What Happens When Passion Doesn’t Pay the Mortgage?

Passion doesn’t pay the mortgage.

Production does.
When you carry your idea to completion, disarming whatever weapons of mass
procrastination stand in your way, the money will come. Ask yourself, “Is what
I’m doing right now consistent with my number one goal?”

Proactivity does.
When you get over thinking you’re not in sales, spending just as much time
marketing the work as you do making it, the money will come. Ask yourself, “How
many people have I asked to buy today?”

Performance does.
When you do what you do, in the way that only you can do it, in front of the
people who can say yes to you, the money will come. Ask yourself, “How often do
people see me in my element?”

Positioning does.
When you put yourself in the easiest places to find people looking for somebody
like you, the money will come. Ask yourself, “Who’s got the budget that owns
the problem I solve?”

But not passion alone.

That’s like taking a vow of poverty.

If you want your personal obsession to become a profitable
enterprise, you have to buttress passion with pragmatism.


What are you turning your passion into?


For the list called, “79 Questions Every Manager Needs to Ask,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting


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