Tag: totally random stuff

ALL YE WHO ENTER BEWARE!

You’re a creative professional.

That means you make a living off of your ideas.

SO, HERE’S THE BIG QUESTION: how do you deal with people stealing your material?

Tough issue. Has been for a long time.

Plagiarism comes from the Latin plagiare, meaning, “to kidnap.”

It’s defined as “the practice of claiming, or implying, original authorship or incorporating material from someone else’s written or creative work, in whole or in part, into one’s own without adequate acknowledgment.” (From Wikipedia.)

Because idea piracy is such a big issue, here’s a list of seven potential solutions to deal with it:

1. Take legal action. This is an expensive, frustrating and timely pursuit. However, it could pay off in a BIG way if you win. Not to mention, become a deterrent for future offenders. HINT: ask more experienced creative professionals (or lawyers) if you have a case first.

2. Catch it early. You can’t control your online image. You can only monitor and participate IN it. That’s where Google Alerts come in handy. And if you’re tracking the right search terms, you’ll be the first to know when someone is stealing your material. Do you know every time someone is talking about you?

3. Kill ‘em with friendliness. Sometimes “stealing” and “using” isn’t the same thing. Still, it’s your job to find out. For example, last year my Google Alerts informed me that someone WAS using one of my taglines. So, I found they guy’s email, dropped him a line and cordially asked him to stop using my registered trademark. He was totally respectful and apologetic. He had no idea! So, if this happens to you, be friendly first. No need to get nasty or defensive.

4. Karma. Be honest with yourself: have YOU ever stolen someone else’s material? Just something to think about.

5. Protect thy content. On your blog or website, include a piracy notice or reprint policy. Tell visitors they are welcome to use your material if they:

a. Email you to ask for permission
b. Give you full credit with your specified BIO
c. Send you a copy or a link for the inclusion

Most people will respect this, especially if you drop Creative Commons on them.

REMEMBER: people respond to policies.

6. Validate. OK, let’s say someone DOES steal your material. Ask yourself three questions:

a. Will this person’s dishonesty, unoriginality and lack of creativity cause their execution of the idea to fizzle anyway?
b.Is this SUCH a minor incident that I shouldn’t even bother worrying about?
c. Is there really anything I can even do about it?

REMEMBER: Lincoln said, “You can fool some of the people some of the time, but you can’t fool all the people all the time.” Eventually, most thieves get caught.

7. Let it go. The nature of the Internet makes it VERY easy for people to steal material. The question is: how concerned are you?

Creativity Guru Lee Silber says, “Very few people have the intent, ability, follow-through or malice to steal your ideas. Don’t let this fear hold you back. Do what you can to protect yourself and your ideas, and then go out and spread the word.”

So, this isn’t about naivety, this is about reality. Is it really worth losing z’s about? And is it a problem or a predicament?

Those seven approaches notwithstanding, here’s my answer to the idea-stealing issue

The best way to block a punch … no be there.

Those were the words of Mr. Miyagi from Karate Kid II.

IN OTHER WORDS: if you don’t want people stealing your material and using your ideas, make them unstealable.

Create and position your material in a manner that is SO unique to you, your brand and your voice … that nobody COULD steal it.

And if they did, people would know it.

That’s what I would do.

Ultimately, whichever approach you choose, just know this: idea piracy DOES happen.

Your challenge as a creative professional is to create a plan that effectively and efficiently deals with it when it does.

And, if you’re one of those unfortunate artists who DOES get her ideas kidnapped, remember this old scripture: (I learned this from my high school English teacher)

“And let us not be wearing in well doing: for in due season we shall reap a harvest if we faint not.”

Because at the end of the creative day…

People who steal ideas are cowards.
People who steal ideas are unoriginal.
People who steal ideas are uncreative.
People who steal ideas are going to get caught.
People who steal ideas are not going to sustain themselves.

So, don’t let it get you down. Piracy is flattery.

After all, if your idea was so good that somebody wanted to steal it, maybe that should tell you something 😉

LET ME ASK YA THIS…
How do you prevent and/or deal with idea pirates?

LET ME SUGGEST THIS…
Share your best piracy story here, along with how you handled it.

* * * *
Scott Ginsberg
That Guy with the Nametag

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Celebrate Nametag Day at Fenway Park!

Earlier this year I posted about my friend Joseph Porcelli from The Nametag Project. He and his volunteers have been wearing his nametags everyday.

Well, great news! This Sunday, June 15, The Boston Police Department will be distributing 40,000 nametags at Fenway Park for “Nametag Day” when the Red Sox play the Blue Jays!

Joseph has taken a philanthropic approach to nametags. So far, he’s encouraged 6,000 people to wear a nametag for a day in the name of community building and gotten 30 people to join him/us for the rest of the year.

The goal of Nametag Day at Fenway Park is simple: to encourage people to get to know their neighbors.

BPD would also like for people to participate in National Night Out. They see nametags as a great crime prevention and community building tool.

According to Porcelli, “When neighbors know each others name, their more likely to watch out for each other, which in turn reduces crime.”

LET ME ASK YA THIS…
Would you wear a nametag for social or community building purpose?

LET ME SUGGEST THIS…
Invite your neighbors over for a Neighborhood Social. Give nametags to everybody. Share your experiences here!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.hellomynameisscott.com

Are you the luckiest person you know?

Watch Scott’s interview on 20/20!

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Three words of advice

1. About, not from.
2. And, not or.
3. Ask, don’t tell.
4. Attract, don’t look.
5. Authenticity, not charisma.
6. Beliefs, not facts.
7. Boundaries, not walls.
8. Boutiques, not mega-marts.
9. Business, not hobby.
10. Cherish, don’t squander.
11. Childlike, not childish.
12. Convinced, not conceited.
13. Curiosity, not curriculum.
14. Curiosity, not judgment.
15. Dialogue, not debate.
16. Discipline, not luck.
17. Discretion, not snobbery.
18. Doer, not expert.
19. Don’t accuse, inform.
20. Don’t inform, form.
21. Don’t jump, pause.
22. Don’t perform, satisfy.
23. Don’t sell, solve.
24. Don’t talk, do.
25. Don’t think, react.
26. Don’t write, transmit.
27. Duration, not intensity.
28. Enjoy, don’t compare.
29. Excellence, not success.
30. Excited, not nervous.
31. Explore, don’t repress.
32. Faith, not religion.
33. Fans, not customers.
34. Finest, not first.
35. Gifts, not wounds.
36. Goals, not controls.
37. Harmonizing, not manipulating.
38. Heart, not head.
39. Hypothesize, don’t analyze.
40. Imagination, not millions.
41. Immersion, not submersion.
42. Inklings, not bolts.
43. Innocence, not ignorance.
44. Insinuate, don’t impose.
45. Insistency, not loyalty.
46. Intentionality, not manipulation.
47. Interaction, not interruption.
48. Limitations, not rejections.
49. Listen, don’t fix.
50. Listening, not research.
51. Moles, not peacocks.
52. Offer, don’t pressure.
53. Play, don’t practice.
54. Process, not product.
55. Progress, not perfection.
56. Proof, not adjectives.
57. Pull, don’t push.
58. Purpose, not mission.
59. Questions, not answers.
60. Reflection, not blame.
61. Reputation, not advertising.
62. Responsibilities, not rights.
63. Ruminate, don’t worry.
64. Sales, not transactions.
65. Signals, not noise.
66. Specialist, not generalist.
67. Speculate, don’t fret.
68. Spicy, not icy.
69. Springboards, not straightjackets.
70. Strategy, not destiny.
71. Tangibility, not magnitude.
72. Tempted, not thwarted.
73. Toot, don’t blow.
74. Transactions, not traffic.
75. Unique, not different.
76. Validation, not mission.
77. Verbs, not nouns.
78. Walk, don’t talk.
79. Why, not who.
80. Wisdom, not knowledge.

LET ME ASK YA THIS…
What are your best three words of advice?

LET ME SUGGEST THIS…
Share them here!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.hellomynameisscott.com

Are you the luckiest person you know?

Watch Scott’s interview on 20/20!

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What’s your currency?

Not the yen.
Not the dollar.
Not the deutschemark.

Today we’re talking about the metaphorical form of currency.

Consider two facts:

1. Currency is the transmitting of something, especially money from person to person.
2. Currency is just another word for “return.”

THEREFORE: You need to know ahead of time, prior to engaging in any new project, marketing effort or activity, “What’s my currency?”

In other words, “Why the heck am I doing this?”

Because if you don’t…

You won’t know when you’ve succeeded.
You won’t know what to keep, stop or start in the future.
You won’t know the lowest common denominator of your actions.

SO, ASK YOURSELF: “What would have to happen to make me feel like I’ve achieved a Return on Investment from this new endeavor?”

Take online social networking, for example.

Too many companies and businesspeople hesitate to get involved with this trend because they think it’s a fad. That it will just fade away like mini-discs, pogs and Ricky Martin.

BIG mistake.

Online social networking ain’t goin’ nowhere! It’s the future of the Internet, the future of the world!

And the reasons (excuses) people give for not getting involved in social networking are:

1. They don’t have the time.
2. They don’t see the payoff, aka, currency.

Well, remember this:

You WILL have the time…

…when-you-first-understand-your-currency!!

For online social networking, potential currency could be:

o Expanding your network
o Driving traffic
o Filtering in new leads
o Developing, storing content
o Branding and marketing
o Making money
o Projecting transparency
o Building community

Here’s an example.

I never thought blogging was worth it. For about a year, I didn’t see any return, any “currency” from my daily posting.

Then, on August 31st, 2005, I wrote a post that would lead to over $100,000 of new business.

If that happened to you, would YOU make time to blog every morning?

You bet.

So whether it’s online social networking, initiating a new marketing plan, attending a conference or deciding to publish a book, understand this:

It might take six to twelve months before you actually see your currency come to fruition. Heck, that’s the “I” in Return on Investment!

So, be honest with yourself and your business. Find out if you’re willing to pay the price.

LET ME ASK YA THIS…
What’s your currency?

LET ME SUGGEST THIS…
Share your best currency success story here!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.hellomynameisscott.com

Are you the luckiest person you know?

Watch Scott’s interview on 20/20!

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Be child-LIKE, not child-ISH

Everyone loves kids.

Because kids are fun and creative and positive and playful.

Which makes them approachable.

And what’s cool is, any time an adult comes in contact with a kid, those attributes transfer. Even the biggest, toughest, most polished executive will stop in their tracks, bend down and say, “Where’s your nose? I got your nose!”

So, if children are approachable (and as a result, everyone loves being around them) doesn’t it just make sense to act the same way?

Not so fast, kiddo.

THE CHALLENGE: maintain a balance between being childish and childlike.

See, child-ISH means, “juvenile, immature, irresponsible and foolish.”

But child-LIKE means “innocent, pure, candid and simple.”

(Not to mention fun, creative and super happy!)

If you want to boost your approachability TODAY, consider these two ideas for becoming more childlike:

1. Observe. It’s amazing to just sit back at marvel at the creativity, positivity and simplicity of kids. Not to mention learn a few lessons on the way!

TRY THIS: once a month, spend at least thirty minutes hanging around a group of kids. From birthday parties to classrooms to kickball fields, take the opportunity to surround yourself with them. Oh, and make sure to bring a little notepad with you too. Jot down the Top Ten Business Lessons you learned while observing the group. Then email those to your customers the next day.

2. Celebrate. Kids love to make a big deal out of little things. For example, imagine you’re in fourth grade. It’s Wednesday and the cafeteria has tater tots. What would you say to your friends? Probably something like, “Sweet!” or “Woo hoo!” or “Yessssss!”

NOTE: you’re not too old to say stuff like that! Those expressions are perfect ways to express excitement and positivity, even in the most mundane situations. And they’re attractive to other people. So, next time you make a sale, receive an exciting email or accomplish one of your goals, celebrate! Exclaim, “I did it!” “I’m the man!” “Yesssss!” Everyone in the room will smile. Including you.

ONE FINAL NOTE: the last reason acting child-LIKE (not child-ISH) is so approachable is because it’s contagious.

One person’s playful spirit brings out the same in another. So, by acting child-LIKE, you subconsciously give other people PERMISSION to the same.

I challenge you to start becoming more childlike today. Remember to observe AND celebrate, and you’ll be one step closer to getting them to come to you.

Come on. Do it for the kids.

(For more was to escape adulthood, ask my friends Jason and Kim. They’re the experts!)

LET ME ASK YA THIS…
Are you child-LIKE or child-ISH?

LET ME SUGGEST THIS…
Share your two best kiddy-attributes here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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What’s in YOUR wallet?

It’s rare to have an epiphany while standing in the middle of Hooters.

But I guess there’s a first time for everything.

“Look around this bar,” my friend Matt urged, “and tell me what you see.”

“Um … hooters. I see hooters,” I said.

“Alright, wise-guy. Now tell me what you REALLY see,” he joked.

“Well, I see lots of businesspeople.”

“OK. Good,” he said. “Now. Do you know what all these businesspeople have in common?”

“No idea.”

“Here. Let me show you something,” he said as he pulled out his wallet.

Matt unfolded a well-worn piece of paper. Both sides were covered in text.

“These are my goals,” he proudly stated.

“What, like, ALL of them?”

“Yes. Every one of them. Over 100, too: short term, long term, personal, business, relationship, you name it!”

“Wow. THAT is cool,” I nodded. “And I see you’ve dated and quantified each goal too. Nice work.”

“Thanks,” Matt smiled. “Now, do you know why I showed this to you?”

I leaned forward.

“Because statistically, about three percent of all businesspeople actually write their goals down. And less than one percent actually carry their goals with them at all times.”

“Which means, at this very Hooters, at this very moment, I guarantee you that I’m the ONLY person in the room who has his goals written down AND stored in his wallet.”

A chill ran down my spine.

“That’s what all these people have in common. They just don’t get it.”

Matt changed me on that day.

The way I think about goals.
The way I think about self-motivation.
The way I think about personal success.

When I got home that night, I sat down until 1 AM typing out every one of my personal and professional goals on a single piece of paper.

When the printer finished up, I grabbed my goal sheet and took one last look at it.

And I felt excited. Confident. Motivated.

Then I folded it up, stuck it in my wallet and committed to looking at it once a day, every day, until every goal was accomplished.

– –

I dare you.

I double dare you.

No, I TRIPLE DOG DARE YOU … to do this exercise.

Because it won’t just change the way you look at goals.

It will change the way you walk into a room.

Because even when you’re feeling down … even when you’re feeling unsuccessful … and even when you think business sucks

… all you’ll have to do is pull that little piece of paper out of your wallet, take one look around, and think to yourself, “You know what? I’m probably the ONLY person in the room who has one of these.”

LET ME ASK YA THIS…
What’s in YOUR wallet?

LET ME SUGGEST THIS…
Share three of those items here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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Yet another company I should be the spokesperson for

My friend Steve found this article in USA Today.

Pictured is Ernst & Young Global CEO Jim Turley, who talks to Brigham Young University students at Utah Olympic Park in Park City, Utah, on March 18. The company uses the event, E&Y Extreme, as a recruting tool.

Look closely at the signage on the lecturn behind Jim.

Wow. Not only did they use the name of my company and my brand, but the title of my new book! Woo hoo!

Not that I’m mad or anything. It’s kind of neat, actually.

However, along with Paxil, Sharpie, MACO and The St. Louis CVB, I will now add Ernst and Young to my running list of Companies I Should be the Spokesperson For.

So, if anyone out there:

1. Works for Ernst and Young
2. Knows someone who works for Ernst and Young
3. Or knows how to get in touch with Ernst and Young CEO Jim Turley

…please let me know! I gotta meet this guy! Help me make it happen!

Because Jim needs a copy of my new book, pronto.

(By the way, the new book is being printed. I will have it ready for sale this month.)

LET ME ASK YA THIS…
What company should YOU be the spokesperson for?

LET SUGGEST THIS…
In 200 words or less, explain why!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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33 random thoughts I jotted down at the Phoenix airport

1. There are two kinds of publicity: 1) Getting featured on TV, print and radio as a GUEST, 2) Getting featured on TV, print and radio as an EXPERT. Do both. Especially the latter.

2. State your fee confidently and shut up. Seriously. I actually put my hand over my mouth until the prospect responds. Sometimes 10 seconds later. You have to be sure of yourself and your fee. Don’t defend it. Don’t negotiate it. Just say, “That will be $50,000.” Then be quiet. You deserve it.

3. Two words: Mastermind Group. Get in one now. Keep it small, meet monthly. Top five best things I’ve ever done for my career.

4. Oh yeah, speaking of fees. There are advantages and disadvantages of posting your fee on your website. I say go for it. It shows transparency and honesty. Plus, it qualifies your leads, cuts out the no-money prospects and doesn’t waste yours or their time.

5. DON’T EVER APOLOGIZE FOR WHO YOU ARE.

6. People who get noticed get ahead. People who get remembered get business.

7. God help your soul if you ever, ever, ever use some version of the horribly overused “Got milk?” tagline as part of your marketing. Absolutely terrible. You’d be amazed how many speeches, programs and taglines are STILL called “Got Leadership?” “Got Marketing?” “Got Publicity?” and the like. Unbelievable. It’s the absolute antithesis to creativity and uniqueness. This isn’t 1995. If you’re going to rip off “Got milk?” in your marketing, you may as well use “Show me the money!” while you’re at it.

8. TIGER WOODS TAKES GOLF LESSONS. Just think about that for a minute.

9. If you aren’t making dust, you’re eating dust. (Thanks, Russell White.)

10. If someone ever comes up to you and says, “Man! I see your name everywhere!” congrats.

11. If you’re the only one who does what you do, there IS no competition.

12. “You participate in your online image but you don’t control it,” said the former VP of Monster.com. He also said, “The internet is forever.” Careful what you post.

13. Just because you know how to use a hammer doesn’t mean you can build a house. LESSON LEARNED: hire a professional designer to do your marketing materials.

14. 90% of new restaurants fail within their first year because some guy out there once said, “You know, I like to cook. And people enjoy my food. Maybe I should start a restaurant!” LESSON LEARNED: just because you know the trade, doesn’t mean you can run the business.

15. If they don’t like you as a person, they won’t hire you.

16. Have you Googled yourself this week?

17. LET GO OF trying to please everybody who comes to your website. If they’re not perfect customers, who cares if they don’t love your graphics? Don’t lust for pleasing everyone who logs on. Take it from someone who struggled with this for years: let it go and focus your efforts on pleasing the people who PAY.

18. When it comes to media, the key word is: leverage. Slap a sticker on the cover of your product/website that says, “Seen on CNN.” That’s leverage. Record the TV interview and make it available to watch as a clip on the media page of your website, YouTube and your blog. That’s leverage.

19. “Dress to impress” is bullshit. I say, dress to make other people feel comfortable when engaging with you.

20. It’s a heck of a lot easier to make a book a bestseller than it used to be. (Especially on Amazon.) In fact, I think it’s almost a joke when you see the words “bestseller,” because a lot of authors know how to manipulate the system. In fact, I just bought a “bestselling” book the other day and it was so terrible I couldn’t even finish it. LESSON LEARNED: best selling doesn’t necessarily mean best reading.

21. Share link love to others FIRST.

22. On your blog, post stuff that takes a side. Don’t be scared. Controversial = comments. Pick a lane. If you aren’t being criticized, you’re doing something wrong.

23. Every single day, do five things that promote you, your company and your product. That’s 25 a week. 1,250 a year. Man. That adds up.

24. Does a lower fee make you more affordable, or less attractive?

25. Your clients can get knowledge anywhere. They look to you for WISDOM.

26. People want to hear FROM success, not ABOUT it.

27. Refuse to go away. Persistence is attractive. Still, don’t be annoying. Or desperate. It’s tough to sell with your tongue hanging out.

28. You need to build a following. Even if you’re not running for office, recording an album or writing a best seller. Every ONE and every COMPANY needs to build a following.

29. There is nothing more convincing than a working example.

30. Familiarity doesn’t breed contempt; it breeds business.

31. People aren’t loyal to companies, they’re loyal to people.

32. Deliver small promises first.

33. If people buy people first; and if people do business with their friends; and if the only reason people will buy from you is if they’ve heard you, heard OF you, or if someone they trust has heard of you; doesn’t it just make sense to, like, make friends with everybody?

33. Familiarity doesn’t breed contempt; it breeds business.

LET ME ASK YA THIS…
Ever wanted to post a bunch of random stuff for no reason?

LET ME SUGGEST THIS…
This week, write a “random thoughts” post on your blog. Copy your link here!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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Two words of advice

Two words ain’t much. But sometimes it’s just what you need to hear:

1. Next Time. When you (or someone else) messes up, don’t dwell on the mistake for more than a few minutes. Sure, it’s easy to exclaim, “You putz! What the hell were you thinking?” But a better approach would be to say, “Next time, don’t talk on your cell phone while driving.” “Next time” is solution oriented. Patient. Less angry. Less reactive. And most importantly, positive.

2. Until now. In the book University of Success, Og Mandino suggests using these two words to thwart self-limiting beliefs. Instead of thinking, “I suck at public speaking!” or “I’m a terrible writer,” say to yourself, “Until now, I’ve had limited success with public speaking,” or, “Until now, my writing has been sub-par.” The key is to add a resolution phrase afterward. For example, “Until now, my writing has been sub-par. But I’m confident that practicing every day will improve my skills.” Start thinking in the right direction. Forget about how bad you used to be. Imagine how great you’re going to become.

3. What’s next? The first boss I had out of college was the owner of a discount furniture store. She’d write, “What’s next?” on note cards all around the store. See, at Pam’s store, there was always something to do. Always something to improve. Yes sir, no employee would ever go bored while SHE was around! And it worked, too. “What’s next?” kept us on task. Always thinking about the future. The next sale. The next customer. What’s next for you?

4. Not yet. These two words are the perfect substitute for the word NO. Less of a rejection. Less negative. And perfect to use in response to someone who doubts your efforts. What’s more, “Not yet” implies improvement. For example, let’s say you tell a friend you plan to write a book. She says, “Really! Cool. But do you actually know anything about writing books?” And then with a big smile on your face, you reply, “Not yet.” Your friend smiles back. Because she just KNOWS that book will get done.

LET ASK YA THIS…
What are your best two words of advice?

LET ME SUGGEST THIS…
Post ’em here!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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8 thoughts on bad business cards

The other day I was sifting through about 1000 business cards I’ve collected over the years.

I noticed a few things that frustrated me:

1. No email address. Come on. It’s 2007. People aren’t going to look online for your email, or worse yet, guess what your email is.

2. Mismatched email. You have a website, yet your email is [email protected]. Where’s the consistency? Furthermore, using AOL, Hotmail or Yahoo takes your level of professionalism down a few clicks.

3. Tiny print. I’m only 27 and my eyes hurt looking at some of these cards. Remember, there’s two sides. S-P-A-C-E—I-T—O-U-T!

4. TMI. Too much information. (That’s what websites are for!) Pick a few important things and keep it simple.

5. Folded cards. I understand the allure of folded cards: more surface area and it stands out in people’s stacks. But I have to be honest, every time I get a folded card and it doesn’t lay flat on my stack, I either throw it out or rip it in half. I dunno. Maybe it’s just me.

6. Duh! One man who works in real estate has a little heart on his card that says, “I LOVE REFERRALS!” Well DUH! Who doesn’t? And once again, maybe it’s just me, but seeing that little icon makes me NOT want to give him referrals. Almost like he’s desperate.

7. Ironic. I remember one card that was particularly unattractive: flimsy stock, bad colors and hard-to-read lettering. Take one guess what that woman’s job was: graphic designer. Ouch.

8. Quote. One person’s card had a quote from Oprah Winfrey. I don’t remember what the quote was, and I also don’t remember whose card it was. All I remember was Oprah. So my question is: WHY WOULD YOU QUOTE SOMEONE ELSE ON YOUR OWN BUSINESS CARD?!! If you have to quote someone, quote yourself!

LET ME ASK YA THIS…
What are your Bad Business Card pet peeves?

LET ME SUGGEST THIS…
Post your list here!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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