Riding a Bicycle Downhill Doesn’t Mean Your Legs Are Strong

Recessions force us to decide if we’re a necessity.

That’s a painful conversation to have.

Nobody enjoys
entertaining the prospect of irrelevancy.

But when the shit hits the economic fan, we owe it to
ourselves – and to our enterprise – to honestly assess the value we provide. To
courageously listen if the intersection of our personal obsession and the
marketplace need is worth paying money for.

What sucks is, we might realize that our past prosperity was
nothing more than riding a bicycle downhill under the assumption that our legs are
strong.

And if that’s the case, we may be forced to change lanes or,
worse yet, get off the road.

On the other hand, we might use the recession to renew our
resourcefulness. To reignite our creativity. And to give our business a much
needed kick in the pants.

Point being, we have a choice.

And as long as we’re honest with ourselves, it will be the
right one.

Stupid economy.

LET ME ASK YA THIS…

How has the economy changed the way you work?

LET ME SUGGEST THIS…

For the list called, “33 Ways to Approach Unhappy Customers,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

scott@hellomynameisscott.com

Scott has written and published over 1,000,000 words.

But did you know that you could commission Scott to write custom content for your publication, newsletter or blog?

View a sample of Scott’s commissioned work with American Express.

Are You a One Trick Pony?

Art is an ongoing process of
unsilenting ourselves.

If we want to make our name dear to
history and give the future something to respect, we have to show the world our
accumulated record, not just bits and pieces.

Everyone we meet needs to know
everything we’ve done. And if they don’t, it’s our job to demonstrate the firepower of our
creative arsenal. To help them
taste the full scope of our artistic power.

When people ask me if I’m the guy who wrote the book on wearing
nametags, I tell them I’m the guy who wrote a dozen books on wearing nametags.
Not because I’m an arrogant jerk who needs to prove himself, but because I’m a
working artist who needs to express himself.

As creators, it’s our responsibility make sure the people
who know us, know the depth of our creation.

Without that reminder, without that timeline of credibility,
we’re just another one-trick pony, winking in the dark.

LET ME ASK YA THIS…

Do people know what you’ve done?

LET ME SUGGEST THIS…

For the list called, “27 Ways to Out the Competitors,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

scott@hellomynameisscott.com

Before I wrote books, I wrote songs.

After twenty years of burying my music, I finally got the guts to bare it publicly.

Go behind the scenes (er, behind the nametag) and download all four of my albums on ITunes.

We Are Defined By What We Decline

People buy what we aren’t.

If having a brand means taking a stand, then our job is to
make it abundantly clear to the marketplace what we are the antithesis of. Who
we aren’t, what we don’t want, what we won’t do and what we refuse to stand
for.

This boundary, this stake in the ground, is the sweetest
freedom available.

It makes our brand simpler by reducing the burden of choice. It gives our brand room to maneuver within the vicinity of
our values. It helps our brand focus on the small corner of the world
we’ve chosen to serve.

When we choose our enemy, when we become the antichrist to
something, we leave no doubt in people’s minds what we stand for. We are
defined by what we decline.

Franklin Covey, the leading provider of time management
materials and corporate assessments, operates a few dozen stores nationwide.
But if you stop by the mall on a Sunday, you’ll notice the following sign on
their door:

“Closed Sundays to
allow employees time for family and worship.”

Even on the second busiest shopping day of the week, they
refuse to take people’s money. And as a result, they’ve lost millions of
dollars each year for the past two decades.

All because they put their beliefs on the line. They know
who they aren’t.

And they’re not afraid to shout it from the rooftops.

LET ME ASK YA THIS…

What have you declined this week?

LET ME SUGGEST THIS…

For the list called, “21 Things I Learned While Spying on Myself,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

scott@hellomynameisscott.com

What happens when you wear a nametag all day, every day, for 4000+ days?

Strangers make fun of you, mostly.

Check out Scott’s comic strip, Adventures in Nametagging!

Sign up for daily updates
Connect

Subscribe

Daily updates straight to your inbox.

Copyright ©2020 HELLO, my name is Blog!