7 Ways to become Your Own Authority Figure Without Using Pepper Spray

Cops. Judges. Parents. Teachers. Clergy. Chiefs. Experts. Administrators. Gurus. Leaders. Presidents. Politicians. Soldiers. Scientists. Robert DeNiro.

These are the authority figures we’ve been taught to show respect TO and take advice FROM.

Now, for the most part, I don’t disagree.

The only stipulation I’d suggest is that you add one more person to your list of authority figures:


HERE’S WHY: The word authority derives from the Latin word auctoritas, which means, “Advice, opinion, influence or commands from a master, leader or author.”

What’s more, an authority figure is defined as, “a person whose real or apparent authority inspires or demands obedience and emulation.”

What if you did that for yourself? What if the advice and opinions and inspiration you acted upon … came from within?

Let’s look at a collection of practices for becoming your OWN authority figure:

1. Believe in the availability of your own answers. Expectation determines outcome. So, expect your intuition to be there for you. I learned this a few years ago when I started reciting the following incantation several times daily, “I am richly supported. I trust my resources.”

Since I started meditating on that, my ability to become my own authority figure has skyrocketed. I wonder what would happen if you regularly reminded yourself that every answer you needed lay within. What do you say when you talk to yourself?

2. Unintimidate yourself. When you see a cop car in your rearview mirror, you tense up. Or slow down. Or hide your drugs. The point is: Authority figures are intimidating. And if you plan to become your own authority figure, you can’t be. I read an excellent article from Students Helping Students on this very topic:

“Don’t intimidate yourself, however intimidating the situation might be. You didn’t get there by luck – but because you’re smart and good enough to be there. Feeling intimidated often translates into acting intimidated, and acting intimidated is not what you want to do. Believe in yourself. Understand your strengths. Focus on them. And learn to talk about them well. This won’t always lead to success, but you’ll be maximizing your chances rather than sabotaging them.”

Remember: If you intimidate yourself, you can’t put your best face on and won’t show up strongly. Are you beating yourself with your own inner billy club?

3. Try some vitamin Z. In Eric Maisel’s book, Sleep Thinking, he walks you through a system for uncovering answers while you sleep. One of the techniques I use regularly goes like this: Get into bed. Close your eyes. Take a few deep breaths. Then, repeat the following mantra silently until you fall asleep: “I wonder what I don’t want to know about myself.”

When you wake up, write down your thoughts immediately. You’ll be amazed – and potentially terrified – at what you learn about yourself. Remember: When you let your heart ask the questions, your life will provide the answers. How are you using sleep as your problem solver?

4. Formulate and memorialize your own decision-making system. If you truly want to convey a thorough understanding of yourself, if you honesty desire to create a good working model of your own identity, and if you sincerely want to maintain consistency and alignment of your actions, you need to consider how you decide.

A life-changing exercise to do is to create a governing document for your daily decision-making. I just stumbled upon this process about six months ago myself. And I assure you it’s one of – if not thee – most powerful exercises I’ve ever executed for creating becoming my own authority figure.

Remember: The only thing in this world you have ANY control over … is your choice. Map out how and why you make those choices. Doesn’t it make sense to start asking yourself, “W.W.I.D?” or “What would I do?”

5. Establish a daily internal dialogue with yourself. Ideally, by writing Morning Pages, the trademark technique of Julia Cameron’s The Artist’s Way. It’s simple: You sit down, first thing in the morning, and just PUKE. For three pages. No edits. No deleting. No thinking. Just writing.

I promise if you try this for a month, the following things will happen: You’ll develop honesty in your relationship with your words on the page, which will fuel you with the courage to stand up for yourself in the world. You’ll create mini gripe sessions where you work out your grudges. You’ll feel a greater sense of stability and intimacy with your own opinions.

What’s more, you’ll learn how to take accurate stock of your life, examine all aspects of your experiences and gain newfound inner strength and agility. You’ll learn to approach your challenges from an emotionally neutral or positive stance. You’ll teach yourself what you like and don’t like and move your closer to your authentic selves. You’ll get current, catch up on yourself and pinpoint precisely what you are feeling and thinking.

And finally, you’ll miniaturize irrational worries and underscore legitimate concerns in a sorting process. That sounds like someone who acts as her own authority figure to me. What did you write today?

6. Be open to ideas from everyone, but deliver the ultimate verdict yourself. You have to, as my friend Chrissy Scivicque says, “Eschew the judgments of others and do what makes YOU happy.” My suggestion is to fully become your own partner. To employ only the approval of your heart. To learn to rely on your own counsel and to take resourceful refuge in your inner teacher.

And, to muster the courage to abandon external instructors and find out things for yourself. Do you have the courage to follow your inner guide even if you look like an idiot and risk alienating those who don’t understand?

7. Get out of your head and into your heart. First, identify the angry voice of your ego that is making it difficult to hear the subtle voice intuition. Second, dive down inward, lower the veil and await the truth. Third, listen up. Consider yourself data. See, it’s not that your intuition doesn’t exist – it’s that you’re not listening to what it’s whispering you. Finally, decide in the solitude of your own consciousness. Whose opinion are you bowing to?

In conclusion, I’m reminded of the wise words of the great philosopher, Eric Cartman, who often remarked, “Respect my authoritah!”

I challenge you to modify that to, “Respect YOUR authoritah!”

Are you your own authority figure?

For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

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Do You Embody These 12 Attributes of Utterly Unequalable People?

Every Thanksgiving, I take a Gratitude Walk.

Usually through Forest Park in St. Louis. It’s spectacularly crunchy and colorful in the fall.

This past year, I took a break about halfway through my walk for a brief sitting meditation on a nearby park bench. As I sat down, I noticed a gold plate fastened to the top. It read the following:

“In memory of Benjamin Harris Wells. The world will not see his equal.”

Don’t you just want to meet that guy? Just to see what he was like?

I even googled him, but couldn’t track anyone down. Oh well.

STILL, HERE’S THE QUESTION: Will the world ever see YOUR equal?

While you’re alive, after you’re dead? Will another person come along that does what you do?

Since Thanksgiving, I’ve been thinking a lot about this idea. And after a great deal of reflection upon the people I’ve encounterd in my life that I’d consider to be “unequalable individuals,” I’ve written a collection of practices to help you become utterly unequalable yourself.

1. Allow yourself to be known. To become unequalable, you absolutely CANNOT be afraid of bigness. Otherwise the selfhood on which you stand will not support the platform that being known requires. What are three places in your life that you are playing small instead of playing big?

2. Be circumferenceless in your compassionate with yourself. Give yourself a fighting chance. Remember: You are an ongoing do-it-yourself project. Are you listening to the way you speak to yourself when you make mistakes?

3. Be enough now. Because nothing will ever make you happy in the future. As I learned from Anthony DeMello, “There is not a single moment in your life when you do not have everything you need to be happy.” Try this: Once a day, recite the following mantra as you breathe deeply, “I am enough, I have enough and I do enough.”

Sound cheesy? You’re right – it is. And the reason I’ve been reciting that meditation every morning for five years is simple: Because it works. After all, you can’t be unequalable if you’re not “enough.” What do you say to yourself every day?

4. Be not become perpendicular of your Personal Constitution. The word “constitution” derives from the Latin constitutio, or, “ordinance.” Therefore: Your constitution is the composition and condition of your character. Your constitution is the established arrangement of your non-negotiables. Your constitution is the system of fundamental values governing your behavior.

And, your constitution is the aggregate of personal characteristics comprising your foundation. The best part is: It’s a living document. It’s amenable. And as you grow and develop personally and professionally, various elements of your Personal Constitution reserve the right to modify. Have you found a good place to practice your values?

5. Being honest isn’t enough. The other half of the equation is being courageous and vulnerable enough to admit when you’re full of shit. Remember: Being true rarely means being comfortable. Take your pick. Comfort is rarely a constant in the equation for success. How many times you step out of your comfort zone this week?

6. Choose wisely whom you allow to influence you. There are certain people whose energies you DO NOT want to infiltrate your reality. My mind will not be invaded, you say to yourself. Keep your distance from people whose sole function is to bring noise to your head.

Release those who impede you, drag you downward or take away from what you could have been. Instead, make room for the relationships that matter. Remember: Saying no strengthens character. Are you being fair to yourself by continuing this relationship?

7. Don’t become locked in your posture. Rigidity is the great ruiner. Instead, exert flexibility when the unexpected enters and focus on the fulcrum of the possible. That’s what my yoga instructor constantly reminds us, “Focus on your best effort for today – whatever that feels and looks like to you.” How flexible are you?

8. Make sense of the world in ways others cannot. This was a key ingredient to achieving success, according to Malcolm Gladwell’s Outliers. Putting orderliness to the chaos that surrounds you. Refining your ability to see on subtler levels, then translate what you’ve absorbed.

And, jolting people out of their assumptions, thus becoming the alarm clock they don’t realize they desperately need. That’s how you turn ordinary encounters into moments of instant reeducation. Do you refuse to lead an unexamined life?

9. Televise the indestructible fidelity of your character. Channel surfing will become non-existent. People won’t be able to take their eyes off you. You will become the example that penetrates the whole world. Are you spending time increasing your talent or increasing your character?

10. Find out what doesn’t look good on you so you know what NOT to wear. After all, success is just as much about knowing who you AREN’T and what you DON’T want. How are you defining the whitespace around yourself?

11. Use every challenge as a growth spurt. As long as you ask yourself questions like: “What am I supposed to be learning from this?” “What is the opportunity for growth in this loss?” and “What universal principles of growth or change can you distill from this experience that can be passed on to others?”

Remember: Use every situation as a catalyst to grow and evolve, not to beat yourself up. Ultimately, the goal is create the best possible circumstance in which your growth will be supported, enhanced and fulfilled. Regardless of the challenge. Now that you’ve experienced this challenge, what else does this make possible?

12. Commit yourself to a path you believe in. Especially the path that chose YOU, not the other way around. That’s how it works: Paths choose walkers. The next step is to create a mental picture of the life you want to live while navigating that path. Literally. Become a master of creative visualization. (I suggest you read everything ever written by Shakti Gawain.)

Also, to reinforce your commitment to that path, consider making a vision board. Post images of the people, experiences, things and realities you would like to experience along this path. Look at it everyday. You’ll discover that like a camera, your life develops that which is focused upon. What path has your soul chosen for your learning process?

REMEMBER: You are the agent of your own future.

Within reason, ability and the laws of thermodynamics, you can achieve (pretty much) anything you’re willing to pay the price for.

So, if you’re wondering how long it will take to become an unequalable person, it’s hard to tell.

If I had to guess, I’d say, approximately, the rest of your life.

But who knows?

Maybe someday a park will dedicate a bench to you.

When you’re gone, will the world ever see YOUR equal?

For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Who’s telling their friends about YOU?

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7 Unavoidable Conclusions that Will Change the Face of Your Career Forever – Or at Least Disturb the Hell out of You

1. Coincidence is the wailing whisper of truth. Because there is no coincidence. The Universe just packaged it that way to grab your attention. Otherwise you never would have noticed it.

What’s more, coincidence is NOT “God’s way of remaining anonymous.” We all know who did it. We all know who’s at work. And it isn’t us. Coincidence is God’s nametag. Is it sticking to you?

2. Complacency is the constant capsizer of relationships. Too comfortable. Too happy. Too perfect. This is not good. As my aunt Vicki likes to remind me, “When everything’s perfect, someone isn’t being honest.”

Now, I’m not saying you should fight all the time. But if nothing’s ever wrong, something’s wrong. Do you really need to watch another episode of Law & Order, or do you need to sit down a have a conversation with the person you love more than anything and spill your heavy heart?

3. Deafness is the ultimate betrayal of self. Your body will never lie to you. TRUTH is the only language it knows. And a like a car, it’s always speaking to you. The question is: Will you listen? Sadly, most people don’t. At least, not until they end up in the hospital or at the pharmacy counter.

And the reality is, they don’t need another pill – they need a hearing aid. Remember: If you’re not listening to your body, you’re a putz. What are you turning a dangerously deaf ear to?

4. Discomfort is the ultimate activator of action. If you’re comfortable, I doubt you’re moving. And if you’re not moving, I doubt you’re making money. The hard part is, sometimes it takes a swift kick to the crotch to get your off your butt.

That’s why it’s invaluable to surround yourself with people who will consistency challenge, inspire and poke you. People that will call you out. People that you can’t hide in the presence of. And people that will tell you when you’re full of crap.

Remember: The more uncomfortable you’re willing to make yourself, the easier it becomes to make a name FOR yourself. Where in your life are you too comfortable?

5. Emotion is the unbreakable dam of reason. Now, that doesn’t mean ZERO emotion. We’re not Vulcans. But an awareness of the power of emotions is necessary to successful navigate the turbulent waters of communication.

Remember: The word “emotion” comes from the same Latin derivative as “disturb.” When you are emotionally involved in conversation, how well do you communicate?

6. Forgiveness is the real fundraiser of freedom. Here’s a fun and effective way to practice forgiveness on a micro level: Respond positively to unnecessary apologies from strangers. Especially when there’s absolutely no need to apologize.

For example, if the woman in front of you in line is waiting for her debit card to go through and she looks back at you with a rushed posture and says, “Sorry…” (as if she just committed the most heinous of all retail atrocities) just smile back, look her straight in the eyes and say, “I forgive you.”

Upon absorbing the ridiculousness of such a statement, she’ll realize that there was no need to apologize in the first place. And who knows? Maybe she’ll start to forgive herself too. I practice this all the time, and it’s one of the great joys in my life – waking people up.

Remember: When you learn to forgive yourself first – then forgive others in advance – freedom will have no choice but to invite itself into your life. Whom do you need to forgive?

7. Rebirth is the inevitable outgrowth of heartbreak. With the requisite amount of awareness and a solid support structure, you can easily convert your current heartbreak into a heartbreathrough. Put an end to the pity party and take the reins on your resurrection opportunity by asking the crucial question:

“Now that I’ve experienced this, what else does this make possible?”

Shift your attitude to a mindset of leverage and you will come out alive stronger and better. How could you leverage your frustration in this situation as motivation to grow into more of the person you’ve always wanted to be?

What unavoidable conclusions have you recently come to?

For the list called, “14 Strategies to become the BEST Listener You Know,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

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6 Ways to Honor Your Truth without Hating Yourself

You can’t make a name FOR yourself unless you honor the truth OF yourself.

As I learned in the book, Honoring the Self:

“The refusal to see what you see (and know what you know) is a betrayal of your integrity AND a commitment of treason to your own judgment.”

What about you? How do you practice honoring your self, your truth?

Let explore of a list of ways to do so:

1. Be genuinely committed to honoring reality. That’s the first step. The willingness to get honest with yourself about yourself. Which is not an easy thing to do if you’ve been saluting your illusions for so long that you actually believe in them. What reality are you feeding on?

2. Feel the existence of that which you have been evading. Ever seen those bumper stickers that read, “Go see a play”? I wish there was one that read, “Go feel something.” We need it. We think too damn much. And as a society, I think we’d learn a lot more about ourselves if felt a little bit more.

Might be a refreshing break to use our bodies more and our brains less. All we have to do is stop bullshitting ourselves and turn inward. It’s simple, but not easy. Remember: There is no thinking clearly if there is no feeling deeply. Are you spending enough time learning to listen to your own voice?

3. Relax into the feeling. My yoga instructor reminds us of this practice during every class. “Even if the feeling is fear, discomfort or dizziness, by relaxing into it – as opposed to resisting it – you partner with your emotions. Counterintuitive, yes. Effective, heck yes.

I started adopting this practice into my life several years ago. And what I learned was, by relaxing into (and partnering with) your feelings, you strip them of their ability to take you over. Ultimately, that gives you power to honestly explore the way you feel – then decide how to proceed from there. Are you constructively using this feeling or being used BY this feeling?

4. Allow yourself to experience what you feel. Even if you’re not a fan of the feelings you’re feeling, feel them anyway. And be available to any spontaneous emotions that begin to arise. Remember: Your body will never lie to you. It’s just trying to get your attention.

Kind of like the mechanic’s credo: “Your car is always speaking to you – but you have to listen.” Did you just get away with not having to face something again?

5. Don’t pretend to feel something. That’s a betrayal of your truth. And you compound the inauthenticity by apologizing for NOT feeling something. I know it’s tempting. I know it hurts. And sure, you probably feel like a jerk because you think you should be more upset than you really are.

But you’re not. Not feeling something doesn’t make you an jerk – it just makes you human. Weird, huh? You’re a good person because you feel miserable. What are you trading your authenticity for?

6. Don’t refuse to pause on this knowledge. This is a reality-evading strategy that will result in the slow accumulation of pockets of discomfort. That’s what happens when you don’t honor your first waking thoughts – they find a home in your body. And that’s when you find a home in the hospital.

Fortunately, writing Morning Pages is one of the all-time great therapeutic practices for pausing on your knowledge. Few strategies for listening to yourself are this effective. Morning Pages give you permission to pause, puke and poke around.

They help you shine the searchlight of consciousness inward toward your own being, as Julia Cameron suggests in The Artist’s Way. Best of all, they help catch up on yourself, pinpoint precisely what you are feeling and allow you to take accurate stock of your life. Start this practice tomorrow. What inner signals are you disrespecting?

REMEMBER: Nothing stings the heart more than looking back and realizing you were false to yourself.

All you can hope for is to embrace the whole, even if you wrestle with the parts.

To have faith that whatever you’re currently going through is exactly what you’re supposed to be – and NEED to be – going through.

And if you’re courageous enough to appreciate the rightness of every experience, you will never fail to honor your truth.

In summary, let’s remember what Ayn Rand suggested in The Fountainhead:

“It is precisely the self that cannot and must not be sacrificed. It is the unsacrificed self that we must respect in man above all.”

Find out what’s truest to yourself.

Stick with it, and stick TO it.

Are you courageous enough to extend honor TO yourself so you can make a name FOR yourself?

For the list called, “13 Sweeping Generalizations, Gross Assumptions and Ridiculous Oversimplifications about Life and Work,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

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10 Ways to Avoid Being Labeled a Bullshit Artist

In the past few months, I’ve heard numerous people use the term “Bullshit Artist” in reference to certain individuals.

And my personal policy is, whenever I hear a new word or phrase more than three times in three months, I research it.

So, according to Dictionary.com, UrbanDictionary.com and MyDictionary.com – and some helpful tweeters who shared their insights (thanks!) – the most prevalent definitions of a Bullshit Artist are:

• “A person expert at deception, and hype.”
• “A person with a talent for convincing lies.”
• “A person who habitually exaggerates, flatters, or talks nonsense.”
• “A person who lies/boasts incessantly, usually to comedic effect, intentional or accidental.”
• “A person who specializes in a field of feeding its surrounding persons with uselessness.”
• “A true master of verbal façade who gets off on selling worthless information as if it was fact.”

Now, obviously, I know YOU’RE not one of them.

But I’m sure you know somebody who is. And because it doesn’t matter what YOU think – only what YOUR CUSTOMERS remember – let’s explore a collection of practices that will help you avoid being labeled as a Bullshit Artist:

1. Punch people in the face with your credibility. Everyone has an unequaled background – but not everyone knows how to position it strategically. Your mission is to articulate your expertise as early and explicitly as possible. Customers rarely proceed without proof.

Whether you use testimonials, logos of big clients you’ve worked with, awards you’ve won or pictures of you doing what you do. Leave no question of eligibility. Also, be sure to follow up your initial punch with a timeline of credibility. Show people you’re not going away. Longevity isn’t a color in a Bullshit Artist’s palette. How are you closing the credibility gap?

2. Lower the volume. As Denzel Washington once said, “The loudest one in the room is usually the weakest one in the room.” And as the late Dave Matthews Band saxophone player Leroi Moore once said, “You can make a song sound smaller by trying to make it big.”

So, just relax. No need for aggressive self-assertion. The strong falcon hides its claws. Let go of the need to prove your superiority. If you rock, they’ll feel the music. Even if you don’t turn it up to eleven. What volume is your life at?

3. Talk with your pads. This was the motto of my high school football team. “You guys are bigger than trash talk,” Coach Parks would say. “Don’t stoop down to their level. And if you hear a player on the other team running his mouth at you, don’t say a word. When YOU need to let out your emotions and prove your worth, you talk with your pads.”

So we did. We talked with our pads. And that’s exactly why were we undefeated.

Lesson learned: When all you do is talk (without supportive action and ability) it’s extremely hard for people to hear you over the sound of your own inflated ego. On the other hand, talking with your pads is a LOT louder. Because it’s jolting. Because it’s honest. Because it’s self-evident. Remember: When you talk with your pads, people perk up and listen. What are you talking with?

4. Avoid unspecified attribution. Studies show. Research proves. Scientists say. Psychologists report. Experts believe. They say. There’s an old story that says. I’ve heard. Most people agree. It is said that. Critics say. Statistics show. Somebody once said. The reviews say.

No. No, no, no. None of that is good enough. In a conversation, speech, blog post, or opening statement to a jury, unspecified attribution doesn’t cut it. You need to PROVE your point. With facts. Sources. Numbers. Dates. And not statistics – because those are fabricated pieces of bullshit that people manipulate to make their case look better.

Remember: Specificity = Credibility. Ambiguity is the enemy. If you can’t back it up, pack it up. Are you speaking with meaningful concrete immediacy?

5. Pull back the veneer. Ever met someone that is an expert at LOOKING like she’s successful, but not actually successful? I know a few people like this. And I’m not suggesting that the “act as if” philosophy is wrong. Rather, I echo David Newman’s thought: “It’s OK to fake till you make it – as long as you eventually get around to actually making it.”

Therefore: Release your artificiality, reach back to pure self and rejoin the truth. Your truth. How do people experience you?

6. Recognize the distinctions. Bullshit Artists walk a fine line. Your mission is to detect the difference. Here’s a list of examples:

a. In-demand doesn’t mean highly paid – popularity doesn’t necessarily indication profitability.
b. Passionate doesn’t mean productive – some fires just burn with no purpose.
c. Cool doesn’t mean useful – baseline remarkability isn’t enough.
d. Desirable doesn’t mean satisfying – sustainability is the secret.
e. Activity doesn’t mean accomplishment – there’s a difference between motion and progress.
f. Attention doesn’t mean conversion – web hits are an acronym for “How Idiots Track Sales.”
g. Creativity doesn’t mean innovation – one is a state of being, the other is a practice of action.
h. Dazzling doesn’t mean sustainable – shtick must be supported by substance.
i. Knowledge doesn’t mean wisdom – information is worthless until applied and LIVED.
j. Experience doesn’t mean expertise – only reflection upon that experience does.

To avoid being labeled as a Bullshit Artist, beware of the fine line. What distinctions are you making in your business?

7. You’re more influential when you ask questions. Next time you attend a department or team meeting, notice two kinds of attendees: Those who quip and those who question.

Which of the two are most likely to be labeled as a Bullshit Artist? Veil your light until the proper moment, drop your bomb, then sit back and watch people’s brains explode. What questions are you known for asking?

8. Ditch the jargon. Articulate strategy and ideas in plain language. The less jargon you use, the more engaging you become. In the writing world, shorter sentences get read. In the speaking world, shorter sentences get HEARD. So, think like a writer. Watch those long and cumbersome sentences. Don’t construct your ideas in a way that overburdens people’s brains.

For example, some leaders spew one idea after another. Meanwhile, listeners are still stuck on the FIRST one, trying to figure out what heck you meant. Be careful. Non-brilliance might be forgivable, but time wasting isn’t. Keep your message lean, low-carb and plucked of nonessential words. How meaty are your messages?

9. If you have to tell people you AREN’T, you probably are. Beware of unnecessary declarations of authenticity, honesty and sincerity. Think about it. Wouldn’t YOU raise an eyebrow to someone who kept uttering phrases like: To be perfectly honest with you … I’ll level with you here … Honestly… The truth is … I’m not gonna bullshit you here…

How would that make you feel? Maybe a little suspicious of his credibility? Maybe a little curious why he keep reminding you how honest he is? Watch your language. Having a “Pay no attention to the man behind the curtain” attitude isn’t fooling anybody. Are poor word choices forfeiting your sales?

10. When you find yourself in the company of deceptive hearts, leave. Be careful whom you roll with. It’s possible to be labeled a Bullshit Artist solely based on proximity. So, if you suddenly feel the need to plug your nose or roll your pant legs up, get out. Fast.

Surround yourself with doers – not talkers – and they will both validate your credibility AND inspire you to continue executing. Are you being fair to yourself, your reputation and your business by continuing to be friends with this person?

REMEMBER: Bullshit Artists only need to be impeached once.

Don’t become one of those people.

In conclusion, let’s remember the words of Maya Angelou, who reminds us:

“When people show you who you are – believe them.”

Do people believe you?

For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

What Every Leader Needs to Know about Making a Name for Herself

Pablo Neruda once said, “You are the result of yourself.”

When I first read that sentence, the architecture of my heart changed forever.

You are the result of yourself. Wow.

Since then, I’ve been thinking deeply about that very idea – and what it means to me.

As a writer.
As a leader.
As a human being.

Ultimately, I was so inspired by Neruda’s poem that I decided to write my own interpretation of that same philosophy:

1. You are the administrator of your own resurrection. While the rest of the world freezes in the face of an uncertain future, you will choose to ride this wave of ambiguity to a larger version of yourself. Even in spite of overwhelming odds against your advancement, you will show the world what you can be at your best. And you will be unwaveringly vigilant in proving to the world that you’re not going anyway. You are the result of yourself.

2. You are the aficionado of your own boundaries. After all, if you don’t set boundaries for yourself, other people will set them for you. And then they will violate them. And then they will email all their little friends and tell them to do the same. And it will be YOUR fault because you didn’t install limits to promote your integrity. You are the result of yourself.

3. You are the architect of your own future. As long as you believe you deserve and can handle abundant success. And as long as you consciously choose to have a love affair with the universe. You are the result of yourself.

4. You are the artisan of your own happiness. But not because you’re seeking happiness. Rather, that you’re seeking contribution, the residue of which is happiness. You are the result of yourself.

5. You are the perpetrator of your own uniqueness. For that reason, you won’t falter from a lack of identity. Instead, you’ll give your independent identity permission to emerge freely an unimpeded. You’ll set yourself on fire, and adorers will come in hordes to watch you burn. You are the result of yourself.

6. You are the author of your own career. Deciding what you want is the most important work you will ever do. The secret is to exercise a high degree of conscious control in creating the career you desire. Inviting your goals into the bright light of awareness and keeping all activities aligned with those goals. And remembering that everything you do is part of your career. You are the result of yourself.

7. You are the biographer of your own evolution. Instead of mindlessly meandering to avoid risk, mindfully become part of your own process of change. Yes, it’s a lot of work. But it’s always worth paying the price to be in charge of your own life. You are the result of yourself.

8. You are the bishop of your own heart. You grow in your ability to be in control OF yourself the minute you pinpoint the places where you’re operating from a limited view OF yourself – AND – the areas in which you’re not currently in love WITH yourself. You are the result of yourself.

9. You are the broadcaster of your own non-conformity. Make upsetting the status quo your favorite pastime. Ignore everybody. Employ only the approval of your heart. Fall in love with your own set of blueprints. Trust your inner truth. And ultimately rely on your own counsel. You’ll never make a false move. You are the result of yourself.

10. You are the chiseler of your own destiny. You can make yourself and your life what you want because the future is your property. So, create a mental picture of the life you want to live. Create a personal vision of greatness. You are the result of yourself.

11. You are the counselor of your own crisis. You got yourself into it, you’ll get yourself through it, and you’ll get yourself out of it. Here’s how: First, assume that everything and anything can be improved. Next, be willing to risk rejection. Be willing to trust the process of change. Then, authentically engage with whatever circumstances life presents. Be cautiously bold. Be active in preserving and healing the environment. And be not impatient with reasonable delays. You are the result of yourself.

12. You are the custodian of your own creativity. Dissolve your ego and let your soul step forward to take center stage. You are the result of yourself.

13. You are the dean of your own education. Which means you need to be open to discovering new dimensions of yourself. Remember: If it educates you, it’s worthwhile. You are the result of yourself.

14. You are the designer of your own experience. That is, how you respond TO those experiences. For example: Did you reflect on them? Did you write about them? Did you share them with people smarter than you? You are the result of yourself.

15. You are the editor of your own attitude. Because you know that every situation can be optimized, turned around or improved. You are the result of yourself.

16. You are the engineer of your own opportunity. Because you consciously accept that your life is richly blessed. You’re not the kind of person who allows the situation to be responsible for how you feel. Things don’t happen to you – you happen to things. You are the result of yourself.

17. You are the exorcist of your own suckiness. Make the conscious choice to live above the level of mediocrity. You are the result of yourself.

18. You are the governor of your own behavior. Refuse to react automatically and choose to respond consciously. Less blinking, more thinking. You are the result of yourself.

19. You are the merchant of your own values. It is YOU who decides the context in which you operate. It is YOU who maintains a governing philosophy for daily decision-making. You are the result of yourself.

20. You are the overlord of your own stillness. It all begins with the breath. Because if you own your breath, nobody can steal your peace. And if nobody can steal your peace, nobody can stop you from winning. You are the result of yourself..

21. You are the pilot of your own productivity. To forever excel against all resistance, recognize that the world doesn’t want you to get anything done. Your mission is to fully become your own partner for productivity. To make sure everything you’re doing – at any moment during the day – is consistent with your #1 goal. You’ll be more productive than Santa’s Elves on Christmas Eve. You are the result of yourself.

22. You are the priest of your own priorities. Feed that hunger inside yourself. Focus on what fuels you and ignore what impoverishes you. Otherwise, you’ll render yourself into a state of complete ineffectiveness. You are the result of yourself.

23. You are the principal of your own perfectness. Perfection isn’t something you attain – it’s something you uncover. All you have to do is look with the eyes of your heart and scatter the clouds obscuring the light. You are the result of yourself.

24. You are the receptionist of your own purpose. And you need to forge the instrument necessary for the conquest of the world. You are the result of yourself.

25. You are the secretary of your own soul. Let go of your present way of life. Release your old world. Make way for the new. Step out of your familiar misery. Flee from the grave of yesterday and assemble a proud monument to tomorrow. Victory will become inevitable. You are the result of yourself.

26. You are the servant of your own stupidity. You’re only as strong as your last stupid mistake. Remember: It’s ok to be stupid as long as you don’t STAY stupid. You are the result of yourself.

27. You are the technician of your own journey. Call upon untested faculties that await your discovery. Then, cooperate with your dreams and your desire to grow. You are the result of yourself.

28. You are the validator of your own existence. So, consciously carry out the duties of your office and plunge into significance. Because the alternative – the hell of meaninglessness – isn’t a great option. You are the result of yourself.

What is the result of yourself?

For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

8 Secrets to Carry Your Brand Further into the Marketplace

1. Attention without conversion is narcissism. Attention for the sake of attention feeds your ego. Attention for the sake of conversion – that is, building a following through your permission asset so your movement (not product) can make people’s lives better – feeds your wallet. The choice is yours.

Remember: It’s not about the number of eyeballs that see you – it’s how much clearer those eyeballs can see because OF you. How good are you at attracting, converting and multiplying attention?

2. Mattering is the best marketing. Mattering means people’s lives are significantly better because they know you. Mattering means the energy in the room rises to a more beautiful level when you walk in it. Mattering means what you do solves a pervasive, expensive and urgent problem for people.

And, mattering means complete strangers email you out of the blue – not to tell you how great you are – but to tell you how their world has improved because you’re a part of it. That’s what matters. And the best part is: People and companies who MATTER and don’t have to SPLATTER their advertisements all around town. Do you?

3. Platform is the great galvanizer. In the book-writing world, publishers don’t care about an author’s product – only his platform. His brand. His following. His fans. His marketing machine. His way of reaching the world. You could have the greatest manuscript in the history of modern literature, but without a platform, you may as well be winking in the dark.

So, even if you’re not a writer, think about the takeaways from that trend: How strong is YOUR platform? How many followers do YOU have? And how leveragable is YOUR brand? If you want to galvanize profitable opportunities for your career, platform is the answer. How strong is yours?

4. Positioning is the great budgeter. In the classic marketing book, Positioning, Al Reis reminds us, “Positioning isn’t what you do to the product – it’s what you do in the mind of the prospect.” The cool part is, positioning (when done right) saves you heaps of time, money and energy.

Advertising? Ha! A thing of the past. Direct mail? Pshht! What a waste. Positioning pre-empts all of that by creating a force of attraction as a function of value-forward deliverables that brings people to YOU. Remember: Every time somebody hears OF you is one less time you have to spend money making people hear FROM you. What are you known for knowing, and by whom?

5. Reputation is the great revenue creator. The word reputation comes from the Latin reputare, which means, “to repeatedly reflect upon.” Interesting. Makes you wonder how people feel when they repeatedly reflect upon YOU. This reminds me of the famous quotation by Bob Marley: “That’s the great thing about music – when it hits you, you feel no pain.”

What about you? What do customers feel when your brand hits them? It all depends on your reputation. And if you have one based on a foundation of uncracked character, it WILL become your #1 revenue creator. How much money is your reputation worth?

6. Serendipity is the best strategy. It’s not an accident. It’s not luck. It’s working your ass off. It’s putting yourself in the way of success. It’s making the world say yes to you by engaging your Yes Muscle and becoming a more yessable person. It’s increasing the probability of success by making yourself more successable. It’s creating an ongoing, market-wide hunger for you.

It’s victory through unwavering vigilance to your vision. It’s being at the right place at the right time by being in a lot of place. It’s learning to positively leverage everything that happens to you by killing two stones with one bird whenever possible. It’s finding out where the rock created the ripple – then going back and throwing more rocks.

It’s recognizing that opportunity is already knocking, all day, everyday, then making the choice to sprint down the stairs in your pajamas and answer the door every time. And it’s ensuring your luck by affirming to yourself every day that lucky things are already happening to you. Are you doing the correct things in the success process?

7. Service is the great differentiator. In a commoditized world of infinite choices where everyone makes quality products, service is all you have left. The question is: How are you BRANDING your service? My suggestion is to physically write out your Unique Service Philosophy. Your Approach to Business. Your Way of Treating Customers.

Then, post it on your website, print it on your literature and make every employee memorize it and live it. Now, if you’re having trouble getting this exercise started, try asking yourself this question:

“If everybody did exactly what I said, what would the world look like?”

That’s the crucial question for uncovering your Service Philosophy. And it’s the key to differentiating yourself among the eight million other people out there that do exactly what you do. Why do customers come back to YOU?

8. Soliciting without permission is trespassing. If business were a conversation, most people’s marketing would be the equivalent of punching customers in the face. Literally. That’s not just annoying, that’s violating. And I’m sure your customers would be happy to switch to a provider that treated them more respectfully.

Remember: Marketing without respectfulness is malpractice. Is your marketing is an interruptive, paper-wasting assault on your customers?

How will you carry your brand further into the marketplace?

For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

How to Make Yourself More Indispensable Than a Pair of Nose Plugs in a Hooters Bathroom

1. Insecurity is the great inhibitor. Insecurities are growth opportunities. “I don’t care how self-aware you get – there’s always more to learn,” says my coach Dixie Gillaspie. Once you get out of your own way, what else will be possible?

2. Mediocrity is the great deception. I hate to admit it, but sometimes mediocrity rises to the top. You can suck and still be rehired. You can be average and still be bought. Not very often, but frequently enough to annoy the hell out of you. Especially when your competitors are the ones whose mediocrity is taking the lead.

Being mediocre IS deceptive in that it makes you contemplate whether or not to lower yourself to that level. My suggestion is: Don’t be seduced by the comfort of average. Be ridiculously patient. Because mediocrity, while it may rise to the top initially, will eventually crumble underneath the weight of your awesomeness. Are you willing to forego normalcy?

3. Passion is the best alarm clock. I start work early. Very early. Between four and five. Every day. And I do this for several reasons. First, because successful people get up early. Second, because my best writing time is when the rest of the world is cold, dark and quiet. Finally, I get up early because my undousable passion and inexhaustible love for life and every moment that I’m awake prevents me from wasting time sleeping.

Now, sure, I still have those lazy Sundays after adventurous weeks when I’m totally spent and need to sleep in. Who doesn’t? The point is: When your passion fuels you, your alarm clock becomes irrelevant. You’ll be up, ready to rock, ready to take on the world. Awake without assistance. Ignited without dependence. What time did you get up today?

4. Passion without purpose is pointless. Otherwise your passion becomes nothing but blazing fire that burns you and everyone you touch. And nobody has that much aloe. Here’s the reality: The word “passion” comes from the Latin passio, which means, “to suffer.”

The questions you have to ask yourself are, “What are you willing to suffer for?” and, more importantly, “What would cause you suffering if you did NOT do it?” The answers to those questions represent the intersection of passion and purpose. Is your passion pointless?

5. Patience is the best shortcut. As long as you keep affirming to yourself, “It’s only a matter of time.” Because it is. Even when the jerks seem to be getting ahead. The cream will rise. As I learned from the book of Galatians, “Let us not be weary in well doing for in due season we will reap a harvest if we faint not.” It’s only a matter of time. It’s only a matter of time. How patient are you willing to be?

6. Persistence is the great separator. The last two seconds of most yoga postures are where 80% of the students give up. (Myself included.) Students figure that half-assing the end of asana won’t hurt anyone. Which is true – it doesn’t. The difference is, the remaining 20% don’t just stay in the posture – they push even harder. Because they know that the only way out is through. And that’s what separates veterans from masters. Which one are you?

7. Purpose is the best bread. Bread as in “Daily bread.” Bread as in, “All I need.” Bread as in, “That which provides sustenance for the day to come.” THAT kind of bread. Regardless of your spiritual practice, here’s my guarantee: When you eat a nice, crispy piece of purpose every day – possibly with grape jelly – you always receive the nourishment you require.

The challenge is tracking your bread down. And in order to do so, here are my suggestions: Cooperate completely with the choir of your heart. Follow your own inner dictates. Accept your divine curriculum. Go the whole hog. And as you do, don’t back down from who you are. Be shamelessly enthusiastic about your calling. You’ll never go hungry again. What did your soul eat for breakfast today?

8. Significance is the best success. Sure, you’re making bank – but do you matter? If not, maybe it’s time to reorchestrate your priorities. Because when you get down to it, mattering is what really matters. That’s all what humans want: To feel needed. Important. Useful.

In fact, the word “matter” comes from the Latin material, which means, “substance from which something is made.” So, the question is: What kind of substance do YOU provide to the world? That’s your mission.

As Counting Crows lead singer (and my hero) Adam Duritz once told Rolling Stone, “Happiness would be nice. Sadness would suck. But insignificance is the worth thing of all.” Why do you matter?

9. Stress is the best educator. The secret is to change your relationship with your discomfort. Recognize it. Rename it. Love it. Then, partner with and learn from it. Don’t be so severe with yourself. Your constant state of contraction will only help the stress grow stronger.

As the Tao De Ching reminds us, “Any over determined action produces its exact opposite.” In short: What you resist persists; but what you accept lessens. So, instead of trying to eradicate your stress – attend TO your stress. Turn toward its bid. Consider it a gift. A mini-education. You’ll be amazed at what you’ll learn from it. And the tuition is free, too. If you asked the five people closest to you if you were stressed out, what would they say?

10. Stupidity is the best mentor. Most people maintain a narrow definition of the word “mentor.” It derives from the Latin mentos, or, “intent, purpose and spirit.” So, mentorship isn’t about an individual, per se. It’s about openness to evolving yourself. It’s about viewing every aspect of life as an education and purification opportunity.

The cool part is, anyone (or any THING) can be your mentor. Like stupidity, for example. That’s my favorite mentor. Probably because it tends to be around a lot. Which reminds me of what Homer Simpson once complained: “Why do the things that only happen to stupid people always happen to me?”

Well, the difference is that I don’t complain about the stupid things I do – I give thanks for them. I document them. I write out the lessons I learned from them. And then I share them with other people so we can evolve together through our mutual stupidity. That’s MY mentor. Are you willing to look like a complete idiot on the road to immortality?

How indispensable are you?

For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

How to Build a Rockstar Personal Brand without Breaking the Bank or Selling Your Soul to the Devil

There are no cover bands in the Rock and Roll Hall of Fame.

The same goes for business: The more imitatable you are, the less valuable you are.

That’s why imitators never make history – only originators do.

Your challenge is to honestly ask yourself if the personal brand you’re building is (truly) an amplification of your uniqueness … or just an echo of somebody else’s marketing.

Because if you don’t display your own creative originality, your brand will become (yet another) interchangeable mediocrity, fading into the multitude of sameness.

Like a needle in a stack of needles.

Fortunately, it doesn’t take a lot of money to build a rockstar brand…

Don’t be fooled by headlines like, “Coca-Cola spends ten million dollars on a thirty-second Superbowl spot!” or “Macy’s takes out front page ad for $50,000!”

Branding doesn’t take money – it takes imagination. Just because a brand doesn’t take millions to create doesn’t mean THAT brand can’t create millions.

AS LONG AS YOU REMEMBER: Your personal brand is the price of admission. It’s no longer a novelty – it’s a necessity.

And I’m not talking about all that superficial, low-level advice you read from so-called “branding experts” about how to “dress for success.”

Branding isn’t clothing.

Branding is identity.
Branding is what you’re known for knowing.
Branding is the best, highest version of yourself – and how other people experience themselves in relation TO that self.

THAT’S branding.

And without it, you lose.

“Be branded or be stranded,” I like to remind my clients.

Are you willing to stick yourself out there and make your own music?

Good. Because most marketing just makes noise. For example:

Think of the most horrible sound imaginable.

Maybe it’s fingers on a chalkboard.
Maybe it’s a baby screaming in pain.
Maybe it’s someone choking on a piece of broccoli.
Maybe it’s turning over the ignition on your car when it’s already started.

Yecch! Makes your skin crawl, huh?

That’s the effect noise has on people.

Now, let’s try something else.

Think of the most beautiful music imaginable.

Maybe it’s a song from an opera.
Maybe it’s one of Mozart’s symphonies.
Maybe it’s an ambient mix of keyboards and organs.
Maybe it’s that first song you slow-danced to at your wedding.

Ahhhhhhhh. Puts your soul at ease, doesn’t it?

That’s the effect music has on people.

So, music versus noise. Which one does YOUR marketing make?

That’s precisely the problem. The majority of the marketing out there isn’t music – it noise. And customers are tired of it. Their ears are bleeding, they’re not your little targets anymore, and THEY are the ones who choose how much attention to give to you.

The question is two-fold: (1) Is your marketing making music or noise? And (2), If you ARE making music, is it YOUR music, or are you just playing a cover tune of somebody else’s?

REMEMBER: Be the O.G. or be R.I.P.

YES, you can always play someone else’s material, but it won’t sustain you. It won’t challenge you. It won’t expand you. And it certainly won’t guarantee you success.

YES, sometimes it’s just easier to play other people’s stuff. It’s quick, it’s safe and it’s guaranteed to garner applause.

But you know what? Receiving a nice round of inner applause feels a hell of a lot better.

If you truly want to build a rockstar brand without breaking the bank, you better make music and not noise; and you better be sure that music is your own.

LESSON LEARNED: Don’t march to the beat of a different drummer become the drummer yourself.

If your personal brand was a cereal, what would it be?

For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

10 Ways to Leverage Your Most Overlooked Personal Branding Hotspot

Business cards. Collateral materials. Websites. Blogs. Brochures. Voicemails. Phone greetings. Email addresses. Email signatures. Job titles. Company names. Taglines. Slogans. Headshots.

Blah, blah, blah.

Any entrepreneur with a modest knowledge of marketing and branding uses all this stuff.

But here’s something your MBA class won’t teach you. Here’s something you won’t read in most bestselling marketing books:

The #1 most overlooked personal branding hotspot is YOUR LANGUAGE.

Language is EVERYTHING.

Language wins business. Language changes minds. Language attracts clients. Language makes money. Language communicates presence. Language reveals brilliance.

Most of all, language differentiates you.

Let’s begin with a quick Personal Language Assessment…1. What words govern your questions?
2. What are your favorite words to use?
3. What are your favorite questions to ask?
4. What words do you use that nobody else uses?
5. What words do NOT exist in your vocabulary?
6. What word(s) do you OWN in people’s minds?
7. What words, phrases and expressions are you known for?
8. Have you gone public with your thoughts, ideas, words and expertise?
9. What word do people have to google to make your website to come up first?
10. What’s the one word about which people will never think the same way after having met you?

Hooray! Now that you’ve gauged the equity of your words, here are eleven practices you can start TODAY to increase your Language Equity:

1. Write a LOT. (1) Writing is the basis of all wealth. (2) If you don’t write it down, it never happened. These two sentences changed my life, transformed business and earned me a LOT of money. That’s what branding your language ultimately comes back to: Writing. So, the best quickie-suggestion I can offer about writing (without soapboxing for ten pages) is that you learn to write Morning Pages. They will change your life. What did you write today?

2. Quote yourself often. Ben Franklin, Rumi and Lou Holtz have been quoted enough. It’s time for YOU to be the wise one. After all, if you don’t quote yourself, nobody else will. (And you can quote me on that!) Have some confidence in your cranium. People want to know what YOU think. I suggest publishing your own online quotation generator. As an example, check out my gorgeous new site, www.stuffscottsaid.com. Why in God’s name would you have a quote from Oprah on YOUR website?

3. Publish a LOT. The logical next step after writing a lot and quoting yourself often is publishing HEAPS of material that contain your branded language. Build your online platform using tools like blogs, videos, podcasts, articles, interviews, PDF’s, Ebooks, Twitter, Facebook, teleseminars and the like. In so doing, be sure to include regular examples of your unique branded language throughout. This will solidify your ownership of the material. Soon, people will be quoting YOU. How far do your thoughts travel?

4. Reiterate key words and phrases. In my work as a writer/speaker/coach and entrepreneur, I’m known for using expressions and themes like, “HELLO, my name is…” “Kill two stones with one bird,” to name a few. Your challenge is to identify YOUR key words and phrases.

Here’s what you do: (1) Search through your last fifty modules, articles or blog posts. (2) Identify ten recurring expressions that are unique to YOUR writing. (3) Write them on a sticky note. (4) Keep that note in front of your face daily as reminder to consistently use those key words and phrases throughout your work. Almost like a “call-back” joke in comedy. This builds predictability and consistency into your writing voice. What words and phrases are you known for?

5. Buy more domains. Once you start getting known for certain key words and phrases, I suggest registering related domains to protect the material. For example, I own www.2birds1stone.com. Now, I didn’t buy those domains with any goal in mind. BUT: He who owns the domain owns the idea. Have you registered the domain for every major idea you’ve ever had?

6. Create and share your Personal Philosophy. At the top of a piece of paper, write the following: “If everybody did EXACTLY what I said, what would the world look like?” Take some time to answer this question with 5-10 bullet points. Your answers will become the framework of your Personal Philosophy. Your way of treating people. Your manner of doing business. Your Theory of the Universe.

Eventually, once your philosophy is perfected, print it out on small laminated cards and give it to EVERYBODY. Also publish it online in an easily accessible location. People will talk. What philosophy are you known for?

7. Name it! In a 2007 interview, best-selling author Seth Godin described his writing style in this way: “That’s the secret of what I do: I notice things and give them names.” The good news is, you can do this pretty easily.

Here’s how: (1) Observe, watch, read, pluck and listen to your environment. Content is just BEGGING to be captured. Be sure to write everything down. (2) Create names, designations, acronyms and titles for the things you notice. They must be original, creative and consistent with the branding of your content and philosophies. (3) Brand those names as titles of your blog posts, article or modules, i.e., The Ultimate Dream Statement and The First Word Farce. What did you name this week?

8. Words you made up. When that red squiggly bar underlines one of your words that doesn’t jive with the spell checker, you have a choice. You can (1) correct it, (2) ignore it, or (3) add it to the dictionary. I suggest the latter. Especially when it’s a word you just made up. This might be one of the great pleasures of life.

For example, words like “revisitability,” “googleicious” and “Fanagement” are a few of the terms I’ve invented and added to my own dictionary. What about you? How many words have you made up?

9. Questions you ask. Consider listing your “Top Ten Questions of All Time.” Or maybe your “Three Ace-Up-My-Sleeve Killer Sales Questions.” Perhaps your “Top Twenty Questions to Ask New Customers.” Or your “Five Best Questions to Ask Strangers.” Also, be sure to have a Question Master List, including ALL your questions, organized by category. As of December 2008, my question list topped 5700. How many are in YOUR collection?

10. Things you always say. Now that you’re quoting yourself more often, here’s what I suggest. Keep a running list of ALL your best quotations, sayings, one-liners, words of wisdom and pieces of advice. Think of it as a forced savings account. (Be sure to google them first for accuracy.) Then, any time you say something brilliant – purposely or unexpectedly – add it to the list. Then share that list with your readers, clients, prospects, friends and fans. How do you build language equity?

REMEMBER: Language is everything.

It has the power to differentiate you among the gazillions of other people out there who claim to do the same thing that you do.

After all, if you don’t quote yourself, nobody else will.

And you can quote me on that!

How are you branding your own language?

For the list called, “26 Ways to Out BRAND Your Competition,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Who’s quoting YOU?

Check out Scott’s Online Quotation Database for a bite-sized education on branding success!


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