Tag: scott ginsberg

8 Proven Strategies to Make You, Your Brand and Your Company a Game Changer

The best way to win the game is to change the way it’s being played.

That’s how you dwarf the competition.
That’s how you reach the people who matter.
That’s how you solidify your place in the history books.

AND THE SECRET IS: It not important what game you change.

It’s important why you want to change it.
It’s important who you become while you change it.
It’s important how the world improves once people start to play.

Are you ready to roll the dice?

Consider these ideas for being a game changer:1. Provide an alternate platform. Hulu changed the television game twice. First, in 2007. Their website began offering ad-supported streaming video of shows and movies from NBC, Fox, ABC and later Disney.

And viewers could watch their favorite shows, anytime, anywhere – for free. Lesson learned: Find out where the door is already revolving. Then let the wind carry you across the threshold.

The second game-changer occurred three years later when they launched Hulu Plus, the first ad-supported subscription service to offer full current season runs of hit programs across multiple Web-connected devices. According to CEO Jason Kilar, “With Hulu Plus – your favorite TV shows love you back.”

Lesson learned: Don’t fight the current. Match your deliverables with your people’s preferred channel. Ultimately, you have to remember that your customers are making music already. The question is: When are you going to join their drum circle, and what type of instrument will you bring?

2. Change the interaction model. I contribute to around fifty different publications, both online and offline. And as a writer and speaker, doing so is essential element of my visibility plan and a crucial component to my listening platform.

What’s more, the reader interaction model I’ve created makes my editors love me. Here’s how: Each of my modules concludes with a unique response mechanism, or call to action.

It’s become a trademark of my writing style and a calling card of my brand. And it’s helped me change the writer/reader game, albeit on a small scale. Inspired by Scott Adams’ idea to include his email address on every Dilbert cartoon, my daily posts take it one step further.

Not only do I give people my email – I offer them an additional resource to supplement the piece of content they just read, watched or listened to. The cool part is, the bonus resource changes every time. There must be hundreds of lists. All of which are free for anybody.

And every day, I receive thirty to fifty emails from readers worldwide who not only want the list – but also want to offer feedback on the piece of content they just read. Which, I later feed back to my editor. Which, they love.

Result: The readers win. The writer wins. The publisher wins. How are you interacting with your people in a way nobody else is?

3. Blow the barriers to powder. Jason Fried is the cofounder and president of Chicago-based collaborative Web-application company, 37signals. He’s also the author of my favorite book of the year, Rework.

“Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential. And most of what you think is essential actually isn’t.”

Love it. Love it. Love it. Now, the reason Jason’s a game changer is because his software company sells a suite of web tools architected around open-source programming frameworks. According to his interview with Timeout:

“When you lower the barriers of entry, powerful applications (that formerly might have taken months) are executed in a matter of days.”

Lesson learned: To change the game, first pave the way for a new era of players. What about you? How will your organization make it easier for people to participate in your process?

After all, it’s not about technology – it’s about extending usability to new industries. And you don’t need to write software – you just need to surrender a little control. How are you enabling people to take your idea into their own hands?

4. Tip the balance of power. My friends at Brains on Fire have been changing the customer engagement game for years. In their eponymous book, authors Gino Church, Robbin Phillips and Greg Cordell write:

“Participate in people’s lives – not just the conversation about their lives. Because it’s not about you talking about your product. It’s about people celebrating how your product fits into their lives and how you enable them to use it.”

That’s how you tip the balance of power: By asking your fans how they prefer to connect. By giving fans the ability to participate in your message. Otherwise you’re just in love with your own marketing. The door opens both ways.

Like my mom once told me, “Always doing just what you want and making the decisions unilaterally is a sure fire path to destruction.” How are you deeply engaged with your people?

5. Change the basic metabolism. That’s how YouTube trumped television: It was no longer just about watching the videos. Now it was about uploading, sharing, rating, tagging and cataloguing the videos. As a result, they transformed the entire medium. They changed the basic metabolism.

If you want to execute the same for your organization, I challenge is to rethink the way people consume. Take mobile content, for example. Remember when cell phones were used to make phone calls? Pshht. Thing of the past.

Now, because of hyper-connectivity and built-in payment options, the game has changed. Cell phones are no longer cell phones – they’re pocket portals into people’s lives. Not to mention, their wallets.

And if you’re not befriending that current, the crumbled remains of your message will wash up along the mobile shore. Are you trying to put books on people’s shelves or people value in people’s pockets?

6. Become fans of your fans. Take Pearl Jam, for example. After twenty years of rocking, they no longer care about the labels. Or the radio stations. Or the record stores.

All that matters is the music. Giving the fans that love it something to believe in, according to Eddie Vedder’s 2007 Rolling Stone interview. And not surprisingly, Pearl Jam has outlasted most of its grunge rock counterparts.

They’ve sold sixty million records worldwide, many of which were bootleg recordings of live shows to give people a chance to relive their concert experience. All because Pearl Jam was a fans of their fans.

Are you giving your people a reason to ditch the mainstream and follow you into the sunset? After all, love is a circular transaction, says the aforementioned Robbin Phillips. And if you want to change the game, you stop making war on the competition and start making love to your customers. Whose jersey are you willing to wear in public?

7. Access trumps ownership. Google eliminates the need to buy and own books. Pandora eliminates the need to buy and own music. YouTube eliminates the need to buy and own a television. Online storage removes the need to buy and own external hard drives.

That’s been the biggest cultural shift over the past five years: Nobody owns anything anymore. Everything you need is either available for free or shared for cheap. Like landlines and online privacy, owning things is a thing of the past.

“Consumers have more choices, more tools, more information, and more peer-to-peer power,” says Lisa Gansky, author of The Mesh:

“Smart companies create, share and use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. And there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.”

Take Zipcar, for example. They changed the game of personal transportation by making it easy and affordable to have a car whenever you need one, without actually owning one. Brilliant.

Therefore, because access trumps ownership, your challenge is twofold. First, to make friends with free. Identify which of the many models of free your organization is going to leverage. Otherwise The Rapture will leave you behind with the rest of the dinosaurs.

Second, deploy assets your customers don’t have to buy, but can easily access. By reducing the burden of ownership and offering wider access to your value, you can change the game forever. Are you (still) trying to charge customers for a cow they’re already milking electronically for free?

8. Shatter the limitations of size. Shawn Fanning never made a billion dollars creating Napster. But do you think he cares? Doubtful. His game-changing program became the pivot that altered the landscape of music industry for-better and for-always.

Screw making money – that guy made history. And he was just some dude in a dorm room. Who’s to say you couldn’t do the same?

Sure, it’s not probable that you’ll disrupt an entire industry. But it is possible. More possible than ever before. And that’s the great part about the Web: All that fluff you were force-fed as a kid about how one person could change the world has actually become a glimmering reality.

Advances in technology have (finally) made changing the game financially viable. I don’t know about you, but that’s the kind of thing that makes me get out – no, leap out – of bed in the morning. Do you think it’s time to pursue your goal with a more modern vehicle?

BOTTOM LINE: You can’t just sit there waiting for the revolution to begin.

You’ve got to extend your arm.
You’ve got to transform the tempo.
You’ve got to deploy an unconventional strategy.
You’ve got to shake people out of their complacencies.
You’ve got to blend the conventional with the contemporary.
You’ve got to carefully observe problems that fall through the cracks – then solve them.

That’s how you change the game.

LET ME ASK YA THIS…
What’s the nametag of your service process?

LET ME SUGGEST THIS…
For the list called, “12 Ways to Out Service the Competition,” send an email to me, and you win the list for free!

Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Never the same speech twice.

Watch The Nametag Guy in action here!

If Your Organization Doesn’t Increase Membership After Reading This Article, You Have My Permission to Beat Me With a Ball Peen Hammer

You can’t force people to join your organization.

Not legally, that is.

Don’t get any ideas.

What you can do is increase the probability that people will join – simply by making yourself, your people and your organization more joinable.

That means new approaches are required. And if you want to reach the people who matter, consider this counterintuitive suggestion:

Instead of getting people to join you – try joining them first.

Earlier this year I wrote about How to Make Your Organization More Joinable than a Megan Fox Fan Club. Today we’re going to explore six ways to join people first:1. Figure out why people are. It doesn’t matter what people do for a living – it only matters why they do it. That’s what defines people. That’s what drives them to contribute.

And if you want to join people first, I suggest you touch the center of their why. Even if it’s as simple as asking them, “Why do you do what you do?”

You’d be amazed how telling this question is. And the cool part is, once you have their answer, you can connect their why to the organization you represent.

For example, my friend Doug lives and breathes technology. In fact, few people I know are more resourceful when it comes to leveraging technology to make group communication clearer, faster and more relaxing.

But, I only know this because I inquired about Doug’s why. Because I actively petitioned to get know him at his core. And as a result, I was able to find the perfect spot for him on our board of directors. Our organization would never be the same without him. Are you getting in people’s heads or trying on people’s hearts?

2. Involvement isn’t something you can force upon people. People always make time for what’s important to them. Which means, if they aren’t joining your organization, it might not be your fault. It might have nothing to do with you.

Maybe Saturday morning is a terrible time for them to attend chapter functions because their kids have soccer practice.

Or, maybe they’re just out of college and can’t commit to weekly board meetings because they’d rather go to happy hour with their friends.

It doesn’t mean they don’t like you – it just means they have different priorities. In the book Brains on Fire, my friend Robbin Phillips writes about this very idea, “It’s not about how customers fit into your marketing plan – but rather about how you fit into their lives.”

Try this: Instead of assuming people are apathetic, uncommitted heathens, ask them how your organization might become a part of their schedule.

Then, once you’ve gathered consensus, consider alternating your organization’s activity schedule to accommodate a diverse group of member priorities. Are you starting with the customer in mind or just starting with the customer?

3. Hang on their home turf. As the president of my professional association, my recruiting efforts usually include breaking bread with potential members. I’d take that over a phone call any day. I guess I’m just not a hard sell kind of guy.

I’d rather meet people for lunch at their office or in their neighborhood. In my experience, that’s a better window into their world. That’s a smoother transition from “How are you?” to “Who are you?”

Occasionally, I might even have dinner at a prospective joiner’s home. That’s the big win: When I meet their families. Eat their food. Hang on their turf. And we might talk about joining – we might not.

The point is to meet people where they are. Literally. Sure beats sitting on your ass with crossed fingers and high hopes. Whose home turf could you visit this week?

4. Learn people’s learning styles. Not everyone needs to come to the Sunday service. Maybe they’re Wednesday night small group discussion people. Maybe they’re homebodies who’d rather listen to the audio recording of the sermon online while drinking coffee in their bed with their dogs.

Doesn’t make them any less of a member. It just means they process information differently. And only when you understand these preferences can you tailor your messages (and the media through which they’re delivered) accordingly.

Naturally, I’m not just talking about congregations. These principles apply to all member-based organizations. Take my professional association. Last year they started publishing their monthly audio newsletter as a podcast on iTunes.

Finally. Good lord. If I had to open another stupid compact disc shrink wrapped to my magazine, I was going to kill somebody.

The cool part is, because of the increasing population of members under forty, my organization significantly increased their listenership. How many potential members are you alienating because your message isn’t tuned into their frequency?

5. Less outreach, more inbreak. In the pivotal book Jim and Casper Go to Church, I learned the difference between “outreaching,” which is inviting people to join your group, and “inbreaking,” which is joining an existing community action.

According to my friend and occasional mentor Jim Henderson:

“We can find out what groups in our community are already doing to make life better for people and join them. Rather than start groups, we could join their groups. Rather than join groups to convert people, we could join them to connect with and serve people.”

Try this: Consider the types of members you hope to attract. What groups are they already a part of? What role in the community do they currently occupy? Create a gameplan to take a more active role in those spaces. People will notice.

Remember: Your members shouldn’t have to adjust to you. You need to adapt for them. Whose life are you willing to become a part of?

6. Discover their desired way to contribute. Instead of laying a guilt trip on potential members for not devoting every waking moment of their life to your organization, try asking them how they’d like to contribute.

After all, that’s why people join: To give back. To add value to others, to the organization and to the world.

The trick is, not everyone contributes the same way. Personally, I despise meetings. They are the bane of my existence. And I refuse to waste my valuable (and billable) time sitting around a table with seven people trying to figure out whose house the Christmas party is going to be held at this year.

Fortunately, the groups I’m a board member of are smart enough not to ask me to attend meetings.

On the other, I love to write. Actually, that’s an understatement: Writing isn’t just my occupation – it’s my religion. And any time I’ve taken a volunteer position, I’ve always offering my pen as the principle instrument of my contribution.

Need a newsletter article? Need a blog post? Need a welcome letter to new members? No problem. I’m your man.

Your challenge is to dive into the lives of the people around. To join them by discovering and honoring their desired way to contribute. Do so, and you’ll be surprised what they’re willing to give to your organization. How are you helping people help you?

7. Find out what joining looks like to them. Everybody joins differently. A single guy in his thirties approaches joining a group differently than retired widower in her sixties. And if you’ve read Bowling Alone, you know that some people aren’t even joiners at all.

Therefore: If your organization seeks to reach a diverse group of new members, you have to go out of your way to find out how people prefer to join. Without this information, your outreach efforts fall on deaf ears.

I don’t care if have the greatest organization in the world. If you’re leaving voicemail messages on a college student’s land line, odds are she will never, ever call you back. You may as well be winking in the dark.

The reality is, some people just want to pay their dues, show up to five meetings a year and get on with their lives.

They’re never going to volunteer.
They’re never going win member of the year.
They’re never going to spearhead the party planning committee.

No matter how many board members nominate them.

As a leader, you need to be okay with this reality. Stop compartmentalizing people into convenient little personality boxes and just let them join as they see fit. Are you preaching to the atheists?

REMEMBER: There are people out there just dying to join you.

And they will.

As long as you’re willing to join them first.

LET ME ASK YA THIS…
Whom did you join last week?

LET ME SUGGEST THIS…
For the list called, “62 Types of Questions and Why They Work,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

6 Ways to Make Your Messages More Meaningful, More Human and More Heard

It’s not the noise.
It’s not the clutter.
It’s not the messenger.

Most messages – from personal emails, to annual presentations, to monthly internal marketing communications, to weekly promotional efforts, to daily blog posts, to hourly tweets – are depthless trivialities at best.

THEREFORE: The (real) reason your message fails to break through, get heard by the people who matter, and move those people to take action upon hearing it is:

It fails to speak straight to the heart of human experience.

Here’s how to assure your message does that:1. Be cognizant of the collective dilemma of man. Pain, for example, is a common denominator that unites us all. As such, the moment you’re willing to occupy your vulnerability and reveal some of your own pain first, you’re one step closer to having your voice heard.

Not because you share people’s same pain – but because your humanity gives them permission to hurt too. And that opens the doors of receptivity.

Remember: Although everyone brings unique wounds to the table, we’ve all suffered in some way. Don’t be afraid to go there with your message. Have you mastered (and articulated) the surrounding universality of your struggle?

2. Confront the human condition. In your message, find a way to address universal abstract concepts like:

Debt. Power. War. Sex. Madness. Change. Fear. Mistakes. Violence. Suffering. Isolation. Fragility. Movement. Squirrels. Death. Conflict. Faith. Risk. Anxiety.

Next, find a way to highlight native human needs like:

The need to be acknowledged. The need to feel heard. The need to share. The need for answers. The need to be included. The need to contribute.

Finally, make sure your message illustrates people’s ordinary and persistent struggles:

To make meaning. To feel secure. To play a valuable role in the world. To feel useful. To make sense of the world. To better their life against those who oppress them. To overcoming adversity.

That’s the condition of our condition. Are you being a human or a humanoid?

3. Self-questioning keeps you accountable to your audience. I deliver between forty and fifty speeches a year. When preparing my slides for a presentation – which I commit to making 60% different for each talk – I continually ask myself a few key questions.

First: What image could I use to reinforce my message – that would make people laugh out loud?

I do this for a number of reasons: Pacing, pattern breaking, humor, memorability, breathability, digestibility; but mainly because of what George Carlin wrote in Last Words, “People are never more themselves when they laugh.”

Lesson learned: The images that accompany your messages need to tug at people’s funny bones.

Second: What stories will have universal appeal?

Telling an eye-watering story about how you climbed Mt. Everest with no oxygen, a broken rib and nothing but your faith in Jesus Christ to keep you going isn’t exactly universal.

First of all, nobody else in the world – except other loonies who climb mountains – can relate to you.

And secondly, unless every member of your audience is guaranteed to share your religious beliefs, keep God out of the equation. Otherwise you risk alienation.

Instead of your frostbitten mountaineering adventures, a more human story would be revealing that you walked into the office every morning for a year, wanting to quit.

A more human story would be admitting that you cheated on your low-carb diet by polishing off a three-pound bag of pretzels when nobody was looking.

Lesson learned: Your stories need to make audiences think, “Me too!” and not, “No way!” What questions could you ask yourself as reminders to keep it human?

4. Peel away superficiality. George Carlin once explained during a television interview, “It took a while for my material to evolve and crystallize. When I was young, I was writing superficially from the front of my head, not from the matrix in the back of my head.”

As a writer, I’ve recently found the same trend occurring in my own work. For example, I used to publish articles on how to be a good listener. Which is important, but not as essential as being heard.

I used give presentations about making unforgettable first impressions. Which is important, but not as essential as understanding how people experience you.

And finally, I used to do interviews on how to get noticed, get remembered and get business. Which is important, but not as essential as how to matter.

See the evolution? Your challenge is to continually peel away the superficiality of your messages and start cutting down to the bone. Are ready to take your messages to a deeper level?

5. Embrace the equalizers of life. During a recent spoken word concert, Henry Rollins made a comment that managed to transcend age, gender, ethnicity and background:

“Look guys, all of us share one thing in common: None of us is going to make it out of this century alive. Let’s work together to make it as good as possible.”

Lesson learned: When you highlight universal truths you hit individual nerves. My suggestion is: Pay careful attention to the things people care about. Penetrate the core.

Get beneath the surface of people’s lives. Listen hard to people’s aims – then hit them where they live. Are you talking locally but speaking globally?

6. Go above solving the immediate problem. Whatever people think their core issue is – it isn’t. There’s always something deeper. Your problem is never your problem.

Your challenge is to address what people are unable or afraid to articulate. To take their hiding places away from them by diving in their sea of unspoken emotional needs.

That’s the stuff that matters. That’s the stuff that gets heard. My mentor, Bill Jenkins, is a master of this. When we have one of our many deep conversations, he never fails to uncover the unspoken need, while simultaneously clarifying the core issue.

Two examples. First, with my questions, to which he usually replies: “Well, I think the real question you’re asking is…”

Secondly, with my answers, to which he usually replies: “That’s not the question I asked you.”

The point is: Bill doesn’t let you get away with anything. He listens to the core of what’s happening and responds by tapping into your humanity. Are you slowing down to find out what’s behind people’s words?

ULTIMATELY: Being human is good for business.

Whether you’re sending an ezine, posting a blog or delivering a presentation to your employees, speaking straight to the heart of the human experience is the single easiest way to have your messages more Meaningful, more Human and more heard.

LET ME ASK YA THIS…
How are you using your humanity to be heard?

LET ME SUGGEST THIS…
For the list called, “25 Questions to Uncover Your Best,” send an email to me, and you win the list for free!

Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Never the same speech twice.
Always delightfully disturbing.

Watch The Nametag Guy in action here!

How to Shut Up and Trust Yourself

“When you trust yourself, you learn how to live.”

Johann Wolfgang Goethe said that.

I agree. And I also think that when you trust yourself, several other cool things happen:

You earn new energy.
You advance inner knowing.
You recognize trust in others.
You live within your own skin better.
You move through whatever happens.

You frame yourself in yessable attitudes.
You develop a deeper sense of self-acceptance.
You radiate trust into the hearts of the people you serve.
You avoid putting all your eggs in other people’s baskets.
You eliminate anxiety that others are going to let you down.
You gain a greater knowledge of your body, mind and spirit.
You quit trying to control everything and let life make you happen.
You stop killing yourself worrying about the judgments of people who don’t matter.

THE CHALLENGE IS: Trusting yourself isn’t always easy.

Probably because it involves accepting reality, surrendering control, dismantling insecurity and taking responsibility. Yikes.

Here’s how to shut up and trust yourself:1. Your life is your preparation. Readers often ask how long it takes me to write a book. I have two standard answers for this question, both of which annoy the hell out of most people. The first is my bakery metaphor:

“If the pie is five dollars – how much do the apples cost?”

Exactly: You don’t know. And it’s impossible to tell because the source is so varied. That’s what writing a book is like: A million disparate bits and pieces that somehow come together as one.

I have no idea how long it takes, I’ll never have any idea how long it takes, and nor will I ever care.

The second response is my philosophical answer:

“It takes my entire life to write one sentence, so, do the math.”

Again, this annoys people because it’s not a straight answer. But that’s the thing about being a writer: My life is my preparation. Everything I’ve ever done since the day I was born has prepared me for this moment.

Which is precisely why I never edit. Ever. Sure, I have a proofreader who checks for grammar, typos and spelling and stupid mistakes. But outside of basic, mechanical modifications:

I don’t edit, I don’t rewrite, I don’t do drafts and I don’t go back and revisit old work. I write things once, I write them in blood, and I publish them to the world with zero regret and infinite confidence. That’s why it causes me physical pain anytime someone tries to change my work. I’m like, “But it took my entire life to write that sentence!”

William Burroughs was right: Rewrites are a betrayal of your own thoughts. The key is, this philosophy isn’t just about writing – it’s about life. And your level of self-belief. Just another example of what happens when you trust yourself. What part of yourself do you need to stop editing?

2. Make allowance for doubt. Doubt is healthy. Doubt reinforces humility. Doubt protects you. Doubt stretches you. And while you don’t have to become best buds with doubt – you do need to make allowances for it.

The trick is honoring your doubts for the value they carry, and then letting go of those inner voices before they drown out the voice of trust.

Every morning during my daily appointment with myself, I affirm the following:

“If I notice any doubt, I will greet it with a welcoming heart. I will attend to it as a natural part of the life experience. And I will be thankful for it and the wisdom it brings.”

That’s how you put unadulterated self-respect at the apex of your value system: By honoring whatever surfaces, by learning from what scares you, and by still believing that you can handle what life sends you. When was the last time you followed your doubt down into the basement?

3. Self-belief dismantles insecurity. Writing is my occupation inasmuch as it occupies most of my time. My job, however, is to be a resource. A vendor of value.

One of the ways my clients use me is through a service called Rent Scott’s Brain. Now, it’s not really coaching. Not really consulting. Not really mentoring. More like a guided tour of my mind that disturbs stuck people into executing what matters.

The clients I work with – from entrepreneurs to writers to company leaders – pay for this service because it’s completely organic. Just them and me, in a room, with minimal agendas, and a desire to get better. Nothing else in the marketplace quite like it.

The interesting part is, because of the informal nature of the process, there’s no preparation on my part.

Outside of our initial discovery conversation, my mission is to show up as the best, highest version of myself, remain respectful of (and responsive to) the needs of the moment, and spend the next four hours adding value in the best way I can.

Naturally, this approach requires heaps of self-trust. And admittedly, when I started offering this service five years ago, the first few sessions were pretty intimidating.

But here’s what I learned: Trusting yourself requires dismantling your insecurities. It means having faith in the wisdom that created you and knowing that you are the person who can do this.

Next time you sit across a table from people who demand that you deliver, keep replaying in your mind: “These people called me for a reason. They want me to succeed. And they’re going to get their money’s worth.”

Otherwise they’ll smell your fear the minute you walk in the door. When people rent your brain, what resources do you deliver?

4. Raise your hand for pain. In the movie Fight Club, Brad Pitt poses the question, “How much can you really know about yourself if you’ve never been in a fight?”

Answer: Not enough. Especially if you’ve been surrounded by safety nets all your life.

And if you’re one of those people, someone who comes from a trouble-free existence – but who is not willing to expose yourself to the world – you’re doomed.

Not to suggest you hit the streets and start punching strangers. This isn’t about violence – this is about voluntary discomfort. It’s about allowing yourself to get hurt during practice so you can avoid injury during the game.

That’s the cool part about pain: It’s an invitation to excel. It means your body is alive and talking to you. And it’s a natural and necessary part of achieving success.

Volunteer for it. Live out what you already know to be true. Even if it stings like hell. Do you invite pain in the short term to build your armor against injury in the long term?

5. Let the performance happen by itself. As a public speaker, part of my job is to get out of my own way and let the speech give itself. Otherwise I end up micromanaging every outburst of emotion. And that’s just not fair to my audience.

Fortunately, after a few hundred presentations, you develop the confidence that when you open your mouth, something good will come out. Even if you occasionally spit some garbage.

For example, think back to the last time you delivered a crucial message – one to one or one to many – in which you trusted your own voice.

How did it feel?
Were you content with the delivery?
What did you say to yourself to build the trust that fueled your performance?

By identifying these keys, you’ll be able to recreate it in the future. Remember: When you allow yourself to trust your spontaneous instinctual abilities, you never make a false move or a wrong choice. Are you giving your audience permission to be taken over by your performance?

6. Bend your boundaries. Sometimes the best way to trust yourself is to test yourself. After all: If you never test your limits, you never transcend them.

The hard part is, testing means surrendering. And surrendering means being vulnerable. This is a terrifying prospect for many people. Especially if you’re one of those neurotic control freaks who shits a brick anytime sometime tries to make you abandon your pace.

To help preserve your sense of control, consider these three words:

Bend, don’t violate.

That’s the key to effective boundary management: Being flexible enough to bend when needed, while still honoring your constitution and without compromising foundation.

I’m reminded of what Alan Watts wrote in The Taboo Against Knowing Who You Are, “You don’t grab a hold of the water when you swim.” That’s how you trust yourself: You let the water swim you. Even if it’s lightyears out of your comfort zone. Where are you willing to bend?

7. Surround yourself with human mirrors. My support system is amazing. From friends to family members to colleagues to mentors, the people who matter never fail to come through for me. And I feel incredibly fortunate to have them as an asset.

Especially in those moments where I’m having a hard time trusting myself, they serve as human mirrors.

Lesson learned: The best way to trust yourself is to keep the company people who reflect the best, highest version of yourself.

That means: People who will make you feel heard. People who will reflect your reality. And most importantly, people who will tell you when you’re off your tree. Think of these individuals as your source of sobriety, deriving from the French sobrieté, which means, “steadiness.”

That’s the sort of stillness required to help you listen to your own voice. Remember: Life’s short to surround yourself with people that don’t challenge and inspire you. Are you still convinced that success comes unassisted?

In conclusion, we turn to the words of the wise philosopher, Bob Dylan:

Trust yourself to do the things that only you know best.
Trust yourself to do what’s right and not be second-guessed.
Don’t trust me to show you beauty.
When beauty may only turn to rust.
If you need somebody you can trust, trust yourself.

Trust yourself to know the way that will prove true in the end.
Trust yourself to find the path where there is no if and when.
Don’t trust me to show you the truth.
When the truth may only be ashes and dust.
If you want somebody you can trust, trust yourself.

Trust yourself and you won’t be disappointed when vain people let you down.
And look not for answers where no answers can be found.
You’re on your own.
You always were in a land of wolves and thieves.
Don’t put your hope in ungodly man.
Or be a slave to what somebody else believes.
If you want somebody you can trust, trust yourself.

REMEMBER: You’re stronger than you give yourself credit for.

Trust yourself today; learn how to live tomorrow.

LET ME ASK YA THIS…
Where are you afraid to trust yourself?

LET ME SUGGEST THIS…
For the list called, “7 Ways to Out Experience the Competition,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Who’s quoting YOU?

Check out Scott’s Online Quotation Database for a bite-sized education on branding success!

www.stuffscottsaid.com.

How to Reach the World, Part 2

Sing it with me:

“I will no longer be a non-force.”

That’s the mantra of your mission.

Because whether you’re the leader of a congregation, the executive director of a non-profit, the author of a mommy blog or a political candidate running for office, the dream still remains the same:

To reach the world.

And, to turn that world upside down once you get there.

Here’s how: (read part one here!) 1. Become more like the world you wish to reach. Thom Winninger once told me: “The finish magnifies the quality of the wood. And when people see themselves in the reflection, they always buy the furniture.”

Lesson learned: Reachability comes from relatability. Not from selling out, dressing up or fitting in. But from forming an authentic connection with the people who matter. Because the goal isn’t to change who you are.

Rather, to simply choose what is real and true about who you are – that suitably mirrors the world you wish to reach – and then fly that flag front and center.

That’s how you reach people. That’s how you influence people. By catering to the very desires that constitute their strongest urges.

Remember: It’s hard extend an arm to a world populated by people with tentacles. Are you making a conscious effort to see your work through the eyes of the people connected to it?

2. Personalize your entire audience as one individual. I recently received an email with the subject line, “Scott, are you stalking me?”

The woman explained, “I can’t tell you how many of your entries are directly related to my life. Almost as if you’re here in the office with me on a daily basis!”

This was not an accident. I get letters like this all the time. And I’ve finally figured out why:

Everything I write is a conversation with myself.

I’m not just writing for me, I’m writing to me. Sometimes to the current me. Sometimes to an older version of me. Sometimes to the future version of me. But this forces me to write for my ideal reader.

And the cool part is, by making it personal and direct to myself, it ends up relating to more people. It’s weird how that works: The more specific you are, the more universal you are.

That’s my way of reaching the world in a sort of backwards manner. Your challenge is to wrap the world you want to reach into an individual you can touch. And you don’t need to be a writer – you just need to speak straight to the heart of the human experience. How do you personalize your audience?

3. Let people reach you first. You can’t reach the world if you never go out into it. But sometimes a resting posture is the move that matters at the moment. As Kafka says:

“You do not need to leave your room. Remain sitting at your table and listen. Do not even listen, simply wait, be quiet, still and solitary. The world will freely offer itself to you to be unmasked. It has no choice. It will roll in ecstasy at your feet.”

The point is: Reachability is a two-way street. And some people would rather take the first steps themselves. But only if there’s enough trust. There has to be a certain amount of predictability in you as a person (or your cause, brand, organization, whatever) for them to reach you.

Otherwise the arm you extend ends up hanging in the breeze like the nerd who tries to high five the quarterback.

The cool part is, when you give people permission to reach you first – and then they do – you earn the right to reciprocate. And as long as you do so respectfully, you win.

That means: No heavy-handedness. No lapel latching. No demands. No authoritarianism. Just an invitation. How reachable are you?

4. Create an abundance of confidence capital. Despite being ostracized by the ignorant, and notwithstanding the crescendo of voices that hopes to silence you, don’t take “so” for an answer. Ever.

The mantra that drenches me in confidence – especially on the days when it feels like the world is a world away – is to remind myself, “I expect nothing. I have no successes or failures. Only the consequences of my experiments.”

Also, never underestimate the reachability of practice. No less than ten thousand hours. That’s the critical number, however it applies to your world. Do that, and confidence will have no choice but to show up.

And I know: Practice sucks. But not as much as sucking from not practicing. Remember: people who suck rarely reach the world. How do you persevere and extend your confidence?

Ultimately, reaching the world – however you define that process – comes with its share of ups and downs.

THE TRICKY PART IS: It’s terrifying because the world feels so big; and it’s frustrating because you feel so small.

THE COOL PART IS: There has never been a better time in history to reach the world.

Dealing yourself into the game has never been easier. Thanks to those nerds you used to pick on in high school, technology now enables us to overcome barriers of distance and accessibility. Even one person on a laptop sitting in his living room can achieve immediate global disbursement of a message that matters.

But.

Only if you commit with both feet.
Only if you execute consistently and exquisitely.
Only if you believe that you possess the means to propel yourself into the orbit you want.

LOOK: Reaching the world is not some arbitrary eruption.

Never allow a gloomy reality to overshadow the possibility of a glorious future.

This is to be your symphony.

And remember that the real question isn’t, “Will you reach the world?” but rather…

LET ME ASK YA THIS…
How will you change the world once you reach it?

LET ME SUGGEST THIS…
For the list called, “20 Types of Value You Must Deliver,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Never the same speech twice.

Watch The Nametag Guy in action here!

How to Reach the World, Part 1

Sing it with me:

“I will no longer be a non-force.”

That’s the mantra of your mission.

Because whether you’re the leader of a congregation, the executive director of a non-profit, the author of a mommy blog or a political candidate running for office, the dream still remains the same:

To reach the world.

And, to turn that world upside down once you get there.

Here’s how: (read part two here!) 1. Commitment plus consistency equals reachability. Nothing can stop a consistent will and a committed heart. In Ayn Rand’s Atlas Shrugged, she writes:

“Do not let your fire go out. Spark by irreplaceable spark in the hopeless swaps of the not quite, the not yet, and the not at all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach. The world you desire can be won. It exists. It is real. It is possible. It’s yours.”

Now, the secret to putting her words to action is to clarify your definition of the word “reach.” According to my research, the term has many meanings:

To succeed in touching. To stretch out your hand. To put right. To arrive at. To make contact with. To influence. To establish communication. To penetrate.

What’s yours? What does reaching look like to you? Because only when you clarify and commit to your definition of reaching can you execute it exquisitely.

Remember: Take your commitments seriously and with glowing intensity – the world will do the same. Is your dedication a dinner candle or a dungeon torch?

2. Decide if you’re going to be an architect or an advocate. I heard NPR highlight the distinction between these two roles during a recent episode of All Things Considered. Here’s the breakdown:

An architect is chosen to build; an advocate is called to aid.

An architect is a master of space; an advocate is a master of voice.

An architect specializes in design creation; an advocate specializes in message distribution.

An architect plans for an issue when it’s most profitable; an advocate stands for an issue when it’s least popular.

Now, it’s possible that your role includes a little bit of both. And that’s cool. Odds are, however, one particular role will suit your style best. For example, I’m a writer and a speaker – not a planner and a detailer. Ergo, I lean towards advocacy. And I pay people to do the rest.

The challenge is twofold: Figure out if you’re more of an architect or an advocate – then solicit support from smart people who can fill the gaps. Are you drawing the blueprints or communicating the vision of the blueprints?

3. Begin in your own backyard. Last time I checked, the world was a pretty big place. And when reaching it seems overwhelming, starting where you already are is the perfect first step.

For example, how many of your neighbors know what you’re passionate about? How many of your coworkers know the causes you fight for? And how many of the people on your intramural kickball team understand what you really do all day long?

Work on closing that gap. Make sure the people that see you the most know who you are, where you are and why you are. They don’t have to become your best friends. But if you want to reach the people in your immediately proximity, simply being friends with them on Facebook isn’t enough.

You gotta gush. You gotta infect them with your enthusiasm.

Now, the only caveat is: If you plan to start small in your own backyard, walk with love instead of judgment. Be the light that illuminates the darkness, not the voice that condemns it.

After all, you reach the world by opening you palm – not pointing your finger. And you have to believe that the people you meet aren’t just targets. They’re not just another pair of clapping hands in your audience. You have to think about what you see when you see people. Who are the ten most logical individuals you need to reach first?

4. Broadcast your ministry. No religion necessary. The word “ministry” comes from the Latin ministerium, which means, “office, service.” And it’s impossible to reach the world without it.

The secret is making sure you don’t fall into the trap of pathological service. According to leadership legend Warren Bennis, those type of people only serve because their need to be needed is greater than the needs of those they were supposed to be meeting.

Might be helpful to ask yourself why you want to reach the world: Because you want change it for the better – or because you want your signature at the bottom on the canvas?

And look: Nothing against signing your work. Just make sure your ego doesn’t eclipse your purpose. And make sure that when you broadcast your ministry to the world you hope to reach, the interference is kept to a minimum. What’s the motivation behind your movement?

Ultimately, reaching the world – however you define that process – comes with its share of ups and downs.

THE TRICKY PART IS: It’s terrifying because the world feels so big; and it’s frustrating because you feel so small.

THE COOL PART IS: There has never been a better time in history to reach the world.

Dealing yourself into the game has never been easier. Thanks to those nerds you used to pick on in high school, technology now enables us to overcome barriers of distance and accessibility. Even one person on a laptop sitting in his living room can achieve immediate global disbursement of a message that matters.

But.

Only if you commit with both feet.
Only if you execute consistently and exquisitely.
Only if you believe that you possess the means to propel yourself into the orbit you want.

LOOK: Reaching the world is not some arbitrary eruption.

Never allow a gloomy reality to overshadow the possibility of a glorious future.

This is to be your symphony.

And remember that the real question isn’t, “Will you reach the world?” but rather…

LET ME ASK YA THIS…
How will you change the world once you reach it?

LET ME SUGGEST THIS…
For the list called, “20 Types of Value You Must Deliver,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Never the same speech twice.

Watch The Nametag Guy in action here!

How to Stop Waiting for Permission and Start Doing What You Really Want to Do

Which one of the following questions dominates your daily decision-making?

1. Who’s going to let me?
2. Who’s going to stop me?

If it’s the first, you’re the type of person who asks for permission.

If it’s the second, you’re the type of person who acts without restriction.

AND MY THEORY IS: People whose decisions are determined from the second question (that is, people not addicted to permission) are happier, healthier and more successful in business and life.

Naturally, I have no scientific evidence to back this up.

Just my own experience.

But, because permission is so pervasive in so many people’s lives, today we’re going to talk about how to stop waiting for permission and start doing what you really want to do:1. Stop waiting for baptism. Seriously: What’s the holdup? What lies are your excuses guarding? Just go. Just start. Just do stuff. Right now. I don’t know about you, but I never waited to be appointed.

Since I was seven, I was on a path. I was a writer who was going to write, no matter what. And there’s nothing anybody could have done – or will ever do – to stop my pen or silence my voice.

Lesson learned: Even in the midst of doubt and danger, even among the cacophony of voices delivering conflicting advice – remain true to your basic nature. Saw yes to your heart. And just go.

Because the cool part is, when you grant permission to your authentic voice to sing as loud, as silly, as creative and as original as it wants, people don’t just listen to you – they hear you. Being washed in the blood is not a pre-requisite for success. What is the life cost of clinging to the comfort of permission?

2. Dive into yourself. Permission comes from within. Not from your parents. Not from your peers. And not from some high-faluten industry putz who’s convinced himself that he’s found the only path to artistic success.

From within. From you. All you have to do is search for what bids you to create. To harvest that which spreads out its roots in the deepest recesses of your heart. That’s where you find your why. That’s where you give yourself permission to try something – even if you’re not that good.

And don’t get me wrong: You want to you remain open to input from the people who matter. But when it comes to executing an idea that’s important to you, you still have to get out of your head, get into your heart and deliver the ultimate verdict yourself. What will it take to become your own authority figure?

3. Decide whom you need to delete. Some people will be threatened by your trajectory. Others intimidated by your success. Some will outlive their usefulness in your life. Others will distract you from giving your best.

And it’s not like they’re being malicious. Just human. The challenge is training the ears of your heart to listen for who needs to be deleted.

Because sometimes, just when you think someone is on the journey to the summit with you, you wake up and realize that the most they could ever do was get you to base camp. At which point it’s time to pack up, move on – and never look back down the mountain. Otherwise you wind up hitching your self-esteem to the fickle whims of people whose voices shouldn’t be heeded.

And as a result, life becomes a series of compromises. A sad constellation of trying and proving. Which, last time I checked, is a sucky way to go about your day.

Your mission is to mature out of your addiction to approval and melt into the tenderness of self-support. Who are you subject to the whims of?

4. Permission pummels creativity I’m lucky. Permission has historically been a non-force in my life. Almost to the point that have no idea what it’s like on the other side of the fence.

For example, in my line of work as a writer, I can be creative without limitation. All day. Every day. It’s pretty damn cool.

Unfortunately, not everyone can relate to this freedom. Especially when permission is so real in their lives. Like my clients, Rachel and Tim. During a recent Rent Scott’s Brain session they revealed:

“Scott, the reason we hired you is because we get so caught up in the day-to-day, that we never have any time to think.”

This, I could not believe. No thinking? Ever? What kind of job is that? What kind of life is that?

And that’s when it occurred to me: Excessive permission reduces the size of your thinking. And that reduces the size of your bank account. Don’t let this happen to you. Don’t fall for permission’s tricks. People who are perpetually bogged down by the tactical rob themselves of the opportunity to execute something great.

And without conscious effort to eradicate it, they slowly allow it to become a cancer of the conscience. That’s what pummels their creative potential into the ground. That’s what prevents people from doing what they really want to do. Will you be distracted by the red dress of permission?

5. Safety and security are two different things. Living without permission means liberating yourself from rigid intellectual traditions, infusing yourself with earnest purpose, and, if necessary, exposing yourself to the hailstones.

The secret is, you can’t ease your way into it – you have to leap. And you have to remain undismayed in the face of odds. Because if you’re constantly preoccupied with your own safety, you’ll beat yourself before you begin. But, if you’re willing to forego some of that safety for the opportunity to execute what matters – knowing that you’re still secure on the inside – you win.

For example, my yoga teacher constantly reminds us, “If you own your breath, nobody can steal your peace.” This isn’t yoga advice – this is life advice. Because no matter how unsafe the surrounding world is, when you thread your breath through every move you make, nobody can shatter the rock that is your foundation. Prana, as it were, finds the form to impose on the chaos of the world.

Those are the moments that equip you. Your breath becomes your security. Even when the world around you feels unsafe. Lesson learned: When you get stuck waiting for permission to do what you really want to do, your lungs are your lifelines. I urge you to take a breath, even if you don’t think you need one. How’s your breathing?

6. Build a permission-free vocabulary. The first kill phrase that should never come out of your mouth is, “Yeah, but I can’t just.” Really? Why not? Says who? Can you Google that rule? Because if you can’t – it’s not a rule. Just a self-imposed limitation that’s squelching the life out of your dream.

The second kill phrase to avoid is, “Yeah, but who am I to?” This tsunami of self-doubt stems from a lack of confidence in your own abilities. Cancel that thought from your mind. Begin writing the following sentence fifteen times a day: “I am the person who can do this … I am the person who can do this.”

You’ll believe in yourself down to your toes before you know it. Ultimately, deleting self-limiting language form your vocabulary turns doing what you really want to do into something you don’t need permission to do. Do you listen closely to the way you talk to yourself?

7. Become your own source of worthiness. The term “esteem” comes from the Latin aestimare, or “to estimate.” Therefore: Self-esteem is how you estimate yourself. It’s the overall appraisal of your personal value.

And if you want to make sure permission doesn’t eclipse your dream, here’s my suggestion: Stop competing with people other than yourself. Life’s too short to morph every element of your existence into a competition. Sure, the competitive spirit is healthy and natural and has historically motivated many great things.

But it’s a beautiful moment when you realize that you’re no longer anxious to prove your value. And the best part is, the less you have to prove, the less other people feel threatened around you. Which means the secret to self-esteem isn’t removing competition, but redefining the subject with whom you’re competing.

My theory: The only person worth competing with is the earlier version of yourself. Because it’s not about being better than anyone – it’s about being better than you used to be. That’s how inner permission grows. How do you supercharge your own self-esteem – even when the world thinks you’re nuttier than a bag of trail mix?

8. Refuse to be a lukewarm person. I don’t know about you, but I want my life to burn like a gas lamp. And I regret only the moments in which I chose not to be fully alive. That’s the danger with permission: It prevents you from being the best, highest – and hottest – version of yourself.

And if you find yourself slipping into the skin of average, here’s how my suggestion: Become unwaveringly vigilant about the company you keep. Look: Life’s too short to surround yourself with people that don’t set you ablaze. Personally amputate anyone who doesn’t believe in or support you.

These are the people who will keep you average, keep you lukewarm and keep addicted to the need for permission. What relationships (that you’ve outgrown) are keeping your core temperate dangerously low?

9. Voluntarily opt out of the mainstream. Have you ever received a compliment for something you didn’t realize you were doing? This happened to me a few weeks ago. An audience member commented, “You’re just so free with what you say.”

And I thought, Well, why wouldn’t I be? Why wouldn’t anybody be? Doesn’t it make sense that, in a country whose first amendment explicitly grants all its citizens the right to free speech, that people would speak their minds?

Apparently not. Especially in the corporate world. Turns out we live in a litigious, oversensitive, out-of-touch-with-reality society where people would rather tiptoe around the issues that matter than man-up and put their balls on the table.

Which means: Maybe the way we’re working isn’t working. Maybe a few fundamental redefinitions are required. Maybe to shed the shackles of permission, each individual needs to make a conscious choice to opt out of the very bullshit that’s stinking up their halls.

Because that’s the thing about permission: If you can’t grant it to yourself, who’s going to do it for you? Nobody. And if you can’t be free with your words (within the boundaries of respect), what do you have left? Nothing. Are you an artist of life or an article of mediocrity?

ULTIMATELY: Permission is a spiritual revolt. It’s a soulful drive for significance. And it’s part of how you sustain your quest for truth.

And as you embark on a personal mission to seek less permission and start doing what you really want to do, I urge you to remember one final thought:

The only permission slip that matters is the one you sign for yourself.

It’s time to stop asking, “Who’s going to let me?” and start wondering, “Who’s going to stop me?”

LET ME ASK YA THIS…
What are you waiting for?

LET ME SUGGEST THIS…
For the list called, “35 Things You Simply Can’t Do,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Who’s quoting YOU?

Check out Scott’s Online Quotation Database for a bite-sized education on branding success!

www.stuffscottsaid.com.

How to Get to Know Somebody

I don’t care how brave you are.
What I really want to know is how you greet your fear.

I don’t care how strong you are.
What I really want to know is what lie you tell yourself so you won’t have to feel the pain.

I don’t care what you do.
What I really want to know is how you think, why you live and whom you love.

I don’t care what you’ve done.
What I really want to know is where you’ve failed, how you’ve enlarged and where you’ve mattered.

I don’t care what books you read.
What I really want to know is what ideas do you belong to.

I don’t care what your job title says.
What I really want to know is what your life is dedicated to.I don’t care what your website is.
What I really want to know is what makes you forget who you are, and how you go about remembering whom that person is.

I don’t care how early you wake up.
What I really want to know is what inner fire keeps you from pressing the snooze button.

I don’t care what your background is.
What I really want to know is what it looks like when you follow your deepest desires.

I don’t care how long you’ve been here.
What I really want to know is a story that helped you see yourself clearly.

I don’t care how tough it is.
What I really want to know is what will carry you to the other side of the wall.

I don’t care what you have faith in.
What I really want to know is if you’re willing to admit the truth of something you don’t have the courage to believe.

I don’t care where you came from.
What I really want to know is what path brought you here.

I don’t care how talented you are.
What I really want to know is the sound it makes in your heart when you crash the wall of your own limitations.

I don’t care what television shows you watch.
What I really want to know is what feeds your spirit, what ignites your soul and what melts your heart into a puddle of goo.

I don’t care what charities you belong to.
What I really want to know is how, where, when and to whom you give yourself away.

I don’t care what bar you go to after a hard day.
What I really want to know is a detailed description of the landscape that sustains you when your spirit is tired and sagging.

I don’t care what clubs you belong to.
What I really want to know is what you’re a messenger of and what you’re a monument to.

I don’t care if you’re having a tough year.
What I really want to know is if the depth of your desire can outrun the height of your hardship.

I don’t care how powerful your vocabulary is.
What I really want to know is if you’re willing to let silence swallow you whole.

I don’t care how much hatemail you get.
What I really want to know is how well you occupy your stillness when the world works overtime to make you tremble.

I don’t care what you wanted to be when you grew up.
What I really want to know is if you’re courageous enough to take the one, consistent thread that’s been running through your life since childhood and spin that baby into something devastating.

I don’t care where you’re going in your life.
What I really want to know is who you’re becoming as you get there.

LET ME ASK YA THIS…
How do you get to know people?

LET ME SUGGEST THIS…
For the list called, “18 Lessons from 18 People Smarter Than Me,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Who’s quoting YOU?

Check out Scott’s Online Quotation Database for a bite-sized education on branding success!

www.stuffscottsaid.com.

Has Your Brand Picked a Lane Yet?

A brand without focus is destined to be forgotten.

Try to make everybody happy, and you lose.
Try to make everybody like you, and you lose.
Try to make everybody want you, and you lose.

Success, therefore, is a process of elimination.

It’s learning what your brand can live without.

MY SUGGESTION: Stop your driving your brand all over the interstate.

You’ll either get pulled over, cause an accident or piss off the other drivers. Plus, it’ll take forever to get to your destination. And if you’ve got three screaming kids in backseat, you’ll want to get there as soon as possible.INSTEAD: Remember what you learned on day one of geometry class.

The shortest distance between two points is a straight line.

This is a mathematical truth.

AND SO: If the shortest distance between two points is a straight line, doesn’t it make sense – that when you’re cruising down the branding expressway – to just pick a lane and stay there?

Well, if you want your brand to arrive first it does.

THE CHALLENGE IS: How do you know which lane to pick?

That’s easy. Just fire up the only true GPS in the world – your heart. And consider asking yourself, your company and your brand these questions to figure out which lane to pick:

1. Will this choice add to my life force or rob me of my energy?

2. Does this choice add wood to my internal fire or sprinkle water on it?

3. Will this choice propel me toward an inspiring future or will it keep me stuck in the past?

4. Will this choice bring me long-term fulfillment or will it bring me short-term gratification?

5. If I make this choice, what will I be saying no to?

FINAL CAVEAT: While picking a lane leads to branding freedom, staying in that lane forever leads to branding failure.

Look. People change lanes all the time. And there’s nothing wrong with that. The secret is to stay in your lane for as long as your brand can handle it. Then, when the time comes, move into another one.

Who knows? Maybe for you, it’s time to flip on your turn signal.

Or, perhaps it’s time to set the cruise control to eighty, crank up some Van Halen and drive your brand into the sunset.

Just pick a lane.

LET ME ASK YA THIS…
Is your brand focused or forgotten?

LET ME SUGGEST THIS…
For the list called, “25 Questions to Uncover Your Best,” send an email to me, and you win the list for free!

Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

What Every Leader Needs to Know About Infecting Their Followers

Not with a fatal disease, of course.

We’ll leave that to the zombies.

Instead, let’s talk about your role as a leader.

The word “infect” comes from the Latin infectus, which means, “to put in.”

THAT’S THE BIG QUESTION: What are you putting into people? What are you infecting them with?

Fire?
Love?
Creativity?
Negativity?
Inspiration?
Indifference?
Enthusiasm?
Salmonella?

It might not matter. With the exception of most diseases, what you infect people isn’t as important as how you infect them.

Try this:1. Be a mirror. Sometimes the best way to infect people is to staple your tongue to the roof of your mouth and let them infect themselves.

In my leadership council, we regularly employ the practice of “becoming a verbal mirror” for the presenter. By reflecting their reality back to them – using their exact words, not by summarizing – we allow them to see themselves as we see them.

Often, that’s all they needed to become infected: 50 ccs of self-awareness. What do you reflect back to people?

2. Help people become impressed with themselves. Lead them towards the answers they need to find. You might try using leading, one-word questions like, “But…?” “And…?” or “Because…?”

This puts the conversational ball in their corner, equipping them uncover their own solutions. It also shows people you trust them enough to find their own answers. Finally one-word questions reinforce their sense of self-reliance.

All of which infect them with a steady stream of self-belief. Have you mastered the economy of words?

3. Inspire others of a vision of what they can contribute. The night before delivering a career-changing keynote, I handed my friend Dixie Gillaspie a note. I told her not to read it until she went to bed.

It read: “You own tomorrow. I believe in you.”

Twenty-four hours later, she did. Big time. And all it took was seven words. I wonder who you could deliver a simple, handwritten note to in the next week that would become infected. How will you help people taste the sweet liberation of what’s possible?

4. Infect through being. In my thirty years of experience as a human being, there are four channels of infection: Thoughts, Words, Actions and Being. All are effective, but you’ll find the fourth to be the most beautiful, most sustainable and the most efficacious.

As Ram Dass wrote in All There Is, “The only thing you have to offer to another person, ever, is your state of being. The degree of consciousness with which you’re protesting determines how well they can hear what it is you’re really saying.”

My suggestion is: Next time you’re having a conversation with a friend, employee, volunteer or complete stranger – thrust your whole self into that encounter.

When you passionately and respectfully present people with a compelling vision of the future – and, the choice to be both participant and creator of it – you indirectly make them want to ride along with you. Is your personhood infectious?

5. Go out of your way to gush. I’m also board member of a small organization comprised of professional speakers, consultants and other thought leaders under the age of forty.

Once a quarter, we meet in a convenient location for an energizing day of brainstorming, masterminding and bullshit-free discussion. Now, although we’ve only been active for a few years, I’ll never forget what happened immediately after our inaugural meeting.

I went straight back to my hotel room at midnight and emailed three of my good friends who were unable to attend the session. “Holy crap guys,” I said, “my brain, heart and spirit are simultaneously overflowing. We have to have lunch within the next week so I can gush about today’s meeting.”

We got together a week later and I spent the better part of an hour infecting them with my energy and passion. Not to sell them on the group. Not to convince them to come to the next meeting.

And not to create a convenient deficit position that could only be filled by the thing I was selling. Just to gush. Just to let the infection cascade out of my pores like an Amazon waterfall.

To the delight of the group, all three of my friends committed to attending the next meeting. Which they did. And which they loved it just as much as me. Who could you set up an agenda-free gush session with next week?

6. Mood matters. According to a twenty-year study published in a 2008 issue of Time, emotions can pass among a network of people up to three degrees of separation away.

“Your joy may, to a larger extent than you realize, be determined by how cheerful your friends’ friends’ friends are, even if some of the people in this chain are total strangers to you.”

Lesson learned: Moods are contagious. The question is whether you infect people with the right one. Consider asking yourself: When you walk into a room, how does it change? When you walk out of a room, how does it change?

Remember: As a leader, people are looking to your face to see where the organization is going. If you asked the five people who spent the most time with you, what one word would they use to describe your mood?

7. Punch a few stamps on their sandwich card. During high school, several of my friends worked at a local sandwich shop. As you might expect from teenagers, they tended to get a little “stamp happy” on my sub club card.

Yes, this habit was unethical, dishonest and probably cost the store thousands of dollars in free sandwiches over the years. But you have to understand: The sandwiches were really, really good.

Not that that makes it ok. But the image of the sandwich card is a helpful reminder of how to liberate the inner motivation of others. According to Dan & Chip Heath’s bestseller, Switch:

“One way to motivate action is to make people feel as though they’re already closer to the finish line than they might have thought.”

As a leader, your mission is to figure out how to throw people that lifeline. For example, whenever new students come to practice at my Bikram Yoga studio, I always make it a point to congratulate them in the locker room for sticking it out the whole ninety minutes.

“Hey, at the minimum,” I’ll tell them, “at least you stayed in the room the whole time. Not all first timers do. Consider that a victory!”

Every time I’ve said this, new students never fail to become energized. What could you say to someone to reinforce her self-belief that she’s progressed (significantly) more than most people her exact same situation?

8. Instinctively respond favorably. That way, no matter what people say, you lay a foundation of affirmation. This increases their level of receptivity, which increases their infectability.

Even if you don’t know what, specifically, to say to someone, you can always respond with the word, “Wow.” It’s a neutral, versatile, empathetic, non-judgmental and emotionally unreactive term.

It buys you some time, until you can define your official response. It also helps you maintain composure when presented with unexpected, difficult or crucial information.

Ultimately, it creates objective space in the conversation, which grants the speaker permission to continue. How positive are your default responses to people?

9. Take people to the depths they desperately need to explore. Even if that means going to a completely unexpected place. Meet people where they are. Sit there with them for as long as they need.

Then, challenge them to go somewhere even better. Ideally, they’ll walk away from you as an upgraded version of themselves. All because you steered the rudder as they paddled like hell. Are you an interpersonal archaeologist?

REMEMBER: Infection has nothing to do with being sick.

It’s about transferring emotion.
It’s about putting something into people.
It’s about influencing them your state of being.

Spend your days doing that, and you won’t even need the zombies.

LET ME ASK YA THIS…
Whom are you infecting?

LET ME SUGGEST THIS…
For the list called, “37 Personal Leadership Questions Guaranteed to Shake Your Soul,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Never the same speech twice.

Watch The Nametag Guy in action here!

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