5 Ways to Help Prospects Pursue You Like a Pomeranian in Heat

You can only darken people’s doorsteps so many times.

Eventually, the goal is to position yourself so THEY pursue YOU.

THEY meaning prospects ready to buy from you.
THEY meaning followers prepared to be inspired by you.
THEY meaning the media excited about interviewing you.
THEY meaning key players interesting in partnering with you.
THEY meaning customers stoked about doing business with you.

Because – as much as you’d like to – you can’t MAKE people pursue you.

You can, however, transform yourself into a more pursuable person.

Here’s a list of strategies for doing so: (Read part one of this series!)

1. Acknowledge your own value. If you don’t value you – they won’t value you. Period. The first sale is selling yourself to yourself. Fortunately, all it takes belief, discipline, commitment and confidence. People pursue people like that. What’s your system for strengthening your self-belief?

2. Aggressively invest in building remarkable moments. Ideally, moments that MOVE customers from “satisfied” to “loyal” to, eventually, “insistent.” The secret for doing so can be summarized in seven words: Create an opportunity for a service event. Whether it’s in-person, on the phone or online, the key word is “event.”

That’s what approachability is all about: An interaction that otherwise wouldn’t have existed … that’s memorable for the right reasons. The cool part is, the more of these remarkable events you create, the more pursued you become. It’s a simple probability equation.

And if you do it right, over time, other companies will want to steal your service philosophy. Because remarkability generates gasps. Gasps get repeated. And repeated gasps garner repeat business. What do you do SO well that people come back to see you do it again?

3. Be a better self-advertisement. The articulation of your fabulousness. The living brochure of your awesomeness. The walking translation of your value. THAT’S what advertising should be. Interestingly, the word “advertise” derives from the Latin advertere, which means, “to turn toward.” Interesting.

That means: No eye-gauging billboards. No tree-killing table tents. And no blood-boiling commercials. Just helping people to turn toward you. Arresting their attention, grabbing the world by the lapel and whispering aggressively into its ear, “Psst! Yeah, you. Check THIS out…”

Not in an interruptive way, of course. Just enough passion to be noticeable and listenable, but without being questionable and checkoffable. People pursue people like that. Are you a public pitchman for the product of YOU?

4. Pursuit is a function of growth. The more you grow, the bigger you become; and the bigger you become, the broader your pursuit range. So, by virtue of growth, you’re mathematically appealing to a more diverse population of prospects.

That in mind, here’s my personal philosophy on the subject: Refuse to let any day pass without personal growth. Doesn’t matter how infinitesimal it is – there’s no such thing as insignificant growth. And it’s not about competing with anyone.

It’s about evolving beyond the previous version of yourself into something more beautiful, more valuable and yes, more pursuable. How will you create the best possible circumstance in which your growth will be supported, enhanced and fulfilled?

5. Make follow-up easy. The word “pursue” comes from the Latin prosequi, which means, “to follow up.” VERY interesting. That’s why it’s crucial to remember that being pursued is useless if you’re not returning the favor. You need to get back with people quickly.

Because while the “Good, Fast and Cheap” mindset used to be enough, NOW you’re dealing with a customer expectation of “Perfect, Now and Free.” Are you returning calls faster than your competitors?

Remember: As much as you’d like to – you can’t MAKE people pursue you. You can, however, transform yourself into a more pursuable person.

LET ME ASK YA THIS…
Whatcha gonna do when they come for you?

LET ME SUGGEST THIS…
For the list called, “12 Ways to Out Service the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

6 Secrets of Highly Pursuable Professionals

Who’s in hot pursuit of you?

Professionally, that is. I don’t want this to turn into another episode of Cops.

Anyway, if the answer is, “Not enough people,” consider these six strategies for becoming a more pursuable professional:

1. Be beautiful to listen to. Consider the last five vendors you’ve hired. Or the last five colleagues you’ve partnered with. Hell, even consider the last five people you’ve dated. Question: How many of those individuals were a pain in the ass just to LISTEN to?

Every interaction you have with somebody either adds to or subtracts from the positive perception of your brand. What’s more, the pursuit of a potential person – business or personal – is either exacerbated or enhanced by the way you feel when interacting with that person.

Remember: When you’re music to people’s ears, you’re a magnet to people’s wallets. Would YOU be compelled to listen to you?

2. Learn from the daters. “Pursue” is a common term used in the dating world. So, I’ve collected a myriad of journal, blog and message board quotations from various single people. As you explore this list, consider the implications of each “non-pursuable” to your own business:

a. I didn’t pursue because I assumed he was out of my reach. Are you perceived as being out of your customer’s league?
b. I didn’t pursue because I assumed he didn’t like me. What false assumptions are your customers making about you?
c. I didn’t pursue because I didn’t feel confident enough to go after him. How are you increasing customer self-confidence?
d. I didn’t pursue because I was scared of the potential of failure. How could you remove the threat of rejection for your customers?
e. I didn’t pursue because I was resolute in the belief that I wasn’t better than anyone else. How might you increase your customer’s self-esteem?
f. I didn’t pursue because I saw him kissing some random girl in a bar. Are you overly engaged with your current customers to take on anybody new?
g. I didn’t pursue because I was worried he was going to tell his mom. Are your customers concerned about confidentiality?

Remember: Business and dating is EXACTLY the same thing. You still have customers. You still need to look attractive in their eyes. You still have to keep them satisfied and coming back for more. And still need to make yourself more pursuable to future prospects. Whom are YOU dating?

3. Become the physical embodiment of your expertise. It’s one thing to know something; it’s another thing to BE that something. And if you want to be pursued in greater numbers, your expertise must become crystallized through the sieve of experience – PLUS – intelligent reflection upon that experience.

That’s certainly the type of person I’d pursue. Someone who doesn’t know (x), but who IS (x). See the difference? Embodiment secures trust. Embodiment reinforces character. And embodiment promotes pursuit. Are you acquiring knowledge or do you possess REAL wisdom?

4. Figure out what’s missing for people. If you build it – and they DON’T come – it’s because they don’t want it. Or because they don’t know you built it. Or because you didn’t solve their problem. Or because you’re passionate yet irrelevant – cool but inconsequential.

Here’s the secret: People who get pursued are the ones who UNDO what the customer has done to himself. But they’re not jerks about it. They just strategically position themselves based around what they were designed to cure. And as a result, prospects are hot on their trails. What problem are you the answer to?

5. Learn from the lawyers. In the legal world, “pursuable” is also a term traditionally designated to cases and complaints that have a positive chance of succeeding. And the best lawyers are the ones who pinpoint pursuability immediately, so as not to waste anybody’s time.

Interestingly, when I researched the term “non-pursuable,” I found a collection of cases from a variety of industries. Each of them predicted non-pursuability in some fashion. So, as you read each of these, consider the applications to your own career:

a. The case was non-pursuable because they passed the statute of limitations. Has the clock run out on your brand’s market relevance?
b. The case was non-pursuable because the charge wasn’t significant enough. Do you matter?
c. The case was non-pursuable because they didn’t meet the case criteria. What is your credibility strengthening process?
d. The case was non-pursuable because the complainant didn’t provide further information. Are you leaving people hanging?
e. The case was non-pursuable because the proposal effort was unwarranted in light of the likelihood of rejection. Are you known for saying no reflexively?
a. The case was non-pursuable because the accused was incarcerated. Have you actually left the house today, or are you still in your jammies?
b. The case was non-pursuable because they were unable to contact the company. How many different ways can customers reach out to you?
c. The case was non-pursuable because insufficient evidence was collected. If you were charged with the crime of delivering value, would there be enough evidence to convict you?
d. The case was non-pursuable because they lacked substantiation. Are you proving value?
e. The case was non-pursuable because the assailant was never identified. Do you have a good working model of your brand identity?

Remember: Lawyers know what they’re doing. Most of the time. OK, some of the time. Alright, fine, lawyers are evil and they should burn in the fiery pits of hell for all of eternity. But the point is, they ask better questions than anyone. Listen to them. They’re the masters at determining pursuability. Have you had lunch with your attorney lately?

6. Let your customers help you sell them things. People train you how to treat them. Customers tell you how to sell them. All YOU have to do is listen. Now, I’m not talking about any of that manipulative NLP mirroring/matching/pacing crap. I’m talking about leveraging the natural rhythms of your customers.

Pinpointing their passions, preferences and personalities – then using those patterns to stop selling and start enabling to buy. Because all buyers know what they want. ALL of them. You just need to listen. After all, what YOU sell isn’t the same thing as what THEY buy. Know the difference. How are you giving customers permission to make your business better?

REMEMBER: As much as you’d like to – you can’t MAKE people pursue you. You can, however, transform yourself into a more pursuable person.

LET ME ASK YA THIS…
Whatcha gonna do when they come for you?

LET ME SUGGEST THIS…
For the list called, “12 Ways to Out Service the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

8 Secrets to Carry Your Brand Further into the Marketplace

1. Attention without conversion is narcissism. Attention for the sake of attention feeds your ego. Attention for the sake of conversion – that is, building a following through your permission asset so your movement (not product) can make people’s lives better – feeds your wallet. The choice is yours.

Remember: It’s not about the number of eyeballs that see you – it’s how much clearer those eyeballs can see because OF you. How good are you at attracting, converting and multiplying attention?

2. Mattering is the best marketing. Mattering means people’s lives are significantly better because they know you. Mattering means the energy in the room rises to a more beautiful level when you walk in it. Mattering means what you do solves a pervasive, expensive and urgent problem for people.

And, mattering means complete strangers email you out of the blue – not to tell you how great you are – but to tell you how their world has improved because you’re a part of it. That’s what matters. And the best part is: People and companies who MATTER and don’t have to SPLATTER their advertisements all around town. Do you?

3. Platform is the great galvanizer. In the book-writing world, publishers don’t care about an author’s product – only his platform. His brand. His following. His fans. His marketing machine. His way of reaching the world. You could have the greatest manuscript in the history of modern literature, but without a platform, you may as well be winking in the dark.

So, even if you’re not a writer, think about the takeaways from that trend: How strong is YOUR platform? How many followers do YOU have? And how leveragable is YOUR brand? If you want to galvanize profitable opportunities for your career, platform is the answer. How strong is yours?

4. Positioning is the great budgeter. In the classic marketing book, Positioning, Al Reis reminds us, “Positioning isn’t what you do to the product – it’s what you do in the mind of the prospect.” The cool part is, positioning (when done right) saves you heaps of time, money and energy.

Advertising? Ha! A thing of the past. Direct mail? Pshht! What a waste. Positioning pre-empts all of that by creating a force of attraction as a function of value-forward deliverables that brings people to YOU. Remember: Every time somebody hears OF you is one less time you have to spend money making people hear FROM you. What are you known for knowing, and by whom?

5. Reputation is the great revenue creator. The word reputation comes from the Latin reputare, which means, “to repeatedly reflect upon.” Interesting. Makes you wonder how people feel when they repeatedly reflect upon YOU. This reminds me of the famous quotation by Bob Marley: “That’s the great thing about music – when it hits you, you feel no pain.”

What about you? What do customers feel when your brand hits them? It all depends on your reputation. And if you have one based on a foundation of uncracked character, it WILL become your #1 revenue creator. How much money is your reputation worth?

6. Serendipity is the best strategy. It’s not an accident. It’s not luck. It’s working your ass off. It’s putting yourself in the way of success. It’s making the world say yes to you by engaging your Yes Muscle and becoming a more yessable person. It’s increasing the probability of success by making yourself more successable. It’s creating an ongoing, market-wide hunger for you.

It’s victory through unwavering vigilance to your vision. It’s being at the right place at the right time by being in a lot of place. It’s learning to positively leverage everything that happens to you by killing two stones with one bird whenever possible. It’s finding out where the rock created the ripple – then going back and throwing more rocks.

It’s recognizing that opportunity is already knocking, all day, everyday, then making the choice to sprint down the stairs in your pajamas and answer the door every time. And it’s ensuring your luck by affirming to yourself every day that lucky things are already happening to you. Are you doing the correct things in the success process?

7. Service is the great differentiator. In a commoditized world of infinite choices where everyone makes quality products, service is all you have left. The question is: How are you BRANDING your service? My suggestion is to physically write out your Unique Service Philosophy. Your Approach to Business. Your Way of Treating Customers.

Then, post it on your website, print it on your literature and make every employee memorize it and live it. Now, if you’re having trouble getting this exercise started, try asking yourself this question:

“If everybody did exactly what I said, what would the world look like?”

That’s the crucial question for uncovering your Service Philosophy. And it’s the key to differentiating yourself among the eight million other people out there that do exactly what you do. Why do customers come back to YOU?

8. Soliciting without permission is trespassing. If business were a conversation, most people’s marketing would be the equivalent of punching customers in the face. Literally. That’s not just annoying, that’s violating. And I’m sure your customers would be happy to switch to a provider that treated them more respectfully.

Remember: Marketing without respectfulness is malpractice. Is your marketing is an interruptive, paper-wasting assault on your customers?

LET ME ASK YA THIS…
How will you carry your brand further into the marketplace?

LET ME SUGGEST THIS…
For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

10 Ways to Create an Aura that Makes You More Desirable without Wearing Pheromone Cologne

1. Attitude is the best asset. Especially in a down economy. My challenge to you is to approach recessions as opportunities to renew resourcefulness. By blaming the economy you evade responsibility and continue to NOT taking action. Instead, believe that greatness is near.

Believe that behind every problem there’s a question trying to ask itself. And next time someone asks you, “Do these pants make my RUT look big?” just reply with, “No, but your attitude does.” How will you exponentially increase the net value of your attitudinal asset?

2. Awareness is the great advancer. Achieving mastery in ANYTHING begins with the prerequisite plunge into awareness. And I bet you’ve been there before, too. You know, it’s that crucial moment when you jolt awake out of your sleepwalking and exclaim, “Holy crap! I can’t believe I never thought of that until just now…”

That’s awareness. Business, personal, spiritual, whatever. And the cool part is, once you arrive at that space, the architecture of your spirit is never the same again. The bell of awareness has been rung, the waves have been sent, and the vibrations will echo in your heart forever.

Now, that doesn’t mean you won’t experience an occasional relapse. But complete regression back into your old, oblivious self is near impossible. Awareness simply advances you too far. As the old PSA’s from Saturday morning GI JOE cartoons used to remind me, “Now you know – and knowing is half the battle.” What’s hidden from you that, if you were able to see, would set you free?

3. Contribution is the great commission. Remember when you used to go camping as a kid? What was the first rule your counselors taught you? Leave the campsite better than the way you found it. That’s contribution. And the same rule applies when you’re all grows up and all grows up. Except this time, the campsite is the world. And what you leave behind depends on how you answer the following questions:

a. What were you designed to cure?
b. What are you the World Undisputed Heavyweight Champion of?
c. What would disappoint the world if people heard you had stopped doing it?

Anyone can contribute. Clarify yours – and then find a creative way to serve through it. What have you been commissioned to contribute?

4. Complying without questioning is self-mutilation. Indoctrination causes numbness. Don’t give mass consciousness permission to think for you. Evolve out of that. Engage a different part of yourself. Invite whatever forces you to grow, rise from the ashes and surrender to the next phase of your own evolution. You’re a bigger instrument now. Are you living other people’s ideas about who you are?

5. Detection of inertia determines emancipation. Newton’s First Law of Motion defines inertia as “preserving in its present state,” or “an object in motion stays in motion.” Your challenge is to figure out what areas of your life are suffering from inertia, and what you can do to alter their trajectory. In order to do so, you have to run an Inertia Index. Spend a few minutes entertaining the following questions:

d. Where do you need to plant the seeds of movement?
e. How could you start your workday practicing your job?
f. How will you quantify the milestones of your progress?
g. How can you keep your momentum going without burning out or getting bored?
h. If you were to begin fully living your life, what is the first change you would make?
i. What one step could you take now to start moving forward to your ideal future?
j. What if, overnight, a miracle occurred, and you woke up tomorrow morning and the problem was solved – what would be the first thing you would notice?

Remember: Riding a bike downhill doesn’t mean you have strong legs. The sooner you learn where you need to peddle, the sooner you’ll be free to get where you need to go. How will inertia emancipate you?

6. Deficiency of self-esteem underprices value. Here’s one of the most powerful self-esteem building exercises you will ever practice. Put on your best suit. Go into the bathroom. Then stare at yourself in the mirror and quote your fee, over and over again, without flinching, for twenty minutes.

First you’ll feel silly. Then dumb. Then curious. Then confidant. Then excited. And then, ready to go sell something. And from that moment on, whenever fee-quoting time comes, you won’t skip a beat. Because you’re practiced it a thousand times. How much money are you losing because you don’t love yourself enough?

7. Displacement is the best sobriety. If you’re currently intoxicated – not from a substance, but from a situation – get out of town immediately. Even if it’s as simple as driving twenty minutes into the next county. Leave now. Dislocation creates clarification. I don’t know how and I don’t know why, but it does. So go. Call the office and tell them you’re not coming in today. I’m giving you the day off. Where could you go that would sober you up?

8. Experience without reflection is emptiness. As my mentor taught me, “We learn not from our experiences, but from intelligent reflection upon those experiences.” So, don’t just reflect on the experience – write down your reflections. Because if you don’t write it down, it never happened. What’s more, if you don’t capture it, you can’t recreate it. And if you don’t know where the rock created the ripple, you won’t know where to throw future rocks. What did you write today?

9. Happiness is the best dividend. Happiness isn’t your goal. Contribution is. Validation is. The interesting part is, when you focus your energy on accomplishing those two things first, happiness becomes an inevitable consequence. Not intentional, but incidental. And it tastes that much sweeter as a result. What will make you happy that has nothing to do with ego or image or status?

10. Inexperience is the great limit-squasher. When you don’t know the rules, you won’t know when you’ve broken them. That’s when you end up soaring past everyone else. Because their creativity is confined by self-imposed limitations disguised as “rules.”

You, on the other hand, embraced your inexperience and took the plunge clear-eyed and confidently. And you learned that ignorance isn’t just bliss – it’s bank. If you dreamed in terms of your unrealized potential and not your limitations, how would that change the dream?

LET ME ASK YA THIS…
How will you create an aura that makes you more desirable?

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For the list called, “37 Personal Leadership Questions Guaranteed to Shake Your Soul,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

If they can’t come UP to you; how will they ever get BEHIND you?

Buy Scott’s new book and learn daily practices for becoming a more approachable manager!

Pick up your copy (or a case!) right here.

How to Make Yourself More Indispensable Than a Pair of Nose Plugs in a Hooters Bathroom

1. Insecurity is the great inhibitor. Insecurities are growth opportunities. “I don’t care how self-aware you get – there’s always more to learn,” says my coach Dixie Gillaspie. Once you get out of your own way, what else will be possible?

2. Mediocrity is the great deception. I hate to admit it, but sometimes mediocrity rises to the top. You can suck and still be rehired. You can be average and still be bought. Not very often, but frequently enough to annoy the hell out of you. Especially when your competitors are the ones whose mediocrity is taking the lead.

Being mediocre IS deceptive in that it makes you contemplate whether or not to lower yourself to that level. My suggestion is: Don’t be seduced by the comfort of average. Be ridiculously patient. Because mediocrity, while it may rise to the top initially, will eventually crumble underneath the weight of your awesomeness. Are you willing to forego normalcy?

3. Passion is the best alarm clock. I start work early. Very early. Between four and five. Every day. And I do this for several reasons. First, because successful people get up early. Second, because my best writing time is when the rest of the world is cold, dark and quiet. Finally, I get up early because my undousable passion and inexhaustible love for life and every moment that I’m awake prevents me from wasting time sleeping.

Now, sure, I still have those lazy Sundays after adventurous weeks when I’m totally spent and need to sleep in. Who doesn’t? The point is: When your passion fuels you, your alarm clock becomes irrelevant. You’ll be up, ready to rock, ready to take on the world. Awake without assistance. Ignited without dependence. What time did you get up today?

4. Passion without purpose is pointless. Otherwise your passion becomes nothing but blazing fire that burns you and everyone you touch. And nobody has that much aloe. Here’s the reality: The word “passion” comes from the Latin passio, which means, “to suffer.”

The questions you have to ask yourself are, “What are you willing to suffer for?” and, more importantly, “What would cause you suffering if you did NOT do it?” The answers to those questions represent the intersection of passion and purpose. Is your passion pointless?

5. Patience is the best shortcut. As long as you keep affirming to yourself, “It’s only a matter of time.” Because it is. Even when the jerks seem to be getting ahead. The cream will rise. As I learned from the book of Galatians, “Let us not be weary in well doing for in due season we will reap a harvest if we faint not.” It’s only a matter of time. It’s only a matter of time. How patient are you willing to be?

6. Persistence is the great separator. The last two seconds of most yoga postures are where 80% of the students give up. (Myself included.) Students figure that half-assing the end of asana won’t hurt anyone. Which is true – it doesn’t. The difference is, the remaining 20% don’t just stay in the posture – they push even harder. Because they know that the only way out is through. And that’s what separates veterans from masters. Which one are you?

7. Purpose is the best bread. Bread as in “Daily bread.” Bread as in, “All I need.” Bread as in, “That which provides sustenance for the day to come.” THAT kind of bread. Regardless of your spiritual practice, here’s my guarantee: When you eat a nice, crispy piece of purpose every day – possibly with grape jelly – you always receive the nourishment you require.

The challenge is tracking your bread down. And in order to do so, here are my suggestions: Cooperate completely with the choir of your heart. Follow your own inner dictates. Accept your divine curriculum. Go the whole hog. And as you do, don’t back down from who you are. Be shamelessly enthusiastic about your calling. You’ll never go hungry again. What did your soul eat for breakfast today?

8. Significance is the best success. Sure, you’re making bank – but do you matter? If not, maybe it’s time to reorchestrate your priorities. Because when you get down to it, mattering is what really matters. That’s all what humans want: To feel needed. Important. Useful.

In fact, the word “matter” comes from the Latin material, which means, “substance from which something is made.” So, the question is: What kind of substance do YOU provide to the world? That’s your mission.

As Counting Crows lead singer (and my hero) Adam Duritz once told Rolling Stone, “Happiness would be nice. Sadness would suck. But insignificance is the worth thing of all.” Why do you matter?

9. Stress is the best educator. The secret is to change your relationship with your discomfort. Recognize it. Rename it. Love it. Then, partner with and learn from it. Don’t be so severe with yourself. Your constant state of contraction will only help the stress grow stronger.

As the Tao De Ching reminds us, “Any over determined action produces its exact opposite.” In short: What you resist persists; but what you accept lessens. So, instead of trying to eradicate your stress – attend TO your stress. Turn toward its bid. Consider it a gift. A mini-education. You’ll be amazed at what you’ll learn from it. And the tuition is free, too. If you asked the five people closest to you if you were stressed out, what would they say?

10. Stupidity is the best mentor. Most people maintain a narrow definition of the word “mentor.” It derives from the Latin mentos, or, “intent, purpose and spirit.” So, mentorship isn’t about an individual, per se. It’s about openness to evolving yourself. It’s about viewing every aspect of life as an education and purification opportunity.

The cool part is, anyone (or any THING) can be your mentor. Like stupidity, for example. That’s my favorite mentor. Probably because it tends to be around a lot. Which reminds me of what Homer Simpson once complained: “Why do the things that only happen to stupid people always happen to me?”

Well, the difference is that I don’t complain about the stupid things I do – I give thanks for them. I document them. I write out the lessons I learned from them. And then I share them with other people so we can evolve together through our mutual stupidity. That’s MY mentor. Are you willing to look like a complete idiot on the road to immortality?

LET ME ASK YA THIS…
How indispensable are you?

LET ME SUGGEST THIS…
For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

How to Build a Rockstar Personal Brand without Breaking the Bank or Selling Your Soul to the Devil

There are no cover bands in the Rock and Roll Hall of Fame.

The same goes for business: The more imitatable you are, the less valuable you are.

That’s why imitators never make history – only originators do.

Your challenge is to honestly ask yourself if the personal brand you’re building is (truly) an amplification of your uniqueness … or just an echo of somebody else’s marketing.

Because if you don’t display your own creative originality, your brand will become (yet another) interchangeable mediocrity, fading into the multitude of sameness.

Like a needle in a stack of needles.

Fortunately, it doesn’t take a lot of money to build a rockstar brand…

Don’t be fooled by headlines like, “Coca-Cola spends ten million dollars on a thirty-second Superbowl spot!” or “Macy’s takes out front page ad for $50,000!”

Branding doesn’t take money – it takes imagination. Just because a brand doesn’t take millions to create doesn’t mean THAT brand can’t create millions.

AS LONG AS YOU REMEMBER: Your personal brand is the price of admission. It’s no longer a novelty – it’s a necessity.

And I’m not talking about all that superficial, low-level advice you read from so-called “branding experts” about how to “dress for success.”

Branding isn’t clothing.

Branding is identity.
Branding is what you’re known for knowing.
Branding is the best, highest version of yourself – and how other people experience themselves in relation TO that self.

THAT’S branding.

And without it, you lose.

“Be branded or be stranded,” I like to remind my clients.

Are you willing to stick yourself out there and make your own music?

Good. Because most marketing just makes noise. For example:

Think of the most horrible sound imaginable.

Maybe it’s fingers on a chalkboard.
Maybe it’s a baby screaming in pain.
Maybe it’s someone choking on a piece of broccoli.
Maybe it’s turning over the ignition on your car when it’s already started.

Yecch! Makes your skin crawl, huh?

That’s the effect noise has on people.

Now, let’s try something else.

Think of the most beautiful music imaginable.

Maybe it’s a song from an opera.
Maybe it’s one of Mozart’s symphonies.
Maybe it’s an ambient mix of keyboards and organs.
Maybe it’s that first song you slow-danced to at your wedding.

Ahhhhhhhh. Puts your soul at ease, doesn’t it?

That’s the effect music has on people.

So, music versus noise. Which one does YOUR marketing make?

That’s precisely the problem. The majority of the marketing out there isn’t music – it noise. And customers are tired of it. Their ears are bleeding, they’re not your little targets anymore, and THEY are the ones who choose how much attention to give to you.

The question is two-fold: (1) Is your marketing making music or noise? And (2), If you ARE making music, is it YOUR music, or are you just playing a cover tune of somebody else’s?

REMEMBER: Be the O.G. or be R.I.P.

YES, you can always play someone else’s material, but it won’t sustain you. It won’t challenge you. It won’t expand you. And it certainly won’t guarantee you success.

YES, sometimes it’s just easier to play other people’s stuff. It’s quick, it’s safe and it’s guaranteed to garner applause.

But you know what? Receiving a nice round of inner applause feels a hell of a lot better.

If you truly want to build a rockstar brand without breaking the bank, you better make music and not noise; and you better be sure that music is your own.

LESSON LEARNED: Don’t march to the beat of a different drummer become the drummer yourself.

LET ME ASK YA THIS…
If your personal brand was a cereal, what would it be?

LET ME SUGGEST THIS…
For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

How to Show Up without Showing Off

Woody Allen was wrong.

His famous one-liner was, “80% of life is showing up.”

Wrong. Showing up isn’t enough.

Think about it: How many times have YOU showed up … and sucked?

HERE’S THE REALITY: That you show up isn’t nearly as important as how you show up.

People respond to the sum total of what you present to them. Either positively, negatively, or not at all. It all depends on how you show up.

The problem is, people often shrink from showing UP because they’re terrified of being accused of showing OFF.

This doesn’t have to be the case. You can still show up strongly without showing off annoyingly.

Let’s explore seven strategies for doing so:

1. Stop proving yourself and start expressing yourself. This is a hard and humbling shift to make in your behavior. Took me about five years. And looking back, I now realize there are a few steps that can be taken by anyone to do so:

FIRST: Stop proclaiming and start displaying. Create avenues for others to experience your unique talents.

SECOND: Stop demanding your rights and start deploying your gifts. An attitude of entitlement doesn’t look good on anyone.

THIRD: Stop trying to be somebody. Befriend who you already are. It’s a lot less work.

Ultimately, these practices will enable you to inspire people from the inside, as opposed to advising them from the outside. Remember: The less you have to prove, the less other people will feel threatened around you.

Do this, and you will show up stronger than ever. What does your presence awaken in people?

2. Forego the fear of being found out. If you’re at war with yourself, you will not show up well. And the body count will double every time you walk into a room. Instead, your mission is to preserve an attitude of self-acceptance. To occupy your vulnerability and make friends with all aspects of yourself – even the ones that make you cringe.

That’s what I’ve discovered after 3,278 consecutive days of wearing a nametag: When you relax and assume everything is perfect, you begin to feel rightness and complete appropriateness in who you are. And so do the people you meet.

Do this, and you will show up stronger than ever. Are you AT war with yourself or IN love with yourself?

3. Assemble initiative, not inertia. That means being willing to be heard. That means being twice as proactive in everything you do. And that means being diligent in putting yourself in the success moment, and doing so with deadening regularity.

The enemy of initiative, on the other hand, is being paralyzed by your own mistakes. Being distracted by your own nonsense. And becoming a prisoner of yesterday’s errors. Be careful. Inertia is the slaughterer of success. Only movement counts.

Do this, and you will show up stronger than ever. Are you a cause or an effect?

4. Learn to become a part of every place you enter. In the fantastic book, Honoring the Self, I learned: “Come soft and bright as a sponge to be filled, unresisting; and allow nothing to weigh too much within your soul.”

That’s definition of vulnerability. That’s the epitome of openness. And if you practice this, and you will be welcomed everywhere you go. You will feel at home wherever you go.

Do this, and you will show up stronger than ever. When you walk into a room, how does it change?

5. Learn to become someone when you’re alone. That way, should you find yourself suddenly kicked to the curb (by your job, friends, spouse, partner, whatever), you can still prosper. As long as you listen deeply TO yourself, stay in constant rapport WITH yourself and heed what you hear FROM yourself.

That’s why I love yoga. It’s rock-solid practice trusting your support system of inner resources. Plus, you learn to “take your practice off the mat,” which is the process of transporting what you learned from one discipline into various other life containers.

As Emerson wrote in Self-Reliance, “The great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude.” And ultimately, becoming someone when you’re alone makes it easier to show up AS someone when you’re not.

Do this, and you will show up stronger than ever. How often do you hold daily appointments with yourself?

6. Build a better you. Mousetraps are overrated. YOU are the only product that ever matters. After all, people buy people first. My suggestion is that you rededicate yourself as an instrument, recenter yourself in your commitment and recreate situations where your gifts can flourish.

That’s how you become the person you most admire. By creating a vision of how you would like yourself to be, “trying on” that vision until it fits like a glove, and then making sure lots of key people are watching you wear it.

Do this, and you will show up stronger than ever. In what area(s) of your life are you most motivated to improve?

7. Don’t just DO differently – BE differently. Here’s how: First, choose to approach the world as one giant banquet. Second, regard every moment as a new, positive opportunity to exercise your choice about how to experience life. And third, live like it’s nobody’s business.

That’s what it takes to BE (not just DO) differently. Sadly, most people aren’t ready for different. They get scared when they meet different. And you have to learn to be OK with that. You have to learn to soar in spite of that. So, remember what my Grandpa says, “Do the best you can with as many as you can.”

Do this, and you will show up stronger than ever. Do you have the courage to be unpopular?

REMEMBER: That you show up is eclipsed by the importance of HOW you show up.

Don’t shrink from doing so for fear of being accused of showing off.

Sculpt yourself into the person you want to present to others.

LET ME ASK YA THIS…
How do you show up?

LET ME SUGGEST THIS…
For the list called, “37 Personal Leadership Questions Guaranteed to Shake Your Soul,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

If they can’t come UP to you; how will they ever get BEHIND you?

Buy Scott’s new book and learn daily practices for becoming a more approachable manager!

Pick up your copy (or a case!) right here.

10 Ways to Enable Employees to Ask You for Help

“Why aren’t my people asking me for help?”

Well, that depends: Are you an askable person?

Consider these ten practices for pumping up your askability:

1. Don’t force solutions. While the willingness to find answers is essential to your askability, remember that you can’t force it. Especially when the answer isn’t immediately clear. Doing so only works in reverse. And any time you try to instantly compartmentalize everything that enters into your mindspace, key ideas often get overlooked.

So, here’s the secret: Don’t be afraid to bookmark. If someone’s question is (currently) unanswerable, try one of the following responses:

o “Great question! And you know, I have absolutely NO idea. So, let me think about that for a while. Can I email my answer to you by the end of the day?”

o “I would need to know more information about (x) to make an informed decision. If I went and did some research, when would be a good time to get back to you with my answer?”

o “I’m not sure. And because I’d rather not answer at all than try to answer poorly, would it be cool we continued this conversation after I’ve had some time to think about your important question?”

These types of responses reveal your imperfect humanity. They demonstrate honesty and a willingness to learn. Most importantly, they honor, affirm and respect the question AND the questioner. This assures two things: (1) You will have enough time and resources to find the best answer, and (2) People will come back to you with questions in the future.

Are you daring to be dumm?
Are you fitting people’s unique needs or trying to prescribe them a packaged answer?
And do you possess enough self-control to NOT answer a question until you’re ready?

2. Be an imperfectionist. Your employees, students, members (or whomever you want to perceive you as being askable) need to experience your vulnerability. Your imperfect humanness. Your occasional wrongness. See, two of the leading reasons people DON’T ask questions is because (1) they don’t want to look stupid, and (2) they don’t want to appear in need of help.

By being an imperfectionist yourself, you provide people with a safe place to be vulnerable. And that’s what gives them permission to start asking the REAL questions. Otherwise, you come off as too perfect or too smart or “too” whatever. Then people think you’re either annoying or lying. And the problem with that is, if people are too busy silently questioning your character, there won’t be any time left for them to verbally question key issues.

How imperfect are you willing to be?
How are you leveraging your vulnerability to earn people’s trust?
And how many questions were never asked because people perceived you as being “too”?

3. Make questioners feel essential. People also choose not to ask questions because they’re afraid of feeling stupid or rejected. So, immediately compliment someone’s question with affirmations like, “Now THAT’S a great question!” or “Wow, I’ve never heard that question before…” or, “You know, Paula, that’s a really important question. Can you repeat it again – slowly – so I can write it down and give it the though it deserves?”

It’s beyond making people feel valued, important, special and loved. It’s about making them feel essential. Like you couldn’t do without them.

How do people experience you?
Whose essence are you honoring?
And how do people experience themselves when they’re with you?

4. Make passion palpable. Not about the answer, necessarily, but passionate about the idea of answering the person, himself. After all, answers are overrated. What’s more important is the search. What the answer points to. And what the process of discovery helps the other person become.

Askable people are excitable people. They love questions, they revel in curiosity and they value strategic thinking. Do that, BE that, and your positive emotions will instantly transfer to the asker.

Are you passionate about questions?
How are you transferring your love to others?
And discovery process are you leading people through?

5. Practice psychological safety. Another reason people shrink from asking questions is because they fear that their questions (and the answers TO those questions) will later be revealed publicly. That’s why comfort, safety and in many cases, confidentiality, is HUGE for being askable.

My suggestion is to build a Question Box. Not a Suggestion box, a Question Box. This keeps it informal, anonymous and organized.

How psychologically safe do people feel around you?
What fears about questioning are your people plagued by?
And how could you introduce anonymity into the conservation?

6. Be willing to share information. Which means you can’t maintain a monopoly on information. Knowledge hoarders are company hurters. Don’t come across as someone who has a sense of scarcity. Share LOTS of relevant answers without the fear that it would reduce your perceived value.

What did you write today?
Whom did you share it with?
And what secrets are you afraid to tell?

7. Advice is the enemy. People don’t want advice. They want feedback. They want answers. They want you to listen. Besides: Advice creates defensiveness. And it’s rarely followed because it’s usually delivered from an assumed position of superiority.

Make sure NOT to say, “Can I give you some advice?” or the dreaded, “Here’s a friendly piece of advice…” This immediately lowers your askability. Instead, ask your people, “How do you want to be listened to?” or “Do you want me to just listen to what you have to say or do you want my input?”

Are you a disrespectful dispenser of advice?
What type of information do you tend to answer with?
And how could you respond to people’s questions in a way that levels the playing field?

8. Become perceived as a problem solver. That means be a resource for people. For example, the aforementioned Arthur, my mentor, never fails to live this strategy. Whenever I approach him with a question, he always concludes his answer by whipping out his Blackberry and saying, “Here, I want you to write this down.”

And, Arthur will help you populate a list – right then and there – of the people you need to connect with. Or books you need to read. Or websites you need to visit. Problem solved!

What resources do you offer people?
When you don’t know the answer, where do you send your asker?
And wouldn’t be great if everyone who asked you questions could walk away with tangible resources to get more answers?

9. Help people process their answer. Finally, once you’ve given people your answer, try this: Pause. Sit quiet. Build space into the conversation so your words can profoundly penetrate people. Then, help them process by answering any follow-up questions, silly as they may sound.

Also, if you’re taking notes, consider emailing those ideas to your Asker later on that day. This might help them visualize the conversation so they can more effectively find solutions.

Are an idea midwife?
How are you helping the answering process?
And how often is it the OTHER person that discovers the solution?

10. Thank the asker. After a conversation in which people DID ask you questions, follow up via email, text, handwritten letter, etc., with an expression of gratitude. Thank people for courageously asking. Thank people for their specific questions.

And thank people for honoring you with their openness. This lays a foundation of affirmation AND subtlely reminds people that they can comfortable and confidently return to you with questions in the future.

Do you thank people for their questions?
Do you send people emails with the notes you took?
And what would happen to your askability if you combined it with affirmation and gratitude?

REMEMBER: If you want people to ask you for help, you’ve got to make yourself more askable.

LET ME ASK YA THIS…
How are you increasing your askability?

LET ME SUGGEST THIS…
For the list called, “37 Personal Leadership Questions Guaranteed to Shake Your Soul,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

When you walk out of a room, how does it change?

Five words that will change your business forever:

“Who was that masked man?”

Name that show!

Of course: The Lone Ranger. Even a Gen-Xer like me knows that.

And just imagine. Wouldn’t it be cool if customers said something like that after YOU left?

Curiosity. Intrigue. Fascination. Amazement.

That’s what those five words represent. The Lone Ranger was so cool, so unforgettable, and so distinctive that when he left, people wanted more.

SO, HERE’S THE BIG QUESTION: When you walk out of a room, how does it change?

HERE’S THE SECRET: Whatever change occurs to the room is a tangible representation of how your character, actions, words, reputation and personality have been experienced by the people around you.

The following list explores several possibilities of how a room might change when you walk out of it. As you explore these examples, ask yourself which of them best applies to you, or which ones you’d LIKE to apply to you:

1. When you walk out of a room, are people genuinely sad to see you go? In a 2009 Daily Show interview with Michael J. Fox, Jon Stewart wrapped the conversation up with the following compliment, “Michael, when you walk into a room, everybody feels better.” Wow. Sure is inspiring to see someone have that kind of affect on people. And I imagine that if YOU did, your career would surely skyrocket.

Unfortunately, some individuals are the opposite: Everybody feels better when they walk OUT of a room. And the silent dialogue becomes, “I’m so glad she finally left,” “I thought she’d NEVER leave!” or, worst of all, “Thank God that guy’s gone. Now we can relax.”

This is not good. If your leaving the room results in people’s postures relaxing as they breathe a hefty sigh of relief, you’re doing something wrong. If your leaving the room allows people to (finally) resume their conversations, you’re doing something wrong. Do you bring drama or peace into people’s lives?

2. When you walk out of a room, does the population of that room decrease? That’s the epitome of leadership: People want to walk out of the room and follow you, even if they have no idea where you’re going. That’s also a surefire sign of presence: People just assume go home now that you’ve left the party.

Because you’re inspiring. Because you’re trustworthy. Because you’re fun to talk to. And because you’re followable. I wonder what you would have to think, say, do or BE differently in order to make that happen. How are you leaving an imprint on everyone you meet?

3. When you walk out of a room, does the temperature go up five degrees? This reminds me of SNL’s Debbie Downer, brilliantly played by Rachel Dratch. Her cynical character’s sole purpose was to interrupt social gatherings to voice negative opinions and pronouncements. She immediately sucked the energy level out of the room like a Hoover vacuum. And ever time she did so; the classic “Wa-Wa” trumpet sound effect would play.

Are you like that? Someone who persistently adds bad news or negative feelings to a gathering, thus bringing down the mood of everyone around you? I hope not. Because Debbie Downers are avoided like the plague. And when they walk out of a room, people are GLAD to see them go. Because negatively rarely looks good on anybody. What is the temperature of your presence?

4. When you walk out of a room, do people ask about you? This brings us back to The Lone Ranger. His departure stimulated curiosity, intrigue, fascination and amazement. Now, obviously you can’t expect to achieve such memorable presence every time you leave a room. What you CAN do is increase the probability of people asking about you by practicing tenets of approachability.

First: Be The Observed, not The Observer.
Second: Create Points of Dissonance.
Third: Position yourself as a resource.
And fourth: Build Name Equity.

No silver bullets, horses or sidekicks necessary. Are you buzz-worthy?

5. When you walk out of a room, does it get quieter? Meet my friend Neen James. She’s a productivity consultant, originally from Australia. And while it’s hard to explain in writing, she has the most contagious, smile-inducing laugh you’ll ever hear. She’s also the type of person who can find humor in anything.

So, when you’re hanging out with her, you get to hear that famous laugh A LOT. Which, in turn, makes you laugh more. Which makes her laugh more. Which makes you laugh more. And the endless cycle of fun begins. Combine that with Neen’s optimistic, no-worries attitude and upbeat energy, when SHE walks out of the room, the volume goes from eleven to six. Like clockwork. Which makes sense, since she IS a productivity consultant. How fun are you pereceived as being?

6. When you walk out of a room, how do you leave people? Maybe people start taking action. This means you were inspiring, interesting and actionable. Maybe people swim in mutual confusion of having no idea what the hell you just said. This means you need to speak with more Meaningful Concrete Immediacy.

Or, maybe people spring to life. This means you spoke in a passionate, challenging and empowering manner. The choice is yours. How do you leave people?

7. When you walk out of a room, are new people connected that otherwise wouldn’t have met? Networkers work the room. They deal their deck of business cards to everyone they encounter in a superficial, flaky, campaign-trail way. They’re spotted from a mile away and reek of the stench of self-centered overexertion.

Connectors, on the other hand, help the room work itself. They find people that need to meet, use accomplishment-based introductions, and then get the heck out of the way. But here’s the catch: They can only be spotted from up close. Because that’s the nature of their relationships: Close. That’s how people are draw to them: Close. Are you networking or connecting?

8. When you walk out of a room, does your spirit remain? Lastly, this suggests you don’t just want people to remember you, but to be positively influenced BY you. “Noticeable in your absence,” as I like to say. And the ideal situation is, people will start to patiently and excitedly wait until they are given the privilege of being blessed with your presence again.

Not because you’re always perfect. Not because you’re always in performance mode. Rather, because you always make people feel essential by helping them fall in love with themselves. How do YOU leave people?

REMEMBER: If your presence makes a difference, your absence will make a difference too.

Ultimately, it’s not about being the life of the party – it’s about bringing other people TO life AT the party.

It’s about leaving behind a silver bullet trail of uncracked character that makes people wonder, “Who was that masked man?”

LET ME ASK YA THIS…
When you walk out of a room, how does it change?

LET ME ASK YA THIS…
For the list called, “19 Ways to be the ONE Person at Your Next Conference Everybody Remembers,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Need to build your Thought Leadership Platform?

Perhaps my monthly (or yearly) coaching program would help.

Rent Scott’s Brain today!


What is affecting your ability to be taken seriously?

I know this guy named Dalton.

I wouldn’t say we’re friends, but we’ve met a few times. We tend to speak at some of the same conferences. And I happen to think he’s pretty good, even though his style is much different than my own.

Still, I’ll never forget the day when I overheard one of his audience members tell her friend, “You know, with that mullet, I’ve always had a hard time taking Dalton seriously.”

Wow.

What about YOU? What is affecting YOUR ability to be taken seriously?

Consider these six questions to make sure people don’t tune you out:

1. What causes YOU to (not) take someone seriously? Here’s a revealing exercise you might noodle with: (1) Make a list of three people you’ve never taken seriously, (2) Write down what, specifically, causes you to feel that way, and (3) Ask yourself if you embody any of those attributes.

Your lack of self-awareness may startle you. As Ken Shelton, founder and editor of Executive Excellence Magazine said, “With a little self-deception, we might believe that we are number one when in fact we’re not even on the charts.”

REMEMBER: Self-awareness creates options.

2. How might you be accidentally diminishing the perception of your expertise? My pal Robert Bradford, founder of The Center for Simplified Strategic Planning, once told me that every time you add a comma to the description of what you do, you suck a little bit more.

What about you? Are you positioning yourself as an expert in seventeen different areas? Are you spreading yourself too thin? Maybe people would take you more seriously if you picked a lane.

REMEMBER: Periods, not commas.

3. What’s your system for keeping yourself constantly relevant? Your customers, audience members, listeners and readers want to know what you’ve done for them lately. They want to know what you learned yesterday.

Your challenge is to create a game plan that keeps new wisdom coming through a revolving door. For example, I read five books a week. That’s one of the (many) ways I stay relevant.

REMEMBER: If you’re not current, you’re not credible.

4. What are you unconsciously doing that’s marring your credibility? The word “credibility” comes from the Latin creditum, which means, “a loan, thing entrusted to another.” That’s interesting. Credibility is on loan. Which means your credibility might take years to assemble, but only seconds to annihilate.

I’d spend some time thinking about situations in which your perception of other people’s credibility diminished. Then ask yourself if you’re mirroring any such behaviors in your own world.

REMEMBER: Credibility diminishes quickly.

5. How unquestionable is your knowledge base? When it comes to your area of expertise, you need to be able to talk forever. Period. In order to make that happen, my first suggestion is to make sure that everything you know is written down somewhere. Everything.

After all, if you don’t write it down – it never happened. Plus, when you write it down, you make it sound. My second suggestion is that you read 500 books about your topic. Simple as that. Thirdly, constantly search for and dissect new dimensions to your area of expertise. This enables you to answer any question, any time, about any area of your subject.

REMEMBER: Experts charge more.

6. What are you doing, saying or being that’s making you unlistenable? I’ve written extensively on the topic of being a listenable leader and becoming the most listenable person you know. And here’s what I’ve learned: Listenable people are taken seriously. Period.

So, here’s a rapid list of practices for doubling your listenability: Listen first. Pamper the short-term memory. Be funny early and often. Articulate strategy and ideas in plain language. Create a zone of respect around you without being overbearing. When it’s a technical matter, (still) speak English. Communicate reasons for changes and decisions. And of course, always speak with MCI, or Meaningful Concrete Immediacy.

REMEMBER: Listenable people are listened to.

In summary, let’s look to Google for a final picture of what it looks like when people don’t take you seriously. I did several searches on the following phrase: “I can’t take her/him/them seriously because…”

The results were astounding. And as you read them, I challenge you to think one last time about what might be causing people to not take YOU seriously:

“I can’t take her/him/them seriously because…”

o “…They can’t walk their talk.” Is your integrity in tact?
o “…He tries too hard to be evil.” Are you overexerting?
o “…There’s nothing real here at stake.” Are you relevant?
o “…I’m so used to them another way.” Are you a chameleon?
o “…I feel she’s too preachy these days.” Are you Billy Graham?
o “…They don’t take their work seriously.” Are you serious enough?
o “…They taken themselves TOO seriously.” Are you self-important?
o “…They change their minds about everything.” Are you wishy-washy?
o “…We are too busy laughing at their stupidity.” Are you an idiot?
o “…They are so obviously just seeking attention.” Are you waiting to be noticed?

“I can’t take her/him/them seriously because…”

o “…She, herself, has done worse things than me.” Are you a poor role model?
o “…She looks like a guest on the Jerry Springer show.” Are you dressed professionally?
o “…80% of the pictures out there of her have her in a bikini.” What happens when someone does a Google image search on your name?
o “…All of the effects and style is so old-fashioned looking to me.” Are you a dinosaur?
o “…When I listen to her try to make her points, I feel like I’m watching a PTA meeting.” Are you boring?
o “…If they were half as smart as they claimed, they’d be able to make their points or get rich without having to hurt people.” Are you compensating?
o “…It’s just shtick, and when she actually says, “No, I’m dead serious,” we still can’t take her seriously because that too is just more shtick.” Do you have substance to support your shtick?
o “…They give me powdered creamers or tiny plastic cream packets soaking in a tub of what used to be ice that’s now melted into grey, dirty water that people have been dipping their dirty hands in.” Are you gross?

REMEMBER: People won’t take you seriously if they’re too busy questioning you.

Especially if you have a mullet.

LET ME ASK YA THIS…
What is affecting your ability to be taken seriously?

LET ME SUGGEST THIS…
For the list called, “37 Personal Leadership Questions Guaranteed to Shake Your Soul,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

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