:

And look, I don’t want to be a pest, but… ($1.99)

By the way, I’d love to work together in 2007. If you’re planning your Spring events, here’s my calendar. Just pick the date you want me for!

This calendar was a buck. A BUCK. What if you bought 30 of them and sent them to all of your prospective clients with circles around the dates you had available for appointments?

Better yet, what if you wrote in the other appointments you had throughout the year with their competitors?

The calendar idea might be my favorite. Although…

This was cool too. It was $1.99. I sent it to several (almost) clients, in other words, clients that were SO CLOSE to working with me, but for whatever reason, it didn’t work out. Hey, it happens, right?

I got this idea while reading Seth’s new book. About halfway through, there’s a great rant about saying no. His line is, “Even when you say no, you’re still marketing.”

Think about the last five people that said no to you. Did you get upset? Defensive? Give up? Yell at them?

I say: use their NO to your advantage. Still respect it, of course, but at the same time, do something to remind them that there’s no hard feelings and that maybe someday in the future it’ll work out.

TOTAL FINANCIAL INVESTMENT
*Toys – $80
*Postage – $70

TOTAL TIME INVESTMENT
*Shopping – 1 hour
*Fullfillment – 3 hours

Hey, it sure beats phone calls! I’ll keep you posted on what kind of response I get. Meanwhile…

LET ME ASK YA THIS…
What’s your most creative follow up technique?

LET ME SUGGEST THIS…
Try one of these unusual (yet unforgettable) techniques. Let me know what works!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?

Find out in Scott’s new book at www.hellomynameisscott.com

Screw the Operator!

“Regardless of industry, profession, or stage in life, Scott’s unique insights and lessons about approachability, networking, and branding ring true on every level. Using the tips and tactics gleaned from this book will make our business a whole lot easier!”
–Jason VanDiver, Alumni Affairs Manager, Wayne State University

Today’s Free Chapter:
Chapter 37: Screw the Operator!

LET ME ASK YA THIS…
Do do everything the operator says?
LET ME SUGGEST THIS…
Before Monday, change your voicemail, name announcement and the way you answer the question, “May I ask who’s calling?” Watch what happens.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

If you don’t intentionally create a brand for yourself, someone will create one for you

“I was engaged from the start! Scott’s book isn’t just about branding or growing your business – it’s about growing yourself. “
–Belinda Brin, Manager of Org. Learning, Nestle Purina

Today’s Free Chapter:

Chapter 5: If You Don’t Intentionally Create A Brand For Yourself, Someone Will Create One For You

LET ME ASK YA THIS…
Who created your brand: you or someone else?
LET ME SUGGEST THIS…
Consider your favorite brands. Ask yourself what actions those individuals took on a daily basis to reinforce them. Find a way to mirror those actions in your own.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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